HAWALLY, Kuwait, May 19, 2026 /PRNewswire/ -- Korea Town, powered by Boutiqaat, today announced the addition of 22 new Korean beauty brands during the first quarter of 2026. This expansion reflects the growing consumer demand for K-beauty across the Gulf region and reinforces Korea Town's role as a strategic retail partner for Korean brands entering the Middle East.
The newly onboarded brands include: TirTir, Beauty of Joseon, Keenoniks, VVBetter, Doctob, Julioly, Cayclly, Dryope, Kundal, Banila Co, Anillo, Ters, Moonseal, Espoir, Ground Plan, Mihwanghoo, C'new Lab, Omitted, Sonboda, Lassie'el, and Wonjin Effect. This expansion highlights Korea Town's continued commitment to curating innovative Korean beauty brands for its growing community across the region.
As a category leader, Korea Town continues to redefine the K-beauty retail experience by offering a curated ecosystem that goes beyond products, connecting customers with trends and authentic Korean beauty culture. The addition of these brands reinforces its role not only as a retail destination, but also as a cultural authority shaping the future of beauty in the region.
Founded in Kuwait and powered by Boutiqaat, one of the Middle East's leading e-commerce platforms, Korea Town benefits from strong digital reach, efficient logistics capabilities, and access to millions of shoppers across the region. This infrastructure enables Korean brands to scale efficiently while reaching highly engaged beauty consumers.
Korea Town is now open at The Avenues Mall in Kuwait, one of the largest and most well-known malls in the Middle East, along with nine additional stores across Kuwait, with plans to open three more locations in the near term. Looking ahead, the brand is accelerating its regional expansion strategy, with a clear ambition to reach 50 stores across the GCC and beyond.
With a portfolio of more than 250 authentic Korean brands spanning skincare, makeup, haircare, body care, and lifestyle, Korea Town continues to offer the region's widest and most exclusive assortment of K-beauty products. As it expands its retail footprint, the brand remains focused on its long-term vision of becoming the most trusted destination for Korean beauty enthusiasts across the region.
Media Contact: kt.distribution@boutiqaat.com
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Korea Town Powered by Boutiqaat Expands Portfolio with 22 New Korean Brands, Reinforcing Its Position as the Region's Leading K-Beauty Destination
SINGAPORE, May 19, 2026 /PRNewswire/ -- ENNOVI, a global leader in advanced interconnect and power solutions, will showcase its battery cell contacting system (CCS) capabilities at The Battery Show Europe 2026 (Hall 5, Booth C40). ENNOVI will demonstrate how its CCS technologies provide a unified approach that supports all major cell formats across a wide range of electrification applications. Visitors to the booth can experience live demonstrations of CCS solutions across applications, from EVs and 2-wheelers to energy storage systems (ESS) and emerging robotics platforms.
ENNOVI continues to build on its established collaboration with AKM Meadville, leveraging the partner's advanced flexible printed circuit (FPC) manufacturing capabilities to enhance technological advantages and cost competitiveness for CCS customers in Europe. Together, the companies have been enabling improved integration, compact design, and enhanced electrical performance for next-generation battery systems.
"Our ongoing collaboration with AKM Meadville plays an important role in our mission to deliver innovative, competitive solutions to our CCS customers," said Stefan Rustler, CEO of ENNOVI. "By integrating AKM Meadville's FPC expertise into our supply chain, we continue to strengthen our ability to meet the needs of our European customers and drive greater efficiency and value in the CCS market."
"We are proud to be working alongside ENNOVI as we expand our presence in Europe," said C.W. Fong, CEO of AKM Meadville. "Our collaboration reflects a shared commitment to delivering high-quality solutions and supporting customers as battery technologies continue to evolve."
Among the CCS highlights is ENNOVI's patented U-Turn technology and advanced hot and cold lamination capabilities, including its new adhesive-free alternative. Also, high-voltage extruded busbars for use within EV battery packs and junction boxes. Other interconnect technologies include solder-bearing leads, press-fit connectors, and insulation displacement contacts.
Attendees are invited to visit ENNOVI and AKM Meadville (Hall 5, Booth C40) to experience these technologies firsthand and engage with engineering experts. Visitors can also say hello to our guest humanoid robot, the Unitree G1.
About AKM Meadville
AKM Meadville specializes in IC substrates, substrate-like PCBs, advanced HDI and any-layer technologies, rigid-flex, FPC, FPCA, and power battery modules. The company provides global customers with a one-stop solution spanning R&D, precision manufacturing, and SMT assembly.
About ENNOVI
ENNOVI empowers industries worldwide to accelerate electrification and AI transformation, driving smarter, faster, and more sustainable growth.
Agency Contact:
Pretzl
Erin McMahon
erin.mcmahon@pretzl.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ENNOVI Showcases Battery Cell Contacting System, including FPC Capabilities, Across All Major Cell Formats at The Battery Show Europe
