Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2026--

For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots – its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato lovers. As younger consumers and families look for more novelty, fun and convenience in everyday foods, Ore-Ida is bringing playful shapes to the freezer aisle to add personality to every plate.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506226235/en/

“Ore-Ida invented Tater Tots - and now, we’re shaping what comes next,” said Claire Lukaszewski, Senior Brand Manager of Ore-Ida. “With Dino and Star Tater Tots, we’re building on more than 70 years of potato expertise to bring new energy to the category - delivering the same great taste people expect in formats that feel fun, relevant, and made for today.”

The launch builds on Ore-Ida’s new brand platform “Ore-Ida or Nothing”, reinforcing its position as the original in a category often seen as interchangeable. While demand for more playful, shareable food experiences continues to grow, fewer than 1 percent of frozen potato products offer fun shapes beyond the classics 1 – creating a clear opportunity for Ore-Ida to lead the next wave of innovation.

Backed by more than 70 years of trust, the brand is uniquely positioned to bring something new to the table – especially as younger consumers increasingly gravitate toward innovation from brands they already know and love 2,3. Dino and Star Tater Tots are just the beginning, with additional shapes already in development as part of a broader innovation pipeline set to roll out next year.

Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes. For more information, follow Ore-Ida on Instagram @oreida and TikTok @oreida or visit Ore-Ida (Dino Tater Tots) and Ore-Ida (Star Tater Tots).

1Circana - MULO - Latest 13 Weeks Ending 03-29-2026
2New Food Experiences for Gen Z (2021)
3 Feeding Kids (2024)

ABOUT THE KRAFT HEINZ COMPANY

Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years

NEW ORLEANS (AP) — Tulane athletic director David Harris was “embarrassed” by what he called an “alarming” 50-point loss to Tulsa on homecoming weekend, he said in a message posted on the university's athletic website Saturday night.

The performance “by our football program was unacceptable, and far below the standard that we have come to expect in recent years,” Harris' statement said. “I understand the frustration and disappointment that our supporters feel. I am embarrassed by what transpired on the field in front of our student-athletes’ families, alumni, fans and the entire Tulane community.”

Harris, in his third season at Tulane, hired coach Will Hall last offseason after Jon Sumrall accepted the coaching job at Florida.

The 60-10 loss to Tulsa dropped Tulane to 4-5 overall and 2-3 in the American Conference, one season after the Green Wave were one of two teams from non-power conferences to be included in the College Football Playoff.

“We've played better than this,” Hall said. “It's definitely fixable. We've got to fix it and it starts with me.”

Hall did not indicate whether he was considering any staff changes.

“Right now, I'm focused on taking this team and playing much, much better in seven days in Houston at Rice,” he said.

“We did not execute at all. We did some foolish things,” Hall added. “We got to be better and it's got to start immediately.”

Tulsae (5-4, 2-3) led 46-0 before Tulane got on the board with Cooper Helmke’s 38-yard field goal early in the fourth quarter.

Tulane’s touchdown came on a 4-yard pass from Dagan Bruno to Bredell Richardson with 2 seconds left in the game.

“While any loss is difficult to accept, today’s defeat was particularly alarming, given the point differential,” Harris said. “This season has not met the expectations of our department. With at least three games remaining ... our responsibility is to respond with urgency.

“I am accountable for Tulane Athletics and the performance of our teams,” Harris added. “We will continue to make an investment in our football program that matches the expectations we have.”

Sign up for Top 25 poll alerts here. Visit the Top 25 here and see AP’s full college football coverage here.

FILE - Incoming Tulane football coach Will Hall watches his players in the first round of the NCAA College Football Playoff against Mississippi, on Dec. 20, 2025, in Oxford, Miss. (AP Photo/Rogelio V. Solis, File)