SINGAPORE - Media OutReach Newswire - 28 April 2026 - "Step onto the stage with the legends and the idol, now under one roof." Madame Tussauds Singapore invites guests to experience this star-studded encounter as beloved figures of Lay Zhang (Zhang Yixing) and Lin Dan take centre stage in a dynamic, cross-cultural showcase of Asian icons.
Step Onto the Stage with Lay Zhang (Zhang Yixing) and the Legends at Madame Tussauds Singapore
The global icon Lay Zhang's figure captures his refined stage charisma in a sleek, dark-blue tailored suit. The figure invites fans to step into an intimate concert moment – standing alongside Lay as if sharing the spotlight during a live show. From his confident stance to his signature polished look, every detail brings his on-stage persona vividly to life.
Step Onto the Stage with Lay Zhang (Zhang Yixing) and the Legends at Madame Tussauds Singapore
Adding a powerful sporting presence, Lin Dan's figure immortalises the badminton legend in a high-energy pose. Dressed in his iconic red athletic gear and captured mid-motion with racket in hand, the figure reflects the intensity and pride of a championship moment, evoking the electrifying atmosphere of a world-class match.
Step Onto the Stage with Lay Zhang (Zhang Yixing) and the Legends at Madame Tussauds Singapore
The figure of legendary musician Huang Jiaju, launching from mid-May, also pays tribute to his timeless artistry and connection with generations of fans. Styled with his signature guitar and casual stage outfit, it embodies his enduring influence on Asian music.
These talent figures bring together music, sport, and cultural legacy in one immersive space, where fans can engage with their idols across generations and genres.
To celebrate, visitors can enjoy a limited-time promotion from 28 April to 10 May 2026, with 20% off tickets using promo code LAY20. Guests who take a photo with Lay's figure and share it on Instagram tagging Madame Tussauds Singapore with #MadameTussaudsSG #MTSG, will be eligible to receive a complimentary photo frame, redeemable on-site (first 100 ONLY).
"Madame Tussauds has continually featured figures who have made a lasting impact across industries and cultures," said Steven Chung, General Manager of Madame Tussauds Singapore. "This special experience brings together beloved personalities in a way that allows fans to not only admire them but truly feel part of their world."
As a leading attraction that brings global icons closer to fans, Madame Tussauds Singapore continues to craft immersive experiences that celebrate the impact of entertainment, sport, and cultural influence. Step into the Hall of Fame, enjoy the exclusive interactions with them up close!
For more information about booking tickets to visit Madame Tussauds Singapore, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore
The issuer is solely responsible for the content of this announcement.
Madame Tussauds Singapore
Madame Tussauds
Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world's top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Modern Platform Enhances Business Travel Within Energy, Marine, Mining and Other Complex Sectors
SINGAPORE - Media OutReach Newswire - 29 April 2026 - Direct Travel today announced the expansion of Avenir, its global travel platform, across its specialty market divisions, including Energy, Marine and Mining. Delivered through ATPI's specialist businesses, Avenir provides a single global platform and unified service model for executive and project-based business travel, complementing the company's established sector specific logistics and workforce mobility solutions.
Avenir Tech HotList With this expansion, organizations operating in complex and logistically demanding environments will benefit from a more consistent and scalable approach to business travel, bringing modern infrastructure to corporate travel while continuing to rely on proven specialist solutions for crew and workforce logistics.
A Comprehensive Approach to Specialty Travel
Industries such as energy, marine and mining manage multiple types of travel simultaneously, from large scale workforce and crew movements to executive, commercial and project travel. These needs are fundamentally different and require distinct solutions.
Avenir is designed to support traditional business travel within these sectors, bringing structure and consistency to:
- Executive leadership travel
- Commercial and client facing teams
- Project based and technical specialists
This sits alongside ATPI's established specialist services, which continue to manage:
- Crew and workforce mobility
- Offshore and rotational travel
- Highly customized logistics to remote and complex destinations
Together, this creates a more coordinated and complete travel framework.
Strengthening Sector Expertise with a Modern Business Travel Platform
Avenir enhances ATPI's specialist offerings by introducing a consistent global foundation for business travel, while preserving the depth and specialization of existing solutions.
"Our long-standing leadership in specialty travel is built on deep sector expertise and a strong focus on our customers, and we remain committed to strengthening how we serve these markets," said Christal Bemont, Chief Executive Officer of Direct Travel. "As travel becomes more complex, that foundation becomes even more important. Avenir is an important step forward, giving our customers a more consistent approach to global business travel, combined with the specialized solutions they rely on to support their operations."
Energy
With decades of experience supporting global energy organizations, ATPI delivers specialized travel solutions across offshore, project and executive travel. From complex international operations to high risk environments, the focus is on operational continuity, cost control and the safety and wellbeing of traveling personnel.
Marine
With a long history in maritime travel, ATPI supports global shipping and offshore organizations with highly coordinated travel services. Expertise in crew movements, vessel rotations and global logistics ensures reliable, efficient operations across ports and regions worldwide.
