RANCHO CUCAMONGA, Calif., May 14, 2026 /PRNewswire/ -- Feelingirl, a self-confidence-oriented brand dedicated to redefining shapewear for every age and stage, has recently announced its official entry into Walmart Marketplace. This strategic expansion marks a pivotal milestone in the brand's mission to scale its reach and transition functional shapewear from a niche necessity into an everyday lifestyle essential for women across the United States.
By joining one of the world's largest retail platforms, Feelingirl is poised to meet the growing demand for functional apparel that seamlessly integrates into daily life. This partnership makes high-end comfort a local staple, ensuring women can find trending social media must-haves at their neighborhood Walmart while integrating a boost of confidence into their everyday shopping.
This move to Walmart follows an extraordinary period of growth for the brand. For three consecutive years, Feelingirl has maintained its position as the No. 1 shapewear brand on TikTok Shop, while its signature tummy control slimming bodysuit have consistently dominated the Amazon Best Sellers charts. With over 2 million consumers choosing and trusting Feelingirl in the past two years alone, the brand has successfully established a reputation for blending technical precision with everyday elegance.
The launch on Walmart Marketplace includes a curated selection of Feelingirl's most sought-after products, including a range of signature body-sculpting solutions and top-rated everyday intimates, effectively bridging the gap between social media trends and the mainstream retail market. The brand's expansion reflects a broader industry shift as shapewear evolves from traditional undergarments to versatile, everyday staples.
"Guided by our mission, 'Comfy in, Confident out', Feelingirl is committed to empowering every woman to move through her daily life with self-assurance," stated by Fendy of Feelingirl. "By leveraging Walmart's expansive national retail ecosystem, we are providing a more convenient shopping experience, ensuring that whether for work, leisure, or light activity, more women can feel supported and confident in their own skin."
Since its inception, Feelingirl has been at the forefront of research and innovation in functional shapewear. Having cultivated a loyal community of millions through social commerce and leading digital marketplaces, the brand continues to drive the narrative that shapewear should be a practical, comfortable staple in the modern woman's wardrobe. Looking ahead, Feelingirl plans to further diversify its product lines and channel presence, reinforcing its commitment to supporting women at every age and stage of their lives.
For more details, please visit Walmart Marketplace or follow the brand on Instagram: @feelingirlofficial.
About FEELINGIRL
FEELINGIRL is a brand that embodies self-confidence through a diverse collection of shapewears. Catering to undergarments for every age and every stage, the brand utilizes advanced technology and superior infrastructure to craft garments inspired by real movement. Prioritizing comfort, FEELINGIRL uses quality fabrics for an unparalleled feel. FEELINGIRL provides inclusive shapewear for all body types that enhances natural beauty and curves, fostering confidence and poise.
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TikTok Shop Powerhouse Feelingirl Scales Up, Launches on Walmart Marketplace After 3-Year Winning Streak
IBM is introducing a delivery model built for the AI era: small, senior teams that rapidly turn strategy into results through hands-on execution
The following article is authored by Mohamad Ali, Senior Vice President and Head of IBM Consulting
ARMONK, N.Y., May 14, 2026 /PRNewswire/ -- Enterprise AI is at a tipping point. The investment is massive and experimentation is everywhere but deploying quickly remains a challenge. The issue is not the vision nor the technology. It is the operating model.
For decades, scale in delivery came from labor. Add more people, get more output. Every commercial model was built on that logic. AI changes the equation. Output now depends on an organization's operating model: how well teams build and coordinate agents, enforce governance, and turn raw capability into measurable business results. Most enterprise delivery models are still built for the labor era.
But the industry is chasing a job title: "forward deployed engineer (FDE)." IBM has always had FDEs, including Fellows and Distinguished Engineers, embedded directly in client work, and FDEs extend that practice into a repeatable, scaled model. Now, IBM Consulting is launching a new approach for how AI gets delivered called Forward Deployed Units (FDUs). An FDU isn't a person; it's a pod. Humans at the edges with a digital workforce of specialized agents in the middle, handling coding, evaluation, testing and documentation under human direction.
