Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa

Avalere Health Japan is designed with the full healthcare experience in mind, launching with an elite integrated team that brings together market access, medical, and marketing specialists, along with strategic consulting expertise.

TOKYO, May 11, 2026 /PRNewswire/ -- Avalere Health, a global strategic partner for the healthcare industry, today announces the launch of its Japan office. The move marks a significant expansion of Avalere Health's global footprint, and the launch of a new strategic offering is designed to support Japanese biopharmaceutical companies end-to-end across the product lifecycle.

"The Japanese domestic drug market is witnessing explosive growth driven by oncology drugs with high demand for diabetes, immunology, and rare disease areas. These are therapeutic areas where Avalere Health has deeply entrenched expertise. Opening an office in the region is a natural progression, but more than that, it contributes to our global promise, commitment, and ability to reach every patient possible," says Amar Urhekar, CEO.

Situated in the heart of Tokyo and led by IPG veteran Junji Yokokawa, Avalere Health Japan offers a unique proposition for biopharmaceutical clients. Unlike small agencies or large network offerings, Avalere Health Japan has been perfectly formed to provide integrated solutions to healthcare's greatest challenges from day one. They will be supported by Avalere Health's global leadership team's extensive experience of building networks and agencies in the Asia-Pacific region. Urhekar spent five years as President, Japan and EVP Asia Pacific with McCann Healthcare Worldwide, as well as a further five years of senior positions within the region.

Avalere Health Japan's nimble team unite healthcare marketing, market access, and medical expertise to address the complexities of healthcare product launches in Japan. Combining deep knowledge of the Japanese landscape with global best practices, its experts support biopharmaceutical clients to navigate complex regulatory, pricing, physician, and patient engagement challenges – accelerating access, demonstrating value, and achieving stronger, more sustainable success at launch and beyond.

"I'm incredibly excited to join Avalere Health – a deeply purposeful organization with a steadfast commitment to reaching every patient possible. Japan has one of the most advanced healthcare systems in the world, a fact I'm truly proud of. However, we face immense pressures, including a rapidly aging society, financial barriers for patients, and rural access gaps. We have brought together an incredible team thoughtfully structured for collaboration with the ideal mix of expertise for both driving commercial success and making a real difference for patients across the region," says Yokokawa.

"We have carefully selected leading experts with the right mix of skills to navigate the nuanced healthcare challenges of the region, creating a team positioned to drive real change across the healthcare continuum," adds Urhekar.

The organization's approach is grounded in scientific excellence, precise execution, and culturally attuned engagement with Japanese physicians and healthcare stakeholders. By combining rigorous compliance, high-quality medical communication, and tailored omnichannel engagement, Avalere Health helps its clients maximize value, mitigate risk, and build enduring impact.

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. Avalere Health ensures every patient is identified, treated, supported, and cared for. Equally.

Its Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. United across the product lifecycle, the organization is uniquely positioned to understand every angle of life, health, and the human condition.

Visit www.avalerehealth.com and follow Avalere Health on LinkedIn.

 

Photo - https://mma.prnasia.com/media2/2975956/Avalere_Health_Junji_Yokokawa_and_Amar_Urhekar.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2975957/Avalere_Health_announces_expansion_to_Japan.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2088656/Avalere_Health_LogoV3_Color_Logo.jpg?p=medium600

Avalere Health Japan is designed with the full healthcare experience in mind, launching with an elite integrated team that brings together market access, medical, and marketing specialists, along with strategic consulting expertise.

TOKYO, May 11, 2026 /PRNewswire/ -- Avalere Health, a global strategic partner for the healthcare industry, today announces the launch of its Japan office. The move marks a significant expansion of Avalere Health's global footprint, and the launch of a new strategic offering is designed to support Japanese biopharmaceutical companies end-to-end across the product lifecycle.

"The Japanese domestic drug market is witnessing explosive growth driven by oncology drugs with high demand for diabetes, immunology, and rare disease areas. These are therapeutic areas where Avalere Health has deeply entrenched expertise. Opening an office in the region is a natural progression, but more than that, it contributes to our global promise, commitment, and ability to reach every patient possible," says Amar Urhekar, CEO.

Situated in the heart of Tokyo and led by IPG veteran Junji Yokokawa, Avalere Health Japan offers a unique proposition for biopharmaceutical clients. Unlike small agencies or large network offerings, Avalere Health Japan has been perfectly formed to provide integrated solutions to healthcare's greatest challenges from day one. They will be supported by Avalere Health's global leadership team's extensive experience of building networks and agencies in the Asia-Pacific region. Urhekar spent five years as President, Japan and EVP Asia Pacific with McCann Healthcare Worldwide, as well as a further five years of senior positions within the region.

Avalere Health Japan's nimble team unite healthcare marketing, market access, and medical expertise to address the complexities of healthcare product launches in Japan. Combining deep knowledge of the Japanese landscape with global best practices, its experts support biopharmaceutical clients to navigate complex regulatory, pricing, physician, and patient engagement challenges – accelerating access, demonstrating value, and achieving stronger, more sustainable success at launch and beyond.

"I'm incredibly excited to join Avalere Health – a deeply purposeful organization with a steadfast commitment to reaching every patient possible. Japan has one of the most advanced healthcare systems in the world, a fact I'm truly proud of. However, we face immense pressures, including a rapidly aging society, financial barriers for patients, and rural access gaps. We have brought together an incredible team thoughtfully structured for collaboration with the ideal mix of expertise for both driving commercial success and making a real difference for patients across the region," says Yokokawa.

"We have carefully selected leading experts with the right mix of skills to navigate the nuanced healthcare challenges of the region, creating a team positioned to drive real change across the healthcare continuum," adds Urhekar.

