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SOFTSWISS, a global technology company providing software for the iGaming industry, celebrates two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America.
SAO PAULO, May 4, 2026 /PRNewswire/ -- Over the past two years of collaboration with Rubens Barrichello, SOFTSWISS has significantly strengthened its presence in Brazil. In Q1 2026, compared to Q1 2025, the B2B tech provider grew total bets by 65% and GGR by 64%.
The company has also scaled its local presence from a single representative to a dedicated team focused on business development, account management, and marketing. This expansion improves client service, ensuring timely assistance and project delivery across the region.
As one of Brazil's most recognised racing figures, Barrichello plays a key role in bridging the company with the local market, supporting educational initiatives and engaging with partners. He has also represented SOFTSWISS at major industry events, including Futurecom 2025 and BiS SiGMA South America 2026.
"I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it's a way to share something personal while building real connections," commented Rubens Barrichello.
Following several rounds of strategic sessions with C-level management, the company has defined key business objectives for 2026. One of the priorities is inspired by Rubens Barrichello's multidisciplinary experience – delivering solutions faster to accelerate product development and improve productivity across business functions.
Ivan Montik, Founder of SOFTSWISS, commented: "As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward."
This focus is already showing results. In just two months, the SOFTSWISS team launched a new B2B product. It enables iGaming operators to offer event-based wagering on real-world events via a fixed-odds model, meeting evolving audience demand while staying within their familiar business domain.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects.
SOFTSWISS, a global technology company providing software for the iGaming industry, celebrates two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America.
SAO PAULO, May 4, 2026 /PRNewswire/ -- Over the past two years of collaboration with Rubens Barrichello, SOFTSWISS has significantly strengthened its presence in Brazil. In Q1 2026, compared to Q1 2025, the B2B tech provider grew total bets by 65% and GGR by 64%.
The company has also scaled its local presence from a single representative to a dedicated team focused on business development, account management, and marketing. This expansion improves client service, ensuring timely assistance and project delivery across the region.
As one of Brazil's most recognised racing figures, Barrichello plays a key role in bridging the company with the local market, supporting educational initiatives and engaging with partners. He has also represented SOFTSWISS at major industry events, including Futurecom 2025 and BiS SiGMA South America 2026.
"I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it's a way to share something personal while building real connections," commented Rubens Barrichello.
Following several rounds of strategic sessions with C-level management, the company has defined key business objectives for 2026. One of the priorities is inspired by Rubens Barrichello's multidisciplinary experience – delivering solutions faster to accelerate product development and improve productivity across business functions.
Ivan Montik, Founder of SOFTSWISS, commented: "As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward."
This focus is already showing results. In just two months, the SOFTSWISS team launched a new B2B product. It enables iGaming operators to offer event-based wagering on real-world events via a fixed-odds model, meeting evolving audience demand while staying within their familiar business domain.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SOFTSWISS and Rubens Barrichello Enter Their Third Year of Collaboration
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Precision engineering meets data-driven, smart analytics for immersive, multi-intensity, full-body workouts from the comfort of your own home
WASHINGTON, May 4, 2026 /PRNewswire/ -- Merach, a global innovator in home fitness, today announced the availability of its new Novarow R50 Pro Air Rower. This professional-grade air resistance rowing machine is engineered to provide a high-intensity, full-body workout while offering significant technological upgrades over its predecessors, making elite-level HIIT training accessible for home use.
The Merach R50 Pro utilizes a sophisticated pure wind resistance system, which offers users superior performance. At its core is a high-performance 32-blade fan paired with a 3.5 kg flywheel, designed to deliver a smooth and powerful stroke that mimics the feel of rowing on open water. Users can fine-tune their intensity via a manual lever offering 10 distinct resistance levels, accommodating everything from steady-state cardio to explosive strength training.
The R50 Pro designation brings a suite of innovative data tracking and ergonomics, plus advanced monitoring features designed for the data-driven athlete, including:
- Upgraded 5.5-inch Backlit LCD: A new vertical layout provides a wider display area and clear visibility in any lighting condition.
- Comprehensive Metrics: Tracks advanced data including Watt and Avg. Watt, SPM Waveform, Drag Factor, and Time/500m split.
- Offline Data Storage: Workout data can now be stored locally on the machine and synchronized later with the MERACH App for seamless progress tracking.
- Unobstructed Viewing: The integrated iPad stand is now positioned above the monitor, ensuring tablets do not block essential workout stats during use.
Constructed with a robust and high-quality iron and aluminum frame and stainless steel sliding rail, the R50 Pro is built for durability and stability. The machine features an ergonomic foam leather seat and a 510 mm handle connected by a high-strength nickel-plated steel pull rope. When the workout is over, the track can be disassembled and folded, allowing the unit to be stored vertically to save valuable floor space.
