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Fragrance World lança oficialmente French Avenue no Brasil com grande cerimônia em São Paulo

Business

Fragrance World lança oficialmente French Avenue no Brasil com grande cerimônia em São Paulo
Business

Business

Fragrance World lança oficialmente French Avenue no Brasil com grande cerimônia em São Paulo

2026-05-20 18:40 Last Updated At:18:50

SÃO PAULO--(BUSINESS WIRE)--mai 20, 2026--

A Fragrance World apresentou oficialmente sua marca de fragrâncias premium, French Avenue, ao mercado brasileiro por meio de uma cerimônia de lançamento exclusiva realizada na icônica Mansão Scarpa, sob o tema “Entre no Mundo French Avenue”.

Este comunicado de imprensa inclui multimédia. Veja o comunicado completo aqui: https://www.businesswire.com/news/home/20260519116404/pt/

O prestigiado evento marcou mais um marco na jornada de expansão global da Fragrance World, reunindo celebridades, varejistas, influenciadores, líderes empresariais e entusiastas de fragrâncias de todo o Brasil.

A cerimônia foi conduzida por Poland Moosa, fundador e presidente da Fragrance World, que apresentou pessoalmente a coleção French Avenue e compartilhou a visão de longo prazo da empresa para o mercado brasileiro. Juntaram-se a ele Salam P.V. e Safeer Moidu, reforçando o compromisso da empresa em fortalecer sua presença internacional.

O sócio brasileiro Luis Chang, CEO da World Scentz e da Elegencia Company, juntamente com Michele Marques Chang, deram as boas-vindas oficiais à French Avenue no mercado brasileiro e expressaram confiança no sucesso futuro da marca em todo o país.

A glamorosa cerimônia de lançamento contou com a presença do renomado ator brasileiro Júlio Rocha, do ex-astro do futebol brasileiro Cristian Baroni, de influenciadores digitais, varejistas de perfumes e membros da comunidade de moda e estilo de vida do Brasil.

Em seu discurso no evento, Poland Moosa destacou a notável trajetória global da Fragrance World e sua dedicação em criar experiências olfativas de classe mundial.

“O lançamento da French Avenue no Brasil representa mais um capítulo importante em nossa história de crescimento internacional. O Brasil é um mercado vibrante e influente, com grande apreço por fragrâncias de luxo e produtos de estilo de vida. Temos orgulho de trazer a French Avenue para os consumidores brasileiros”, afirmou.

A jornada da Fragrance World começou em 1988, quando Poland Moosa fundou sua primeira empresa, a Al Ghuroob, em Dubai. O que começou como um empreendimento modesto evoluiu gradualmente para um dos grupos de fabricação de fragrâncias de crescimento mais rápido do mundo.

Hoje, a Fragrance World expandiu sua presença para mais de 161 países, oferecendo um amplo portfólio de mais de 500 fragrâncias de diversas marcas, atendendo aos segmentos de luxo, estilo de vida e mercado de massa. Com instalações de produção avançadas e um forte foco em inovação, criatividade e qualidade, a empresa continua a fornecer produtos para distribuidores e parceiros varejistas em todo o mundo.

O lançamento da French Avenue no Brasil fortalece ainda mais a posição da Fragrance World como um importante player global na indústria de fragrâncias, ao mesmo tempo que abre um novo capítulo para a marca na maior economia da América do Sul.

*Fonte: AETOSWire

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

Ver a versão original em businesswire.com:https://www.businesswire.com/news/home/20260519116404/pt/

CONTACT: Para mais informações, entre em contato com:

Sharanya Nair, Ad&M PR | +971522771709

KEYWORD: LATIN AMERICA UNITED ARAB EMIRATES MIDDLE EAST BRAZIL SOUTH AMERICA

INDUSTRY KEYWORD: COSMETICS RETAIL FASHION

SOURCE: Fragrance World

Copyright Business Wire 2026.

PUB: 05/20/2026 06:40 AM/DISC: 05/20/2026 06:40 AM

http://www.businesswire.com/news/home/20260519116404/pt

Fragrance World Founder and Chairman Poland Moosa joins executive leadership, regional partners, and VIP guests at the iconic Scarpa Mansion to celebrate the official debut of French Avenue in Brazil (Photo: AETOSWire)

Fragrance World Founder and Chairman Poland Moosa joins executive leadership, regional partners, and VIP guests at the iconic Scarpa Mansion to celebrate the official debut of French Avenue in Brazil (Photo: AETOSWire)

BELFAST, Northern Ireland (AP) — A 30-year-old man from Sudan appeared in a Belfast court Wednesday charged with attempted murder over a stabbing attack that left a man seriously injured and triggered anti-immigrant violence in several parts of Northern Ireland.

