BEIJING, CHINA - Media OutReach Newswire - 29 April 2026 - Auto China 2026 officially opened in Beijing. Under the theme of "Commitment & Integrity," GWM unveiled its comprehensive global localization strategy for the first time. Backed by a compelling product lineup and cutting-edge technology, the GWM booth quickly became one of the most talked-about highlights of the show.
Left — GWM ONE Platform; Center — GWM CEO Mu Feng Delivers Keynote Speechat Auto China 2026; Right — High-Performance V8
In his speech, GWM CEO Mu Feng emphasized that commitment and integrity are essential to accelerating high-quality growth. Guided by the GWM ONE (Guiyuan) philosophy, GWM continues to focus on real user needs, building solid product strength, technological excellence, and global brand value.
"Trust built on commitment and integrity is the strongest foundation in business," Mu said. From a global perspective, he reaffirmed GWM's commitment to deepening its roots in international markets, constructing a complete business ecosystem, and advancing what he called "ecosystem-based globalization." Based on respect, long-term dedication, and genuine local cultivation, the company aims to forge lasting bonds of trust with users worldwide.
A Robust Portfolio Defining Elevated Product Excellence
At Auto China 2026, GWM showcased a comprehensive portfolio spanning six major lineups. From family SUVs to premium off-road vehicles, from urban commuting to long-distance motorcycle touring, the offerings are thoughtfully engineered to meet the diverse demands of today's mainstream global consumers.
The WEY V9X is the first flagship model built on the GWM ONE S Platform. With its spacious six-seat layout, native AI agent, and Super Hi4 hybrid architecture, the V9X was developed not just for China, but as a global model for users worldwide.
The all-new TANK 700 made a strong impression with dual-flagship powertrain options: 3.0 Hi4-T and 2.0 Hi4-Z, making it the first body-on-frame model to integrate a VLA large model. The GWM P300 Hi4-T adopts the Hi4-T hardcore off-road super hybrid architecture, equipped with the Coffee OS 3 smart cockpit and high-power external discharge, delivering intelligence, reliability, and all-scenario adaptability. The P500 Hi4-T offers higher performance and greater luxury, ushering pickups into a new 4.0 era of "all-scenario, intelligent, and new energy."
For key markets such as Australia and Thailand, where off-road culture is deeply rooted, these two models powerfully demonstrate GWM's localized product expertise.
Designed for young users seeking individuality and a lifestyle-oriented mobility experience, the GWM ORA 5 Sport has already generated strong interest in Europe and Southeast Asia. During the auto show, overseas media also took part in in-depth test drives, allowing the product itself to prove GWM's technological claims.
The entire SOUO Motorcycles lineup stole the spotlight with the world's only 2,000 cc horizontally opposed eight-cylinder engine, redefining the premium long-distance motorcycle touring experience. Within GWM's brand matrix, SOUO is the clearest expression of the brand's "confidence in driving culture."
Multidimensional Breakthroughs Highlight GWM's Competitive Edge
Behind every compelling vehicle lies deep technological strength. The GWM technology zone drew large crowds eager to explore the company's latest R&D advancements firsthand.
High-Performance V8: At the auto show, GWM introduced a new high-performance powertrain architecture headlined by an all-new in-house high-performance V8 engine — a major step forward in GWM's powertrain capabilities. The company also showcased a world-class lightweight solution featuring extensive carbon fiber, as well as a newly adopted mid-engine layout designed to deliver exceptional handling performance.
GWM ONE Platform: In intelligent technology, GWM has built a formidable competitive moat across data, algorithms, and computing power. Its VLA assisted-driving large model and other intelligent technologies have received wide acclaim. The GWM ONE Platform supports five powertrain variants: PHEV, HEV, BEV, FCEV, and ICE. It enables one platform to support multiple powertrains, product categories, body styles, and global markets. Built on native AI, the platform integrates dual VLA large models and creates a native full-stack intelligent agent. It also uses AI to redefine safety logic, deeply fusing active and passive safety systems and reinforcing GWM's commitment to safety.
GWM Hi4 has evolved into a comprehensive powertrain family tailored to different driving scenarios and user needs. The new-generation Hi4 technology continues to deliver "the performance of four-wheel drive with the energy consumption of two-wheel drive," making advanced all-wheel-drive capability more accessible than ever. Hi4-Z is designed for general off-road scenarios, while Hi4-T is for hardcore off-road demands, each bringing distinctive strengths and further consolidating GWM's leadership in off-road mobility.
GWM also presented its forward-looking diesel hybrid technology for demanding off-road and towing scenarios. The new powertrain is expected to cut urban fuel consumption by 15% while boosting acceleration performance by 40%.