"With the Merach R50 Pro, we are moving beyond basic fitness equipment toward a more intelligent, feedback-driven training experience," said Robert Luo, CEO of Merach. "We recognized that home athletes are becoming more sophisticated. They want the same level of data, such as drag factors and watt waveforms, that they would find in a professional rowing club. So, we developed the R50 Pro to meet that customer demand. By upgrading the monitor layout and adding offline synchronization, we've ensured that your data is always accessible and your view is never obstructed. This machine is about more than just burning calories; it's about providing a stable, powerful platform that grows with the user's fitness level, from their first stroke to their thousandth kilometer."
Product Specifications & Availability
- Connectivity: Bluetooth 5.0 with support for MERACH and Kinomap apps.
- Comfort: 6-position adjustable foot pedals and ergonomic seating.
- Dimensions: 94"D x 24"W x 40"H (unfolded); 25"D x 33"W x 54"H (folded).
- Power: Battery-operated console for cordless placement anywhere in the home.
The Merach R50 Pro is now available at an MSRP of $759.99, with a limited-time promotional price of $599.99 on the Merach official website and Amazon.
About Merach
Founded in 2018, Merach is a home fitness expert dedicated to making professional-grade wellness technology accessible. Having served over 10 million households worldwide, it focuses on solving the core pain points of home exercise. Merach has built a complete fitness ecosystem that spans its flagship app, smart hardware, and LLM AI-powered services, delivering engaging experiences to consumers.
For more information, product specifications, or media inquiries, please visit https://merachfit.com/
Precision engineering meets data-driven, smart analytics for immersive, multi-intensity, full-body workouts from the comfort of your own home
WASHINGTON, May 4, 2026 /PRNewswire/ -- Merach, a global innovator in home fitness, today announced the availability of its new Novarow R50 Pro Air Rower. This professional-grade air resistance rowing machine is engineered to provide a high-intensity, full-body workout while offering significant technological upgrades over its predecessors, making elite-level HIIT training accessible for home use.
The Merach R50 Pro utilizes a sophisticated pure wind resistance system, which offers users superior performance. At its core is a high-performance 32-blade fan paired with a 3.5 kg flywheel, designed to deliver a smooth and powerful stroke that mimics the feel of rowing on open water. Users can fine-tune their intensity via a manual lever offering 10 distinct resistance levels, accommodating everything from steady-state cardio to explosive strength training.
The R50 Pro designation brings a suite of innovative data tracking and ergonomics, plus advanced monitoring features designed for the data-driven athlete, including:
- Upgraded 5.5-inch Backlit LCD: A new vertical layout provides a wider display area and clear visibility in any lighting condition.
- Comprehensive Metrics: Tracks advanced data including Watt and Avg. Watt, SPM Waveform, Drag Factor, and Time/500m split.
- Offline Data Storage: Workout data can now be stored locally on the machine and synchronized later with the MERACH App for seamless progress tracking.
- Unobstructed Viewing: The integrated iPad stand is now positioned above the monitor, ensuring tablets do not block essential workout stats during use.
Constructed with a robust and high-quality iron and aluminum frame and stainless steel sliding rail, the R50 Pro is built for durability and stability. The machine features an ergonomic foam leather seat and a 510 mm handle connected by a high-strength nickel-plated steel pull rope. When the workout is over, the track can be disassembled and folded, allowing the unit to be stored vertically to save valuable floor space.
"With the Merach R50 Pro, we are moving beyond basic fitness equipment toward a more intelligent, feedback-driven training experience," said Robert Luo, CEO of Merach. "We recognized that home athletes are becoming more sophisticated. They want the same level of data, such as drag factors and watt waveforms, that they would find in a professional rowing club. So, we developed the R50 Pro to meet that customer demand. By upgrading the monitor layout and adding offline synchronization, we've ensured that your data is always accessible and your view is never obstructed. This machine is about more than just burning calories; it's about providing a stable, powerful platform that grows with the user's fitness level, from their first stroke to their thousandth kilometer."
Product Specifications & Availability
- Connectivity: Bluetooth 5.0 with support for MERACH and Kinomap apps.
- Comfort: 6-position adjustable foot pedals and ergonomic seating.
- Dimensions: 94"D x 24"W x 40"H (unfolded); 25"D x 33"W x 54"H (folded).
- Power: Battery-operated console for cordless placement anywhere in the home.
The Merach R50 Pro is now available at an MSRP of $759.99, with a limited-time promotional price of $599.99 on the Merach official website and Amazon.
About Merach
Founded in 2018, Merach is a home fitness expert dedicated to making professional-grade wellness technology accessible. Having served over 10 million households worldwide, it focuses on solving the core pain points of home exercise. Merach has built a complete fitness ecosystem that spans its flagship app, smart hardware, and LLM AI-powered services, delivering engaging experiences to consumers.
For more information, product specifications, or media inquiries, please visit https://merachfit.com/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Merach Elevates Home Rowing with the NovaRow R50 Pro