The organization's approach is grounded in scientific excellence, precise execution, and culturally attuned engagement with Japanese physicians and healthcare stakeholders. By combining rigorous compliance, high-quality medical communication, and tailored omnichannel engagement, Avalere Health helps its clients maximize value, mitigate risk, and build enduring impact.

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. Avalere Health ensures every patient is identified, treated, supported, and cared for. Equally.

Its Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Avalere Health is a global strategic partner, perfectly formed to solve the biggest challenges in health—at pace and at scale. United across the product lifecycle, the organization is uniquely positioned to understand every angle of life, health, and the human condition.

Visit www.avalerehealth.com and follow Avalere Health on LinkedIn.

 

Photo - https://mma.prnasia.com/media2/2975956/Avalere_Health_Junji_Yokokawa_and_Amar_Urhekar.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/2975957/Avalere_Health_announces_expansion_to_Japan.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2088656/Avalere_Health_LogoV3_Color_Logo.jpg?p=medium600

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa

Avalere Health expands to Japan with a full-service Advisory, Medical, and Marketing offering, led by industry veteran Junji Yokokawa

HO CHI MINH CITY, Vietnam, May 11, 2026 /PRNewswire/ -- Following a remarkable 2025 edition that brought together 3,000+ senior leaders, 60+ international speakers, 40+ technology booths, 60 leading partners, and 30 direct B2B connections, MMA INNOVATE Vietnam 2026 will officially return on June 10–11.

This year's comeback marks a major expansion in scale, content, and networking value, positioning the event as a key meeting point for Vietnam's marketing, technology, and innovation communities.

"MMA INNOVATE Vietnam 2026 is not only a knowledge forum, but also a strategic launchpad for Vietnamese businesses to accelerate in the AI era. Through the theme 'Accelerating Intelligence', we aim to create a space where intelligence is amplified, resources converge, and businesses can turn artificial intelligence, technology, and data into long-term growth advantages." - Ms. Phan Bich Tam, Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam, MMA Global – APAC

Accelerating Intelligence: Moving Beyond Technology Updates to True Acceleration

As the marketing industry enters a period of unprecedented transformation driven by AI and data, this year's theme, "Accelerating Intelligence – Imagine The Future," reflects the event's core mission.

MMA INNOVATE Vietnam 2026 goes beyond trend updates. The event focuses on acceleration: helping businesses master technology, optimize data, and shape future-ready strategies that can be applied today.

The need for a large-scale platform where business leaders can learn from real practices and connect with the right partners has never been clearer. Addressing that need, MMA INNOVATE Vietnam returns with a fully expanded edition, moving beyond the format of a traditional conference to become a multi-layered experience journey.

Across two days, the event will feature five conference stages, 50+ international speakers, 50 strategic partners, and dozens of technology booths, creating a powerful touchpoint for attendees, brand leaders, and top solution providers.

A Gathering of 5,000 Marketers in the Most Dynamic Edition Yet

With an expected attendance of 5,000 marketers over two days, MMA INNOVATE Vietnam 2026 will bring together brand leaders, marketers, experts, technology partners, and solution providers for the conversations shaping the future of the industry.

Compared with the 2025 edition, the 2026 event expands not only in audience size, but also in the number of stages, depth of content, and intentionally designed networking activities.

This reflects a clear evolution: from an industry event to a platform where the ecosystem comes together to learn, connect, and open new growth opportunities.

Who Should Attend?

MMA INNOVATE Vietnam 2026 is a must-attend gathering for every key player in the marketing and technology ecosystem, especially organizations seeking fresh perspectives, practical solutions, and meaningful connections in the age of AI, as well as solution providers looking to expand their partner network and showcase their capabilities to the industry. The event is designed to deliver tangible value for:

• Brands
• Marketing startups
• AdTech and MarTech companies
• Agencies
• Academies
• Funding organizations
• Consulting firms

This event is designed not only for organizations looking to stay ahead of emerging trends, but also for those seeking to turn AI, data, and technology into practical capabilities across marketing, operations, and growth. It offers a space for participants to gain fresh market perspectives, connect with like-minded innovation partners, and identify collaboration opportunities that can create long-term business impact.

Who Should Exhibit?

The technology booths at MMA INNOVATE Vietnam 2026 will serve as a dynamic showroom for pioneering solutions, giving exhibitors the opportunity to demonstrate their capabilities directly to 5,000 senior-level attendees.

The exhibition area is especially relevant for:

• Businesses and startups in marketing, MarTech, advertising, communications, data, AI, and e-commerce
• Providers of digital transformation solutions, technology platforms, and creative services
• Brands looking to launch new products or services and connect with strategic partners

Securing a booth at the event means establishing a direct presence within the ecosystem, creating opportunities to engage with brands, showcase solutions, and build strategic relationships on-site.

The return of MMA INNOVATE Vietnam 2026 is more than the continuation of an annual event. It is a fully expanded edition designed to create greater value for Vietnam's marketing community.

Taking place on June 10–11, 2026, MMA INNOVATE Vietnam 2026 promises to be one of the most anticipated industry gatherings of the year.

REQUEST A BOOTH OR REGISTER NOW AT: https://mmaglobal.com/event/mma-innovate-vietnam-2026?utm_source=pr&utm_medium=article&utm_campaign=vn

For inquiries, contact the Organizing Committee via: mmavn@mmaglobal.com 

PR Newswire is the Official Media Partner of the MMA INNOVATE Vietnam 2026.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

MMA INNOVATE Vietnam 2026: A Premier Meeting Point for the Marketing and Technology Ecosystem