The Hong Kong Tourism Board (HKTB) and the Bordeaux Wine Council (CIVB, Conseil Interprofessionnel du Vin de Bordeaux) are proud to sign a new five-year Memorandum of Understanding (MoU) reaffirming the commitment to step up the long-running partnership on wine and food tourism promotion.
Under the renewed five‑year Memorandum of Understanding, Hong Kong and Bordeaux will take their partnership to new heights across five key areas: an elevated showcase at the annual Hong Kong Wine & Dine Festival; joint promotions in priority overseas markets; collaborative programmes to inspire global consumer interest; strengthened knowledge exchange on wine and food tourism; and deeper industry‑to‑industry collaboration between the two cities’ dynamic wine and gastronomic sectors.
HKTB Executive Director, Mr Anthony Lau (front left) and CIVB Vice President, Mr Philippe Tapie (front right) signed the MoU at a ceremony in Bordeaux yesterday (May 11), witnessed by Secretary for Culture, Sports and Tourism, Miss Rosanna Law (second left, back); HKTB Chairman, Dr Peter Lam (first left, back); Mayor of Bordeaux, Mr Thomas Cazenave (second right, back); and member of Bordeaux City Hall Ms Laure de Lambert Compeyrot (first right, back).
HKTB Chairman, Dr Peter Lam said, “With the steadfast support of CIVB since 2009, we have successfully established the Hong Kong Wine & Dine Festival as one of Asia’s most anticipated annual gastronomy events. Bordeaux wines have consistently stood out as a favourite highlight among festival goers. This exciting new agreement sets a good milestone as well as marks the beginning of a new chapter in the relationship between Hong Kong and Bordeaux—two cities united by a shared passion for exceptional food and fine wines.”
Dr Lam continued, “We express our sincere gratitude to Mayor’s continued support. We look forward to seeing this strengthened partnership come to life at the Hong Kong Wine & Dine Festival, taking the event to new heights. Hong Kong will also leverage the world-renowned Bordeaux Fête le Vin as a global platform to showcase our rich culinary heritage and emerging wine culture to international audiences.”
CIVB Vice-President, Mr Philippe Tapie said, “Following the successful cooperation between Hong Kong and Bordeaux since 2009, we are delighted to further deepen our highly successful partnership with Hong Kong. This agreement opens up exciting opportunities to enhance cultural and gastronomic exchanges, and to leverage Hong Kong as a gateway for showcasing the excellence of Bordeaux wines and cuisine to audiences across China, Asia and beyond.”
With the support of CIVB, last year’s Hong Kong Wine & Dine Festival drew strong visitor participation and generated positive results for participating merchants. HKTB will continue to enhance the festival experiences to establish the festival as the “must-visit” culinary event in Hong Kong and showcase Hong Kong as the Events Capital of Asia.
Building on the triumph of last year’s Asia’s 50 Best Bars awards ceremony in Hong Kong, the Hong Kong Tourism Board (HKTB) has once again partnered with 50 Best to host the hall-of-fame awards ceremony “The World’s 50 Best Bars 2025” of the global bar scene in Hong Kong for the first time【See Table for details】, highlighting the city’s pivotal role in the global mixology culture.
HKTB Brings The World’s 50 Best Bars 2025 Awards Ceremony to Hong Kong for the First Time.
Following the edition in in Singapore in 2023, The World’s 50 Best Bars awards ceremony returns to Asia this year, making its highly anticipated debut in Hong Kong. The prestigious event will take place on 8 October (Wednesday) at the iconic Kai Tak Cruise Terminal, where the annual list of The World’s 50 Best Bars will be revealed in a live awards ceremony, set against the breathtaking backdrop of Victoria Harbour. Recognised as the most authoritative global benchmark for cocktail trends, the ceremony will bring together an unparalleled gathering of elite figures to celebrate the achievements of the finest bars and bartenders around the world.
Mr Dane Cheng, HKTB Executive Director, said, “Entering the second year of the three-year partnership between HKTB and 50 Best, Hong Kong is set to welcome the biggest names in the global bar scene for the first time. The bar scene in Hong Kong reflects the city’s rich cultural tapestry and forward-thinking spirit, making it a must-visit destination for cocktail lovers worldwide. We look forward to hosting this event in Hong Kong in October, which will kick off a month of culinary celebrations,culminating in the Hong Kong Wine and Dine Festival, the iconic gastronomy event of the city, at the end of the month.”
Mr Dane Cheng, HKTB Executive Director.
Ms Emma Sleight, Head of Content for The World’s 50 Best Bars, said, “We are thrilled to bring The World’s 50 Best Bars ceremony to the incredible city of Hong Kong, whose bar scene continues to grow and develop year on year. As we gather to celebrate another phenomenal year in the global cocktail industry, we look forward to inspiring cocktail lovers worldwide to discover their new favourite bars and join us in honouring the finest establishments around the world.”
Highlights for the event programme in Hong Kong will include the Bartenders’ Feast, hosted the evening before the ceremony for those talented individuals whose bars are featured in this year’s ranking.The hotly anticipated list of The World’s 50 Best Bars will be unveiled at a grand ceremony on 8 October,with red-carpet arrivals and a drinks reception in advance of the live countdown and reveal of The World’s 50 Best Bars 2025, including the much sought-after title of The World’s Best Bar.
Two Homegrown Bars Secured Places in The World’s Best Bars in 2024 Bar Leone Crowned The Best Bar in Asia and Named World’s Second Best Bar in 2024
Last year, two local bars earned spots on the prestigious World's 50 Best Bars list, with Bar Leone ranking No.2 and Coa securing the No.18 place. This achievement solidifies the city’s position as a leading player in the global bar industry.
The annual list of The World’s 50 Best Bars is one of the most authoritative and respected global survey of cocktail excellence. Voted for by a handpicked Academy of more than 700 bartenders, consultants,writers and cocktail specialists from around the world with a 50/50 gender split, the list of The World’s 50 Best Bars is independently adjudicated by Deloitte.
The awards ceremony of The World’s 50 Best Bars 2025 will also be broadcast live to a global audience through The World’s 50 Best Bars TV channel on YouTube.
Table: Hosting Cities/ Countries of the World’s 50 Best Bars Awards Ceremony
