Be Devilishly Fashionable: Pacific Place Brings the Glamour of "The Devil Wears Prada 2" to Life in a Fashion-Forward Experience

Step Into the World of Runway with Cinematic Installations, Stylish Experiences and Exclusive Shopping Rewards

HONG KONG SAR - Media OutReach Newswire - 27 April 2026 - This spring-summer, Pacific Place takes centre stage as Hong Kong's defining fashion headline, unveiling a signature collaboration with the globally celebrated film "The Devil Wears Prada 2".

Pacific Place - Be Devilishly Fashionable

From now to 17 May 2026, Pacific Place transforms into a cinematic fashion stage inspired by the world of the movie. Visitors are invited to embark on an immersive editorial journey where the glamour, pace and wit of high fashion unfold.

Dominating the atrium is the hero installation: a pair of mega-sized red heels, soaring nearly two metres high. Bold and sculptural, they capture the drama and allure of the film while creating a perfect "cover shot" moment. Surrounding it, a series of enticing checkpoints brings the Runway universe to life, each designed to echo the rhythm of the sophisticated fashion world and invite guests to step into the spotlight.

Where Fashion Meets Film — A World of Cinematic Style

A series of captivating checkpoints unfolds the world of "The Devil Wears Prada 2", immersing visitors in its cinematic fashion narrative at every turn:

The Signature Heels	A towering pair of red heels, rising nearly two metres high, steals the show in the atrium. Set against a backdrop reminiscent of a gala night, their sculptural drama invites shoppers to walk the red carpet and step into the spotlight, creating an unforgettable photo moment that embodies the film's flair and allure.
An Haute Welcome (Runway Reception)	Enter the sleek reception of Runway Magazine, where the pace is swift, the standards are exacting, and every arrival feels like the start of a story. As part of the experience, shoppers can play receptionist and pick up the phone to hear signature lines from the movie – bringing the drama and wit of "The Devil Wears Prada 2" to life.
The Power Desk (Miranda's Office)	Step into the impeccably styled office of fashion's most formidable editor, where every detail reflects precision, power and polished elegance. Here, visitors can witness the making of each Runway Magazine issue, from curated mood boards to iconic film stills, offering a behind-the-scenes glimpse into the creative engine at the heart of the office.
The Runway Lift Photo Booth	Inspired by the film's iconic elevator scenes, where Miranda and Andy meet once again, the lift photo booth invites visitors to recreate their own stylish entrance. Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film.
Runway Reads	A bustling fashion newsstand captures the energy of the media world, offering a glimpse into the stories, headlines and culture that shape the industry.
The New York Moment	A photogenic corner modelled on NYC's iconic subway brings the city's energy and the film's glamour together. Pose beneath an eye-catching quote from "The Devil Wears Prada 2" and capture your own cinematic moment in style.

Cover‑Worthy Rewards Await

From 21 April to 17 May, Pacific Place turns shopping into a fashion‑forward celebration. Treat yourself to exclusive vouchers and movie privileges that elevate your style journey. Spend with any BOC Credit Card or BoC Pay+ to unlock an extra tier of stylish rewards, because every purchase deserves its own cover‑worthy moment.

Accumulated Same-day Electronic Spending	General Rewards*	BOC Credit Card / BoC Pay+ Extra Rewards#
HK$5,000 – HK$29,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260)	HK$100 Pacific Place Shopping e-Voucher
HK$30,000 – HK$59,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$600 Pacific Place Shopping e-Voucher	HK$800 Pacific Place Shopping e-Voucher
HK$60,000 – HK$99,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$1,500 Pacific Place Shopping e-Voucher	HK$1,100 Pacific Place Shopping e-Voucher
HK$100,000 or above	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$3,000 Pacific Place Shopping e-Voucher	HK$1,600 Pacific Place Shopping e-Voucher

^*

General shoppers and eligible BOC Credit Card customers (collectively, the "Shoppers") are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and BOC Credit Card / BoC Pay+ Extra Rewards. Each Shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.

^#BOC Credit Card / BoC Pay+ Extra Rewards is only applicable to
(a). physical cards of BOC Credit Cards and BOC Co-branded Cards issued in Hong Kong bearing the BOC logo, or transactions made by Apple Pay, Google Pay, Samsung Pay or Huawei Pay with these physical cards (if applicable) ("Eligible Mobile Payments") but excluding BOC Credit Cards issued in the mainland and Macau, USD Credit Cards, Private Label Cards and Intown Cards ("Eligible Credit Cards"). (b). payments settled through the BoC Pay+ application ("BoC Pay+") by selecting an Eligible Credit Card as payment method ("Eligible BoC Pay+").

