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Collaboration brings HUMAIN ONE to global markets, enabling generative artificial intelligence-driven operating models for organizations worldwide.
RIYADH, Saudi Arabia, May 4, 2026 /PRNewswire/ -- HUMAIN, a PIF company delivering full-stack artificial intelligence (AI) capabilities globally, today announced an expansion of its strategic collaboration with Amazon Web Services (AWS) through HUMAIN ONE, a new initiative to accelerate enterprise AI adoption globally. The first-of-its-kind generative AI enterprise operating system will redefine how organizations operate.
The collaboration will benefit from the upcoming launch of the AWS Region in the Kingdom of Saudi Arabia. Like all AWS Regions, the AWS Saudi Region will be a cluster of data centers, architected to meet the highest levels of availability, security, compliance and data protection, where organizations of all sizes can run cloud and generative AI workloads. With a sovereign-by-design approach, it will support sovereign generative AI deployments for regulated industries across the Kingdom.
HUMAIN ONE will also be available on AWS Marketplace globally, providing customers worldwide with seamless access to the operating system.
The collaboration brings together HUMAIN's AI innovation with AWS's global cloud infrastructure and advanced generative AI capabilities. Together, HUMAIN and AWS will enable enterprises and governments worldwide to transition from fragmented, application-based ecosystems to unified, generative AI-driven, agentic operating models.
Tareq Amin, CEO of HUMAIN, said: "Enterprise AI has reached an inflection point where organizations are no longer looking for experimentation, but for measurable value at scale. That requires a fundamentally new operating system for how work gets done. Our partnership with AWS gives HUMAIN ONE the global reach needed to deliver on that promise. Together, we are enabling enterprises to move from pilots to fully scaled, production-grade generative AI where it is embedded into every application and workflow and drives real, tangible outcomes at a global scale."
Tanuja Randery, Managing Director and Vice President for Europe, Middle East and Africa (EMEA) at AWS, said: "The next generation of enterprise technology will be built through deep partnerships that bring together AI innovation and global cloud infrastructure. That is what our expanded collaboration with HUMAIN represents. Innovators like HUMAIN are shaping the future of AI development and deployment, and we're proud to be partnering with them to put the most advanced generative artificial intelligence tools in the hands of builders and business leaders across the Middle East and beyond, helping them turn ambition into real enterprise outcomes."
Built with enterprise-grade security, data sovereignty and regulatory compliance at its core, HUMAIN ONE on AWS enables organizations to adopt agentic generative AI across their organization without compromising governance or control. The generative AI operating system integrates development, data, orchestration, and governance into a single, cohesive system.
Core components include:
- HUMAIN Code – A development workspace for designing, building, and deploying generative AI products
- HUMAIN Guardian – A quality assurance engine ensuring performance, reliability, and continuous validation
- HUMAIN Eye – An automated security engine designed to detect, monitor, and mitigate risk across generative AI systems
- H2O Platform + SDK – A developer toolkit enabling the creation and orchestration of intelligent agents within HUMAIN Code
- HUMAIN Fabric – A scalable data infrastructure enabling ingestion, processing, and governance of data across the enterprise
Through AWS, HUMAIN ONE will leverage scalable compute, and advanced generative AI infrastructure, across 39 global Regions and 123 Availability Zones to support deployments across industries and geographies.
Leveraging AWS's proven Marketplace, HUMAIN ONE will be available to enterprises worldwide, making it faster and easier for customers to deploy and integrate the operating system within their existing AWS environments.
Today's announcement advances the strategic partnership between the two companies and the joint plan announced in May 2025 to invest more than $5 billion in AI infrastructure, AWS services, and AI training and talent development in Saudi Arabia.
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers; hyper-performance infrastructure and cloud platforms; advanced AI models, including some of the world's most advanced Arabic large language models developed in the Arab world; and transformative AI solutions that combine deep sector insight with real-world execution.
HUMAIN's end-to-end model serves both public and private sector organizations, unlocking value across industries, driving digital transformation, and strengthening capabilities through human–AI collaboration. With a growing portfolio of sector-specific AI products and a core mission focused on intellectual property development and global talent leadership, HUMAIN is engineered for international competitiveness and technological excellence.
