Siam Piwat Joins Forces with Bangkok Pride and National Partners to Launch "The Celebration: Right to Love 2026," Positioning Bangkok as a Global Pride Destination Ahead of Bangkok World Pride 2030

Creating a Global Pride Month Phenomenon Through Collaboration, Creativity, and Celebration Across Bangkok

BANGKOK, THAILAND - Media OutReach Newswire - 18 May 2026 - Siam Piwat Group, a leading real estate and retail developer—owner and operator of global destinations including Siam Paragon, Siam Center, and Siam Discovery, and a joint-venture partner of ICONSIAM and Siam Premium Outlets Bangkok —has partnered with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, UNDP, and Drag Bangkok. They have launched the campaign "The Celebration: Right to Love 2026" to reinforce their commitment to Diversity, Equity, and Inclusion (DE&I). The initiative aims to position Bangkok as a premier Global Pride Destination and support Thailand's bid to host World Pride 2030.

The atmosphere at “The Celebration Right to Love 2026” press conference, sparking a Pride Month phenomenon

Thanaporn Tantiyanon, Managing Director and Shopping Center Business Head of Siam Paragon, Siam Center, and Siam Discovery for Siam Piwat Group, stated that this campaign harnesses diversity to drive Thailand's economy and Soft Power. Each shopping center features unique highlights:

Siam Paragon honored by Naruemit Pride who host the "Bangkok Pride Awards" on May 28, 2026, at NEX HALL (5th Floor). The "Bangkok Pride Forum 2026" will also take place from May 29 to June 1, 2026, at SCBX Next Tech (4th Floor) and NEXTOPIA (5th Floor), featuring an international platform with over 16 sessions focused on LGBTQ+ and women's rights. Siam Paragon will join the Bangkok Pride Parade on May 31, 2026, under the theme "Road to Bangkok World Pride". Furthermore, Siam Paragon is driving the Y-Economy (Boys' Love industry) through the "TIA51 x Siam Paragon" project, featuring the launch of the series "Love x3" and the "Love Galaxy" project.

Executives from Siam Piwat and Naruemit Pride, alongside key partners, posing for a group photo

Siam Center, known as The Ideaopolis, promotes inclusivity through the "The Colors of Thai Beauty" campaign, inviting everyone to express their beauty without limits and elevating T-Beauty standards from June 4 – 30, 2026. Siam Center also features vibrant performances from Drag Bangkok, T-POP shows, and mini-concerts throughout the festival, held on the G Floor from May 28 to June 3, 2026. In a massive display of Co-creation, Siam Center has collaborated with over 40 renowned brands—including Adidas, Jaspal Group, Victoria's Secret, and Absolute Siam Store—to launch exclusive Pride collections and lifestyle products designed by talented Thai designers.

Thailand’s Drag Stars and Miss Tiffany winners posing for a photo alongside Sinon Loresca

Siam Discovery The Exploratorium opens a space for limitless self-expression with the "Road to Bangkok World Pride" exhibition under the concept "WHERE EVERY IDENTITY TELLS A STORY," tracing the journey of the LGBTQIA+ community. A major highlight is the Thailand's Drag Star 2026 Showcase, featuring 13 spectacular costumes from the competition finalists. Additionally, LFC Retail Thailand will join the celebration by unveiling a special Pride edition of the iconic Liverbird logo and an exclusive LFC Pride collection at Discovery Plaza, alongside fragrance exhibitions and exclusive promotions from brands like LOFT and Carlyn.

ICONSIAM reinforces its status as "The Global Stage" under the leadership of Ms. Suma Wongphan, Deputy Managing Director of ICONSIAM Co., Ltd., with the "UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY" campaign. The highlight is the "Rainbow Fireworks," Thailand's first-ever rainbow-themed firework display over the majestic curve of the Chao Phraya River. ICONSIAM also drives the Y-Economy ecosystem and provides the POSITIVE PRIDE space for Rainbow Culture activities and an art exhibition by Queen Art Thailand and LGBTQ+ artists.

The "The Celebration: Right to Love" event by Siam Piwat Group has received tremendous support from esteemed partner organizations. This collaboration underscores Siam Piwat's commitment to elevating Bangkok Pride into a Global Festival, demonstrating the nation's readiness to host Bangkok World Pride 2030. Ann (Waaddao) Chumaporn, President of the Bangkok Pride, stated that 2026 is a vital milestone for the "Road to WorldPride 2030" strategy. Through the Pride City Network (PCN), a ceremony will bring the official flag into the arena, declaring Bangkok's readiness to host the global event. With an expected turnout of over 350,000 participants, this collaboration solidifies Bangkok's status as a landmark that drives economic momentum and international image.

