SÃO PAULO--(BUSINESS WIRE)--mai 20, 2026--
A Fragrance World apresentou oficialmente sua marca de fragrâncias premium, French Avenue, ao mercado brasileiro por meio de uma cerimônia de lançamento exclusiva realizada na icônica Mansão Scarpa, sob o tema “Entre no Mundo French Avenue”.
Este comunicado de imprensa inclui multimédia. Veja o comunicado completo aqui: https://www.businesswire.com/news/home/20260519116404/pt/
O prestigiado evento marcou mais um marco na jornada de expansão global da Fragrance World, reunindo celebridades, varejistas, influenciadores, líderes empresariais e entusiastas de fragrâncias de todo o Brasil.
A cerimônia foi conduzida por Poland Moosa, fundador e presidente da Fragrance World, que apresentou pessoalmente a coleção French Avenue e compartilhou a visão de longo prazo da empresa para o mercado brasileiro. Juntaram-se a ele Salam P.V. e Safeer Moidu, reforçando o compromisso da empresa em fortalecer sua presença internacional.
O sócio brasileiro Luis Chang, CEO da World Scentz e da Elegencia Company, juntamente com Michele Marques Chang, deram as boas-vindas oficiais à French Avenue no mercado brasileiro e expressaram confiança no sucesso futuro da marca em todo o país.
A glamorosa cerimônia de lançamento contou com a presença do renomado ator brasileiro Júlio Rocha, do ex-astro do futebol brasileiro Cristian Baroni, de influenciadores digitais, varejistas de perfumes e membros da comunidade de moda e estilo de vida do Brasil.
Em seu discurso no evento, Poland Moosa destacou a notável trajetória global da Fragrance World e sua dedicação em criar experiências olfativas de classe mundial.
“O lançamento da French Avenue no Brasil representa mais um capítulo importante em nossa história de crescimento internacional. O Brasil é um mercado vibrante e influente, com grande apreço por fragrâncias de luxo e produtos de estilo de vida. Temos orgulho de trazer a French Avenue para os consumidores brasileiros”, afirmou.
A jornada da Fragrance World começou em 1988, quando Poland Moosa fundou sua primeira empresa, a Al Ghuroob, em Dubai. O que começou como um empreendimento modesto evoluiu gradualmente para um dos grupos de fabricação de fragrâncias de crescimento mais rápido do mundo.
Hoje, a Fragrance World expandiu sua presença para mais de 161 países, oferecendo um amplo portfólio de mais de 500 fragrâncias de diversas marcas, atendendo aos segmentos de luxo, estilo de vida e mercado de massa. Com instalações de produção avançadas e um forte foco em inovação, criatividade e qualidade, a empresa continua a fornecer produtos para distribuidores e parceiros varejistas em todo o mundo.
O lançamento da French Avenue no Brasil fortalece ainda mais a posição da Fragrance World como um importante player global na indústria de fragrâncias, ao mesmo tempo que abre um novo capítulo para a marca na maior economia da América do Sul.
*Fonte: AETOSWire
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SOURCE: Fragrance World
Copyright Business Wire 2026.
PUB: 05/20/2026 06:40 AM/DISC: 05/20/2026 06:40 AM
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Fragrance World Founder and Chairman Poland Moosa joins executive leadership, regional partners, and VIP guests at the iconic Scarpa Mansion to celebrate the official debut of French Avenue in Brazil (Photo: AETOSWire)
VILNIUS, Lithuania (AP) — Residents of Vilnius were told to take shelter and Lithuania's president and prime minister were taken to safe locations Wednesday because of an alarm over drone activity near the border with Belarus, underlining jitters on NATO's eastern flank over incursions related to Russia's war with Ukraine.
An emergency announcement from the military told people in the Vilnius region to “immediately head to a shelter or a safe place.”
The alert, which lasted for about an hour, also led to the closure of the airspace over Vilnius Airport. President Gitanas Nauseda and Prime Minister Inga Ruginiene were taken to shelters, and there was also an evacuation order at Lithuania's parliament, the Seimas, the BNS news agency reported.
It was the first major alert that sent residents and political leaders in a European Union and NATO capital rushing to shelters since Russia’s full-scale invasion of Ukraine in February 2022.
“Based on the parameters we saw, it’s most likely either a combat drone or a drone designed to deceive systems and lure targets,” Vilmantas Vitkauskas, head of Lithuania’s National Crisis Management Center, said in a news briefing. “The electronic countermeasures here can’t tell us whether an explosive device detonated or not. It’s very, very difficult."
Based on the altitude and speed, it was probably a drone, he said, "though we can’t say at this stage exactly what kind of drone it was or where it was launched from.”
