OAKLAND, Calif.--(BUSINESS WIRE)--May 13, 2026--
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), a bold disruptor with a kind heart, is fueling history as professional race car driver Katherine Legge attempts to complete “The Double,” racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day: Sunday, May 24, 2026.
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Legge will become the first woman ever to attempt “The Double,” one of the rarest feats in motorsports. Across 1,100 miles in a single day, drivers must rapidly adapt between two entirely different racing disciplines, vehicles and physical demands. Only five drivers in history have attempted it and just one has completed it.
As Legge’s primary partner across both races, e.l.f. is showing up in full force on the track and alongside its community every mile of the way.
This marks the fourth year of partnership between e.l.f. and Legge, rooted in a shared belief that when women are given access to spaces traditionally closed to them, anything is e.l.f.ing possible. e.l.f. is continuing to invest in visibility, representation and opportunities that help women move from the sidelines to the starting line.
What drives e.l.f.? The stats*:
“At e.l.f., we believe culture moves forward when more women are given the opportunity to own their stories, break barriers and redefine what is possible,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “Katherine attempting ‘The Double’ is a reflection of what empowering.legendary.females. looks like in action – backing women who push boundaries and inspire the next generation to dream even bigger. Together, we are building experiences that invite our community into that journey and remind every eye, lip and face that the road opens wider when women are in the driver’s seat.”
Legge will compete in the Indianapolis 500 before immediately traveling to Charlotte Motor Speedway to be on the starting line at the Coca-Cola 600 later that evening.
“Very few drivers ever get the opportunity to attempt ‘The Double,’ and I do not take that opportunity lightly,” said Legge. “This challenge is about pushing through perceived limits, betting on yourse.l.f., taking risks and trying to do something unique. I am so incredibly grateful to e.l.f. for believing in what this moment represents and for building a community around it.”
As part of its “eyes.lips.fuel.” activation, inspired by e.l.f.'s Glow Reviver Lip Oil Stick, e.l.f. will transform the Fan Zone at both Indy 500 and Coca-Cola 600 into an immersive experience designed to bring fans into the action both on and off the track. Fans can explore a storytelling wall chronicling Legge's barrier-breaking journey, send her well wishes before she takes to the track, race through e.l.f. UP! on Roblox and bedazzle limited edition e.l.f. merch. Since no fan should face race day unprotected, e.l.f. SKIN will be on-site with complimentary SPF for every eye, lip, and face in the crowd.
For fans unable to attend in person, e.l.f. is democratizing access to race weekend far beyond the track through immersive digital experiences.
eyes.lips.fuel. is a reflection of e.l.f.’s long-standing commitment to empowering.legendary.females. and backing women like Billie Jean King, Kendall Coyne Schofield, Ally Sentnor, Jaedyn Shaw, Jess Carter, Lo'eau LaBonta and Flau’jae Johnson, who are reshaping industries where representation has historically lagged behind. As sports culture continues to evolve, e.l.f. sees motorsports and women’s sports at large as an opportunity to help drive greater visibility, participation and belonging for women both on and off the track, proving that access changes outcomes and representation fuels possibility.
Indy 500 will air Sunday, May 24 on FOX, followed by the Coca-Cola 600 later that evening on Amazon Prime Video.
*Sources:BBN,Autoweek,More Than Equal
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete “The Double," racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.
e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete “The Double," racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.
e.l.f. Cosmetics is fueling history as professional race car driver Katherine Legge attempts to complete “The Double," racing in both the Indianapolis 500 (Indy 500) and Coca-Cola 600 on the same day.
OMAHA, Neb. (AP) — Two Democrats were in a tight congressional primary late Tuesday in Nebraska, where the fate of the state's “blue dot” — a small, but significant factor in presidential politics — took center stage in the race.
State Sen. John Cavanaugh and political activist Denise Powell were separated by a razor-thin margin with vote counting ongoing in the state's high-profile 2nd District. The winner will face Republican Brinkner Harding, who ran unopposed in the GOP primary. The Omaha City Council member is endorsed by President Donald Trump.
Democrats are looking to the Omaha-area district, where Republican U.S. Rep. Don Bacon is retiring, as one of its top targets in the November general election.
The district draws national attention because Nebraska is one of just two states that splits its electoral votes in presidential elections. The 2nd District has gone to Democratic presidential candidates three out of five times since 2008 — a “blue dot” in an otherwise sea of red.
Some Democrats contended that the very survival of the “blue dot,” a point of intense local pride, was at stake on Tuesday.
Some argued that a Cavanaugh primary victory would jeopardize the district's special status because he'd be leaving his valuable state legislative seat, making it easier for Republicans in the Nebraska Legislature to change the law that allows the state to split its electoral votes.
The issue has defined the primary contest, where the leading candidates have much in common ideologically, perhaps more than any other.
Outside an Omaha polling place, Beth Pepitone said she voted for Powell because she wanted someone who would stand up to Trump.
“I just think we’re going in the wrong direction and it’s very sad,” said Pepitone. “I want to preserve the ‘blue dot.’”
A key Senate contest also got clarity on Tuesday night, as U.S. Sen. Pete Ricketts easily won the GOP primary in his bid to seek his first full term. Ricketts was appointed to replace former Sen. Ben Sasse in 2023 and then won a 2024 special election.
Ricketts' real test will come in the November general election against independent candidate Dan Osborn, an industrial mechanic and military veteran who came within 7 points of defeating Republican U.S. Sen. Deb Fischer in her 2024 reelection bid.
