LOS ANGELES--(BUSINESS WIRE)--May 11, 2026--
ONSIDE today announces its national launch exclusively at Target, introducing a new approach to men’s personal care, one built around performance, movement, and the evolving role of self-care in men’s daily lives.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260504763043/en/
As men’s personal care rapidly expands beyond traditional “grooming,” ONSIDE enters the market with a clear point of view: modern men are not simply maintaining appearance, they are actively investing in how they feel, move, and perform throughout the day.
Backed by basketball champion and entrepreneur Jayson Tatum, ONSIDE introduces premium yet accessible products to support skin and body in motion. Additionally, the brand has received early investment from athletes and guidance from industry leaders like Georgia Garinois-Melenikiotou, ONSIDE board member and former Executive Vice President, Corporate Marketing at The Estée Lauder Companies, combining cultural relevance with deep expertise across consumer products, beauty, and brand building.
“We created ONSIDE as a performance-infused body care brand designed for movement that upgrades the daily routines of active men,” says Bradley Churchill, Founder of ONSIDE. “Historically, brands in this category have relied on surface-level ‘sport’ positioning without building products that truly support skin under real movement. ONSIDE was made to change that, with every product designed for skin in motion. We’re not rebranding the category, we’re rebuilding it around function, and setting a new standard for what performance-driven body care should deliver.”
ONSIDE’s positioning reflects a broader cultural shift: men are embracing daily self-care as part of performance, confidence, and personal presentation, not just for correction or maintenance.
“Self-care is a big part of performing at a high level. My routine with ONSIDE picks up where my training leaves off and helps me feel my best throughout the day,” says Jayson Tatum, ONSIDE Partner. “Launching at Target brings premium skincare products into people’s everyday lives and makes it easier for men to access products that support their body during and after movement.”
The launch comes at a time when men’s personal care is rapidly growing. According to NielsenIQ, the category is up 6.9% year-over-year *, with body fragrance emerging as one of the fastest-growing segments, signaling a shift toward more intentional daily routines.
ONSIDE is anchored by three hero products in two signature scents (santal leather and eucalyptus mint), formulated for the demands of daily movement, where sweat, friction, and constant activity require more from body care:
Together, these products establish a new foundation for men’s personal care, one built around versatility and daily use. Additional face and hair essentials complement the system, creating a complete routine while reinforcing the brand’s core focus on body care in motion.
“By balancing elevated products with accessibility, ONSIDE isn’t just entering a category: it’s redefining what self-care looks like for the modern man,” says Georgia Garinois-Melenikiotou. “ONSIDE understands the men of today who value performance in their daily routine and see self-care as an essential.”
All products are vegan, cruelty-free, and formulated without sulfates, aluminum, parabens, or phthalates, integrating high-performance formulation with an elevated sensory experience.
ONSIDE is available exclusively at Target stores nationwide and on Target.com. Follow the brand on Instagram @onside for product drops, athlete content, and future announcements.
ABOUT ONSIDE
ONSIDE is a modern men’s personal care brand built at the intersection of performance, self-care, and an active lifestyle. Designed for movement, the brand brings premium men’s care within reach, offering elevated body, face, and hair essentials with clean ingredients, premium scents, and accessible pricing. ONSIDE is available exclusively at Target, both in stores and online.
ONSIDE launches men’s personal care brand exclusively at Target.
OMAHA, Nebraska (AP) — Passengers from a cruise ship hit by a deadly hantavirus outbreak were being flown home Monday to more than 20 countries and quarantined, including a French woman and an American who tested positive.
Passengers from the ship began flying home aboard military and government planes Sunday after the MV Hondius anchored in the Canary Islands. Personnel in full-body protective gear and breathing masks escorted the travelers from ship to shore in Tenerife, an effort that continued Monday.
Three cruise ship passengers have died, and six people with confirmed or suspected cases of hantavirus are being quarantined, according to the World Health Organization. The lab results of the American who tested positive were inconclusive, WHO spokesperson Sarah Tyler said Monday.
Health authorities say the risk to the broader public is low from the first-ever hantavirus outbreak on a cruise ship. While there is no cure or vaccine for hantavirus, the WHO says early detection and treatment improves survival rates.
The ship's captain, Jan Dobrogowski, issued a video message Monday praising passengers and crew for their courage and perseverance, and he called for respect for their privacy.
“I could not imagine sailing through these circumstances with a better group of people, guests and crew alike,” he said.
