MUMBAI, India--(BUSINESS WIRE)--May 14, 2026--
Sky Blue Cinematix is pleased to announce its appointment by UAE-based Aspin Holding as an Associate in relation to the FC Barcelona area for a range of high-profile commercial activities and brand integrations associated with FC Barcelona (Barça) within the Republic of India.
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Under this landmark agreement, Sky Blue Cinematix serves as the authorised representative for Aspin Holding, tasked with supporting the promotion and market engagement of the club’s prestigious brand in the Indian market in connection with “the Project” through a diverse portfolio of integrated lifestyle and commercial entities.
A Visionary Strategic Collaboration
The appointment establishes a robust framework for collaboration, reflecting a shared commitment to supporting the development of the FC Barcelona brand. Acting in the strategic, Sky support capacity, Sky Blue Cinematix will contribute to brand positioning and the marketing of the Barça lifestyle, ensuring all initiatives meet the premium global standards of both Aspin Holding and FC Barcelona.
"We are delighted to collaborate with Aspin Holding to support this landmark Project in India,” said Dato' Manikandamurthy Velayoudam, Chairman of Sky Blue Cinematix. "This collaboration is about more than just business; it is about connecting a world-class brand identity with one of the world's most dynamic markets."
Broadening the Commercial Horizon
The mandate covers a defined commercial scope, allowing Sky Blue Cinematix to explore and facilitate various branded experiences in connection with the Project. The partnership is set to introduce the passion of Barça to the Indian audience in connection with the Project through several key avenues.
Brand integrations associated with FC Barcelona (Barça) within the Republic of India
NEW DELHI (AP) — Foreign ministers from the BRICS nations began a two-day meeting in New Delhi on Thursday as the expanding bloc faces divisions over the war in Iran, rising energy prices and growing global economic uncertainty.
The meeting brings together diplomats from Brazil, Russia, India, China and South Africa along with newer member countries. It comes as the war in Iran has disrupted global energy supplies and driven up oil prices and coincides with U.S. President Donald Trump's meeting with Chinese leader Xi Jinping in Beijing.
Iranian Foreign Minister Abbas Araqchi and Russia’s top diplomat Sergey Lavrov are attending. China is represented by Ambassador Xu Feihong while Foreign Minister Wang Yi remains in the Chinese capital during Trump’s visit.
India Foreign Minister Subrahmanyam Jaishankar said the talks would focus on global and regional challenges and ways to deepen cooperation among member nations.
In opening remarks, Jaishankar said BRICS could help developing countries more effectively respond to the health and financing challenges they face as well as high prices for energy, food and fertilizer.
“We meet at a time of considerable flux in international relations,” he said, adding that emerging and developing countries increasingly expect BRICS to play a “constructive and stabilizing role.”
Founded by Brazil, Russia, India and China, BRICS was formed as a grouping of major emerging economies seen as a counterbalance to Western-led institutions such as the G7. South Africa joined in 2010 and the bloc expanded further in 2024 with the addition of Egypt, Ethiopia, Iran and the United Arab Emirates. Indonesia became a full member in 2025.
The group has sought to expand its influence by pushing for a bigger role in a global order long dominated by the United States and its Western allies. It has gained support across parts of the Global South, where many countries have criticized Western-led financial institutions.
But BRICS nations remain divided on key issues.
India and China continue to compete for regional influence, while member countries often differ in their ties with the West. Russia’s war in Ukraine has further exposed those differences.
The bloc’s expansion also has added strains. Competing regional interests have increased the difficulty of presenting a unified position.
Divisions have sharpened further during the growing conflict in the Middle East. Iran and the UAE are BRICS members despite pursuing competing interests in the region.
Iran’s deputy foreign minister said Wednesday that disagreements within BRICS over the conflict had prevented the bloc from reaching a unified position.
Kazem Gharibabadi told news agency Press Trust of India that “one member country” had pushed for language condemning Iran, complicating efforts to build consensus within the grouping.
“We want India’s BRICS chairship to be successful. It is not a good approach to send a signal to the world that the BRICS is divided. One country is insisting on condemning Iran,” Gharibabadi said.
Foreign ministers and representatives of the BRICS nations, from right, UAE's Minister of State for International Cooperation Reem Al Hashimy, Ethiopia's Minister of Foreign Affairs Gedion Timothewos, Egypt's Foreign Minister Badr Abdelatty, Brazil's Foreign Minister Mauro Vieira, India's Foreign Minister S.Jaishankar, Russia's Foreign Minister Sergey Lavrov, South Africa's Minister of Foreign Affairs Ronald Lamola, Iranian Foreign Minister Abbas Araghchi, Indonesia's Foreign Minister Sugiono and Chinese Ambassador to India Xu Feihong pose for a group photo during a two-day meeting in New Delhi, India, Thursday, May 14, 2026. (AP Photo/Manish Swarup)
India's Foreign Minister S.Jaishankar, right, speaks with Iranian Foreign Minister Abbas Araghchi as he arrives for a two-day BRICS nations meeting in New Delhi, India, Thursday, May 14, 2026. (AP Photo/Manish Swarup)
India's Foreign Minister S.Jaishankar, right, shakes hands with Iranian Foreign Minister Abbas Araghchi as he arrives for a two-day BRICS nations meeting in New Delhi, India, Thursday, May 14, 2026. (AP Photo/Manish Swarup)
Iranian Foreign Minister Abbas Araghchi arrives for a two-day BRICS nations Foreign Ministers meeting in New Delhi, India, Thursday, May 14, 2026. (AP Photo/Manish Swarup)
India's Foreign Minister S.Jaishankar, right, shakes hands with Russia's Foreign Minister Sergey Lavrov as he arrives for a two-day BRICS nations meeting in New Delhi, India, Thursday, May 14, 2026. (AP Photo/Manish Swarup)
