Facing rising raw material costs driven by fluctuating international oil prices, Chinese exhibitors at the 139th Canton Fair turned to industrial chain collaboration and product innovation to stabilize pricing, winning over overseas buyers with high quality at competitive prices.
The third phase of the 139th China Import and Export Fair, or Canton Fair, ran from May 1 to 5 in Guangzhou, capital of south China's Guangdong Province, featuring a dazzling array of lifestyle products.
The five-day segment of the world's largest trade fair focuses on toys, maternity and childcare products, home textiles, stationery, as well as health and leisure goods, with an exhibition area of 515,000 square meters and 25,000 booths.
In the maternity and childcare products zone, Chris, a buyer from Ecuador, moved from booth to booth comparing exhibits' features and prices. He said that he arrived in Guangzhou with concerns that oil price volatility would drive up costs for plastic-based goods. But what he found instead was a marketplace where innovation offset inflation.
"Coming to Canton Fair and finding directly the real factory, the direct suppliers, it's going to help us a lot as importers to get the best price and the best quality in the products. I come to see this factory and see they have a lot of innovation, a lot of creativity, creating new products and technologies. So definitely I'm going to keep working with this company," said Chris.
Exhibitors emphasized that their response to cost pressures is strategic, not reactive. Wu Xijie from Shenzhen Konie Baby Products Co., Ltd. explained how her company navigated the challenge without resorting to blanket price hikes.
"Fluctuations in oil prices have placed considerable pressure on our industry. As a company, our response strategy is not to passively raise prices, but to proactively stabilize pricing and enhance value through innovation and industrial collaboration. At the same time, we quickly adjusted our production processes to respond to volatility in raw material costs. At this exhibition, we have received orders from customers in different countries, with tentative order values reaching approximately 3 million U.S. dollars," said Wu.
This quality-first, value-driven approach reflects a broader evolution in China's manufacturing sector. Companies are increasingly viewing external pressures not as threats to be absorbed, but as opportunities to differentiate through design, efficiency, and supply chain integration.
"I think Canton Fair is still really the number one expo that everyone should look forward to for all industries. And looking forward to the future, we would like to see more quality products and technological advancements that can help our businesses," said Edrich Jordan Ayroso, a buyer from the Philippines.
Chinese exhibitors secure orders with innovation, industrial collaboration at Canton Fair