Forward-Looking Statement:
This press release may contain forward-looking statements based on current expectations and assumptions. Actual results may differ materially due to various risks and uncertainties. HUMAIN undertakes no obligation to update these statements.
CONTACT:
Hana Nemec, Head of Communications & PR
pr@humain.com
Follow HUMAIN on: X | LinkedIn
Collaboration brings HUMAIN ONE to global markets, enabling generative artificial intelligence-driven operating models for organizations worldwide.
RIYADH, Saudi Arabia, May 4, 2026 /PRNewswire/ -- HUMAIN, a PIF company delivering full-stack artificial intelligence (AI) capabilities globally, today announced an expansion of its strategic collaboration with Amazon Web Services (AWS) through HUMAIN ONE, a new initiative to accelerate enterprise AI adoption globally. The first-of-its-kind generative AI enterprise operating system will redefine how organizations operate.
The collaboration will benefit from the upcoming launch of the AWS Region in the Kingdom of Saudi Arabia. Like all AWS Regions, the AWS Saudi Region will be a cluster of data centers, architected to meet the highest levels of availability, security, compliance and data protection, where organizations of all sizes can run cloud and generative AI workloads. With a sovereign-by-design approach, it will support sovereign generative AI deployments for regulated industries across the Kingdom.
HUMAIN ONE will also be available on AWS Marketplace globally, providing customers worldwide with seamless access to the operating system.
The collaboration brings together HUMAIN's AI innovation with AWS's global cloud infrastructure and advanced generative AI capabilities. Together, HUMAIN and AWS will enable enterprises and governments worldwide to transition from fragmented, application-based ecosystems to unified, generative AI-driven, agentic operating models.
Tareq Amin, CEO of HUMAIN, said: "Enterprise AI has reached an inflection point where organizations are no longer looking for experimentation, but for measurable value at scale. That requires a fundamentally new operating system for how work gets done. Our partnership with AWS gives HUMAIN ONE the global reach needed to deliver on that promise. Together, we are enabling enterprises to move from pilots to fully scaled, production-grade generative AI where it is embedded into every application and workflow and drives real, tangible outcomes at a global scale."
Tanuja Randery, Managing Director and Vice President for Europe, Middle East and Africa (EMEA) at AWS, said: "The next generation of enterprise technology will be built through deep partnerships that bring together AI innovation and global cloud infrastructure. That is what our expanded collaboration with HUMAIN represents. Innovators like HUMAIN are shaping the future of AI development and deployment, and we're proud to be partnering with them to put the most advanced generative artificial intelligence tools in the hands of builders and business leaders across the Middle East and beyond, helping them turn ambition into real enterprise outcomes."
Built with enterprise-grade security, data sovereignty and regulatory compliance at its core, HUMAIN ONE on AWS enables organizations to adopt agentic generative AI across their organization without compromising governance or control. The generative AI operating system integrates development, data, orchestration, and governance into a single, cohesive system.
Core components include:
- HUMAIN Code – A development workspace for designing, building, and deploying generative AI products
- HUMAIN Guardian – A quality assurance engine ensuring performance, reliability, and continuous validation
- HUMAIN Eye – An automated security engine designed to detect, monitor, and mitigate risk across generative AI systems
- H2O Platform + SDK – A developer toolkit enabling the creation and orchestration of intelligent agents within HUMAIN Code
- HUMAIN Fabric – A scalable data infrastructure enabling ingestion, processing, and governance of data across the enterprise
Through AWS, HUMAIN ONE will leverage scalable compute, and advanced generative AI infrastructure, across 39 global Regions and 123 Availability Zones to support deployments across industries and geographies.
Leveraging AWS's proven Marketplace, HUMAIN ONE will be available to enterprises worldwide, making it faster and easier for customers to deploy and integrate the operating system within their existing AWS environments.
Today's announcement advances the strategic partnership between the two companies and the joint plan announced in May 2025 to invest more than $5 billion in AI infrastructure, AWS services, and AI training and talent development in Saudi Arabia.