Mining and Other Specialty Markets
In mining and similarly complex sectors, ATPI provides tailored travel management solutions designed for remote operations and workforce mobility. This includes managing fly in fly out schedules, navigating challenging destinations and supporting safe, efficient travel for workers and project teams globally.
Specialist Technology and Capabilities
These sector specific services are supported by ATPI's specialist technology and service capabilities, including Crewhub and Crewlink, which are designed to manage workforce mobility and crew travel at scale.
Improving Visibility and Consistency for Business Travel
While workforce and crew travel remain highly specialized, business travel within these sectors is often managed across fragmented regional systems.
Avenir brings greater consistency by enabling:
- One global platform for business travel across regions
- Centralized visibility and governance for travel and finance teams
- Standardized policies with controlled local flexibility
- A consistent traveler experience for employees worldwide
The result is better oversight, improved efficiency and a more streamlined experience for business travelers operating within complex global organizations.
Hashtag: #atpi #directravel #avenir #globaltravelplatform
https://www.dt.com/
https://www.linkedin.com/company/directtravelinc
The issuer is solely responsible for the content of this announcement.
About Direct Travel, Inc
Direct Travel is one of the world's largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.
Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry's broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.
For more information about Direct Travel, visit www.dt.com
For more information about Energy, Marine, and Mining specialty travel, visit: https://www.atpi.com/energy-travel/, https://www.atpi.com/marine-travel/ and https://www.atpi.com/mining-travel/
SINGAPORE - Media OutReach Newswire - 29 April 2026 - Direct Travel today announced the expansion of Avenir, its global travel platform, across its specialty market divisions, including Energy, Marine and Mining. Delivered through ATPI's specialist businesses, Avenir provides a single global platform and unified service model for executive and project-based business travel, complementing the company's established sector specific logistics and workforce mobility solutions.
Avenir Tech HotList
With this expansion, organizations operating in complex and logistically demanding environments will benefit from a more consistent and scalable approach to business travel, bringing modern infrastructure to corporate travel while continuing to rely on proven specialist solutions for crew and workforce logistics.
A Comprehensive Approach to Specialty Travel
Industries such as energy, marine and mining manage multiple types of travel simultaneously, from large scale workforce and crew movements to executive, commercial and project travel. These needs are fundamentally different and require distinct solutions.
Avenir is designed to support traditional business travel within these sectors, bringing structure and consistency to:
- Executive leadership travel
- Commercial and client facing teams
- Project based and technical specialists
This sits alongside ATPI's established specialist services, which continue to manage:
- Crew and workforce mobility
- Offshore and rotational travel
- Highly customized logistics to remote and complex destinations
Together, this creates a more coordinated and complete travel framework.
Strengthening Sector Expertise with a Modern Business Travel Platform
Avenir enhances ATPI's specialist offerings by introducing a consistent global foundation for business travel, while preserving the depth and specialization of existing solutions.
"Our long-standing leadership in specialty travel is built on deep sector expertise and a strong focus on our customers, and we remain committed to strengthening how we serve these markets," said Christal Bemont, Chief Executive Officer of Direct Travel. "As travel becomes more complex, that foundation becomes even more important. Avenir is an important step forward, giving our customers a more consistent approach to global business travel, combined with the specialized solutions they rely on to support their operations."
Energy
With decades of experience supporting global energy organizations, ATPI delivers specialized travel solutions across offshore, project and executive travel. From complex international operations to high risk environments, the focus is on operational continuity, cost control and the safety and wellbeing of traveling personnel.
Marine
With a long history in maritime travel, ATPI supports global shipping and offshore organizations with highly coordinated travel services. Expertise in crew movements, vessel rotations and global logistics ensures reliable, efficient operations across ports and regions worldwide.
Mining and Other Specialty Markets
In mining and similarly complex sectors, ATPI provides tailored travel management solutions designed for remote operations and workforce mobility. This includes managing fly in fly out schedules, navigating challenging destinations and supporting safe, efficient travel for workers and project teams globally.
Specialist Technology and Capabilities
These sector specific services are supported by ATPI's specialist technology and service capabilities, including Crewhub and Crewlink, which are designed to manage workforce mobility and crew travel at scale.
Improving Visibility and Consistency for Business Travel
While workforce and crew travel remain highly specialized, business travel within these sectors is often managed across fragmented regional systems.
Avenir brings greater consistency by enabling:
- One global platform for business travel across regions
- Centralized visibility and governance for travel and finance teams
- Standardized policies with controlled local flexibility
- A consistent traveler experience for employees worldwide
The result is better oversight, improved efficiency and a more streamlined experience for business travelers operating within complex global organizations.
Hashtag: #atpi #directravel #avenir #globaltravelplatform
https://www.dt.com/
https://www.linkedin.com/company/directtravelinc
The issuer is solely responsible for the content of this announcement.
About Direct Travel, Inc
Direct Travel is one of the world's largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.
Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry's broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.
For more information about Direct Travel, visit www.dt.com
For more information about Energy, Marine, and Mining specialty travel, visit: https://www.atpi.com/energy-travel/, https://www.atpi.com/marine-travel/ and https://www.atpi.com/mining-travel/
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