The French woman tested positive for hantavirus and her health worsened in the hospital overnight, French Health Minister Stephanie Rist said Monday. The woman was among five passengers who returned to France Sunday. She developed symptoms on the flight to Paris, Rist told public broadcaster France-Inter.
One of 18 passengers evacuated from the ship and flown to the U.S. also tested positive for the hantavirus but is not showing any symptoms, and another had mild symptoms, U.S. health officials said late Sunday.
After landing early Monday, 16 American passengers — one of them a British-U.S. dual citizen — were taken to the University of Nebraska Medical Center, which has a federally funded quarantine facility and a biocontainment unit for treating people with infectious diseases. They were being assessed to determine if they had close contact with any symptomatic people and their risk levels for spreading the virus.
An American who tested positive for hantavirus on the cruise chip was taken to the Omaha campus' biocontainment unit and will be tested again. The passenger “is doing well and not having symptoms at this time,” said Dr. Angela Hewlett, the unit's medical director.
The others taken to Nebraska will be monitored in quarantine for several days. They arrived “in good shape, good spirits,” said Dr. Michael Wadman, the quarantine unit's medical director.
Two additional American passengers, a couple, arrived Monday at a medical facility at Emory University in Atlanta. One of them has mild symptoms and will be tested for hantavirus.
“It doesn’t necessarily mean, just because someone has symptoms, that they’re going to end up having this illness,” said Dr. Brendan Jackson of the U.S. Centers of Disease Control and Prevention.
The evacuation of passengers from Tenerife was due to wrap up on Monday.
A Dutch plane expected to reach Tenerife Monday afternoon will carry passengers that were previously going to be evacuated on a plane sent by Australia, Spain’s Health Minister Mónica García said. On Monday, 54 passengers and crew remained on the ship, of which 22 were expected to disembark, while the remaining 32 will remain on the ship as it returns to the Netherlands.
South African health authorities said on Monday that the condition of a British man admitted to a hospital in Johannesburg and being treated for hantavirus was gradually improving. He was evacuated from the ship on April 27 after becoming ill.
The Hondius left the southern Argentine port of Ushuaia on April 1 and a Dutch passenger died on board April 11. It wasn’t until early May that the World Health Organization said it was reacting to a suspected hantavirus outbreak on the ship, which by that time was off the West African island nation of Cape Verde.
Hantavirus usually spreads from rodent droppings and is not easily transmitted between people. But the Andes virus detected in the cruise ship outbreak may be able to spread between people in rare cases. Symptoms — which can include fever, chills and muscle aches — usually show between one and eight weeks after exposure.
WHO Director-General Tedros Adhanom Ghebreyesus said Sunday that the general public should not be worried about the outbreak. “This is not another COVID. And the risk to the public is low. So they shouldn’t be scared, and they shouldn’t panic.”
WHO is recommending that passengers’ home countries “have active monitoring and follow-up, which means daily health checks, either at home or in a specialized facility,” said Maria Van Kerkhove, the WHO's director of epidemic and pandemic preparedness.
Numerous countries have said their people will be quarantined or hospitalized for observation.
The ship's captain, Dobrogowski, said his thoughts “are with the ones that are no longer with us, and whatever I say will not ease this loss, but I’d like you to know that they are with us every day in our hearts and our thoughts.”
Corder reported from the Hague, Netherlands. AP journalists Jamey Keaten in Geneva; Scott Bauer in Madison, Wisconsin; Mike Stobbe in New York and Russ Bynum in Savannah, Georgia, contributed reporting.
Nebraska Medicine's Davis Global Center is seen on Sunday, May 10,2026 in Omaha, Neb. where American passengers from the hantavirus-stricken cruise ship will quarantine. (AP Photo/Rebecca S. Gratz)
Passengers leave a plane at Manchester Airport, after being repatriated to the United Kingdom from the MV Hondius cruise ship, which was hit by hantavirus, Sunday, May 10, 2026, in Manchester, England. (Peter Byrne/PA via AP)
Passengers are sprayed with disinfectant by Spanish government officials before boarding a plane after disembarking from the hantavirus-stricken cruise ship MV Hondius at Tenerife airport in the Canary Islands, Spain, Sunday, May 10, 2026. (AP Photo/Arturo Rodriguez)
Ambulances carrying patients evacuated from the MV Hondius cruise ship with suspected hantavirus infection, leave the Bourget airport, north of Paris, Sunday, May 10, 2026. (AP Photo/Thibault Camus)
A plane carrying patients evacuated from the MV Hondius cruise ship with suspected hantavirus infection, lands at the Bourget airport, north of Paris, Sunday, May 10, 2026. (AP Photo/Thibault Camus)
