Native Launches Target-Exclusive Surf Club Body Care Collection Inspired by Coastal Escapes

SAN FRANCISCO--(BUSINESS WIRE)--May 11, 2026--

Native, the personal care brand known for their clean, simple, and effective formulas, announces the Surf Club Collection, a limited-edition lineup inspired by sun-soaked days and coastal escapes. Designed to bring a sense of summer to your daily routine, the collection features fresh, transportive scents paired with Native’s signature gentle and effective formulas.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260511545616/en/

The Surf Club Collection captures the feeling of long days by the ocean, blending breezy, tropical, and sun-warmed notes across a range of body care essentials. Each product is thoughtfully formulated to cleanse and refresh while delivering the quality and performance Native is known for.

With vibrant scents and effortless usability, the Surf Club Collection expands Native’s body care portfolio and reinforces its commitment to creating products that make everyday routines feel elevated and enjoyable.

Consumers are increasingly seeking body care that goes beyond basic function, looking for products that deliver both performance and a more immersive, sensory experience. Native developed the Surf Club Collection to meet this demand, combining transportive, beach-inspired scents with simple, effective formulas that bring a sense of escape into everyday routines.

“Body care has become a space for self-expression and escape,” said Christopher Talbott, Chief Executive Officer at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are—now available conveniently at Target.”

The Native Surf Club Collection is available now at:

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.

Native Surf Club Collection

LAREDO, Texas (AP) — Six people were found dead inside a cargo train boxcar at a Union Pacific rail yard near the Mexico border in Laredo, Texas, police said.

The people were found Sunday as workers were inspecting one of the cars, said Jose Baeza, a spokesperson for the Laredo Police Department. They did not appear to be alive, he said.

Police and fire crews arrived at the scene shortly afterward. They confirmed that there were six people dead, five men and one woman, Baeza told reporters. They were not named.

Baeza said autopsies would be done. He did not immediately respond to a text requesting information Monday.

The cargo car's travel history was not known.

“Union Pacific is saddened by this incident and is working closely with law enforcement to investigate,” the rail company said in a statement.

Laredo is a busy land port of entry for trade on the U.S.-Mexico border and a common nexus for the illegal movement of people, although authorities have not said whether the six deaths were related to a smuggling operation.

Last year, two smugglers were sentenced to life in prison for what remains the nation’s deadliest human smuggling attempt across the U.S.-Mexico border. They were convicted in connection with the deaths of 53 migrants found in the back of a sweltering tractor-trailer in Texas in 2022.

In this image taken from video footage provided by KGNS, Union Pacific train cars are stationed at a rail yard in Laredo, Texas, Sunday, May 10, 2026. (KGNS via AP)