Hashtag: #SiamPiwat #SiamCenter #SiamParagon #ICONSIAM #SiamDiscovery #SiamPremiumOutletsBangkok #BangkokPride #NaruemitPride #PrideMonth2026 #Pride2026 #WorldPride #TheCelebrationRightToLove2026 #PrideFestival #BangkokPrideParade

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Siam Piwat

Siam Piwat is a leading retail and real estate developer behind Bangkok's most iconic destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok, globally recognized for pioneering experiential destinations.

For over six decades, Siam Piwat has been renowned for creating iconic destinations and world-class experiences, continuously redefining Bangkok's retail landscape through award-winning developments that set new global benchmarks. Guided by creativity, innovation, and sustainability, the company continues to lead with a bold vision s that inspire, engage, and delight customers from around the world, while creating long-term value for society, businesses, and future generations.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **

HONG KONG SAR - Media OutReach Newswire – 18 May 2026 - Doremi3babies is one of Hong Kong's most comprehensive retailers of Caraz baby playmats and playpens, with years of accumulated experience serving local families and maintaining quality standards for every product carried. Observing that size mismatches are among the most common issues parents encounter after purchase, Doremi3babies has drawn on its local service experience to compile a practical size selection reference based on actual Hong Kong residential floor areas, helping parents identify the most suitable mat size and playpen configuration for their home.

Space Is Limited in Hong Kong Homes — Choosing the Right Size Matters
According to Hong Kong's Census and Statistics Department 2021 Population Census, the median per capita residential floor area stands at approximately 172 sq ft. The latest Housing Bureau supply statistics (2025) show that 88% of private residential units currently in the development pipeline have a usable area of less than 70 square metres (approximately 753 sq ft). In a space-constrained home, a playmat that's even slightly misjudged in size can disrupt daily living — making preparation before purchase all the more important.

4 Steps to Choosing the Right Size
The following steps help parents confirm their needs before buying, reducing the chance of a mismatch after the mat arrives home:
1. Measure the net usable area: Measure the actual spot where the mat will be placed — deducting furniture and walkways from the total floor space, not the overall unit size.
2. Consider your baby's developmental stage: Crawling infants (approx. 4–10 months) need continuous flat surface area; toddlers (approx. 10–18 months) benefit more from playpen boundaries to define a safe zone.
3. Decide whether to pair with a playpen: If combining a mat with a playpen, calculate the usable area inside the playpen — not the mat's outer dimensions.
4. Choose the style based on your confirmed space: Once space constraints are clear, foldable or modular designs help maximise what's available.

A General Size Reference Based on Unit Floor Area
One of the most common mistakes Hong Kong parents make when buying a playmat is estimating size based on the total unit area, rather than the net usable floor space after accounting for furniture. The gap between the two is often what leads to a mismatch once the mat arrives home.

Caraz playmats, for example, offer a range from compact sizes suited to a corner of a single room, through to larger formats that can cover the main activity zone of a living area. Using net usable floor area as the starting point, the general reference is as follows:
* Under 200 sq ft: A mat around 70×140cm is a common starting point. The foldable design is especially practical — it can be stored upright against a wall when not in use, freeing up the living space.
* 300–400 sq ft: Mid-size options such as 120×160cm to 140×200cm are the most common choice among Hong Kong families, balancing play space with storage flexibility.
* 400 sq ft and above: Larger formats such as 160×200cm or above give infants a dedicated zone for crawling and first steps without compromising daily living.

If a playpen is being added alongside the mat, the playpen's overall outer footprint needs to be estimated separately — it cannot be read directly from the mat dimensions alone.

Three Practical Directions for Compact Homes
For families with limited floor area, these approaches are worth considering:
* Choose a foldable mat: Fold it away when not in use to free up everyday living space.
* Consider a modular playpen system: Adjustable configurations adapt to irregular room layouts without being locked into a fixed size.
* Base your size decision on net usable area: The right standard is whether it fits and gets used — not simply bigger is better.

Hashtag: #Doremi3babies

The issuer is solely responsible for the content of this announcement.

About Doremi3babies

Founded in Hong Kong in 2017, Doremi3babies is Hong Kong's most comprehensive Caraz retailer, offering the full product range — playmats, playpens, and baby houses — with new arrivals in sync with the Korean market. The company has served over 6,000 families and delivered more than 16,000 baby products, with every item personally tested by the store owner before introduction. All Caraz products are manufactured in Korea and meet KC and CE international safety certification standards.
For more playmat size recommendations, visit the Doremi3babies Caraz Playmat Buying Guide.

** This press release is distributed by Media OutReach Newswire through automated distribution system, for which the client assumes full responsibility. **