The 28th Shanghai International Film Festival (SIFF) will take place from June 12 to 21, organizers said at a press briefing in Beijing on Friday.
This year's SIFF has received approximately 4,100 film submissions from 125 countries and regions around the world. Notably, according to the organizers, the festival has introduced an innovative "AI Studio" section, exploring new pathways and possibilities for filmmaking in the age of artificial intelligence (AI).
"This section will integrate AI-powered filmmaking into real production workflows. We are proactively responding to the profound changes that AI technology is bringing to film and television creation in terms of industrial processes and talent structures," said Fang Shizhong, vice chairman and secretary-general of the organizing committee of the Shanghai International Film and TV Festival.
In February, the China Film Administration (CFA) and other institutions jointly launched a nationwide program to boost the film economy, aiming to expand moviegoing consumption by integrating the film industry with multiple other sectors.
As part of this initiative, this year's SIFF will vigorously promote the integration of culture, commerce, tourism, sports, and exhibitions to expand consumption scenarios and turn the big screen's popularity into tangible growth for the real economy.
"We will also leverage the integration of culture, commerce, tourism, sports, and exhibitions to drive synergy across diverse business formats and create a multi-sensory urban experience for visitors. We will set up a variety of photo-worthy installations, launch film IP-themed city walking routes, and for the first time introduce a 'film fan passport,' making movie-watching, check-ins, stamp-collecting, and interactive activities a way of life during the festival," Fang said.
The Shanghai International Film Festival is organized under the guidance of the CFA and co-hosted by China Media Group (CMG) and the Shanghai Municipal People's Government.
Founded in 1993, SIFF is a prestigious global event, driven by Shanghai's ambition to become an international cultural hub. The festival has garnered growing international attention thanks to China's flourishing film market.
28th Shanghai Int'l Film Festival set for June 12-21
