HONG KONG, May 14, 2026 /PRNewswire/ -- INCUBASE Studio's anime culture and experience hub brand, INCUBASE Arena, marks its 2nd anniversary. Since the launch of its first venue in Hong Kong, INCUBASE Arena has developed into a cultural platform connecting exhibitions, retail experiences and community engagement, while expanding its footprint to Kuala Lumpur and Taipei, further strengthening its presence across the regions.
Located in the heart of Mong Kok, INCUBASE Arena Hong Kong is a two-level anime culture experience space that has become a familiar destination for local anime fans. It continues to attract repeat visits and has built a vibrant community centred around immersive anime experiences.
Since opening, INCUBASE Arena Hong Kong has hosted 11 exhibitions featuring popular IPs, alongside more than 40 pop-up stores and special events. Together with its retail extension INCUShop, the venue has welcomed over 300,000 visits. This sustained engagement not only reflects strong audience enthusiasm for anime content, but also highlights the growing cultural and commercial significance of anime and IP-driven experiences in Hong Kong.
Building Emotional Connections Through Immersive Experiences
The recently concluded "Masked Rider Kuuga 25th Anniversary Exhibition" highlights INCUBASE Studio's experiential approach, faithfully recreating iconic scenes of the live-action series from the Japanese exhibition while introducing a curated range of Hong Kong-exclusive collectibles and engagement touchpoints to deliver a deeply immersive and emotionally resonant experience.
These included 14 physical ticket designs, 12 postcard entry gifts, Hong Kong-edition merchandise, themed newspapers, photo booths, photocards and sticker collections, transforming the exhibition into a collectible-driven ecosystem that encouraged ongoing fan engagement beyond the exhibition itself.
The experience was further enhanced by 4 character meet-and-greet sessions and a special guided tour led by a well-known anime YouTuber, who shared live commentary and insights into the legacy of Masked Rider Kuuga. Together, these activations reinforced INCUBASE Arena's role as a space where fandom becomes shared experience.
The next exhibition, "Lines of EVANGELION", taking place from May 23 to July 12, has already sparked strong anticipation since its announcement, underscoring continued demand for immersive experiences around iconic anime IPs.
Beyond Exhibitions: A Cultural Hub Within a Growing Anime Economy
"At INCUBASE Studio, we always strive to create experiences that go beyond a traditional exhibition," stated Sion Yip, Founder and CEO of INCUBASE Studio. "As an anime culture and experience hub, INCUBASE Arena aims to continuously create meaningful opportunities for fans to connect with the IPs they love in new and memorable ways."
INCUBASE Arena serves as a cultural platform where exhibitions, retail experiences, and community activations come together, allowing anime culture to be experienced physically, socially, and emotionally. As anime continues to evolve into a mainstream cultural and lifestyle force — driven by streaming platforms, social media, and growing demand for offline engagement — audiences are increasingly seeking real-world connections with the IPs they love.
By bridging global IPs with localized, immersive experiences, INCUBASE Arena reflects the evolution of the anime economy, transforming fandom into active participation and shared identity.
Expanding onto the Global Stage
Building on its success in Hong Kong, INCUBASE Studio has expanded INCUBASE Arena to Kuala Lumpur and Taipei, with further growth planned across key markets in Asia, including South Korea and Thailand, as well as long-term expansion into Europe and the United States.
This continued expansion reflects a clear phenomenon: emotional connection to anime IPs transcends borders, with fans worldwide sharing strong demand for immersive, community-driven experiences that bring them closer to the stories and characters they love.
As INCUBASE Arena enters its third year, it continues to evolve as a platform for next-generation anime experiences that blend storytelling, design, and community engagement, while strengthening INCUBASE Studio's role in shaping the growing global anime economy.
www.incubasestudio.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
INCUBASE Arena Celebrates 2nd Anniversary Amid the Rise of the Global Anime Economy
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Release integrates more motor control components, improves diagnostics and simplifies control panel design
MILWAUKEE, May 14, 2026 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced new capabilities of its EtherNet/IP™ In-cabinet Solution, expanding support for additional motor control and protection devices. The update enables manufacturers to connect more components inside the control panel, simplify wiring and gain deeper diagnostic insight, without redesigning their existing architecture.
As manufacturers work to increase productivity and reduce downtime, they often face challenges related to limited data access and complex panel installations. The EtherNet/IP In-cabinet Solution addresses these issues by streamlining communication between devices inside the panel, improving real-time data availability and making it easier to install, scale and maintain motor control systems over time.
The expanded release adds a supplemental power tap and extends EtherNet/IP connectivity to additional motor control components, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays through a 100-E Contactor communication module. These enhancements help manufacturers build smarter, more connected control panels while improving diagnostics and overall system visibility.
"The EtherNet/IP In‑cabinet Solution continues to transform how customers design and deploy control panels," said Kelly Passineau, product manager at Rockwell Automation. "With the addition of a supplemental power tap and connections for additional panel components, we're giving them even more ways to reduce installation time, improve diagnostics and build intelligent, data- driven systems with less complexity."