Ecosystem-Based Globalization Builds Stronger Global Brand
At Auto China 2026, the GWM booth attracted large numbers of overseas visitors, media journalists, dealers, and investors, becoming a key platform connecting GWM with global users. The invitation of 1,500 media and dealers reflects GWM's growing global appeal. According to some overseas media reports, Chinese automakers are reshaping industry norms through shorter R&D cycles, innovative concepts, and well-coordinated supply chains.
Amid rising complexities and tariff barriers, GWM is shifting its global strategy from simple product exports toward comprehensive local ecosystem development — an approach increasingly recognized across the industry. The future of global competition will no longer be about exporting products, but about the coordinated global expansion of technology standard-setting, supply chains, and brand value as an entire ecosystem.
At Auto China 2026, GWM showcased core technologies including the super V8, Hi4 Hybrid, and ADAS — technologies that will help the company participate in setting global industry standards and building a lasting brand moat.
Reliable products remain GWM's promise to users. Accessible technology is its contribution to the industry. Ecosystem-based globalization is its commitment to local communities. GWM is taking root and growing in every aspect of its global operations — from technical architecture and product definition to manufacturing, after-sales service, compliance, and cultural integration. While the industry remains focused on overseas sales growth, GWM has already elevated "deep localization" as a new benchmark for global success, building a shared future with users through genuine, long-term commitment.
Hashtag: #GWM
The issuer is solely responsible for the content of this announcement.
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
Modern Platform Enhances Business Travel Within Energy, Marine, Mining and Other Complex Sectors
SINGAPORE - Media OutReach Newswire - 29 April 2026 - Direct Travel today announced the expansion of Avenir, its global travel platform, across its specialty market divisions, including Energy, Marine and Mining. Delivered through ATPI's specialist businesses, Avenir provides a single global platform and unified service model for executive and project-based business travel, complementing the company's established sector specific logistics and workforce mobility solutions.
Avenir Tech HotList With this expansion, organizations operating in complex and logistically demanding environments will benefit from a more consistent and scalable approach to business travel, bringing modern infrastructure to corporate travel while continuing to rely on proven specialist solutions for crew and workforce logistics.
A Comprehensive Approach to Specialty Travel
Industries such as energy, marine and mining manage multiple types of travel simultaneously, from large scale workforce and crew movements to executive, commercial and project travel. These needs are fundamentally different and require distinct solutions.
Avenir is designed to support traditional business travel within these sectors, bringing structure and consistency to:
- Executive leadership travel
- Commercial and client facing teams
- Project based and technical specialists
This sits alongside ATPI's established specialist services, which continue to manage:
- Crew and workforce mobility
- Offshore and rotational travel
- Highly customized logistics to remote and complex destinations
Together, this creates a more coordinated and complete travel framework.
Strengthening Sector Expertise with a Modern Business Travel Platform
Avenir enhances ATPI's specialist offerings by introducing a consistent global foundation for business travel, while preserving the depth and specialization of existing solutions.
"Our long-standing leadership in specialty travel is built on deep sector expertise and a strong focus on our customers, and we remain committed to strengthening how we serve these markets," said Christal Bemont, Chief Executive Officer of Direct Travel. "As travel becomes more complex, that foundation becomes even more important. Avenir is an important step forward, giving our customers a more consistent approach to global business travel, combined with the specialized solutions they rely on to support their operations."
Energy
With decades of experience supporting global energy organizations, ATPI delivers specialized travel solutions across offshore, project and executive travel. From complex international operations to high risk environments, the focus is on operational continuity, cost control and the safety and wellbeing of traveling personnel.
Marine
With a long history in maritime travel, ATPI supports global shipping and offshore organizations with highly coordinated travel services. Expertise in crew movements, vessel rotations and global logistics ensures reliable, efficient operations across ports and regions worldwide.
Mining and Other Specialty Markets
In mining and similarly complex sectors, ATPI provides tailored travel management solutions designed for remote operations and workforce mobility. This includes managing fly in fly out schedules, navigating challenging destinations and supporting safe, efficient travel for workers and project teams globally.
Specialist Technology and Capabilities
These sector specific services are supported by ATPI's specialist technology and service capabilities, including Crewhub and Crewlink, which are designed to manage workforce mobility and crew travel at scale.
Improving Visibility and Consistency for Business Travel
While workforce and crew travel remain highly specialized, business travel within these sectors is often managed across fragmented regional systems.
Avenir brings greater consistency by enabling:
- One global platform for business travel across regions
- Centralized visibility and governance for travel and finance teams
- Standardized policies with controlled local flexibility
- A consistent traveler experience for employees worldwide
The result is better oversight, improved efficiency and a more streamlined experience for business travelers operating within complex global organizations.
