Asahi Super Dry Unveils the Next Chapter in Light Beer with Dry Crystal Across Hong Kong and Taiwan

Crafted for the enjoyment of life without compromise, the renewed Dry Crystal features Ryusei Yokohama as the new campaign's face and is now available in supermarkets and restaurants throughout the region

HONG KONG SAR - Media OutReach Newswire - 30 April 2026 - Japan's number one selling beer brand Asahi Super Dry has unveiled a major evolution of its Dry Crystal, introducing zero sugar in Hong Kong and Chinese Mainland and low sugar in Taiwan, 3.5% ABV. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal offers less sugar than Asahi Super Dry beer, while delivering the same iconic Super Dry taste. Now available in Chinese Mainland, Hong Kong, and Taiwan markets, the renewed Dry Crystal represents Asahi Super Dry's continued commitment to providing consumers with carefully crafted and mindful drinking options without compromising on taste.

Two years after its groundbreaking debut, this lighter innovation in beer is set to redefine mindful indulgence with enhanced functional benefits. The upgraded Dry Crystal maintains the standards of the iconic Super Dry taste while matching the modern consumer's desire for a more balanced and mindful lifestyle. This represents Asahi Super Dry's unwavering commitment to anticipating and exceeding consumer expectations, proving that superior taste and active lifestyle are not mutually exclusive, but perfectly harmonious.

Uncompromised living meets Japanese excellence: Award-winning star Ryusei Yokohama leads the era of "New Moderation"

Dry Crystal offers a smarter choice for those who refuse to compromise – delivering the crisp, refreshing notes of their favorite beer while enabling an active, balanced lifestyle. This campaign, which showcases the new evolution of Dry Crystal, features brand ambassador Ryusei Yokohama. It also represents a lifestyle movement born from the philosophy of a brand ambassador who truly lives it. One of Japan's top talents, Yokohama has earned critical acclaim, box-office success, and prestigious awards for his performances in movies like Shōtai (2024) and Kokuhō (2025). This partnership marks Yokohama's first tie-up with an alcohol brand.

Dry Crystal powers Ryusei Yokohama's life in motion

In the newest promotional video for the new Dry Crystal – the first-ever dedicated campaign video shot in Japan specifically for audiences in Taiwan and Hong Kong – values of balance, intentional choice, and living without compromise are portrayed through Ryusei Yokohama himself, naturally overlapping with Dry Crystal's promise. The campaign showcases his dynamic daily rhythm, from intense training sessions to creative work on set.

In each scene, Dry Crystal becomes Yokohama's natural choice. Its lighter formulation delivers the authentic Asahi Super Dry taste while supporting peak performance, resonating with the growing new moderation movement that values choice and balance.

Hong Kong and Taiwan are key markets for Dry Crystal, and this campaign film reflects this. The video is produced specifically for these audiences, rather than adapting to a global notion. Japan is a strategic choice for shooting the film, as it allows for conveying the connection to the Asahi brand, which very closely resonates with consumers in the two markets. By creating a compelling narrative for Hong Kong and Taiwan audiences, Asahi Super Dry signals a deeper market commitment, sharper cultural relevance, and greater media flexibility.

The new Dry Crystal is available in supermarkets, online and select restaurants across Chinese Mainland, Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit (https://www.asahisuperdry.com/).
Hashtag: #AsahiSuperDry

The issuer is solely responsible for the content of this announcement.

About Asahi Super Dry

Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan's No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We're constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit https://www.asahisuperdry.com/en-gb/home/.

About Ryusei Yokohama

Born on September 16, 1996, in Kanagawa, Japan, Ryusei made his acting debut in 2011 and has since established himself through a number of high-profile works. His recent performances include the film Shōtai (2024), for which he received the Best Actor award at The 48th Japan Academy Film Prize, and Kokuhō (2025), officially selected for the Directors' Fortnight at The 78th Cannes Film Festival. Last year, he portrayed Tsutaya Jūzaburō in the NHK Taiga Drama Berabō: Tsutaju Eiga no Yumebanashi. He is also set to star in the upcoming film Nanji, Hoshi no Gotoku, scheduled for release this year.

HONG KONG SAR - Media OutReach Newswire - 30 April 2026 - Japan's number one selling beer brand Asahi Super Dry has unveiled a major evolution of its Dry Crystal, introducing zero sugar in Hong Kong and Chinese Mainland and low sugar in Taiwan, 3.5% ABV. Inspired by the Japanese philosophy of living a full and active life, Dry Crystal offers less sugar than Asahi Super Dry beer, while delivering the same iconic Super Dry taste. Now available in Chinese Mainland, Hong Kong, and Taiwan markets, the renewed Dry Crystal represents Asahi Super Dry's continued commitment to providing consumers with carefully crafted and mindful drinking options without compromising on taste.

Two years after its groundbreaking debut, this lighter innovation in beer is set to redefine mindful indulgence with enhanced functional benefits. The upgraded Dry Crystal maintains the standards of the iconic Super Dry taste while matching the modern consumer's desire for a more balanced and mindful lifestyle. This represents Asahi Super Dry's unwavering commitment to anticipating and exceeding consumer expectations, proving that superior taste and active lifestyle are not mutually exclusive, but perfectly harmonious.

Uncompromised living meets Japanese excellence: Award-winning star Ryusei Yokohama leads the era of "New Moderation"

Dry Crystal offers a smarter choice for those who refuse to compromise – delivering the crisp, refreshing notes of their favorite beer while enabling an active, balanced lifestyle. This campaign, which showcases the new evolution of Dry Crystal, features brand ambassador Ryusei Yokohama. It also represents a lifestyle movement born from the philosophy of a brand ambassador who truly lives it. One of Japan's top talents, Yokohama has earned critical acclaim, box-office success, and prestigious awards for his performances in movies like Shōtai (2024) and Kokuhō (2025). This partnership marks Yokohama's first tie-up with an alcohol brand.