Democrats are not expected to promote their own competitor in the general election, even after Cindy Burbank won the party's primary. Burbank has said she plans to drop out of the race and rally behind Osborn as part of her party's broader strategy to defeat Ricketts this fall. On her website, Burbank says Osborn “deserves a fair shot against Ricketts.”
The Nebraska Democratic Party said it would support the independent Osborn for the general election as well.
Meanwhile, in the race for governor, incumbent Republican Gov. Jim Pillen won his party’s primary, while former state Sen. Lynne Walz won the Democratic nomination.
In the 2nd District, the Democratic argument against Cavanaugh has little to do with his politics or policies.
His opponents and groups backing them have flooded mailboxes, airwaves and social media warning that if he wins the congressional primary, Nebraska's Republican governor would appoint a conservative Republican to replace him in the Legislature.
That move, they say, could give state Republicans enough votes to enact a conservative wish list that includes stricter limitations on abortion and transgender rights.
It could also empower Republicans to enact midcycle redistricting or change the state's unusual system of splitting presidential electoral votes, some Democrats argue. Republicans failed in 2024 to pass a bill that would have made Nebraska the 49th state to award its Electoral College votes on a winner-take-all basis.
“Our Blue Dot. We fought hard for it. But if John Cavanaugh goes to Congress, it could all fall down,” cautions one TV ad by the super PAC New Democrat Majority.
EMILY’s List, a national group that supports women running for office, has put its reach and money behind Powell, calling Cavanaugh’s candidacy “a gift to MAGA Republicans.”
Republican groups have sent out mailers and social media posts claiming Cavanaugh “is in agreement with President Donald Trump” and showing a photo of Cavanaugh overlaid on a photo of the president, making it appear as if the two are standing together.
“Clearly, the Republicans know that I’m the strongest general election candidate,” Cavanaugh said. “And so they’re trying to hurt me.”
The attacks on Cavanaugh show Democrats and Republicans believe he has the best chance of winning the general election, said Paul Landow, a former Nebraska Democratic Party executive director.
He called the “blue dot” attacks disingenuous, noting Republicans already have a filibuster-proof majority in the Legislature but have still failed to pass key elements of their agenda because it is unpopular even among GOP lawmakers. The argument that a Cavanaugh win could weaken the state’s “blue dot” also assumes Democrats won’t pick up additional legislative seats this year, he said.
“There’s so many things that have to fall into place for this alleged danger to the ‘blue dot,’” Landow said. “It’s just wild speculation.”
While all the Democratic contenders cite affordability and opposition to Trump administration policies — from immigration and healthcare to military actions — the top contenders began attacking one another more aggressively in the days leading up to the primary.
Powell co-founded Women Who Run Nebraska, a political action committee that supports progressive female candidates, and she has a decade of Democratic political activism. She's never held office but said her deep connections have helped her with independents and third-party voters who make up nearly 30% of the district's electorate.
“My name recognition has increased dramatically,” Powell said, adding that "people are really connecting with my message.”
The winner of Tuesday's primary will head to a highly competitive general election.
Trump won the district in 2016, and the retiring Bacon, who has clashed with Trump, has held the House seat for five terms.
At an Omaha polling place, independent Hayden Kephart said her biggest concern is inflation.
“Obviously the price of everything has really gone up,” she said. “And the price of oil can be a factor in everyday life and travel plans.”
Peoples reported from New York. Associated Press writer Josh Funk in Omaha, Nebraska, contributed to this report.
From front left, parents Kate and John Cavanaugh, sister-in-law Audra Cavanaugh and friend Michelle Sullivan cheer for State Sen. John Cavanaugh, candidate for the Democratic nomination to the House of Representatives in Nebraska's second district, during an election night watch party Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz) ADDS NAMES
State Sen. John Cavanaugh, candidate for the Democratic nomination to the House of Representatives in Nebraska's second district, left, stands with his wife, Kakie McGill, during an election night watch party Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)
Ruth Hiebner-Brown, right, toasts a fellow supporter as election results are tallied during an election night watch party for State Sen. John Cavanaugh, candidate for the Democratic nomination to the House of Representatives in Nebraska's second district, Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)
Denise Powell, candidate for the Democratic nomination to the House of Representatives in Nebraska's second district, speaks to the media after casting her ballot in the Nebraska Primary Election at Omaha Community Playhouse Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)
Gabe Kaplan, deputy finance director for State Sen. John Cavanaugh's campaign, posts signs in Underwood Bar ahead the election night watch party for the Democratic nomination to the House of Representatives in Nebraska's second district, Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)
Denise Powell hugs her husband, Hobson, after voting in the Nebraska Primary Election at Omaha Community Playhouse Tuesday, May 12, 2026, in Omaha, Neb. Powell is a candidate for the Democratic nomination to the House of Representatives in Nebraska's second district. (AP Photo/Rebecca S. Gratz)
Denise Powell, candidate for the Democratic nomination to the House of Representatives in Nebraska's second district, votes in the Nebraska Primary Election at Omaha Community Playhouse Tuesday, May 12, 2026, in Omaha, Neb. (AP Photo/Rebecca S. Gratz)
District county clerk Crystal Rhoades speaks at a fundraising event Thursday, April 16, 2026, in Omaha, Neb. (AP Photo/Margery A. Beck)
Political activist Denise Powell speaks at a fundraising event Thursday, April 16, 2026, in Omaha, Neb. (AP Photo/Margery A. Beck)
State Sen. John Cavanaugh speaks at an office in Lincoln, Neb., Friday, April 10, 2026. (AP Photo/Margery A. Beck)