Human and Digital working as a team — by design
The composition is the point. It lets a six-person pod do the work of a 30-person team at materially better economics, with methods that sharpen with every engagement. It's how AI becomes a scaling factor, not just an assistant.
FDUs are already at work with Riyadh Air, Nestlé, Heineken and Pearson, moving AI from isolated pilots into production at scale. And we are now deploying them at global scale, from Asia Pacific to Europe to the United States, and rapidly increasing the number of FDUs we are putting into the field.
The rise of the "forward deployed engineer" and why it's not enough
Recently, there has been a rapid rise of the FDE. At its best, this role blends engineering, consulting and business expertise into one. It's someone who can understand a problem, design a solution, and build it directly in the environment where it will be used in real time. Enterprises are no longer satisfied with strategy alone and need people who can take AI into production. But focusing on a single role misses the broader issue. The rise of the FDE is not the solution, it is the signal. It shows that the way technology is delivered must change.
The underlying issue is not about talent; it's systematic. No individual can solve for fragmented data, complex architectures, governance requirements and the need to move from idea to production in days instead of months. What's needed is a delivery model that connects strategy, engineering and business context into a single system. That's the unlock businesses need and what IBM's FDUs are designed to do.
Each team of FDUs is accountable for real business outcomes. They combine business domain specialists who rethink processes, architects who connect strategy to execution, and engineers who build and scale solutions. By working alongside client teams as an extension of the organization, they change how work gets done. And at their core, they combine people, platforms and AI agents into a unified system, where human expertise shapes the work and AI accelerates its execution.
To support this, IBM maintains a dedicated technical career track for FDUs and recruits from top global engineering and technical universities to ensure a pipeline of the highest-caliber forward‑deployed talent.
From projects to continuous execution
Traditional models separate thinking from doing. Strategy is handed off, and context can be lost. FDUs collapse that model. The same team designs and builds solutions, and progress is measured in working systems rather than deliverables, which is crucial for constantly evolving agentic AI systems. They require ongoing tuning, governance and integration into live workflows, so delivering them is not a one-time project, but continuous execution.
This is where many approaches can fall short. FDEs can help get systems up and running, but AI does not stop at go-live. When delivery relies on individual roles, there is often pressure to move on after a system has been launched. This creates a gap between implementation and sustained performance.
FDUs are designed to address that disparity. They bring solution development, ongoing operation and client capability into one model that sustains value over time, not only at launch. And because client teams work side-by-side with senior practitioners throughout the engagement—not through handoffs or post‑delivery knowledge transfers—they build lasting internal capability to operate, evolve and scale AI long after the FDU has left. This turns every engagement into both an execution engine and a transformation accelerator.
Why platform matters as much as talent
Embedding teams is necessary, but not sufficient. To scale AI, teams need a shared foundation that offers speed, consistency and governance.
At IBM, FDUs run on IBM Consulting Advantage, an AI-powered delivery platform that provides reusable assets, AI agents and industry accelerators. It enables faster delivery and repeatability, turning isolated wins into enterprise-wide value, ensuring that teams don't start from scratch but build on a common, scalable system.
This combination of senior consultants, FDE‑level technical talent and IBM Consulting Advantage is something only IBM brings together in one model.
The next chapter of AI will be defined by execution
The next phase of AI won't be defined by models alone; it will be defined by the ability to turn them into sustained business value. The conversation is already shifting beyond tools and talent toward delivery systems.
FDEs are part of that story, but they aren't the whole story. Organizations that lead will bring together the right teams, platforms and operating model into a single system.
That is what we are building with FDUs. It's how we move from experimentation to execution, and how we help clients turn AI ambition into real, measurable outcomes.
About IBM
IBM (NYSE: IBM) is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
IBM
Elizabeth Brophy
Elizabeth.Brophy@ibm.com
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A New Way to Make AI Actually Work in the Real World