Dry Crystal powers Ryusei Yokohama's life in motion

In the newest promotional video for the new Dry Crystal – the first-ever dedicated campaign video shot in Japan specifically for audiences in Taiwan and Hong Kong – values of balance, intentional choice, and living without compromise are portrayed through Ryusei Yokohama himself, naturally overlapping with Dry Crystal's promise. The campaign showcases his dynamic daily rhythm, from intense training sessions to creative work on set.

In each scene, Dry Crystal becomes Yokohama's natural choice. Its lighter formulation delivers the authentic Asahi Super Dry taste while supporting peak performance, resonating with the growing new moderation movement that values choice and balance.

Hong Kong and Taiwan are key markets for Dry Crystal, and this campaign film reflects this. The video is produced specifically for these audiences, rather than adapting to a global notion. Japan is a strategic choice for shooting the film, as it allows for conveying the connection to the Asahi brand, which very closely resonates with consumers in the two markets. By creating a compelling narrative for Hong Kong and Taiwan audiences, Asahi Super Dry signals a deeper market commitment, sharper cultural relevance, and greater media flexibility.

The new Dry Crystal is available in supermarkets, online and select restaurants across Chinese Mainland, Hong Kong and Taiwan. For more information about the new Asahi Super Dry, please visit (https://www.asahisuperdry.com/).
Hashtag: #AsahiSuperDry

The issuer is solely responsible for the content of this announcement.

About Asahi Super Dry

Asahi Super Dry was first created in 1987, redefining the beer category and introducing to the world a new taste in beer. Today, Asahi Super Dry is Japan's No.1 beer and we are proud that our innovative brand has become a global icon of progressive Japan. Asahi Super Dry is brewed with precision to the highest quality standards, under the supervision of Japanese master brewers. Our advanced brewing techniques deliver a dry, crisp taste and quick, clean finish. We're constantly innovating at our brewery to improve production technology and quality management. This commitment to progressive brewing will help us share Asahi Super Dry with the whole world. For more information, please visit https://www.asahisuperdry.com/en-gb/home/.

About Ryusei Yokohama

Born on September 16, 1996, in Kanagawa, Japan, Ryusei made his acting debut in 2011 and has since established himself through a number of high-profile works. His recent performances include the film Shōtai (2024), for which he received the Best Actor award at The 48th Japan Academy Film Prize, and Kokuhō (2025), officially selected for the Directors' Fortnight at The 78th Cannes Film Festival. Last year, he portrayed Tsutaya Jūzaburō in the NHK Taiga Drama Berabō: Tsutaju Eiga no Yumebanashi. He is also set to star in the upcoming film Nanji, Hoshi no Gotoku, scheduled for release this year.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

Dry Crystal is crafted for uncompromised enjoyment, available as zero sugar in Hong Kong and Chinese Mainland and as low sugar in Taiwan, showcasing Asahi Super Dry’s commitment to meeting consumers’ needs for more mindful drinking options. (The above is a promotional image from Hong Kong)

SANYA, CHINA - Media OutReach Newswire - 30 April 2026 - The ninth day of competition marked the conclusion of the sixth Asian Beach Games in Sanya, bringing the multi-sport event to a close. Gathering over 1,600 athletes from 45 countries and regions across Asia, the Games not only delivered high-level competition but also offered a window into the new phase of openness following the island-wide special customs operations of the Hainan Free Trade Port (Hainan FTP).

The 6th Asian Beach Games was held in Sanya, Hainan, China from April 22 to 30, 2026. The smooth staging of the Games demonstrated Sanya's capacity to host major international events. From competition venues stretching across 22 kilometers of coastline, to 22 designated hotels accommodating domestic and international guests, and the support of 4,680 volunteers, as well as touristic and cultural engagement activities, the host city's organization and services received broad recognition. Abdulaziz Baeshen, Secretary General and CEO at the Saudi Olympic & Paralympic Committee, said, "The organization of this Asian Beach Games has been of a very high standard, once again demonstrating China's outstanding capability in hosting major international sporting events."

The 6th Asian Beach Games was held in Sanya, Hainan, China from April 22 to 30, 2026.

The success of the Games was underpinned by the policies of the Hainan FTP. Benefiting from visa-free access for citizens of 86 countries and event-specific facilitation measures, cross-border travel was efficient and seamless. Qatari athlete Ahmed Elmeniawy said, "The entry procedures were extremely convenient. It took less than two minutes to complete all arrival formalities -- a truly excellent experience." An official from the Saudi Olympic Committee also noted that the FTP policies and visa-free arrangements facilitated participation by delegations and promoted bilateral sports exchanges.

During the Games, Sanya launched a series of cultural tourism activities and consumer incentive packages centered on a "spectating plus vacation" model, boosting the integration of sports and tourism consumption. At the same time, the Asian Beach Games served as a platform for exchanges among Asian countries. During his visit to Hainan, Thomas Bach, Honorary President of the International Olympic Committee, said he felt "the unity of Asia." Raja Randhir Singh, President of the Olympic Council of Asia, noted that despite differences in language and traditions, a shared passion for sport brings people together.

Although the Games have concluded, openness and cooperation continue. The event has provided valuable experience for the Hainan FTP in hosting major international events and demonstrated China's continued efforts to expand high-level opening-up. The FTP will continue to deepen international exchanges and cooperation with an open and inclusive approach.

Hashtag: #6thAsianBeachGame #Sanya #China

The issuer is solely responsible for the content of this announcement.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **