DONGGUAN, China, May 18, 2026 /PRNewswire/ -- On May 15, 2026, the 2026 Global AIDC Industry Summit & Huawei AIDC Strategy and Product Launch was held in Dongguan with the theme "Power the AI Era Forward." The summit brought together nearly 1,000 global leaders, technical experts, and core ecosystem partners from the energy, intelligent computing and carrier sectors. They shared insights on the next-generation AI data center (AIDC) architecture evolution and cutting-edge technological innovations, and witnessed the launch of Huawei's grid-interactive AIDC strategy.
Hou Jinlong, Director of the Board of Huawei and President of Huawei Digital Power, delivered an insightful keynote speech at the event. According to Mr. Hou, the booming AI industry, widely adopted large models, and numerous AI agents are creating huge energy demands, set to boost the global AIDC capacity. Electricity is essential for computing; energy is the foundation for AI long-term development. Computing and electricity will deeply synergize and empower each other, progressively building an integrated framework that brings together new power systems and AI infrastructure. Reliable power supply is crucial to the high-quality and sustainable development of AIDC. Grid friendliness is vital for long-term, reliable, and stable operations. High-voltage, DC, and power-electronic architectures are critical to support ultra-high-density computing loads. Additionally, liquid cooling has become a mandatory choice for ultra-high-density computing. Reliable liquid cooling solutions and full-lifecycle intelligent O&M are key. Moreover, the essence of AIDC is a computing power production system, where delivery speed is closely tied to business benefits and investment returns.
Huawei Digital Power deeply integrates bit, watt, heat, and battery (4T) technologies, and focuses on key fields such as new power systems and AIDC. It has established comprehensive capabilities in renewable power generation, grid forming, high-density computing power supply, liquid cooling, and computing-electricity synergy. Facing significant industry transformation opportunities, Huawei Digital Power is committed to becoming an AIDC innovation leader and a long-term, trusted strategic partner. By cooperating with global customers and partners, it aims to promote high-quality, sustainable, and innovative development of the AIDC industry to achieve greener watts, more tokens per watt, and lower costs per token.
Bob He, Vice President of Huawei Digital Power, delivered a keynote speech titled "Building Grid-Interactive AIDC, Maximizing Tokens Per Watt." According to Mr. He, the global AI industry is booming, and the token demand surges. As such, the AIDC industry is entering the Token era. High-density and diversified computing poses great challenges to the power density, scale, and load fluctuation of AIDC. Moreover, the growing penetration of renewable energy intensifies power grid fluctuations, while the frequent heavy-load fluctuations of AI services further compound AIDC reliability challenges.
To address these challenges, Huawei launched the grid-interactive AIDC strategy centered on "3+1" innovations. This strategy aims to develop a reliable, energy-efficient, fast-delivered, and grid-friendly AIDC solution that maximizes tokens per watt.
- Watt Innovation: Reshaping the Power Supply from the Grid to Chips. Diversified loads determine the diversity of power supply architectures. AC and DC power will coexist for a long time. Huawei will build a multiple-input multiple-output (MIMO) power supply architecture centered on grid-friendly UPS and grid-forming energy storage system (ESS), which will evolve toward an integrated grid-forming energy router based on solid-state transformer (SST) technology. The architecture will leverage Huawei's technical expertise in power electronics, grid forming, high/low voltage, and AC/DC power to flexibly meet the high-density power supply requirements of AIDC.
- Heat Innovation: Reshaping Full-Lifecycle Thermal Management Reliability from Chips to Outdoors. The ultimate value of liquid cooling lies not in equipment cooling, but in building a full-lifecyle thermal management system. Huawei has built an innovative AI-powered MW-level liquid cooling system for efficient and reliable heat dissipation, advancing the large-scale deployment of liquid cooling from availability to long-term reliability.
- Bit Innovation: Reshaping Full-lifecycle Operations by Empowering Data Centers with AI. Digital and intelligent technologies can be applied across the entire lifecycle from design and delivery to operation, achieving full-link visibility, full-link reliability, and efficient full-lifecycle O&M.
- Construction Innovation: Reshaping the Construction Mode Through Engineering Productization, Prefabrication, and Modularization. The entire process of design, production, testing, and verification can be completed in the factory and only installation is required onsite, significantly shortening the time to market, improving the delivery quality, and enabling fast product replication.
Bob He noted that the upper limit of AI computing power is ultimately defined by the upper limit of energy supply — Energy as Token. In the AIDC era, the traditional PUE-centric energy efficiency evaluation system can no longer fully measure the value of AIDC. The industry needs to move from "energy efficiency metrics" to "value metrics." Huawei proposes the TokEnergy Index — the Energy-to-Token Ratio — to measure the end-to-end conversion efficiency from energy to computing power in AIDC.
