NEW YORK & MIAMI--(BUSINESS WIRE)--May 4, 2026--
TRAY, a global leader in cloud-native enterprise-class POS systems, and Maple, the leading voice AI platform for restaurants, today announced a joint integration that brings 24/7 AI-powered phone ordering to multi-unit restaurant brands running on TRAY's platform.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504039708/en/
More than 40% of restaurant phone calls go unanswered during peak hours. For a single location, that can translate to over $30,000 in unrealized phone orders each year. Across an enterprise portfolio of dozens or hundreds of locations, the losses run into the tens of millions.
"We're always looking for technology partners that help our restaurant clients run better and grow faster," said Peter Kellis, CEO of TRAY. "Maple's AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That's the kind of innovation our enterprise clients are asking for."
"When a restaurant group is operating at scale, every unanswered call is a missed ticket," said Aidan Chau, CEO and Founder of Maple. "This integration with TRAY lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one."
Built for Speed Across Every Location
Maple connects directly to TRAY's POS and pulls menu data automatically, including items, modifiers, pricing, and availability. Restaurants can go live in minutes with accurate order taking on the first call.
Key capabilities include:
Maple also fields reservations, catering inquiries, hours, directions, and frequently asked questions, so callers always reach a helpful, knowledgeable voice.
The Missed-Call Problem at Scale
American restaurants miss roughly one in three incoming calls during service hours. Industrywide, that adds up to billions in lost revenue each year. Staffing alone has proven difficult to solve the problem, especially for brands managing high call volume across many locations. The TRAY and Maple integration captures that revenue and lets front-of-house teams stay focused on the guests in front of them.
Since launching in December 2023, Maple has answered over 1 million calls for restaurants and resolves 96% of them with zero human intervention.
Availability
The integration is available now to all TRAY merchants in the United States. Restaurants can activate the service through their TRAY representative or by visiting maple.inc.
About TRAY
TRAY is a leading provider of cloud-native enterprise-class POS systems for the hospitality industry. The company's mission is to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. TRAY's advanced POS system is used by hospitality businesses of all sizes and types, including full service and quick service restaurants and family entertainment centers. For more information on TRAY and its POS solutions, please visit tray.com.
About Maple
Maple, the leading Voice AI platform for restaurants, provides 24/7 phone answering for restaurants and local businesses, handling orders, reservations, and delivery inquiries. A graduate of Amazon's AWS Generative AI Accelerator, Maple has scaled to serve over 2,500 merchants since launching in December 2023. The platform integrates with major POS systems and partners with leading restaurant technology platforms. Headquartered in New York City, Maple is on a mission to ensure no restaurant ever misses a customer call again. For more information, visit maple.inc.
Maple x TRAY. AI phone ordering, now live for TRAY restaurants. Every call answered, every order in the POS.
ROME (AP) — Most tennis players — even some of the very best ones — have days where they struggle and don’t feel the ball the way that they want to.
For top-ranked Jannik Sinner, those types of days are getting rarer and rarer.
And with Carlos Alcaraz sidelined due to a right wrist injury, it doesn’t seem like anyone can beat the top-ranked Sinner as the heart of the tennis season approaches with the French Open and Wimbledon coming up over the next two months.
“He’s very stable. He doesn’t have dips. He doesn’t have phases where he goes down,” No. 3 Alexander Zverev said after getting routed by Sinner in Sunday’s Madrid Open final for his ninth straight loss to the Italian. “That’s why he’s world No. 1.”
Sinner’s title in the Spanish capital made him the first player to win five consecutive Masters 1000 events — the top tournaments outside of the Grand Slams — and extended his winning streak to 23 matches.
Sinner hasn’t lost since getting beat by Jakub Mensik in the Qatar Open quarterfinals on Feb. 19.
“There’s a big gap between Sinner and everybody else right now,” Zverev said. “It’s quite simple.
And to think that at age 24, Sinner is still developing his game.
“He hasn’t reached his full potential yet,” said Simone Vagnozzi, one of Sinner’s coaches. “We’re sure of that. And that’s key, because when you feel like you’ve maxed out it’s tough to find the motivation to keep training.”
Up next for Sinner is his home Italian Open, which starts this week and also happens to be the only Masters Series event that he hasn’t won.
While there have been questions over whether Sinner might sit out Rome after his string of successes and choose to rest up for the French Open, which starts May 24, he dismissed that idea after beating Zverev.
“Playing at home is always very special,” Sinner said. “Physically, I’m good. There is no reason not to play Rome.”
Last year, Sinner lost the Rome final to Alcaraz in his comeback tournament after a three-month doping ban.
Now it doesn’t seem like there’s anyone to stop him from becoming the first Italian man to raise the trophy at the Foro Italico since Adriano Panatta 50 years ago. The same goes for the French Open, which is the only Grand Slam title that Sinner hasn’t won.
Sinner wasted three match points in a fifth-set tiebreaker loss to Alcaraz in last year’s Roland Garros final.
There are three other Italians in the top 20 of the rankings: No. 10 Lorenzo Musetti; No. 12 Flavio Cobolli and No. 20 Luciano Darderi. But guess what? Sinner's career record against fellow Italians is a perfect 18-0.
On the women’s side, it’s a bit more difficult to pick out favorites during the clay season.
Like Sinner, top-ranked Aryna Sabalenka pulled off the “Sunshine double” on hard courts with titles in Indian Wells, California, and Miami. But then she was beaten by Hailey Baptiste in the Madrid quarterfinals after wasting six match points.
Also in Madrid, four-time French Open champion Iga Swiatek retired due to illness during a third-round match.
Marta Kostyuk of Ukraine took the trophy in Madrid by beating Mirra Andreeva for her first WTA 1000 title.
Last year in Rome, home player Jasmine Paolini swept the titles in both singles and doubles (with partner Sara Errani).
Coco Gauff was the runner-up in Rome last year and then went on to win the French Open.
AP tennis: https://apnews.com/hub/tennis
Jannik Sinner, of Italy, celebrates after winning the men's singles tennis final match against Alexander Zverev, of Germany, at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 3, 2026. (AP Photo/Manu Fernandez)
Jannik Sinner, of Italy, holds the trophy after winning the men's singles tennis final match against Alexander Zverev, of Germany, at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 3, 2026. (AP Photo/Manu Fernandez)
Alexander Zverev, of Germany, grabs his racket during the men's singles tennis final match againstJannik Sinner, of Italy, at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 3, 2026. (AP Photo/Manu Fernandez)
Jannik Sinner, of Italy, celebrates after winning the men's singles tennis final match against Alexander Zverev, of Germany, at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 3, 2026. (AP Photo/Manu Fernandez)
Alexander Zverev, of Germany, right, pours sparkling wine over the head of Jannik Sinner, of Italy, at the end of the men's singles tennis final match against at the Madrid Open tennis tournament in Madrid, Spain, Sunday, May 3, 2026. (AP Photo/Manu Fernandez)
