KUALA LUMPUR, Malaysia, April 30, 2026 /PRNewswire/ -- For many patients in Myanmar, seeking medical care abroad is becoming an increasingly considered decision, particularly for specialised treatments, second opinions, and long-term health management. As healthcare awareness grows, more patients are looking beyond borders for greater assurance in diagnosis, access to advanced medical technologies, and comprehensive care pathways.
Within this evolving landscape, Malaysia has steadily emerged as a trusted destination for healthcare among Myanmar patients. Its strong reputation is built on a combination of clinical excellence, accessibility, and a patient experience that prioritises comfort and continuity of care. Supported by close geographical proximity and connectivity, Malaysia continues to be a natural choice for patients seeking reliable treatment abroad.
Recent data highlights strong momentum in Malaysia's appeal among health tourists from Myanmar, with health tourist revenue increasing by 83% year-on-year, alongside a 93% surge in volume. This significant growth reflects rising awareness and confidence among Myanmar patients in seeking treatment abroad, particularly in destinations that offer trusted clinical outcomes, seamless patient journeys, and a high standard of care.
This upward trajectory underscores Myanmar's growing importance as a source market and reflects increasing patient confidence in seeking treatment abroad, particularly in destinations that offer trusted, high-quality care.
In response, the Malaysia Healthcare Travel Council (MHTC) will bring Malaysia Healthcare Week Yangon 2026 to Myanmar from 13 to 17 May 2026 at ParkRoyal Yangon. Organised in collaboration with Asian Primal Synergy, the initiative is part of Malaysia's broader efforts under the Malaysia Year of Medical Tourism (MYMT) 2026 campaign, themed Healing Meets Hospitality, to strengthen regional healthcare collaboration and expand access to quality care.
In the lead-up to Malaysia Healthcare Week Yangon 2026, a series of targeted communications initiatives have been rolled out to build awareness and strengthen public confidence in Malaysia's healthcare offerings.
This includes a three-part talk show series aired on Myanmar's national television and Mandalay FM radio during prime-time slots:
- Episode 1: Malaysia as a Healthcare and Family Destination (aired 25 April 2026) introduced Malaysia as a holistic destination that combines quality medical care with family-friendly experiences.
- Episode 2: Malaysia – World-Class Hospitals (airing 2 May 2026) features insights from medical professionals, highlighting seven participating Malaysian hospitals and their clinical expertise.
- Episode 3: Malaysia – A Patient Experience (airing 9 May 2026) showcases compelling testimonials from patients who have sought treatment in Malaysia, alongside perspectives from Myanmar Airways International on specialised services and travel packages for healthcare travellers.
These initiatives are designed to provide authentic, relatable, and credible insights into Malaysia's healthcare ecosystem, reinforcing patient trust and strengthening Malaysia's positioning as a preferred destination for medical travel.
The event itself will bring together leading Malaysian hospitals and serve as a platform for patients, partners, and stakeholders in Myanmar to better understand Malaysia's healthcare offerings, explore treatment options, and engage directly with medical professionals. It will also facilitate stronger partnerships across the healthcare ecosystem, including referral networks, corporate stakeholders, and industry players.
Through these efforts, Malaysia Healthcare continues to deepen its engagement with regional markets, reinforcing its position not only as a destination for treatment but as a trusted long-term healthcare partner in line with the aspirations of MYMT 2026.
For media inquiries and further information, please contact:
Mohamad Shahizam Fauzi
Head, Communications
+603 8776 6168
shahizam.f@mhtc.org.my
Siti Hamidah Mohd Najib
Senior Executive, Communications
+603 8776 6168
hamidah.m@mhtc.org.my
About Malaysia Healthcare Travel Council
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the "Malaysia Healthcare" brand. MHTC enhances, coordinates, and promotes Malaysia's healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation's first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia's world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry's significant contribution to the national economy.
More information can be found at https://www.malaysiahealthcare.org.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Malaysia Healthcare Strengthens Presence in Myanmar as Demand for Trusted Treatment Abroad Grows
- RGB MiniLED displays take center stage at the World Premiere of the movie in New York, showcasing the live stream for guests and fans in Times Square
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QINGDAO, China, April 30, 2026 /PRNewswire/ -- Hisense, a leading brand in TV displays, redefines the intersection of innovation and aesthetics through a landmark collaboration with 20th Century Studios' The Devil Wears Prada 2, in theaters May 1st. This campaign brings Hisense's pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.
This strategic collaboration came to life at The Devil Wears Prada 2 World Premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention. This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.
At the core of this campaign is Hisense's latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth, but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.
As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices—transforming them into design-forward elements within contemporary culture. Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand's presence within one of the most recognizable spaces in fashion and cinema. The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.
Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience. By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios' "The Devil Wears Prada 2," the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
QINGDAO, China, April 30, 2026 /PRNewswire/ -- Hisense, a leading brand in TV displays, redefines the intersection of innovation and aesthetics through a landmark collaboration with 20th Century Studios' The Devil Wears Prada 2, in theaters May 1st. This campaign brings Hisense's pioneering RGB MiniLED display technology into the heart of the fashion and cultural world, marking a new step in expanding the role of advanced displays.
This strategic collaboration came to life at The Devil Wears Prada 2 World Premiere, where Hisense RGB TVs were integrated into a high‑profile global red‑carpet setting defined by visual storytelling and global cultural attention. This premiere activation demonstrates how next-generation display technology is becoming essential in spaces where visual expression, fashion, and cinematic design are paramount.
At the core of this campaign is Hisense's latest RGB MiniLED evolution, which not only enhances color accuracy, brightness precision, and contrast depth, but also enables displays to meet the demands of more visually sophisticated, design-conscious spaces.
As screens become part of broader aesthetic experiences, Hisense is positioning its TVs as more than entertainment devices—transforming them into design-forward elements within contemporary culture. Hisense TV screens are featured within the new film, inside the iconic Runway offices, reinforcing the brand's presence within one of the most recognizable spaces in fashion and cinema. The move into fashion and cultural contexts reflects a wider shift in how display technology is perceived and applied.
Alongside this, Hisense continues to accelerate the rollout of its latest product lineup, including the new UR9 series, designed to bring flagship-level picture performance to a broader audience. By extending RGB MiniLED into fashion and cultural arenas, Hisense is redefining the role of television—bridging technology, design, and modern lifestyle in new and unexpected ways.
About Hisense
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios' "The Devil Wears Prada 2," the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Hisense Elevates Fashion and Culture with Iconic Campaign in Celebration of The Devil Wears Prada 2 in Theaters May 1