Hashtag: #atpi #directravel #avenir #globaltravelplatform
https://www.dt.com/
https://www.linkedin.com/company/directtravelinc
The issuer is solely responsible for the content of this announcement.
About Direct Travel, Inc
Direct Travel is one of the world's largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.
Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry's broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.
For more information about Direct Travel, visit www.dt.com
For more information about Energy, Marine, and Mining specialty travel, visit: https://www.atpi.com/energy-travel/, https://www.atpi.com/marine-travel/ and https://www.atpi.com/mining-travel/
SINGAPORE - Media OutReach Newswire - 29 April 2026 - Direct Travel today announced the expansion of Avenir, its global travel platform, across its specialty market divisions, including Energy, Marine and Mining. Delivered through ATPI's specialist businesses, Avenir provides a single global platform and unified service model for executive and project-based business travel, complementing the company's established sector specific logistics and workforce mobility solutions.
Avenir Tech HotList
With this expansion, organizations operating in complex and logistically demanding environments will benefit from a more consistent and scalable approach to business travel, bringing modern infrastructure to corporate travel while continuing to rely on proven specialist solutions for crew and workforce logistics.
A Comprehensive Approach to Specialty Travel
Industries such as energy, marine and mining manage multiple types of travel simultaneously, from large scale workforce and crew movements to executive, commercial and project travel. These needs are fundamentally different and require distinct solutions.
Avenir is designed to support traditional business travel within these sectors, bringing structure and consistency to:
- Executive leadership travel
- Commercial and client facing teams
- Project based and technical specialists
This sits alongside ATPI's established specialist services, which continue to manage:
- Crew and workforce mobility
- Offshore and rotational travel
- Highly customized logistics to remote and complex destinations
Together, this creates a more coordinated and complete travel framework.
Strengthening Sector Expertise with a Modern Business Travel Platform
Avenir enhances ATPI's specialist offerings by introducing a consistent global foundation for business travel, while preserving the depth and specialization of existing solutions.
"Our long-standing leadership in specialty travel is built on deep sector expertise and a strong focus on our customers, and we remain committed to strengthening how we serve these markets," said Christal Bemont, Chief Executive Officer of Direct Travel. "As travel becomes more complex, that foundation becomes even more important. Avenir is an important step forward, giving our customers a more consistent approach to global business travel, combined with the specialized solutions they rely on to support their operations."
Energy
With decades of experience supporting global energy organizations, ATPI delivers specialized travel solutions across offshore, project and executive travel. From complex international operations to high risk environments, the focus is on operational continuity, cost control and the safety and wellbeing of traveling personnel.
Marine
With a long history in maritime travel, ATPI supports global shipping and offshore organizations with highly coordinated travel services. Expertise in crew movements, vessel rotations and global logistics ensures reliable, efficient operations across ports and regions worldwide.
Mining and Other Specialty Markets
In mining and similarly complex sectors, ATPI provides tailored travel management solutions designed for remote operations and workforce mobility. This includes managing fly in fly out schedules, navigating challenging destinations and supporting safe, efficient travel for workers and project teams globally.
Specialist Technology and Capabilities
These sector specific services are supported by ATPI's specialist technology and service capabilities, including Crewhub and Crewlink, which are designed to manage workforce mobility and crew travel at scale.
Improving Visibility and Consistency for Business Travel
While workforce and crew travel remain highly specialized, business travel within these sectors is often managed across fragmented regional systems.
Avenir brings greater consistency by enabling:
- One global platform for business travel across regions
- Centralized visibility and governance for travel and finance teams
- Standardized policies with controlled local flexibility
- A consistent traveler experience for employees worldwide
The result is better oversight, improved efficiency and a more streamlined experience for business travelers operating within complex global organizations.
Hashtag: #atpi #directravel #avenir #globaltravelplatform
https://www.dt.com/
https://www.linkedin.com/company/directtravelinc
The issuer is solely responsible for the content of this announcement.
About Direct Travel, Inc
Direct Travel is one of the world's largest travel management companies, focused on delivering exceptional, innovative solutions to every client and traveler. With a long history of proven market expertise, we blend advanced technology, superior service and expert insight to drive tangible value and meaningful savings across Corporate Travel, Leisure Travel, Meetings & Events and specialty travel businesses.
Through Avenir, our next-generation platform developed with leading technology partners, we provide the industry's broadest inventory and a modern, real-time shopping experience that empowers travelers and simplifies program management. What truly sets us apart is the human care behind the technology, delivered by an experienced, passionate team dedicated to anticipating needs and delivering exceptional service at every step.
For more information about Direct Travel, visit www.dt.com
For more information about Energy, Marine, and Mining specialty travel, visit: https://www.atpi.com/energy-travel/, https://www.atpi.com/marine-travel/ and https://www.atpi.com/mining-travel/
** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **
