SAN DIEGO--(BUSINESS WIRE)--May 12, 2026--
MANSCAPED ®, the global men’s grooming company and lifestyle consumer brand, today announced the launch of The Beard Hedger ® Plus alongside a reimagined collection of beard care essentials designed to support a complete grooming routine. Serving as the foundation of The Beard Hedger line, The Beard Hedger Plus offers an accessible entry point into MANSCAPED’s growing facial hair portfolio, while complementing the original trimmer, The Beard Hedger, which delivers expanded control for more advanced styling needs. The launch further extends MANSCAPED’s “Mancare Your Everywhere™” platform, bringing the brand’s signature engineering to facial hair with the same precision and performance trusted across the body.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512135397/en/
“Beard grooming means something different for every man. It can be quick upkeep or a more detailed styling routine,” said Joshua Giberson, Sr. Product Manager, Hard Goods at MANSCAPED. “With The Beard Hedger Plus, we wanted to support both approaches with a tool designed for ease of use and reliable performance.”
The Beard Hedger Plus: Precision in Every Pass
The Beard Hedger Plus ($79.99) is a streamlined electric beard trimmer designed for a consistent, uncomplicated grooming experience. It features a built-in adjustment system that allows for seamless transitions between styles and two comb attachments for added range.
Key Product Features:
“With this launch, we saw an opportunity to think beyond the individual tool and build out a more complete beard care system,” said Taylor Beatty, Sr. Product Manager, Wet Goods at MANSCAPED. “Each formulation was developed to support different moments in the grooming process, helping create a routine that feels more intentional from start to finish.”
A Complete Beard Care Routine
For those looking to go beyond trimming alone, MANSCAPED introduces a full grooming system designed to cleanse, prep, and style facial hair for a consistent, well-maintained look. The collection includes a range of grooming and care essentials that can be used individually or together as part of a daily regimen.
The Beard Hedger Plus Kit ($149.99) offers a curated way to experience the full routine in a single set.
The Kit Includes:
Global Availability
Since the debut of The Lawn Mower ®, MANSCAPED has focused on simplifying the daily grooming experience through thoughtful engineering and purpose-built routines. The Beard Hedger line continues this design-led approach, offering a range of products to support different grooming styles and habits, with additional innovations expected to launch in early 2027.
The Beard Hedger Plus and new beard care essentials are available now in the United States, Canada, Australia, Europe, and the United Kingdom on manscaped.com and Amazon, with retail availability to follow. Pricing varies by region.
Trim the fluff and own your look with confidence.
* SkinSafe ® Technology does not guarantee cut protection.
** IPX7 rated to protect against immersion in up to one meter of fresh water for up to 30 minutes. Learn more at www.manscaped.com/waterproof.
About MANSCAPED ®
Founded by Paul Tran in 2016, San Diego, California-based MANSCAPED ® is the global men’s lifestyle consumer brand and male grooming category creator trusted by over thirteen million men worldwide. The product range includes a diversified line of premium tools, formulations, and accessories designed to introduce and elevate a whole new self-care routine for men. The collection is available globally in 40 countries on manscaped.com, on Amazon in more than 100 countries worldwide, and in major retailers including Target ®, Walmart, CVS, Best Buy, Men’s Wearhouse, Jos. A. Bank, Military Exchanges, and many more internationally. For more information, visit manscaped.com or follow on Facebook, Instagram, X, TikTok, Tumblr, and YouTube.
Feel yourself with The Beard Hedger® Plus Kit. Everything you need from trim to treatment.
The thing that lets you do your thing. Our new no-fluff design is engineered for whoever you are, whatever that is.
All the bells and whistles, none of the noise. Meet The Beard Hedger® Plus and a new lineup of beard care essentials built to simplify your routine.
ROME (AP) — The records keep coming for Jannik Sinner.
The top-ranked Sinner beat qualifier Andrea Pellegrino 6-2, 6-3 to reach the Italian Open quarterfinals on Tuesday and match Novak Djokovic’s record with a 31st consecutive Masters Series victory.
Sinner hasn’t been beaten in a Masters Series event — the biggest tournaments outside the Grand Slams — since he retired with cramps in extreme heat against Tallon Griekspoor in Shanghai in October.
Djokovic won 31 straight Masters matches in 2011.
“If you want to be a great player you've got to play on all the surfaces and all the tournaments at your maximum,” Sinner said. “It's the mind that makes the difference.”
Like in his previous match, Sinner took control quickly with a break in the opening game before a packed Campo Centrale — where many fans were decked out in orange, which is Sinner's theme color. He improved to 19-0 against fellow Italians.
If Sinner raises the trophy in Rome, he’ll become the second man after Djokovic to triumph at all nine Masters 1000 events. Djokovic has won each event at least twice.
Sinner has already won a record five straight Masters events and with Carlos Alcaraz sidelined due to a right wrist injury, it doesn’t seem like anyone can prevent him from winning in Rome and at the upcoming French Open.
“It's time to take the title away from Adriano,” read a sign that one fan held aloft at the Foro Italico, referring to the last Italian man to win the singles title in Rome: Adriano Panatta 50 years ago.
Panatta will present the winner's trophy after Sunday's title match.
Overall, Sinner extended his winning streak to 26 matches. He hasn’t lost since getting beat by Jakub Mensik in the Qatar Open quarterfinals on Feb. 19.
Sinner’s quarterfinal opponent will be 12th-seeded Andrey Rublev, who beat Georgian qualifier Nikoloz Basilashvili 3-6, 7-6 (5), 6-2.
Also, 19-year-old Rafael Jodar swept aside Learner Tien 6-1, 6-4 to become only the second teenager after Rafael Nadal (in 2005) to reach the Madrid and Rome quarterfinals in the same season.
Jodar will next face Luciano Darderi, who saved four match points in the second set of a 1-6, 7-6 (10), 6-0 victory over two-time Rome champion Alexander Zverev,
Casper Ruud eased past Lorenzo Musetti 6-3, 6-1 with Musetti getting treatment for a left thigh issue.
Ruud will face Karen Khachanov, who beat Dino Prizmic 6-1, 7-6 (2). Prizmic eliminated Novak Djokovic on Friday.
In the women’s tournament, Coco Gauff reached the Rome semifinals for the third consecutive year with a 4-6, 6-2, 6-4 victory over Mirra Andreeva.
Gauff was the runner-up in Rome last year and is preparing to defend her French Open title.
Gauff will next play 36-year-old Sorana Cirstea, who eliminated 2017 French Open champion Jelena Ostapenko 6-1, 7-6 (0).
Cirstea upset top-ranked Aryna Sabalenka in the third round and is now the second-oldest semifinalist in a WTA 1000 clay-court event. Only Martina Navratilova did it at an older age, at 37 in Rome in 1994.
“I always said there’s no expiration date for ambition and dreams,” said Cirstea, who plans to retire at the end of the year. “I think everyone can see that I absolutely love this sport. I have so much passion for it.”
Defending champion Jasmine Paolini, who lost in the third round of singles, withdrew from the doubles competition due to a "minor foot issue.” She and partner Sara Errani are the defending champions in doubles, too.
AP tennis: https://apnews.com/hub/tennis
Coco Gauff of the United States celebrates defeating Mirra Andreeva of Russia in their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
Sorana Cirstea of Romania celebrates after beating Jelena Ostapenko of Latvia in their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
Fans watch as Italy's Jannik Sinner plays Italy's Andrea Pellegrino, during their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
Italy's Jannik Sinner celebrates beating Italy's Andrea Pellegrino, during their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
Italy's Jannik Sinner returns the ball to Italy's Andrea Pellegrino, during their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
Italy's Jannik Sinner celebrates beating Italy's Andrea Pellegrino, during their match at the Italian Open tennis tournament in Rome, Tuesday, May 12, 2026. (AP Photo/Alessandra Tarantino)