Lithuania borders Russia-allied Belarus to the east and Russia's Kaliningrad exclave to the west. Wednesday's alert came after the military said it detected drone activity in Belarus, but no drones were sighted over Lithuania.
On Wednesday, NATO Secretary-General Mark Rutte commended the alliance’s reaction to several drone incidents in recent days, saying that they had been met with “a calm, decisive and proportionate response.” Rutte said: “This is exactly what we planned and prepared for,” and he blamed Russia’s war on Ukraine for the problem.
In recent months, Ukrainian drones aimed at Russia have crossed or come down in NATO territory on numerous occasions. Western officials have blamed what they say is likely Russian electronic jamming of the drones. Russia, meanwhile, has renewed threats that it would retaliate if Ukrainian drones are launched from Baltic countries or if those countries are complicit in their use against Russia.
On Tuesday evening, Lithuanian Foreign Minister Kęstutis Budrys wrote on social media that “Russia is deliberately redirecting Ukrainian drones into Baltic airspace while waging smear campaigns” against Lithuania, Latvia and Estonia. “It’s a transparent act of desperation — an attempt to sow chaos and distract from a simple reality: (Ukraine) is hitting Russian military machine hard.”
Budrys' comment came hours after a NATO jet shot down a Ukrainian drone over southern Estonia. Ukraine apologized for that “unintended incident,” without specifying what had happened.
Last week, Latvia’s government collapsed following an argument over the handling of multiple incidents involving stray drones suspected to be from Ukraine. The defense minister was forced to quit after his party withdrew its support for him, and the prime minister then resigned. The governing coalition had been under strain for months over several other issues.
In a recent escalation of aerial attacks, Russia and Ukraine have sometimes fired hundreds of drones a day at each other.
Ukraine’s air force said Wednesday that it shot down 131 out of 154 drones that Russia launched overnight. The ones that got past air defenses killed three civilians and wounded 18 others, including two children, officials said.
Ukraine, meanwhile, continued its aerial campaign against Russia’s vital oil industry, with the General Staff reporting its drones struck a major Russian oil refinery and a pipeline pumping station overnight.
Russian media reports also indicated that a chemical plant in the southern Stavropol region was hit and caught fire, although local officials didn’t confirm any direct hit.
The U.K. government, a strong supporter of Ukraine's war effort, has loosened strict sanctions on Russian oil refined into diesel and jet fuel in third countries as prices rise due to the Iran war.
The waiver begins Wednesday and reflects growing supply concerns over certain fuels due to the effective blockade of the key Strait of Hormuz waterway.
That step comes two days after U.S. Treasury Secretary Scott Bessent announced that Washington was granting a 30-day extension for countries to import Russian oil that is already in tankers at sea, a move that is meant to reduce the oil supply shortages.
The announcement marked a continued policy reversal by the Trump administration, which had previously said the sanctions on Russian oil would resume. Originally announced in early March, the temporary waiver on the sanctions was first renewed in April.
Geir Moulson in Berlin, Lorne Cook in Brussels, Hanna Arhirova in Kyiv, Ukraine and Barry Hatton in Lisbon, Portugal contributed to this report.
Follow the AP’s coverage of the war in Ukraine at https://apnews.com/hub/russia-ukraine
NATO Secretary General Mark Rutte speaks during a media conference at NATO headquarters in Brussels, Wednesday, May 20, 2026. (AP Photo/Virginia Mayo)
People take shelter in an underground car park during an air raid alert in Vilnius, Lithuania, Wednesday, May 20, 2026. (Vygintas Skaraitis/Lrytas via AP)
People take shelter in an underground car park during an air raid alert in Vilnius, Lithuania, Wednesday, May 20, 2026. (Vygintas Skaraitis/Lrytas via AP)
In this photo provided by the Ukrainian Emergency Services on Wednesday, May 20, 2026, rescue workers put out a fire of a residential building damaged after a Russian strike on Konotop, Ukraine. (Ukrainian Emergency Service via AP)
The phone shows the received message "The Lithuanian military reports: "AIR DANGER. Hurry to cover or a safe place without delay, take care of your loved ones, wait for further recommendations. We will inform you about the end of the danger in a separate message", in Vilnius, Lithuania, Wednesday, May 20, 2026. (AP Photo/Mindaugas Kulbis)
The phone shows the received message "The Lithuanian military reports: "AIR DANGER. Hurry to cover or a safe place without delay, take care of your loved ones, wait for further recommendations. We will inform you about the end of the danger in a separate message", in Vilnius, Lithuania, Wednesday, May 20, 2026. (AP Photo/Mindaugas Kulbis)
