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Wondrlab Invests in New Zealander's Global Venture Bridgesoul; Launches ‘WondrBridge’ to Build AI-Led Micro GCCs; Commits $100M USD Over 3 Years

Business

Wondrlab Invests in New Zealander's Global Venture Bridgesoul; Launches ‘WondrBridge’ to Build AI-Led Micro GCCs; Commits $100M USD Over 3 Years
Business

Business

Wondrlab Invests in New Zealander's Global Venture Bridgesoul; Launches ‘WondrBridge’ to Build AI-Led Micro GCCs; Commits $100M USD Over 3 Years

2026-05-15 09:32 Last Updated At:09:40

MUMBAI, India--(BUSINESS WIRE)--May 14, 2026--

Wondrlab Network today announced investment into Bridgesoul and the launch of WondrBridge, a joint venture focused on building and operating AI-powered Nano and Micro Global Capability Centres (GCCs) for global enterprises.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260512386463/en/

Bridgesoul is a global firm focused on technology, trade and GCCs through high-impact investments and joint ventures. Founded by NZ technology veteran Rohit Anand, who has held leadership roles with Local & Global multinationals, the company operates across multiple geographies, anchored by a New Zealand-based consulting arm.

Wondrlab will invest $100 million USD over the next three years to scale WondrBridge across India, Europe, the US, and ANZ, creating a unified global innovation corridor. Bridgesoul group's NZ consulting arm, Redstone Ventures NZ will ramp up APAC operations & investments as part of WondrBridge.

The launch comes as the GCC market in India is projected to reach $100–110 billion by 2030, with Nano and Micro GCCs (10–150 specialists) emerging as the fastest-growing segment, expanding at 15–20% annually.

WondrBridge is designed to move enterprises beyond traditional outsourcing models towards co-owned, AI-led innovation engines. Through Joint Ventures and Build-Operate-Transfer (BOT) models, it enables companies to internalize vision, culture and capabilities, retain intellectual property, and build long-term enterprise value via shared ownership.

The model allows enterprises to set up high-impact teams within 4–8 weeks, combining deep engineering, data and AI, cloud & physical infrastructure, and full-funnel digital transformation capabilities.

At its core, WondrBridge deploys AI-infused, outcome-driven squads, anchored in data engineering and AI orchestration, including agentic AI to automate workflows, enhance productivity, and enable continuous, intelligence-led decision making.

Saurabh Varma, Founder, Wondrlab Network, said, “WondrBridge is a natural extension of Wondrlab’s platform-first approach, bringing together media, data and technology across the full funnel into a single operating system. As enterprises expand into new geographies, Micro and Nano GCCs offer a far more effective way to build embedded, high-context teams. Through WondrBridge, we are combining ownership-led models with deep data, AI and agentic AI capabilities to help businesses move from outsourced execution to building sovereign, intelligent innovation engines that can scale globally at speed.”

Rohit Anand, Founder of Bridgesoul and Co-Founder at WondrBridge, added, “Global Enterprises today need to move away from outsourcing to ownership, be comfortable with operations in multiple geographies backed by relationships, capital, speed, cultural and technological expertise. Through WondrBridge, we intend to enable that vision combined with deep ownership. Whether it is establishing an AI-first innovation hub in Poland or an engineering pod in India, WondrBridge serves as the command centre for brands navigating increasingly complex global ecosystems, underpinned by strong cross-border relationships, Capital Investments and execution expertise.”

Rajesh Ghatge, CEO, Wondrlab Technologies, said, “What we’re building with WondrBridge is a fundamentally different operating model where our platform-first approach connects media, data and technology across the full funnel into a single system. Micro and Nano GCCs are not just delivery units; they are embedded, high-context hubs that scale with the business. By integrating data, AI and agentic AI into this model, we’re enabling enterprises to move faster, make smarter decisions, retain culture and build globally distributed innovation engines with real ownership.”

WondrBridge will operate through a dual-shore model, with India as the primary scale and engineering hub, and Europe (Poland) as a near-shore centre for advanced execution and regulatory alignment.

About Wondrlab

Launched in 2020, Wondrlab is building a global, world-class martech network from India, focused on marketing and digital business transformation. Through its integrated ecosystem spanning creative, influencer marketing, CRM, data analytics, performance marketing, and technology, Wondrlab offers clients a seamless full-funnel approach to brand building and monetization. The network includes companies such as What’s Your Problem, Neon, Cymetrix, OPA, BigStep, and Poland-based WebTalk, strengthening its global capabilities across markets.

About Bridgesoul

Bridgesoul GCC LLP is a global firm focused on technology, trade and Global Capability Centres (GCCs), leveraging a combination of high-impact investments and joint ventures.

