Minted Achieves Double-Digit Year-Over-Year Growth and Doubles Profitability, Poised to Surpass $300M in Revenue

SAN FRANCISCO--(BUSINESS WIRE)--Apr 28, 2026--

Minted, the leading consumer tech platform known for premium stationery, art, and home decor, today announced it achieved double-digit year-over-year growth, doubled profitability in 2025, and is poised to surpass $300 million in revenue in 2026. These financial milestones come at a time when marketing economics are becoming increasingly challenging for consumer companies. Minted is bucking this trend by moving even more premium, leaning into a K-shaped market dynamic, and scaling an omnichannel strategy built on owned customer acquisition and retention, product-led growth, and expanded retail distribution – steadily gaining share from legacy celebrations companies struggling to connect with younger generations of consumers.

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Melissa Kim, Minted Co-Founder and CEO

“When Minted launched 18 years ago, we set out to disrupt the celebrations space, long dominated by a few key players,” said Melissa Kim, CEO and Co-Founder of Minted. “In recent years, we made a deliberate shift upmarket to deliver greater value – investing in premium design, luxury product formats, white-glove services, building lasting customer relationships, and creating products people genuinely want to share. Today, Minted is the premium e-commerce leader in its categories, is sold in thousands of retail stores, powers income for a global community of artists, and has established itself as both a disruptor and a leader in our categories.”

Minted’s e-commerce growth and profitability are fueled by a powerful owned-channel strategy that reduces reliance on paid media platforms. The company’s free wedding websites and online invitations serve as high-intent entry points for its e-commerce business, converting free users into paying purchasers of premium physical products for life’s biggest milestones - weddings, babies, holidays, new homes, and more - and often retaining paying customers for up to fifteen years. By focusing on its core audience – affluent, younger generations of women – and turning life’s milestone moments into multi-decade relationships, Minted has built strong repeat business and marketing efficiency. The company has modernized its core marketing mix, blending influencers, organic, and paid social, inherently shareable and design-forward products, and data-driven brand partnerships to deepen engagement and drive long-term loyalty.

The $118 billion celebrations, stationery, and art categories continue to evolve as younger generations seek meaningful physical experiences and tangible ways to connect in a digital-first world. Minted has emerged as a brand that understands this shift – particularly among Gen Z consumers – and retailers are responding. Minted’s wholesale business grew more than 25% last year as leading retailers turned to the brand to modernize assortments and attract younger shoppers with premium, trend-forward products. Minted is now the fastest-growing greeting cards and gift packaging brand at Target, expanding from four feet of shelf space to 12–16 feet over the past seven years, in addition to prominent endcap placements. Minted is also the number one selling greeting cards brand at Whole Foods and on DoorDash’s DashMart, and is a leading wall art brand at West Elm, Pottery Barn Kids, Pottery Barn Teen, and Williams-Sonoma. Minted products are also available on Samsung TV, Amazon, Faire, and at H-E-B. In the next 12 months, Minted will enter additional major retailers, further leveraging wholesale as both a profitable revenue stream and a low-cost brand awareness driver.

With sustained profitability and momentum, Minted is focused on accelerating growth in 2026 and beyond, already beating its revenue and profit plans in the first quarter of this year. The company plans to continue marrying human artistry with strategic AI integrations to further enable product customization, while also investing in initiatives to identify emerging trends, expand its product portfolio, strengthen its owned customer acquisition engine, and extend its omnichannel footprint through additional retail launches. By moving upmarket, deepening customer loyalty, and aligning with cultural shifts toward meaningful physical products and experiences, Minted is further establishing itself as a modern leader reshaping the celebrations industry for the next generation.

ABOUT MINTED

Minted is a leading consumer tech platform, known for premium stationery, art, and home decor. Minted systematically sources unique and on-trend design content by crowdsourcing thousands of designs per week from more than 20,000 independent artists around the world. Minted empowers independent artists to earn income from every purchase of their design, while Minted handles manufacturing, marketing, customer services, and fulfillment.

Since its founding in 2007, Minted products have reached more than 90 million homes worldwide. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands. The company has raised more than $300 million from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest. Learn more at minted.com.

Minted premium custom holiday cards

Minted premium custom wedding invitation suite

DUBAI, United Arab Emirates (AP) — The United Arab Emirates said Tuesday it will leave OPEC effective May 1, stripping the oil cartel of one of its largest producers and further weakening its leverage over global oil supplies and prices.