In the AI era, data centers are no longer just server rooms. They are super factories that produce tokens. Standing at the turning point of industry development, Huawei Digital Power will continue to invest in fundamental technologies and develop an industry-leading grid-interactive AIDC solution to drive high-quality industry development, maximize tokens per watt, and power the AI era forward.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Huawei Unveils its Grid-Interactive AIDC Strategy, Shaping the Future of the Industry
Huawei Unveils its Grid-Interactive AIDC Strategy, Shaping the Future of the Industry
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"Get Facts. Get Going." establishes a single source of information for international travelers; "American Originals" showcases the people and places who originated the styles, sounds, and tastes the world loves.
FORT LAUDERDALE, Fla. and FRANKFURT, Germany, May 18, 2026 /PRNewswire/ -- Brand USA President and CEO Fred Dixon this week announced a major expansion of the organization's America the Beautiful brand platform. Two new supporting initiatives expand the organization's messaging: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.
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The new initiatives being announced this week at U.S. Travel Association's IPW in Fort Lauderdale, Florida targeting leisure tourism, and at IMEX in Frankfurt, Germany targeting international business events — reflect the organization's focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events beginning next month, including the FIFA World Cup, America's 250th anniversary, and the Route 66 Centennial.
"In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation," said Fred Dixon, Brand USA's President and CEO. "With our expanded platform, we are introducing American Originals, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while Get Facts. Get Going. serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them."
AMERICA THE BEAUTIFUL ECOSYSTEM
Since its global launch last October, America the Beautiful has served as Brand USA's flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.
Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. America the Beautiful inspires. American Originals fuels consideration and Get Facts. Get Going. aids conversion by dispelling perceived logistical barriers.
Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton with more to come. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners.
GET FACTS. GET GOING.
The expansion comes at a necessary moment. Misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line "Travel with Confidence to the USA", the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing. To meet the moment, Brand USA is publishing a full set of facts, available at visittheusa.com/entry.
Get Facts. Get Going. is built to be always on, and continually updated as an integrated marketing, communications, and trade effort reaching international audiences through paid media in key global markets; real-time content delivered through global distribution systems; direct travel trade engagement through Brand USA's agent training USA Discovery Program; and testimonials through the organization's Visiting Journalists Program.
As an extension of these efforts, Brand USA has an ongoing partnership with U.S. Customs and Border Protection to facilitate and expand Global Entry sign-ups in international markets. CBP representatives will be on-site at IPW this week at Brand USA's booth to help answer questions and provide updates on trusted traveler programs.
"Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before," Dixon said. "We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going., so visitors can travel with confidence to the USA."
AMERICAN ORIGINALS
In addition to boosting travel confidence, Brand USA is continuing to expand its storytelling with the introduction of American Originals.
"This new content series features the people, places, and traditions that have influenced the world and are unique to the USA through travelogue-style narratives that ignite exploration and help travelers build their ultimate dream holiday," said Dixon. "American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City."
The series also serves as a salute to America's 250th anniversary by celebrating uniquely American experiences, but will continue to expand into 2027 and beyond. The content can be viewed here.
For the organization's latest press information, including its latest What's New in the USA and America250 content updates, please visit www.thebrandusa.com/press.
For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.
Note to the Editor
Brand USA's press kit, including high-resolution photos, is available here.
ABOUT BRAND USA
Brand USA's mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.
Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation's destination marketing organization is funded by contributions from visitors' bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.
According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
MEDIA CONTACTS
Chris Heywood
Brand USA Global Communications
cheywood@thebrandusa.com
press@thebrandusa.com
Tyler Lehner
Edelman
tyler.lehner@edelman.com
Video - https://mma.prnasia.com/media2/2981512/Brand_USA.mp4
"Get Facts. Get Going." establishes a single source of information for international travelers; "American Originals" showcases the people and places who originated the styles, sounds, and tastes the world loves.
FORT LAUDERDALE, Fla. and FRANKFURT, Germany, May 18, 2026 /PRNewswire/ -- Brand USA President and CEO Fred Dixon this week announced a major expansion of the organization's America the Beautiful brand platform. Two new supporting initiatives expand the organization's messaging: Get Facts. Get Going., an always-on effort designed to provide real-time information on visa and entry policies, fees, and more to combat misperceptions; and American Originals, a new content and storytelling series spotlighting the people, places, and experiences that are uniquely American.
Watch before you go jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2981512/Brand_USA.mp4', image: 'https://mma.prnasia.com/media2/2981512/Brand_USA.mp4?p=thumbnail', autostart:'false', stretching : 'uniform', width: '512', height: '288'});
The new initiatives being announced this week at U.S. Travel Association's IPW in Fort Lauderdale, Florida targeting leisure tourism, and at IMEX in Frankfurt, Germany targeting international business events — reflect the organization's focus on growing international travel demand and boosting travel exports that impact the U.S. economy and communities. The announcement comes as the USA is readying to host significant major events beginning next month, including the FIFA World Cup, America's 250th anniversary, and the Route 66 Centennial.
