Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses

SEATTLE--(BUSINESS WIRE)--May 4, 2026--

Amazon (NASDAQ: AMZN) today announced the launch of Amazon Supply Chain Services (ASCS), which extends the company’s entire portfolio of freight, distribution, fulfillment, and parcel shipping solutions to businesses of all types and sizes. These services were originally developed to power Amazon’s own retail operations and to support independent selling partners worldwide. Over the past three years, hundreds of thousands of Amazon sellers have trusted the company’s logistics network to move, store, and deliver hundreds of millions of packages across third-party facilities, warehouses, and sales channels beyond the Amazon store. The launch of ASCS builds on this momentum, now supporting third-party logistics for businesses in industries such as healthcare, automotive, manufacturing, and retail.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504242139/en/

“Amazon is bringing the infrastructure, intelligence, and scale of its supply chain services—proven over decades—to businesses everywhere, much like Amazon Web Services did for cloud computing,” said Peter Larsen, vice president of Amazon Supply Chain Services. “Supply chain wasn’t just a function at Amazon—it was core to providing an exceptional shopping experience. Our differentiator. The reason we could offer fast, dependable delivery that nobody else could. And with the launch of ASCS, we’re confident we can give any other business access to the same cost efficiency, reliability, and speed that we’ve built for Amazon customers.”

Amazon offers flexible, scalable solutions that grow with businesses as their needs evolve. From moving goods into warehouses to package delivery and everything in between, leading brands have already started to leverage Amazon’s supply chain services. Announced today, Procter & Gamble is using Amazon’s freight services to transport raw materials to production facilities and move finished goods across its distribution network; 3M is leveraging Amazon’s freight services to move products from its manufacturing sites to distribution centers worldwide; Lands’ End is using a unified inventory pool within Amazon’s network to fulfill orders across multiple sales channels; and American Eagle Outfitters, Inc. is using Amazon’s parcel shipping network to deliver online orders from its American Eagle and Aerie website directly to customers nationwide.

Drawing on decades of experience running Amazon’s own operations, ASCS helps businesses improve speed, reliability, and efficiency, even through peak demand and unexpected disruptions. Businesses can also benefit from Amazon’s AI forecasting models and vast supply chain data set, which help optimize inventory placement. Core offerings include:

Starting today, businesses can access a centralized console to discover, select, and sign up for the various ASCS solutions. Businesses can visit https://supplychain.amazon.com to get started.

About Amazon Supply Chain Services

Amazon Supply Chain Services gives businesses of all types and sizes access to the freight, distribution, fulfillment, and parcel shipping capabilities Amazon has built, refined, and proven at scale over decades—supporting Amazon sellers and other businesses, regardless of where they sell. By extending the global infrastructure, technology, and operational expertise behind Amazon’s own supply chain, ASCS helps businesses improve performance, reduce complexity, and operate more efficiently. ASCS is a major growth opportunity for Amazon, supported by continued investment in forecasting, automation, and AI to enhance the speed and accuracy of its supply chain solutions.

Amazon Supply Chain Services

Amazon Supply Chain Services

Amazon Supply Chain Services

NEW YORK & MIAMI--(BUSINESS WIRE)--May 4, 2026--

TRAY, a global leader in cloud-native enterprise-class POS systems, and Maple, the leading voice AI platform for restaurants, today announced a joint integration that brings 24/7 AI-powered phone ordering to multi-unit restaurant brands running on TRAY's platform.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504039708/en/

More than 40% of restaurant phone calls go unanswered during peak hours. For a single location, that can translate to over $30,000 in unrealized phone orders each year. Across an enterprise portfolio of dozens or hundreds of locations, the losses run into the tens of millions.

"We're always looking for technology partners that help our restaurant clients run better and grow faster," said Peter Kellis, CEO of TRAY. "Maple's AI phone ordering is a natural fit for our platform as it gives operators a way to capture every call and turn it into revenue. That's the kind of innovation our enterprise clients are asking for."

"When a restaurant group is operating at scale, every unanswered call is a missed ticket," said Aidan Chau, CEO and Founder of Maple. "This integration with TRAY lets us put AI phone ordering into some of the largest restaurant brands in the country. It deploys in minutes and works from day one."

Built for Speed Across Every Location

Maple connects directly to TRAY's POS and pulls menu data automatically, including items, modifiers, pricing, and availability. Restaurants can go live in minutes with accurate order taking on the first call.

Key capabilities include:

Maple also fields reservations, catering inquiries, hours, directions, and frequently asked questions, so callers always reach a helpful, knowledgeable voice.

The Missed-Call Problem at Scale

American restaurants miss roughly one in three incoming calls during service hours. Industrywide, that adds up to billions in lost revenue each year. Staffing alone has proven difficult to solve the problem, especially for brands managing high call volume across many locations. The TRAY and Maple integration captures that revenue and lets front-of-house teams stay focused on the guests in front of them.

Since launching in December 2023, Maple has answered over 1 million calls for restaurants and resolves 96% of them with zero human intervention.

Availability

The integration is available now to all TRAY merchants in the United States. Restaurants can activate the service through their TRAY representative or by visiting maple.inc.

About TRAY

TRAY is a leading provider of cloud-native enterprise-class POS systems for the hospitality industry. The company's mission is to empower businesses to operate more efficiently, increase revenue, and provide a better experience for their customers. TRAY's advanced POS system is used by hospitality businesses of all sizes and types, including full service and quick service restaurants and family entertainment centers. For more information on TRAY and its POS solutions, please visit tray.com.

About Maple

Maple, the leading Voice AI platform for restaurants, provides 24/7 phone answering for restaurants and local businesses, handling orders, reservations, and delivery inquiries. A graduate of Amazon's AWS Generative AI Accelerator, Maple has scaled to serve over 2,500 merchants since launching in December 2023. The platform integrates with major POS systems and partners with leading restaurant technology platforms. Headquartered in New York City, Maple is on a mission to ensure no restaurant ever misses a customer call again. For more information, visit maple.inc.

Maple x TRAY. AI phone ordering, now live for TRAY restaurants. Every call answered, every order in the POS.