For Shoppers redeeming the BOC Credit Card / BoC Pay+ Extra Rewards, they must settle the relevant transaction with Eligible Credit Cards / Eligible Mobile Payments / Eligible BoC Pay+ in full. All transactions made via AlipayHK, WeChat Pay HK, AlipayCN, WeChat Pay CN, UnionPay App and other designated payment means / e-Wallets as decided by BOC Credit Card (International) Limited will not be accepted for BOC Credit Card / BoC Pay+ Extra Rewards redemption. BOC Credit Card customers must settle their payment by Eligible Credit Cards when using the Shopping e-Vouchers from the Extra Rewards.

Other terms and conditions apply.
BoC Pay+ SVF License Number: SVFB072
Reminder: To borrow or not to borrow? Borrow only if you can repay!

Dates: Now – 17 May 2026
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near Joyce)

Get ready to step into the world of "The Devil Wears Prada 2" — to see, to be seen, and to become part of a fashion story unfolding in real time.

Hashtag: #BeDevilishlyFashionable #TheDevilWearsPrada2AtPP #ThePlaceForStyle

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR - Media OutReach Newswire - 27 April 2026 - This spring-summer, Pacific Place takes centre stage as Hong Kong's defining fashion headline, unveiling a signature collaboration with the globally celebrated film "The Devil Wears Prada 2".

Pacific Place - Be Devilishly Fashionable

From now to 17 May 2026, Pacific Place transforms into a cinematic fashion stage inspired by the world of the movie. Visitors are invited to embark on an immersive editorial journey where the glamour, pace and wit of high fashion unfold.

Dominating the atrium is the hero installation: a pair of mega-sized red heels, soaring nearly two metres high. Bold and sculptural, they capture the drama and allure of the film while creating a perfect "cover shot" moment. Surrounding it, a series of enticing checkpoints brings the Runway universe to life, each designed to echo the rhythm of the sophisticated fashion world and invite guests to step into the spotlight.

Where Fashion Meets Film — A World of Cinematic Style

A series of captivating checkpoints unfolds the world of "The Devil Wears Prada 2", immersing visitors in its cinematic fashion narrative at every turn:

The Signature Heels	A towering pair of red heels, rising nearly two metres high, steals the show in the atrium. Set against a backdrop reminiscent of a gala night, their sculptural drama invites shoppers to walk the red carpet and step into the spotlight, creating an unforgettable photo moment that embodies the film's flair and allure.
An Haute Welcome (Runway Reception)	Enter the sleek reception of Runway Magazine, where the pace is swift, the standards are exacting, and every arrival feels like the start of a story. As part of the experience, shoppers can play receptionist and pick up the phone to hear signature lines from the movie – bringing the drama and wit of "The Devil Wears Prada 2" to life.
The Power Desk (Miranda's Office)	Step into the impeccably styled office of fashion's most formidable editor, where every detail reflects precision, power and polished elegance. Here, visitors can witness the making of each Runway Magazine issue, from curated mood boards to iconic film stills, offering a behind-the-scenes glimpse into the creative engine at the heart of the office.
The Runway Lift Photo Booth	Inspired by the film's iconic elevator scenes, where Miranda and Andy meet once again, the lift photo booth invites visitors to recreate their own stylish entrance. Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film.
Runway Reads	A bustling fashion newsstand captures the energy of the media world, offering a glimpse into the stories, headlines and culture that shape the industry.
The New York Moment	A photogenic corner modelled on NYC's iconic subway brings the city's energy and the film's glamour together. Pose beneath an eye-catching quote from "The Devil Wears Prada 2" and capture your own cinematic moment in style.

Strike a pose, channel your inner fashion icon, and see yourself on the cover of Runway Magazine. To join the fun, simply sign up as an above member and make a same-day electronic purchase of HK$300 or more. Visitors can take home both a digital and a printed version of their cover, creating a stylish keepsake that captures the drama and allure of the film.

Cover‑Worthy Rewards Await

From 21 April to 17 May, Pacific Place turns shopping into a fashion‑forward celebration. Treat yourself to exclusive vouchers and movie privileges that elevate your style journey. Spend with any BOC Credit Card or BoC Pay+ to unlock an extra tier of stylish rewards, because every purchase deserves its own cover‑worthy moment.

Accumulated Same-day Electronic Spending	General Rewards*	BOC Credit Card / BoC Pay+ Extra Rewards#
HK$5,000 – HK$29,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260)	HK$100 Pacific Place Shopping e-Voucher
HK$30,000 – HK$59,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$600 Pacific Place Shopping e-Voucher	HK$800 Pacific Place Shopping e-Voucher
HK$60,000 – HK$99,999	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$1,500 Pacific Place Shopping e-Voucher	HK$1,100 Pacific Place Shopping e-Voucher
HK$100,000 or above	Two MOViE MOViE Pacific Place Ticket Exchange Coupons (valued at HK$260) + HK$3,000 Pacific Place Shopping e-Voucher	HK$1,600 Pacific Place Shopping e-Voucher

^*

General shoppers and eligible BOC Credit Card customers (collectively, the "Shoppers") are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and BOC Credit Card / BoC Pay+ Extra Rewards. Each Shopper is entitled to a maximum of ONE redemption of Rewards per day. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last.

