PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2026--
For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots – its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato lovers. As younger consumers and families look for more novelty, fun and convenience in everyday foods, Ore-Ida is bringing playful shapes to the freezer aisle to add personality to every plate.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506226235/en/
“Ore-Ida invented Tater Tots - and now, we’re shaping what comes next,” said Claire Lukaszewski, Senior Brand Manager of Ore-Ida. “With Dino and Star Tater Tots, we’re building on more than 70 years of potato expertise to bring new energy to the category - delivering the same great taste people expect in formats that feel fun, relevant, and made for today.”
The launch builds on Ore-Ida’s new brand platform “Ore-Ida or Nothing”, reinforcing its position as the original in a category often seen as interchangeable. While demand for more playful, shareable food experiences continues to grow, fewer than 1 percent of frozen potato products offer fun shapes beyond the classics 1 – creating a clear opportunity for Ore-Ida to lead the next wave of innovation.
Backed by more than 70 years of trust, the brand is uniquely positioned to bring something new to the table – especially as younger consumers increasingly gravitate toward innovation from brands they already know and love 2,3. Dino and Star Tater Tots are just the beginning, with additional shapes already in development as part of a broader innovation pipeline set to roll out next year.
Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes. For more information, follow Ore-Ida on Instagram @oreida and TikTok @oreida or visit Ore-Ida (Dino Tater Tots) and Ore-Ida (Star Tater Tots).
1Circana - MULO - Latest 13 Weeks Ending 03-29-2026
2New Food Experiences for Gen Z (2021)
3 Feeding Kids (2024)
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Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years
MIAMI (AP) — Giannis Antetokounmpo wants more championships. So do the Miami Heat.
Their interests are officially aligned — and the Heat finally have another superstar.
Ending a marathon watch for the next great Miami get, the Heat landed Antetokounmpo — a two-time NBA MVP and 10-time All-Star — from the Milwaukee Bucks on Monday night in exchange for a massive haul of players and draft picks.
The terms, according to a person who spoke to The Associated Press on condition of anonymity because the move had yet to receive the required league approval: Antetokounmpo and Bobby Portis are heading to Miami for Wisconsin native Tyler Herro, Jaime Jaquez Jr., Kel’el Ware and Kasparas Jakucionis.
Milwaukee also gets the No. 13 selection that will be made in Tuesday night’s NBA draft, along with a first-round pick swap in 2030, first-round picks in 2031 and 2033 and a second-rounder in 2033, the person said.
It ends a wild back-and-forth in the final days of the saga, with the Bucks considering offers from both Miami and Boston for Antetokounmpo — who led Milwaukee to the 2021 NBA title, was on the NBA’s 75th anniversary list of its greatest players ever, is a nine-time All-NBA selection and is coming off an injury-shortened season in which he averaged 27.6 points per game.
There has been no secret that this is what Miami has sought, because this is what Miami usually seeks. The Heat pulled off similar moves by landing Shaquille O’Neal in 2004 (helping lead to the 2006 NBA title) and by getting LeBron James and Chris Bosh to play alongside Dwyane Wade in 2010 (leading to four NBA Finals runs in four seasons together, along with the 2012 and 2013 NBA titles).
Now, it’s Antetokounmpo’s turn. At 31, the Heat clearly believe he still has many good years left — and it’s generally presumed that by making this deal they’ll give the Greek superstar a massive extension later this year.
He was a perennial MVP candidate in Milwaukee, getting votes for that award in nine consecutive seasons before 2025-26 when too many missed games left him ineligible.
He has averaged 24.1 points and 9.9 rebounds per game in his career, with 10 consecutive seasons of averaging at least 22.9 points — with three years in there of averaging more than 30 points per game.
Only seven active players have more points in their careers than Antetokounmpo, who has totaled 21,531 to this point.
Antetokounmpo had been mentioned in trade talks countless times in recent years, with the Bucks always insisting — with words and actions — that they had no interest in trading their best player and one of the best players in the history of the franchise.
But this time, it seemed different.
The Bucks, who fired Doc Rivers as coach after the season, don’t have a roster that would be considered a championship contender. By trading Antetokounmpo, they can essentially start over with four players (and the Heat were high on all of them) along with draft capital.
“I just think before the draft is a natural time, right, because if Giannis does play somewhere else we’re going to get a lot of assets. ... You’ve got to get it right,” Bucks co-owner Jimmy Haslam said in May, when the team introduced new coach Taylor Jenkins — who was told that Antetokounmpo may or may not be with the franchise when next season starts.
Jenkins and the rest of the NBA now has the answer: Antetokounmpo won't be there.
Antetokounmpo had spoken highly of Miami many times over the years, even when the Heat and Bucks were going head-to-head in the playoffs. He also shares an agent with Heat star center Bam Adebayo, who was the only player Miami clearly was not willing to part with in order to make this deal happen.
“They’re going to play tough and they’re not going to stop playing,” Antetokounmpo said after Milwaukee played Miami on March 12. “That’s the Miami Heat culture.”
Little did anyone know that night that those words were coming after what would be the next-to-last game for Antetokounmpo in a Bucks uniform. He played three nights later against Indiana, then was held out of Milwaukee’s final 15 games of the season.
The Bucks said that was for injury-related reasons. Antetokounmpo said he wanted to play.
He had some bouts with injuries this past season: Antetokounmpo missed four games in late November with a left adductor strain and sat out eight games in December with a right calf strain, then he injured the right calf again in January.
He landed awkwardly on a dunk in that March 15 victory over Indiana and didn’t play again due to what team officials had labeled as a left knee hyperextension and bone bruise. Antetokounmpo said the last few weeks of the season that he was healthy and wanted to play, a dispute that resulted in an investigation by the league office.
Antetokounmpo said coming into the 2025-26 season that he is at the point in his career where he thinks about his legacy, and how more championships are important to him. Told he is already considered an all-time great, he bristled at the notion.
“I’m not there yet,” Antetokounmpo said that day at Bucks training camp.
That’s hard to believe, considering his resume. He’s won a championship. He’s been an MVP. He’s been an NBA Finals MVP. He’s a perennial All-Star and All-NBA pick. He’s one of only seven players born somewhere other than the 50 states of the U.S. to have reached the 20,000-point mark. In 2025, he led Greece to its first EuroBasket medal in 16 years.
“Every basketball player, every athlete, starts a career and they have this quest of what they want to accomplish and what to be remembered for,” Antetokounmpo said in that same training camp interview. “And I think at this point, I’ve accomplished everything that I’ve put my mind to.”
He said those words in Miami. And now, Miami is about to be his new home.
AP Sports Writer Steve Megargee in Milwaukee contributed.
AP NBA: https://apnews.com/nba
FILE - Milwaukee Bucks forward Giannis Antetokounmpo walks off the court after an NBA basketball game against the Brooklyn Nets, Friday, April 10, 2026, in Milwaukee. (AP Photo/Jeffrey Phelps, File)
FILE - Milwaukee Bucks forward Giannis Antetokounmpo (34) dribbles the ball during the first half of an NBA basketball game against the Miami Heat, March 12, 2026, in Miami. (AP Photo/Marta Lavandier, File)