"In line with our mission to impact the U.S. economy through travel exports, we have an opportunity to further build traveler confidence and inspire visitation," said Fred Dixon, Brand USA's President and CEO. "With our expanded platform, we are introducing American Originals, which spotlights the people and places who originated the styles, sounds, and tastes the world loves while Get Facts. Get Going. serves as a single source of information to address misperceptions head-on. We want international visitors to know that we are open for business and warmly welcome them."
AMERICA THE BEAUTIFUL ECOSYSTEM
Since its global launch last October, America the Beautiful has served as Brand USA's flagship campaign and platform, inspiring international audiences. Monthly surveys show more than seven in ten respondents say the campaign positively influences their interest in visiting the United States.
Brand USA is now building on that foundation with two new initiatives, each serving a distinct and equally important role. America the Beautiful inspires. American Originals fuels consideration and Get Facts. Get Going. aids conversion by dispelling perceived logistical barriers.
Operating under one data-driven and strategic framework, Brand USA has also created new integration opportunities with its destination partners such as South Dakota and Alabama, and corporate brands such as Hilton with more to come. New integrations are designed to expand reach, improve target efficiencies, and drive greater visibility for the platform and partners.
GET FACTS. GET GOING.
The expansion comes at a necessary moment. Misperceptions about visa requirements, entry procedures, fees such as visa integrity and national park pricing, and screening policies have created confusion among some international travelers — and until now, no single easy-to-use resource has brought this information together in one place. With the by-line "Travel with Confidence to the USA", the initiative addresses a range of misperceptions circulating on social media and in international markets, including outdated or incomplete information. In each case, the facts tell a far more welcoming story than what travelers are hearing. To meet the moment, Brand USA is publishing a full set of facts, available at visittheusa.com/entry.
Get Facts. Get Going. is built to be always on, and continually updated as an integrated marketing, communications, and trade effort reaching international audiences through paid media in key global markets; real-time content delivered through global distribution systems; direct travel trade engagement through Brand USA's agent training USA Discovery Program; and testimonials through the organization's Visiting Journalists Program.
As an extension of these efforts, Brand USA has an ongoing partnership with U.S. Customs and Border Protection to facilitate and expand Global Entry sign-ups in international markets. CBP representatives will be on-site at IPW this week at Brand USA's booth to help answer questions and provide updates on trusted traveler programs.
"Technological improvements including Mobile Passport Control and expanded Trusted Traveler programs like Global Entry are making the entry process more seamless than ever before," Dixon said. "We want to bring that reality to the forefront alongside our new resource, Get Facts. Get Going., so visitors can travel with confidence to the USA."
AMERICAN ORIGINALS
In addition to boosting travel confidence, Brand USA is continuing to expand its storytelling with the introduction of American Originals.
"This new content series features the people, places, and traditions that have influenced the world and are unique to the USA through travelogue-style narratives that ignite exploration and help travelers build their ultimate dream holiday," said Dixon. "American Originals highlights trends like set-jetting, culinary travel, live entertainment, and more, and kicks off with spotlights on Monument Valley, Memphis, Texas, and New York City."
The series also serves as a salute to America's 250th anniversary by celebrating uniquely American experiences, but will continue to expand into 2027 and beyond. The content can be viewed here.
For the organization's latest press information, including its latest What's New in the USA and America250 content updates, please visit www.thebrandusa.com/press.
For more on Brand USA, visit TheBrandUSA.com. U.S. travel ideas and trip planning resources are available at AmericatheBeautiful.com.
Note to the Editor
Brand USA's press kit, including high-resolution photos, is available here.
ABOUT BRAND USA
Brand USA's mission is to drive economic growth and community prosperity throughout the United States by attracting high-impact international travelers through strategic marketing and travel policy communications.
Created by the Travel Promotion Act, Brand USA operates at no cost to American taxpayers. The nation's destination marketing organization is funded by contributions from visitors' bureaus, travel brands, and other nonfederal entities that are matched by a portion of the fee paid by international visitors under the Electronic System for Travel Authorization.
According to independent studies by Tourism Economics, over the past 13 years Brand USA has driven 11.3 million additional international visitors who spent $38.1 billion in the United States, leading to $82.9 billion in total economic impact and sustaining an average of more than 40,000 jobs each year. These efforts have generated nearly $11 billion in attributable tax receipts at the federal, state, and local levels.
MEDIA CONTACTS
Chris Heywood
Brand USA Global Communications
cheywood@thebrandusa.com
press@thebrandusa.com
Tyler Lehner
Edelman
tyler.lehner@edelman.com
Video - https://mma.prnasia.com/media2/2981512/Brand_USA.mp4
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
BRAND USA LAUNCHES NEW INITIATIVES TO BUILD TRAVELER CONFIDENCE AND INSPIRE INTERNATIONAL VISITATION DURING MILESTONE YEAR FOR U.S. TOURISM
BRAND USA LAUNCHES NEW INITIATIVES TO BUILD TRAVELER CONFIDENCE AND INSPIRE INTERNATIONAL VISITATION DURING MILESTONE YEAR FOR U.S. TOURISM