Founded by technology veteran Rohit Anand, a New Zealand citizen of Indian origin, Bridgesoul operates across multiple geographies, alongside its New Zealand-headquartered consulting arm, Redstone Ventures NZ Ltd.

(L-R) Rajesh Ghatge, Saurabh Varma & Rohit Anand

(L-R) Rajesh Ghatge, Saurabh Varma & Rohit Anand

HUNTSVILLE, Texas (AP) — A man who experts for both prosecutors and defense attorneys had said was intellectually disabled became the 600th person executed in Texas since 1982, put to death Thursday evening for the killing of a retired 77-year-old college professor.

Edward Busby Jr. was pronounced dead at 8:11 p.m. following a lethal injection at the state penitentiary in Huntsville, hours after a divided Supreme Court lifted a stay over his disabilities claims. The execution followed a series of last-minute legal efforts by Busby's attorneys in a bid to spare his life after the nation’s high court lifted a stay hours earlier.

Busby was condemned for the suffocation death of Laura Lee Crane, a 77-year-old retired professor from Texas Christian University who prosecutors say was abducted from a grocery store parking lot in January 2004 and left to suffocate in the trunk of her car with duct tape wrapped around her face.

The execution was the 600th in Texas since the state resumed carrying out the death penalty in 1982.

Busby appeared extremely contrite when asked by the warden if he had a final statement, repeatedly apologizing and asking for forgiveness.

“I am so sorry for what happened,” he said while strapped to the death chamber gurney. “Miss Crane was a lovely woman. I never meant anything bad to happen to her.” He said he wished he could “take it all back” and added he had “no right to get in that car.”

“I’ll take the blame if that helps."

He said he had surrendered his life to God and urged a sister, who was praying and watching through a window a short distance away, to find a church and “pick up your cross.” I’m here because this is the will of God,” he said before the injection got underway.

Busby’s execution had been in doubt after the 5th U.S. Circuit Court of Appeals last week issued a stay of execution to further review his claims of intellectual disability. But the Supreme Court allowed the execution to proceed after overturning the stay Thursday at the request of the Texas Attorney General’s Office. Later Thursday evening, Busby’s lawyers again asked the 5th Circuit for an 11th-hour stay but were quickly denied.

The Supreme Court in 2002 barred the execution of intellectually disabled people. But it has given states some discretion to decide how to determine such disabilities.

Busby's attorneys had argued against his being put to death because a defense expert as well as one hired by the Tarrant County District Attorney’s Office, which prosecuted the case, both found he was intellectually disabled.

The district attorney’s office had previously recommended that Busby’s sentence be reduced to life in prison. But the trial judge in Busby’s case disagreed with the findings of intellectual disability and in 2023 upheld the death sentence.

In a statement Wednesday, the district attorney's office said it requested Thursday's execution date because it believed that under current law Busy was not intellectually disabled.

The Texas Attorney General’s Office had urged the Supreme Court to lift the stay, arguing Busby’s claims of intellectual disability are “meritless” and based on “conflicting evidence.” It added that similar appeals were previously rejected.

Two other prior execution dates for Busby had been delayed by courts.

Abraham Bonowitz, executive director of Death Penalty Action, a national anti-death penalty group, criticized the attorney’s general’s for pressing for the execution to be carried out without a review of the merits of Busby's intellectual disability claims.

“The merits of this case are significant,” Bonowitz said before the execution was carried out. “How can anyone claim this is fair due process?”

Prosecutors have said Busby and his co-defendant, Kathleen Latimer, abducted Crane in her car from a Fort Worth grocery store parking lot and later put in her vehicle’s trunk as they drove around. Prosecutors said she died in the trunk after suffocating from having 23 feet (7 meters) of duct tape wrapped over her entire face, covering her mouth and nose.

Busby was arrested in Oklahoma City driving Crane’s car and led authorities to her body in Oklahoma just north of the Texas border.

After his arrest, Busby told investigators Latimer was the person who had pushed him to abduct Crane, restrain her with the tape and that he “never meant for her to get hurt or anything.” Latimer remains in prison after receiving a life sentence for murder.

Busby was the fourth person put to death this year in Texas and the 12th in the country. Texas has historically held more executions than any other state.

Earlier Thursday, Oklahoma executed Raymond Johnson for killing his ex-girlfriend and her 7-month-old daughter nearly 20 years ago.

Lozano reported from Houston. Follow Juan A. Lozano: https://x.com/juanlozano70

FILE - Edward Busby Jr., left, confers with attorney Steve Gordon on the second day of his capital murder trial, Nov. 10, 2005, in Fort Worth, Texas. (Rodger Mallison/Star-Telegram via AP, Pool, File)

FILE - Edward Busby Jr., left, confers with attorney Steve Gordon on the second day of his capital murder trial, Nov. 10, 2005, in Fort Worth, Texas. (Rodger Mallison/Star-Telegram via AP, Pool, File)

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