CINCINNATI--(BUSINESS WIRE)--May 5, 2026--
Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture. Available in curated bundles or "policies" tailored to specific skin needs, OLAY Super Collection delivers 5 visible skincare benefits in 1 for hydrated, brighter, and visibly firm skin.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260505648698/en/
The Ultimate “Radiance On Investment” (ROI)
OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for normal, dry and rough and bumpy skin. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.
“As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency,” says Corporate Natalie, creator and founder of Expand Co-Lab. “This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin.”
5-in-1 Comprehensive Coverage: The Science of the Super Collection
Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:
Featured Products in the Skinsurance Portfolio
"Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body," says Senior Director, Communications at OLAY, Kate DiCarlo. "With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere."
The OLAY Super Collection is available now at https://www.olay.com/category/skin-insurance and at major retailers nationwide.
About Olay
OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
* Based on a 6-year review of major beauty awards ending March 2025
** Based on a 6-year review of major beauty awards ending June 2025
^Based on a 12-month review of major beauty awards ending December 2024.
OLAY debuts Corporate Natalie as the first official Skinsurance Agent at the brand’s pop-up experience in New York, NY. (Photo by Diane Bondareff / OLAY / AP Images).
OLAY Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA.
NEW YORK (AP) — “The Lost Boys” and “Schmigadoon!” each earned a leading 12 Tony Award nominations Tuesday, as nominators also made June Squibb the oldest Tony-nominated actor in history at 96. Danny Burstein is now the most-nominated male actor in Tony history.
“The Lost Boys,” an adaptation of a 1987 teen movie vampire thriller, and “Schmigadoon!,” an adaptation of an Apple TV series that gently mocks Broadway musicals, were followed by a revival of “Ragtime,” a big, soaring musical celebrating early 20th-century America, with 11 nominations, and “Death of a Salesman,” Arthur Miller’s masterpiece that looks at the unraveling of the American Dream, starring Nathan Lane, which nabbed nine nods.
Twenty-four shows got at least one nomination across the 26 Tony categories, including “Cats: The Jellicle Ball,” which reimagines the 1980s classic feline musical into a celebration of queer ballroom culture, and a revival of “Chess,” the Cold War-set love triangle between two chess grand masters and the woman who loved both.
The best new musical crown will be between “The Lost Boys,” “Schmigadoon!,” “Titanique,” a camp musical comedy that reimagines the 1997 megahit movie “Titanic,” and “Two Strangers (Carry a Cake Across New York),” an opposites-attract rom-com set during a New York City weekend.
The best new play nominees are the John Lithgow-led “Giant,” which explores accusations of antisemitism against children’s author Roald Dahl; “Liberation,” about a consciousness-raising women’s group in 1970s Ohio that won the Pulitzer Prize for drama on Monday; “The Balusters,” a wry comedy about a small-town neighborhood association that descends into chaos over whether to install a stop sign; and “Little Bear Ridge Road,” about a struggling writer who returns to his rural hometown to settle his dead father’s estate.
“The Fear of 13,” the true story of a man who spent more than two decades on death row, didn't get any acting nods, despite starring Adrien Brody and Tessa Thompson in their Broadway debut. Lea Michele will still be seeking her first Tony nomination after having missed out for her work on “Chess.”
Squibb is now the oldest Tony-nominated actor in history, besting the record set by Lois Smith, who was 89 when she was nominated in 2020 for “The Inheritance.” Squibb's Broadway resume reaches back to a stint in the original production of “Gypsy” in 1960 with Ethel Merman.
Burstein becomes the most-nominated male actor in Tony history with nine nods after his work in “Marjorie Prime,” beating the record set by Jason Robards. Kelli O’Hara got her ninth career nomination for a revival of the comedy “Fallen Angels,” tying her with Rosemary Harris for third on the all-time acting nominations list.
A trio of actors from the hit TV series “The Bear” struck out in their Broadway debuts this season — Ayo Edebiri in a revival of “Proof” and Jon Bernthal and Ebon Moss-Bachrach who both appeared in “Dog Day Afternoon,” an adaptation of Sidney Lumet’s 1975 bank robbing drama. Daniel Radcliffe secured a nomination for “Every Brilliant Thing,” a one-person show that explores the antidotes to depression.
The best play revival category is stacked with well-received work: “Every Brilliant Thing”; “Death of a Salesman”; “Oedipus,” a modern retelling of Sophocles’ classic tragedy set on election night in a modern campaign office; “Becky Shaw,” Gina Gionfriddo’s dark comedy about a newlywed couple who decide to play matchmaker; and “Fallen Angels,” Noël Coward’s alcohol-fueled competition between two upper-crust ladies over the attention of a former lover.
Lithgow, who has two Tonys already, will get his third if he beats leading actor in a play nominees Lane, Radcliffe, Mark Strong in “Oedipus” and Will Harrison from “Punch,” which looks at restorative justice following the death of a man from a physical punch.
Rose Byrne, the “If I Had Legs I’d Kick You” star who plays one of those upper-crust ladies in “Fallen Angels,” secured a nomination for best actress in a play, becoming the 22nd actor in history to be Oscar- and Tony-nominated in the same year. Her co-star, Kelli O’Hara, also secured a nod, as did Lesley Manville for “Oedipus,” Susannah Flood for “Liberation” and Carrie Coon for her work in her husband Tracy Letts' play “Bug.”
Best actor in a musical nominees include Joshua Henry and Brandon Uranowitz, both from “Ragtime,” Sam Tutty in “Two Strangers,” Nicholas Christopher in “Chess” and Luke Evans from “The Rocky Horror Show.”
On the women’s side, the nominees are: Caissie Levy from “Ragtime,” Marla Mindelle for “Titanique,” Christiani Pitts from “Two Strangers,” Sara Chase from “Schmigadoon!” and Stephanie Hsu in “The Rocky Horror Show.”
Others who missed out this year include Bobby Cannavale, Byrne's partner, who starred in a revival of “Art” with Neil Patrick Harris and James Corden that was snubbed by the nominators. “Bill & Ted” stars Keanu Reeves and Alex Winters reuniting for a revival of “Waiting for Godot,” were also left off, although Brandon J. Dirden was nominated for a featured role.
The Tony Awards will be handed out June 7 at Radio City Music Hall during a telecast hosted by Pink. The awards will air live on CBS and stream on Paramount+.
Last year’s show — hosted by “Wicked” star Cynthia Erivo — drew 4.85 million viewers to CBS, its largest broadcast audience in six years, according to Nielsen.
FILE - A view of the stage appears before the start of the 75th annual Tony Awards in New York on June 12, 2022. (Photo by Charles Sykes/Invision/AP, File)