About HUMAIN
HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas: next-generation data centers; hyper-performance infrastructure and cloud platforms; advanced AI models, including some of the world's most advanced Arabic large language models developed in the Arab world; and transformative AI solutions that combine deep sector insight with real-world execution.
HUMAIN's end-to-end model serves both public and private sector organizations, unlocking value across industries, driving digital transformation, and strengthening capabilities through human–AI collaboration. With a growing portfolio of sector-specific AI products and a core mission focused on intellectual property development and global talent leadership, HUMAIN is engineered for international competitiveness and technological excellence.
Forward-Looking Statement:
This press release may contain forward-looking statements based on current expectations and assumptions. Actual results may differ materially due to various risks and uncertainties. HUMAIN undertakes no obligation to update these statements.
CONTACT:
Hana Nemec, Head of Communications & PR
pr@humain.com
Follow HUMAIN on: X | LinkedIn
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
HUMAIN ONE, Powered by AWS, Will Be the Industry's First Enterprise-Grade Operating System for Building, Deploying, and Governing Autonomous AI Agents at Scale
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SOFTSWISS, a global technology company providing software for the iGaming industry, celebrates two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America.
SAO PAULO, May 4, 2026 /PRNewswire/ -- Over the past two years of collaboration with Rubens Barrichello, SOFTSWISS has significantly strengthened its presence in Brazil. In Q1 2026, compared to Q1 2025, the B2B tech provider grew total bets by 65% and GGR by 64%.
The company has also scaled its local presence from a single representative to a dedicated team focused on business development, account management, and marketing. This expansion improves client service, ensuring timely assistance and project delivery across the region.
As one of Brazil's most recognised racing figures, Barrichello plays a key role in bridging the company with the local market, supporting educational initiatives and engaging with partners. He has also represented SOFTSWISS at major industry events, including Futurecom 2025 and BiS SiGMA South America 2026.
"I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it's a way to share something personal while building real connections," commented Rubens Barrichello.
Following several rounds of strategic sessions with C-level management, the company has defined key business objectives for 2026. One of the priorities is inspired by Rubens Barrichello's multidisciplinary experience – delivering solutions faster to accelerate product development and improve productivity across business functions.
Ivan Montik, Founder of SOFTSWISS, commented: "As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward."
This focus is already showing results. In just two months, the SOFTSWISS team launched a new B2B product. It enables iGaming operators to offer event-based wagering on real-world events via a fixed-odds model, meeting evolving audience demand while staying within their familiar business domain.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects.
SOFTSWISS, a global technology company providing software for the iGaming industry, celebrates two years of collaboration with Rubens Barrichello, Non-Executive Director in Latin America.
SAO PAULO, May 4, 2026 /PRNewswire/ -- Over the past two years of collaboration with Rubens Barrichello, SOFTSWISS has significantly strengthened its presence in Brazil. In Q1 2026, compared to Q1 2025, the B2B tech provider grew total bets by 65% and GGR by 64%.
The company has also scaled its local presence from a single representative to a dedicated team focused on business development, account management, and marketing. This expansion improves client service, ensuring timely assistance and project delivery across the region.
As one of Brazil's most recognised racing figures, Barrichello plays a key role in bridging the company with the local market, supporting educational initiatives and engaging with partners. He has also represented SOFTSWISS at major industry events, including Futurecom 2025 and BiS SiGMA South America 2026.
"I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it's a way to share something personal while building real connections," commented Rubens Barrichello.
Following several rounds of strategic sessions with C-level management, the company has defined key business objectives for 2026. One of the priorities is inspired by Rubens Barrichello's multidisciplinary experience – delivering solutions faster to accelerate product development and improve productivity across business functions.
Ivan Montik, Founder of SOFTSWISS, commented: "As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work. It is this mindset that has helped shape our position in the industry and will continue to drive us forward."
This focus is already showing results. In just two months, the SOFTSWISS team launched a new B2B product. It enables iGaming operators to offer event-based wagering on real-world events via a fixed-odds model, meeting evolving audience demand while staying within their familiar business domain.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
SOFTSWISS and Rubens Barrichello Enter Their Third Year of Collaboration