Key benefits of this new release include:
- Supplemental power tap: Helps maintain stable performance as device counts increase, reducing the need for oversized power supplies or additional interposing relays and enabling scalable motor control architectures.
- Expanded smart motor control capabilities: Extends EtherNet/IP communication to 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays using a 100-E Contactor communication module.
- Faster installation: In certain case studies, EtherNet/IP In-cabinet Solution has been shown to reduce wiring time by up to 80% compared to traditional hard-wired installations when implemented according to recommended standards.
- Optimized space: Compact components allow more devices to fit within the same footprint, helping reduce overall panel size.
- Improved data access: Real-time communication between devices boosts productivity and supports smarter decision making. With expanded connectivity across more components, users gain access to more data and meaningful insights.
- Scalability: Easily adapts to future networking needs without major redesigns or infrastructure changes.
"The EtherNet/IP In-cabinet Solution isn't just a product—it's a growing portfolio designed to evolve alongside your system," said Jimmy Alvarez, director of Portfolio and Business Management at Rockwell Automation. "This release is the next step on our roadmap that includes expanding support for additional panel components, deeper data access and richer diagnostic capabilities that enhance visibility and performance over time. As your operational needs change, the solution is built to scale with you, offering a flexible, long-term path toward smarter, connected in-cabinet architectures."
Learn more about the EtherNet/IP In-cabinet Solution on Rockwell's website.
What's new in the latest EtherNet/IP In‑cabinet Solution release?
This release adds a supplemental power tap and expands connectivity to additional motor control and protection devices, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays.
Who is this solution for?
This portfolio is designed for panel builders, manufacturers and OEMs looking to streamline industrial networking, simplify in-panel wiring and gain better diagnostics from their control panels with more connected devices.
How does this help manufacturers?
The EtherNet/IP In-cabinet Solution reduces wiring time and complexity, improves access to real‑time data and allows manufacturers to scale systems without major redesign.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
Release integrates more motor control components, improves diagnostics and simplifies control panel design
MILWAUKEE, May 14, 2026 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced new capabilities of its EtherNet/IP™ In-cabinet Solution, expanding support for additional motor control and protection devices. The update enables manufacturers to connect more components inside the control panel, simplify wiring and gain deeper diagnostic insight, without redesigning their existing architecture.
As manufacturers work to increase productivity and reduce downtime, they often face challenges related to limited data access and complex panel installations. The EtherNet/IP In-cabinet Solution addresses these issues by streamlining communication between devices inside the panel, improving real-time data availability and making it easier to install, scale and maintain motor control systems over time.
The expanded release adds a supplemental power tap and extends EtherNet/IP connectivity to additional motor control components, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays through a 100-E Contactor communication module. These enhancements help manufacturers build smarter, more connected control panels while improving diagnostics and overall system visibility.
"The EtherNet/IP In‑cabinet Solution continues to transform how customers design and deploy control panels," said Kelly Passineau, product manager at Rockwell Automation. "With the addition of a supplemental power tap and connections for additional panel components, we're giving them even more ways to reduce installation time, improve diagnostics and build intelligent, data- driven systems with less complexity."
Key benefits of this new release include:
- Supplemental power tap: Helps maintain stable performance as device counts increase, reducing the need for oversized power supplies or additional interposing relays and enabling scalable motor control architectures.
- Expanded smart motor control capabilities: Extends EtherNet/IP communication to 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays using a 100-E Contactor communication module.
- Faster installation: In certain case studies, EtherNet/IP In-cabinet Solution has been shown to reduce wiring time by up to 80% compared to traditional hard-wired installations when implemented according to recommended standards.
- Optimized space: Compact components allow more devices to fit within the same footprint, helping reduce overall panel size.
- Improved data access: Real-time communication between devices boosts productivity and supports smarter decision making. With expanded connectivity across more components, users gain access to more data and meaningful insights.
- Scalability: Easily adapts to future networking needs without major redesigns or infrastructure changes.
"The EtherNet/IP In-cabinet Solution isn't just a product—it's a growing portfolio designed to evolve alongside your system," said Jimmy Alvarez, director of Portfolio and Business Management at Rockwell Automation. "This release is the next step on our roadmap that includes expanding support for additional panel components, deeper data access and richer diagnostic capabilities that enhance visibility and performance over time. As your operational needs change, the solution is built to scale with you, offering a flexible, long-term path toward smarter, connected in-cabinet architectures."
Learn more about the EtherNet/IP In-cabinet Solution on Rockwell's website.
What's new in the latest EtherNet/IP In‑cabinet Solution release?
This release adds a supplemental power tap and expands connectivity to additional motor control and protection devices, including 140ME Motor Protective Switching Devices and E100 Electronic Overload Relays.
Who is this solution for?
This portfolio is designed for panel builders, manufacturers and OEMs looking to streamline industrial networking, simplify in-panel wiring and gain better diagnostics from their control panels with more connected devices.
How does this help manufacturers?
The EtherNet/IP In-cabinet Solution reduces wiring time and complexity, improves access to real‑time data and allows manufacturers to scale systems without major redesign.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK) is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2025. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Rockwell Automation Expands EtherNet/IP In-cabinet Solution with New Motor Control and Power Connection Capabilities
