PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2026--
For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots – its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato lovers. As younger consumers and families look for more novelty, fun and convenience in everyday foods, Ore-Ida is bringing playful shapes to the freezer aisle to add personality to every plate.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506226235/en/
“Ore-Ida invented Tater Tots - and now, we’re shaping what comes next,” said Claire Lukaszewski, Senior Brand Manager of Ore-Ida. “With Dino and Star Tater Tots, we’re building on more than 70 years of potato expertise to bring new energy to the category - delivering the same great taste people expect in formats that feel fun, relevant, and made for today.”
The launch builds on Ore-Ida’s new brand platform “Ore-Ida or Nothing”, reinforcing its position as the original in a category often seen as interchangeable. While demand for more playful, shareable food experiences continues to grow, fewer than 1 percent of frozen potato products offer fun shapes beyond the classics 1 – creating a clear opportunity for Ore-Ida to lead the next wave of innovation.
Backed by more than 70 years of trust, the brand is uniquely positioned to bring something new to the table – especially as younger consumers increasingly gravitate toward innovation from brands they already know and love 2,3. Dino and Star Tater Tots are just the beginning, with additional shapes already in development as part of a broader innovation pipeline set to roll out next year.
Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes. For more information, follow Ore-Ida on Instagram @oreida and TikTok @oreida or visit Ore-Ida (Dino Tater Tots) and Ore-Ida (Star Tater Tots).
1Circana - MULO - Latest 13 Weeks Ending 03-29-2026
2New Food Experiences for Gen Z (2021)
3 Feeding Kids (2024)
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Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years
SEOUL, South Korea (AP) — North Korea said Tuesday its latest missile tests involved a new weapons system of “great significance,” with photos indicating it launched a missile previously described as hypersonic.
North Korean leader Kim Jong Un said the weapon’s development would strengthen the country’s war readiness and give its enemies an “incurable headache,” the North’s official Korean Central News Agency said. He did not describe what the weapon was.
Kim observed Sunday’s tests with his teenage daughter, widely seen as a potential successor.
South Korea’s military detected North Korea firing two short-range missiles three hours apart from the eastern coastal Wonsan area Sunday. South Korea’s Joint Chiefs of Staff said the missiles flew about 450 and 600 kilometers (280 miles and 370 miles) toward the sea, while Japan’s military said they landed in waters outside the country’s exclusive economic zone.
The launches extended a recent run in military displays, including live-fire exercises and the commissioning of a new warship, as Kim continues to flaunt his growing nuclear program despite U.S. calls to revive diplomacy.
Following years of intensified testing, Kim now has an extensive arsenal of nuclear-capable missiles, including long-range weapons potentially capable of reaching the U.S. mainland and shorter-range systems designed to overwhelm missile defenses in South Korea and Japan.
Among the weapons North Korea has tested in recent years are various missile systems fitted with purported hypersonic weapons, which are designed to travel at more than five times the speed of sound. Their speed and maneuverability are intended to help them evade regional missile defenses, but some experts have questioned whether they have consistently reached the speeds claimed by the North during tests.
KCNA’s photos of Sunday’s tests showed what appeared to be two missiles tipped with conical, finned vehicles being fired from launcher trucks. Kim is seen looking at a monitoring screen that identifies the missile as a Hwasong-11Ma, a system North Korea has previously described as hypersonic.
Graphics on the screen showed a missile trajectory overlaid on a map, along with figures for a speed of 2,146 meters (1.3 miles) per second, an altitude of 35.8 kilometers (22 miles) and a range of 908.2 kilometers (564 miles). The reported distance exceeded the flight range announced by South Korea’s military. Jang Do-young, a spokesperson for South Korea’s Joint Chiefs of Staff, said the military was assessing the details from the North Korean report and cautioned that the North’s claims about missile capabilities “cannot be 100% trusted.”
The launches were the latest in a series of weapons demonstrations by North Korea even after U.S. President Donald Trump scaled back a joint military exercise with South Korea last month in an apparent effort to revive diplomacy with Kim, who has called such drills invasion rehearsals. Kim’s sister and senior official, Kim Yo Jong, dismissed Trump’s overture, saying that shortening the drill would not change its “provocative, aggressive nature.”
North Korea has a long history of ratcheting up pressure on South Korea when it doesn’t get what it wants from the United States, and Kim Jong Un has recently taken a particularly hostile stance toward Seoul, suspending virtually all inter-Korean cooperation and dialogue and declaring the South a permanent enemy.
In a written response to questions by The Associated Press, liberal South Korean President Lee Jae Myung, who favors engagement with the North, expressed hope Tuesday that a resumption of Trump-Kim diplomacy would help reopen dialogue between the two Koreas. He called for a practical, step-by-step approach to North Korea’s denuclearization, with incentives offered as Pyongyang makes progress toward eliminating its nuclear weapons.
Emboldened by his advancing nuclear arsenal and deepening ties with Russia and China, experts say Kim likely sees himself as having greater leverage in any renewed diplomacy with Trump. His government has said Washington must first drop its “hostile policy” — a term Pyongyang mainly uses to describe U.S.-led sanctions and joint U.S.-South Korea military drills — and abandon demands for North Korea’s denuclearization as a precondition for talks.
In this photo provided Tuesday, Sept. 22, 2026, by the North Korean government, its leader Kim Jong Un, center right, watches missile tests in an undisclosed location, North Korea Sunday, Sept. 20, 2026. Independent journalists were not given access to cover the event depicted in this image distributed by the North Korean government. The content of this image is as provided and cannot be independently verified. Korean language watermark on image as provided by source reads: "KCNA" which is the abbreviation for Korean Central News Agency. (Korean Central News Agency/Korea News Service via AP)
In this photo provided Tuesday, Sept. 22, 2026, by the North Korean government, its leader Kim Jong Un, center right, watches missile tests in an undisclosed location, North Korea Sunday, Sept. 20, 2026. Independent journalists were not given access to cover the event depicted in this image distributed by the North Korean government. The content of this image is as provided and cannot be independently verified. Korean language watermark on image as provided by source reads: "KCNA" which is the abbreviation for Korean Central News Agency. (Korean Central News Agency/Korea News Service via AP)
FILE - In this photo provided by the North Korean government, its leader Kim Jong Un attends a parade with his daughter in Pyongyang, North Korea, on Feb. 25, 2026 as the North wrapped up the Workers' Party congress. Independent journalists were not given access to cover the event depicted in this image distributed by the North Korean government. The content of this image is as provided and cannot be independently verified. Korean language watermark on image as provided by source reads: "KCNA" which is the abbreviation for Korean Central News Agency. (Korean Central News Agency/Korea News Service via AP, File)
A TV screen shows a file image of a North Korean missile launch during a news program at Seoul Railway Station in Seoul, South Korea, Sunday, Sept. 20, 2026. (AP Photo/Ahn Young-joon)