The UAE's decision had been rumored as a possibility for some time, as it pushed back in recent years against OPEC production quotas it felt had been too low — meaning it wasn't able to sell as much oil to the world as it had wanted.

“Having invested heavily in expanding energy production capacity in recent years, the bigger picture is that the UAE has been itching to pump more oil,” Capital Economics wrote in an analysis. “The ties binding OPEC members together have loosened,” it said, particularly after Qatar withdrew from the cartel in 2019.

Regional politics are also likely at play. The UAE has had increasingly frosty relations with Saudi Arabia, OPEC's largest producer, over political and economic matters in the Mideast, even after both came under attack by fellow OPEC member Iran during the war.

The UAE’s withdrawal from OPEC won’t necessarily have any immediate effects in markets. That’s because world oil supplies are sharply constrained by the war in Iran, which has closed off the Strait of Hormuz, a waterway through which one-fifth of global oil supplies — including much of the UAE's — is transported. On Tuesday, Brent crude, the international benchmark, traded above $111 a barrel, or more than 50% above its prewar price.

OPEC's market power had already been waning in recent years as the United States ramped up its production of crude oil. Saudi Arabia had been pumping over 10 million barrels of oil a day before the war. The U.S. pumps more than 13 million barrels a day.

U.S. President Donald Trump has been a steady critic of the cartel during his two terms in the White House.

The UAE, which joined OPEC through its emirate of Abu Dhabi in 1967, had been producing around 3.4 million barrels of crude a day just before the U.S.-Israeli war with Iran began on Feb. 28. Analysts say it has capacity to produce roughly 5 million barrels a day.

In its announcement on Tuesday, made via its state-run WAM news agency, the UAE said it also would leave the wider OPEC+ group, which Russia had led to try to stabilize oil prices.

“This decision reflects the UAE’s long-term strategic and economic vision and evolving energy profile, including accelerated investment in domestic energy production,” the UAE said, adding that it would bring "additional production to market in a gradual and measured manner, aligned with demand and market conditions.”

The UAE’s withdrawal removes one of OPEC’s few members with the ability to quickly increase production, said Jorge Leon, head of geopolitical analysis at Rystad Energy.

“A structurally weaker OPEC, with less spare capacity concentrated within the group, will find it increasingly difficult to calibrate supply and stabilize prices," he said.

Saudi Arabia and the UAE increasingly have competed over economic issues and regional politics, particularly in the Red Sea area. The two countries had jointly fought against Yemen's Iran-backed Houthi rebels in 2015. However, that coalition broke down into recriminations in late December, when Saudi Arabia bombed what it described as a weapons shipment bound for Yemeni separatists backed by the UAE.

As tensions rose in recent months, Saudi broadcasters long based in Dubai, the economic hub of the UAE, have pulled back to the kingdom.

“This exit of OPEC fits into the UAE need for flexibility with key energy consumers as well -- including a future relationship with China and a more competitive relationship with Saudi Arabia," said Karen Young, a senior research scholar at Columbia University’s Center on Global Energy Policy.

While Saudi Arabia and OPEC had no immediate reaction, Emirati Energy Minister Suhail al-Mazrouei insisted his country's decision did not stem from any dispute with its Gulf neighbor.

“We’ve been working together for years and years. We have the highest respect for the Saudis for leading OPEC,” al-Mazrouei told CNBC.

However, the UAE sent its foreign minister rather than its ruler to a Gulf Arab leaders' meeting held Tuesday in Jeddah, Saudi Arabia, hosted by Saudi Crown Prince Mohammed bin Salman.

The UAE hosted the United Nations COP28 climate talks in 2023, a conference that ended for the first time with a pledge by nearly 200 countries to move away from planet-warming fossil fuels. But the UAE still plans to increase its production capacity in the coming years, even as it pursues more clean energy at home, a move decried by climate activists.

“The demand for power is going to go up and up and up,” U.S. Interior Secretary Doug Burgum told an Abu Dhabi oil conference in November. “Today’s the day to announce that there is no energy transition. There is only energy addition.”

He drew widespread applause from his Emirati hosts.

Associated Press writer David McHugh in Frankfurt, Germany, contributed to this report.

FILE - The logo of the Organization of the Petroleum Exporting Countries (OPEC) is displayed outside of OPEC's headquarters in Vienna, Austria, March 3, 2022. (AP Photo/Lisa Leutner, File)