^#BOC Credit Card / BoC Pay+ Extra Rewards is only applicable to
(a). physical cards of BOC Credit Cards and BOC Co-branded Cards issued in Hong Kong bearing the BOC logo, or transactions made by Apple Pay, Google Pay, Samsung Pay or Huawei Pay with these physical cards (if applicable) ("Eligible Mobile Payments") but excluding BOC Credit Cards issued in the mainland and Macau, USD Credit Cards, Private Label Cards and Intown Cards ("Eligible Credit Cards"). (b). payments settled through the BoC Pay+ application ("BoC Pay+") by selecting an Eligible Credit Card as payment method ("Eligible BoC Pay+").

For Shoppers redeeming the BOC Credit Card / BoC Pay+ Extra Rewards, they must settle the relevant transaction with Eligible Credit Cards / Eligible Mobile Payments / Eligible BoC Pay+ in full. All transactions made via AlipayHK, WeChat Pay HK, AlipayCN, WeChat Pay CN, UnionPay App and other designated payment means / e-Wallets as decided by BOC Credit Card (International) Limited will not be accepted for BOC Credit Card / BoC Pay+ Extra Rewards redemption. BOC Credit Card customers must settle their payment by Eligible Credit Cards when using the Shopping e-Vouchers from the Extra Rewards.

Other terms and conditions apply.
BoC Pay+ SVF License Number: SVFB072
Reminder: To borrow or not to borrow? Borrow only if you can repay!

Dates: Now – 17 May 2026
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L2 (near Joyce)

Get ready to step into the world of "The Devil Wears Prada 2" — to see, to be seen, and to become part of a fashion story unfolding in real time.

Hashtag: #BeDevilishlyFashionable #TheDevilWearsPrada2AtPP #ThePlaceForStyle

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

SANYA, CHINA - Media OutReach Newswire - 27 April 2026 - The 6th Asian Beach Games officially opened on Tuesday evening in Sanya, south China's Hainan Province. An opening ceremony titled "A Sky-Ocean Meeting" unfolded against a natural backdrop of ocean and sand, welcoming athletes from 45 countries and regions across Asia.

The 6th Asian Beach Games is being held from April 22 to 30 in Sanya, a coastal city in south China's Hainan Province.

Over recent months, the host city has established a comprehensive, high-standard service system, now fully operational, to support what organizers describe as a "splendid, exceptional and outstanding" event.

The success of the Games, organizers say, begins with a smooth and welcoming arrival experience. Benefiting from policies under the Hainan Free Trade Port (FTP), entry procedures have been streamlined.

Jože Zidar, a veteran Slovenian sports journalist who visited earlier this year, said he experienced "one of the most efficient border clearances" he had encountered. Such feedback has since been echoed by many participants.

High service standards extend throughout the event. The Games adopt a coastal venue layout described as a "pearls-on-a-string" coastal layout, integrating multiple sites and combining beach sports with the surrounding natural environment to create a "sports and tourism" experience.

All venues have been built or upgraded in line with green standards and are now operational. In terms of logistics, 22 designated hotels, more than 1,000 new energy vehicles, and around 4,700 volunteers have been deployed. The Main Media Center is providing one-stop services for over 1,000 registered journalists from China and abroad.

Given the nature of beach and marine events, Sanya has also established a citywide emergency medical system featuring a "30-minute response network." A total of 71 on-site medical stations, supported by additional medical posts, 285 medical staff and 46 ambulances, form a comprehensive response system covering on-site treatment, patient transfer and specialized care.

The opening ceremony itself broke with the traditional stadium format, instead integrating performance elements into the natural beach setting of sand, sunshine and palm trees.

Artistic segments combined local Hainan culture, the vision of the Hainan FTP, and the spirit of sport.

The Games mascot "Ya Ya", the Eld's deer, appeared throughout the ceremony as a cultural symbol linking the city's past and future.

Environmentally friendly technologies and virtual imaging were also incorporated to create a visual experience blending digital and real-world elements. Sanya has positioned the Games as a catalyst for urban development under the concept of "promoting construction and improving quality through sports."

Preparations have contributed to infrastructure upgrades and environmental improvements.

At the same time, a "sports, tourism and consumption" model has been introduced.

More than 200 licensed products have been launched, while promotional campaigns linking tourism resources across the island are underway.

Supporting events, including an international diving festival and cultural exhibitions of intangible heritage, have also been organized to enhance the experience for visitors and participants.

From preparation to opening, Sanya aims to deliver on its commitment to the Asian sporting community through comprehensive services and an open, dynamic city environment.

The Games are expected to serve as a platform to promote unity, friendship and development across Asia.

Hashtag: #Sanya

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **