Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--May 6, 2026--

For more than 70 years, Ore-Ida Tater Tots have been a staple of family freezers and dinner tables across America. Now, the brand that invented Tater Tots is shaping what comes next. Today, Ore-Ida announces the launch of Dino and Star Tater Tots – its first new shapes in nearly two decades. Made with the same crispy-outside and fluffy-inside taste fans know and love, the new permanent additions reimagines a classic for the next generation of potato lovers. As younger consumers and families look for more novelty, fun and convenience in everyday foods, Ore-Ida is bringing playful shapes to the freezer aisle to add personality to every plate.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260506226235/en/

“Ore-Ida invented Tater Tots - and now, we’re shaping what comes next,” said Claire Lukaszewski, Senior Brand Manager of Ore-Ida. “With Dino and Star Tater Tots, we’re building on more than 70 years of potato expertise to bring new energy to the category - delivering the same great taste people expect in formats that feel fun, relevant, and made for today.”

The launch builds on Ore-Ida’s new brand platform “Ore-Ida or Nothing”, reinforcing its position as the original in a category often seen as interchangeable. While demand for more playful, shareable food experiences continues to grow, fewer than 1 percent of frozen potato products offer fun shapes beyond the classics 1 – creating a clear opportunity for Ore-Ida to lead the next wave of innovation.

Backed by more than 70 years of trust, the brand is uniquely positioned to bring something new to the table – especially as younger consumers increasingly gravitate toward innovation from brands they already know and love 2,3. Dino and Star Tater Tots are just the beginning, with additional shapes already in development as part of a broader innovation pipeline set to roll out next year.

Dino Tater Tots and Star Tater Tots are available at major retailers nationwide in 28 oz bags and in 5 lb club sizes. For more information, follow Ore-Ida on Instagram @oreida and TikTok @oreida or visit Ore-Ida (Dino Tater Tots) and Ore-Ida (Star Tater Tots).

1Circana - MULO - Latest 13 Weeks Ending 03-29-2026
2New Food Experiences for Gen Z (2021)
3 Feeding Kids (2024)

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Ore-Ida Goes Prehistoric and Celestial with New Dino and Star Tater Tots – its First New Shapes in Nearly Twenty Years

BOSTON (AP) — Payton Tolle struck out a career-high 14 in six innings, Wilyer Abreu drove in three runs, and the Boston Red Sox won their ninth game in a row with a 13-1 rout of the Athletics on Friday night.

The Red Sox are just the seventh team since 1920 to win 27 or more in a 30-game span, and the only team to begin their run under .500.

Tolle (7-6) was the first Red Sox pitcher to fan 14 since Chris Sale on May 8, 2019. He was perfect through four innings, and allowed one run on two hits.

Jarren Duran's two-run homer over the Green Monster in left field opened the scoring and sparked Boston's five-run second inning. Jake Rogers had an RBI double, and Abreu added a two-run double.

Abreu's 380-foot double to right would have been a homer in every MLB ballpark except for Fenway Park, per Statcast.

Three more came across in the fourth off the bats of Andruw Monasterio, Abreu, and Masataka Yoshida. Yoshida and Caleb Durbin each added one more to get the Red Sox into double-digit scoring for the second consecutive game.

Jack Perkins (2-8) gave up five runs on five hits in three innings. He struck out three and walked three.

Tyler Soderstrom's leadoff homer in the fifth ended Tolle's no-hit bid.

Athletics LHP Gage Jump (4-7, 4.59 ERA) gets the start opposite Red Sox LHP Jake Bennett (7-4, 2.90) in the middle game of the series.

AP MLB: https://apnews.com/hub/mlb

Boston Red Sox starting pitcher Payton Tolle tips his cap to outfielder Ceddanne Rafaela after a diving catch during the third inning of a baseball game, Friday, Aug. 7, 2026, in Boston. (AP Photo/Charles Krupa)

Boston Red Sox's Wilyer Abreu watches his RBI single during the fourth inning of a baseball game against the Athletics, Friday, Aug. 7, 2026, in Boston. (AP Photo/Charles Krupa)

Athletics' Tyler Soderstrom (21) heads back to his position during a rough inning agains the Boston Red Sox's during a baseball game, Friday, Aug. 7, 2026, in Boston. (AP Photo/Charles Krupa)

Boston Red Sox's Jarren Duran, right, celebrates after his two-run home run during the second inning of a baseball game against the Athletics, Friday, Aug. 7, 2026, in Boston. (AP Photo/Charles Krupa)

Boston Red Sox starting pitcher Payton Tolle delivers during the first inning of a baseball game against the Athletics, Friday, Aug. 7, 2026, in Boston. (AP Photo/Charles Krupa)