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SEOUL, South Korea, May 11, 2026 /PRNewswire/ -- Brochu Walker, the Los Angeles based quiet luxury womenswear brand known for its refined approach to modern dressing, today announced its official expansion into Korea, alongside the appointment of Cha Joo Young as its first Korean brand ambassador.
The announcement marks a significant milestone for the brand, which will open its first international flagship store in Seoul this July in Dosan Park. Spanning five floors, including 2 dedicated retail spaces and one private VIP suite (Designed by Blurker Design Studio) the Seoul flagship is designed as an immersive expression of the Brochu Walker world, blending California ease with a more considered, architectural approach to space.
The expansion reflects Brochu Walker's continued global growth and its alignment with the evolving definition of modern luxury, one grounded in intention, quality, and understated design.
Founded in 2008, Brochu Walker has built a loyal following in the United States and internationally through its "Luxury to Live In" philosophy, a perspective rooted in creating pieces that move effortlessly through a woman's life. Known for its elevated knitwear, soft tailoring, and timeless silhouettes, the brand balances relaxed California ease with a refined, editorial sensibility.
The brand has established a strong presence within the global fashion and celebrity landscape, regularly worn by figures including Meghan Markle, Oprah Winfrey, Jennifer Lopez, Julia Roberts, and Reese Witherspoon, and featured in leading publications such as Vogue, ELLE, Harper's Bazaar, and Forbes.
"Seoul is one of the most influential fashion markets in Asia today," said Karine Dubner, CEO and Chief Creative Officer of Brochu Walker. "The customer is incredibly discerning. She values quiet luxury, premium materials, and pieces that feel personal rather than loud. In Korea, how you dress is a form of respect. That emotional relationship with clothing mirrors how we design. For us, Seoul isn't simply an expansion, but a conversation we've been wanting to have for a long time."
The choice of Cha Joo Young as brand ambassador reflects a natural alignment between the brand's values and her personal presence. Recognized for her understated elegance and quiet confidence, she embodies a modern femininity defined by restraint, ease, and authenticity, a perspective that mirrors the Brochu Walker approach to dressing.
"I was drawn to Brochu Walker because the clothes don't try to speak loudly, they feel considered. There's confidence in that restraint, and that feels very natural to me," said Cha Joo Young.
Brochu Walker's collections span ready to wear, including signature knitwear, dresses, and shirting, alongside footwear, jewelry, and fragrance, offering a complete wardrobe defined by ease, refinement, and a quietly considered approach to everyday dressing.
Seoul represents a natural extension of the Brochu Walker world, a city where a deep appreciation for detail, material, and silhouette aligns closely with the brand's design philosophy. With its upcoming flagship, Brochu Walker aims to create a space that reflects its California origins while engaging with Seoul's distinct perspective on modern elegance.
The Seoul flagship is scheduled to open on July 18, 2026.
About Brochu Walker
Brochu Walker is a quiet luxury lifestyle brand that offers elevated, timeless pieces that embody the essence of effortless style. Its attention to detail is deliberate and discreet, with thoughtful elements that whisper sophistication.
Rooted in the idea of luxury to live in, less is always more and quality is never compromised. Influenced by European craftsmanship and imbued with Californian ease—Brochu Walker empowers women to feel both confident and at ease in their everyday lives. For more info, visit BrochuWalker.com.
About Karine Dubner, CEO & CHIEF CREATIVE OFFICER
Born and raised in the South of France, Karine grew up in a world defined by craftsmanship and exquisite landscapes. In 2013 Karine took a leap of faith and purchased at the time the relatively unknown brand, Brochu Walker. Karine evolved the brand into the mindful luxury collection it is today with each piece and detail inspired by a minimalistic view of fashion and the customer in mind. The brand today is a culmination of Karine's own sensibilities and a beautiful expression of herself.
Press Contact
Claudia Choi claudiachoi@brochuwalker.com
Photo - https://mma.prnasia.com/media2/2976299/Brochu_Walker_Seoul_Flagship__South_Korea__Courtesy_of_Brochu_Walker.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2976300/Brochu_Walker_Korean_Ambassador_Actress_Cha_Joo_Young__Courtesy_of_Brochu_Walker.jpg?p=medium600
Logo - https://mma.prnewswire.com/media/2973400/5961948/Brochu_Walker_Logo.jpg
SEOUL, South Korea, May 11, 2026 /PRNewswire/ -- Brochu Walker, the Los Angeles based quiet luxury womenswear brand known for its refined approach to modern dressing, today announced its official expansion into Korea, alongside the appointment of Cha Joo Young as its first Korean brand ambassador.
