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SINGAPORE, May 20, 2026 /PRNewswire/ -- Digital travel platform Agoda has revealed that value is emerging as an important factor in how Malaysians travel in 2026, influencing everything from accommodation choices to destination planning. According to Agoda's 2026 Travel Outlook Report, 63% of travelers are willing to consider lesser-known destinations if it means lower costs, signaling a shift toward more intentional and cost-conscious travel behavior.
Agoda's findings also highlight how this value-driven mindset is reflected in both spending habits and destination choices. Malaysian travelers are showing a clear preference for travel that delivers value without losing sight of the overall experience. Nearly two-thirds (64%) expect to spend US$50 or less per night on accommodation in 2026, while 59% say price is the single most important factor when choosing where to stay. This reinforces how value is not only influencing openness to discover alternative destinations but also shaping spending decisions.
Beyond spending considerations, Agoda's findings also point to a shift in how Malaysians are planning their trips and what they prioritize when they travel.
Local and frequent travel remain part of the picture
Malaysian travelers are also adjusting how often and how far they travel, as value-driven decisions make shorter, more frequent, and closer-to-home trips more appealing. 47% expect most of their trips in 2026 to be domestic, while 37% plan to take four to six trips over the year. The most common trip length is four to seven days (42%), reflecting a shift toward travel that is more manageable, cost-conscious, and easier to fit into everyday life.
Relaxation, family and food continue to shape travel plans
Even with affordability front of mind, Malaysians are still prioritizing the experiences they value most. Relaxation is the top reason Malaysians expect to travel in 2026, cited by 69% of respondents. Culinary experiences follow at 33%, highlighting the continued role food plays in destination appeal. Travel also remains deeply social, with 59% saying they plan to travel with family, while 28% expect to travel with their spouse or partner.
Fabian Teja, Country Director, Malaysia and Brunei at Agoda, said: "Malaysian travelers are planning more carefully and placing greater emphasis on value. Agoda's latest findings show that cost matters, but so does making each trip count. Travelers are looking for options that help them manage their budgets while still enjoying the experiences that matter most, whether that is rest, time with loved ones, or discovering good food. Agoda brings these elements together by making it easier to book flights, accommodation and activities in one place with great value deals."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda enables travelers to plan and combine every part of their journey in one place at affordable prices. The platform supports different travel styles and preferences, making it easier to plan trips that fit individual pace and priorities. Discover more on Agoda's mobile app or at Agoda.com.
SINGAPORE, May 20, 2026 /PRNewswire/ -- Digital travel platform Agoda has revealed that value is emerging as an important factor in how Malaysians travel in 2026, influencing everything from accommodation choices to destination planning. According to Agoda's 2026 Travel Outlook Report, 63% of travelers are willing to consider lesser-known destinations if it means lower costs, signaling a shift toward more intentional and cost-conscious travel behavior.
Agoda's findings also highlight how this value-driven mindset is reflected in both spending habits and destination choices. Malaysian travelers are showing a clear preference for travel that delivers value without losing sight of the overall experience. Nearly two-thirds (64%) expect to spend US$50 or less per night on accommodation in 2026, while 59% say price is the single most important factor when choosing where to stay. This reinforces how value is not only influencing openness to discover alternative destinations but also shaping spending decisions.
Beyond spending considerations, Agoda's findings also point to a shift in how Malaysians are planning their trips and what they prioritize when they travel.
Local and frequent travel remain part of the picture
Malaysian travelers are also adjusting how often and how far they travel, as value-driven decisions make shorter, more frequent, and closer-to-home trips more appealing. 47% expect most of their trips in 2026 to be domestic, while 37% plan to take four to six trips over the year. The most common trip length is four to seven days (42%), reflecting a shift toward travel that is more manageable, cost-conscious, and easier to fit into everyday life.
Relaxation, family and food continue to shape travel plans
Even with affordability front of mind, Malaysians are still prioritizing the experiences they value most. Relaxation is the top reason Malaysians expect to travel in 2026, cited by 69% of respondents. Culinary experiences follow at 33%, highlighting the continued role food plays in destination appeal. Travel also remains deeply social, with 59% saying they plan to travel with family, while 28% expect to travel with their spouse or partner.