The announcement marks a significant milestone for the brand, which will open its first international flagship store in Seoul this July in Dosan Park. Spanning five floors, including 2 dedicated retail spaces and one private VIP suite (Designed by Blurker Design Studio) the Seoul flagship is designed as an immersive expression of the Brochu Walker world, blending California ease with a more considered, architectural approach to space.
The expansion reflects Brochu Walker's continued global growth and its alignment with the evolving definition of modern luxury, one grounded in intention, quality, and understated design.
Founded in 2008, Brochu Walker has built a loyal following in the United States and internationally through its "Luxury to Live In" philosophy, a perspective rooted in creating pieces that move effortlessly through a woman's life. Known for its elevated knitwear, soft tailoring, and timeless silhouettes, the brand balances relaxed California ease with a refined, editorial sensibility.
The brand has established a strong presence within the global fashion and celebrity landscape, regularly worn by figures including Meghan Markle, Oprah Winfrey, Jennifer Lopez, Julia Roberts, and Reese Witherspoon, and featured in leading publications such as Vogue, ELLE, Harper's Bazaar, and Forbes.
"Seoul is one of the most influential fashion markets in Asia today," said Karine Dubner, CEO and Chief Creative Officer of Brochu Walker. "The customer is incredibly discerning. She values quiet luxury, premium materials, and pieces that feel personal rather than loud. In Korea, how you dress is a form of respect. That emotional relationship with clothing mirrors how we design. For us, Seoul isn't simply an expansion, but a conversation we've been wanting to have for a long time."
The choice of Cha Joo Young as brand ambassador reflects a natural alignment between the brand's values and her personal presence. Recognized for her understated elegance and quiet confidence, she embodies a modern femininity defined by restraint, ease, and authenticity, a perspective that mirrors the Brochu Walker approach to dressing.
"I was drawn to Brochu Walker because the clothes don't try to speak loudly, they feel considered. There's confidence in that restraint, and that feels very natural to me," said Cha Joo Young.
Brochu Walker's collections span ready to wear, including signature knitwear, dresses, and shirting, alongside footwear, jewelry, and fragrance, offering a complete wardrobe defined by ease, refinement, and a quietly considered approach to everyday dressing.
Seoul represents a natural extension of the Brochu Walker world, a city where a deep appreciation for detail, material, and silhouette aligns closely with the brand's design philosophy. With its upcoming flagship, Brochu Walker aims to create a space that reflects its California origins while engaging with Seoul's distinct perspective on modern elegance.
The Seoul flagship is scheduled to open on July 18, 2026.
About Brochu Walker
Brochu Walker is a quiet luxury lifestyle brand that offers elevated, timeless pieces that embody the essence of effortless style. Its attention to detail is deliberate and discreet, with thoughtful elements that whisper sophistication.
Rooted in the idea of luxury to live in, less is always more and quality is never compromised. Influenced by European craftsmanship and imbued with Californian ease—Brochu Walker empowers women to feel both confident and at ease in their everyday lives. For more info, visit BrochuWalker.com.
About Karine Dubner, CEO & CHIEF CREATIVE OFFICER
Born and raised in the South of France, Karine grew up in a world defined by craftsmanship and exquisite landscapes. In 2013 Karine took a leap of faith and purchased at the time the relatively unknown brand, Brochu Walker. Karine evolved the brand into the mindful luxury collection it is today with each piece and detail inspired by a minimalistic view of fashion and the customer in mind. The brand today is a culmination of Karine's own sensibilities and a beautiful expression of herself.
Press Contact
Claudia Choi claudiachoi@brochuwalker.com
Photo - https://mma.prnasia.com/media2/2976299/Brochu_Walker_Seoul_Flagship__South_Korea__Courtesy_of_Brochu_Walker.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2976300/Brochu_Walker_Korean_Ambassador_Actress_Cha_Joo_Young__Courtesy_of_Brochu_Walker.jpg?p=medium600
Logo - https://mma.prnewswire.com/media/2973400/5961948/Brochu_Walker_Logo.jpg
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
FROM LOS ANGELES TO SEOUL: QUIET LUXURY BRAND BROCHU WALKER OPENS FIRST GLOBAL FLAGSHIP WITH CHA JOO YOUNG AS AMBASSADOR
FROM LOS ANGELES TO SEOUL: QUIET LUXURY BRAND BROCHU WALKER OPENS FIRST GLOBAL FLAGSHIP WITH CHA JOO YOUNG AS AMBASSADOR
SHANGHAI, May 11, 2026 /PRNewswire/ -- Sourcing complex medical device components is rarely a solo job. Building a secure supply chain requires direct input from product engineering, quality control, and executive procurement teams. Sending your entire group to the Medtec China exhibition ensures that all departments align perfectly on crucial manufacturing decisions.