Fabian Teja, Country Director, Malaysia and Brunei at Agoda, said: "Malaysian travelers are planning more carefully and placing greater emphasis on value. Agoda's latest findings show that cost matters, but so does making each trip count. Travelers are looking for options that help them manage their budgets while still enjoying the experiences that matter most, whether that is rest, time with loved ones, or discovering good food. Agoda brings these elements together by making it easier to book flights, accommodation and activities in one place with great value deals."
With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda enables travelers to plan and combine every part of their journey in one place at affordable prices. The platform supports different travel styles and preferences, making it easier to plan trips that fit individual pace and priorities. Discover more on Agoda's mobile app or at Agoda.com.
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Agoda: Malaysian travelers are making travel in 2026 more value-led, 63% open to lesser-known destinations for lower costs
LIUZHOU, China, June 7, 2026 /PRNewswire/ -- On June 7, Dongfeng Liuzhou Motor (DFLZM) hosted its 10th "67 Brand Customer Day" in Liuzhou. More than 700 participants, including government and corporate leaders, global partners, customer representatives, and media guests, attended the event. The event was livestreamed by over 100 media platforms, including CCTV Finance, and jointly covered by 870 domestic and international media outlets.
Entering the new development cycle of China's 15th Five-Year Plan, DFLZM will continue to implement its "Dual Engine Plan", targeting overseas sales of 155,000 vehicles by 2030 and accelerating its goal of "building another DFLZM overseas." To strengthen its global footprint, Dongfeng Forthing plans to add nine overseas smart manufacturing bases, 300 sales outlets, and 300 service outlets by 2030. This will shorten service coverage distances, enhance localized production and services, and drive the brand's transformation from "going global" to "deeply rooted and sustainably growing overseas."
At the event, Dongfeng Motor Group unveiled its next-generation T1 New Energy Commercial Vehicle Platform. As the industry's first fourth-generation 1,000V integrated hydrogen-electric platform developed through a scenario-driven approach, it supports multiple technology routes, including hydrogen fuel, hybrid hydrogen-electric, and battery-electric solutions. The platform is regarded as a "Chinese solution" for commercial vehicle electrification. Based on the T1 platform, DFLZM launched two new models: the Chenglong Yiwei 5 Super Edition and the Chenglong H7 PRO Hydrogen Edition, further expanding the Chenglong new-energy product portfolio.
The 2027 Forthing V9 also made its debut. Focusing on four key areas—comfort, intelligence, spaciousness, and safety—the vehicle features more than 20 upgrades, delivering a premium new-energy MPV experience. The Forthing V9 Camping Edition was showcased alongside it, creating a new market segment with its differentiated positioning. Designed for urban commuting, long-distance travel, and outdoor camping, it offers true multi-scenario versatility. Several popular overseas Forthing models were also displayed, attracting strong interest and recognition from customers.
DFLZM officially launched the "Her Haven" Women Truck Driver Care Program, establishing a four-dimensional support system to empower female truck drivers in the freight transport industry. Meanwhile, the company continues to support overseas vocational education and public welfare initiatives by operating the Luban Workshop project in Laos, providing employment opportunities for many outstanding students.
A Global Customer Recognition Ceremony was also held during the event, where three major awards were presented. Through user co-creation and deeper collaboration between government and enterprise partners, the ceremony highlighted the spirit of mutual success and partnership.
Driven by forward-looking technological innovation, market-oriented implementation, industrial upgrading, and social responsibility, the 10th "67 Brand Customer Day" showcased DFLZM's transformation achievements. Rooted in Liuzhou and looking to the world, the company will continue to work closely with customers and partners worldwide to advance collaborative growth and embark on a new chapter of globalization.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Dongfeng Liuzhou Motor's 10th "67 Brand Customer Day" Advancing New Pathways for Global Growth
Dongfeng Liuzhou Motor's 10th "67 Brand Customer Day" Advancing New Pathways for Global Growth
Dongfeng Liuzhou Motor's 10th "67 Brand Customer Day" Advancing New Pathways for Global Growth