As the premier event for medical device research, development, and manufacturing, this gathering provides the ideal environment for corporate buyers to evaluate global suppliers. Mark your calendar for September 1-3, 2026, at the Shanghai New International Expo Center (Halls N1-N4). You can secure free early bird tickets by registering your team between April 1 and August 30. If you wait until the event begins, on-site registration will cost 100 RMB per person. Register your team today to claim your free passes, explore groundbreaking innovations, and streamline your next major product launch.
The Strategic Advantage of Attending as a Team
When you step into a massive Shanghai medical expo, the sheer scale of the event can easily overwhelm a single buyer. Spanning multiple massive exhibition halls, the floor features thousands of advanced raw materials, heavy machinery displays, and compliance software solutions.
Divide and Conquer the Show Floor
Bringing a corporate group allows you to multiply your sourcing power. A single buyer simply cannot evaluate a new biocompatible polymer supplier while simultaneously watching a live demonstration of robotic assembly arms on the other side of the convention center. By sending a specialized team, you can divide and conquer. While your procurement manager negotiates bulk pricing for extrusion tubing, your lead mechanical engineer can inspect smart factory automation tools in a completely different pavilion.
Cross-Functional Vendor Evaluation
Approving a new manufacturing partner requires multiple distinct perspectives. An engineer must verify mechanical tolerances, a quality control specialist needs to review ISO 13485 certifications, and a buyer has to assess minimum order quantities. When your team evaluates a vendor together at the booth, you can ask all these critical questions simultaneously. This unified approach prevents the endless email chains and internal delays that typically plague international sourcing.
How to Coordinate a Seamless Corporate Visit
Planning a productive overseas trip for multiple stakeholders requires strict organization. If your team arrives without a cohesive plan, you risk duplicating efforts and missing out on key suppliers.
Set Clear Group Sourcing Goals
Before you book any flights or hotels, hold a comprehensive pre-trip planning meeting. Identify the specific bottlenecks currently slowing down your production lines. Create a master list of required components and delegate exact sourcing targets to specific team members.
- Define technical requirements: Gather all CAD drawings, material specifications, and regulatory benchmarks.
- Establish budget limits: Ensure the procurement team knows the exact target price points for raw materials and contract manufacturing services.
- Identify target exhibitors: Review the official online exhibitor list together and highlight the companies your team absolutely must meet.
Manage Logistics and Registrations Early
Ensure every member of your group registers during the free early bird window to avoid unnecessary on-site fees. When booking travel, secure hotel accommodations as close to the Shanghai New International Expo Center as possible. Minimizing morning transit times keeps your team energized and focused on the highly demanding work of vendor negotiation.
Tips for Maximizing Team Productivity at the Event
Once your group arrives at the exhibition, you must balance individual exploration with coordinated team strategy. Protect your time to secure the highest possible return on your travel investment.
Assign Specific Engineering Pavilions
The exhibition floor groups vendors by their specific engineering capabilities. Leverage this logical layout by assigning your staff to the zones that match their daily expertise:
- R&D Engineers: Focus on the advanced materials pavilions, searching for shape-memory alloys, specialized ceramics, and rapid prototyping services.
- Quality Assurance Experts: Dedicate time to the testing and metrology sectors, evaluating visual inspection cameras and compliance management software.
- Supply Chain Managers: Target the contract manufacturing and packaging halls to negotiate lead times and sterile delivery options.
Schedule Daily Debriefs
Continuous communication prevents team members from operating in silos. Schedule a mandatory debriefing session at the end of each day, either over dinner or at a quiet coffee shop. Use this time to share findings, compare notes on promising new suppliers, and identify any overlapping interests. If an engineer finds a highly capable components manufacturer, the entire team can plan a joint follow-up meeting at that booth for the following morning to finalize a capability audit.
Prepare Your Team for Manufacturing Success
Attending a major medical device exhibition as a unified corporate group entirely transforms your procurement strategy. It eliminates internal communication barriers, speeds up the vendor vetting process, and helps you build a much more resilient supply chain.
Do not let your competitors outpace your manufacturing capabilities. Review your upcoming project pipelines, assemble your core sourcing team, and secure your group registration for Medtec China 2026. Empower your staff with the tools and contacts they need to secure the best manufacturing partnerships in the global market.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Planning a Group Visit to Medtec Shanghai: A Corporate Buyer's Guide