Hadi Alodid, 30, was ordered held in jail after an appearance by video in Belfast Magistrates’ Court, where a detective said he blinded Stephen Ogilvie in the left eye during the knife attack. He was also charged with possessing a knife and threatening to kill a radiographer while being treated for a hand injury after the assault.

When police arrived at the crime scene, they found Alodid on the man, armed with a kitchen knife, the detective said. Alodid later told hospital staff: “I’ve killed someone, I don’t know if they are dead,” and said, “I will kill you."

He refused legal representation through an Arabic interpreter and did not enter a plea.

The court appearance followed a night of violence in which masked men set fire to several homes they believed to house immigrants, burned trash bins, torched a Belfast bus and pelted police with objects. Firefighters rescued several people from burning homes.

Anselme Shima, a Belfast resident originally from Congo, said he saw smoke from burning vehicles near his home.

“I’ve lived on my street for almost 10 years, I have a good relationship with my neighbors, but last night was a horrific one,” he said. “We don’t know what to do. I’m scared. Seeing this, I’m wondering if I’m next.”

Families, one with a baby, were rescued and taken to police stations for safety, Chief Constable Jon Boutcher told the BBC.

“These weren’t just families from ethnic minority communities, these were families from across communities that were caught up in this vile behavior last night," Boutcher said. “There is absolutely no excuse for it.”

Politicians from both parts of Northern Ireland’s power-sharing government condemned the violence. First Minister Michelle O’Neill of Irish nationalist party Sinn Fein said it was “thuggery.”

“Groups of masked men burning families out of their homes is nothing less than disgusting cowardice,” she said.

Deputy First Minister Emma Little-Pengelly, of the pro-British Democratic Unionist Party, said that “taking frustration at the evil actions of a person out on those who had no part in it is utterly wrong.”

Monday’s attack, caught in video footage that quickly spread on social media, was seized on by anti-immigration activists. Ogilvie, a man in his 40s, was hospitalized with deep cuts to his head, face and back.

Police said Alodid entered Northern Ireland from the neighboring Republic of Ireland in 2023, applied for asylum and was given a 5-year permit to remain.

The Police Service of Northern Ireland said there is no information to suggest the attack was terrorism-related and they were not seeking other suspects.

The street violence erupted despite politicians' calls for calm.

Prime Minister Keir Starmer condemned the stabbing attack as “sickening,” but said violence against people based on their background would not be tolerated.

“The scenes in Belfast last night were shocking and completely unacceptable," Starmer said on X. “There is no justification for the violence and disorder that we saw threatening our communities, nor for those who encouraged it, online or elsewhere. It is clear that people were targeted last night because of their background and I will not tolerate it."

Protests were encouraged online by far-right activists.

Northern Ireland Justice Minister Naomi Long said social media agitators who “yesterday would have struggled to find Belfast on a map” were “weaponizing” the fears of local people.

“If you’re driving people from their homes based on nothing but the color of their skin, you can’t dress that up any other way, it’s racism, and those bad faith actors need to take a step back,” she told the BBC.

Some politicians said the stabbing should spark a review of the open border between Northern Ireland, which is part of the U.K., and the Republic of Ireland.

The border is a highly sensitive issue. Allowing the free flow of people is a major pillar of the peace process that largely ended decades of violence known as “The Troubles.” The conflict involving Irish Republican and British Loyalist militants and U.K. security forces left almost 3,600 people dead before a 1998 peace accord.

Much of Tuesday’s violence took place in working-class areas where former paramilitary groups still hold considerable sway over the streets.

Last week a separate case of a university student who was stabbed to death in Southampton, England, in December was seized on by activists and U.S. Vice President JD Vance, who blamed immigration for the violence. Some British politicians objected to that.

Henry Nowak, who was white, was killed by Vickrum Digwa, a Sikh who falsely claimed to police that he was the victim of a racist assault by Nowak. When police officers arrived, they initially treated the wounded Nowak as a suspect before noticing his injury and trying to resuscitate him.

Digwa was convicted of murder for stabbing Nowak with a Sikh dagger and sentenced last week to life in prison with a minimum 21-year term. The case has spurred heated debates about policing and race, and a protest over Nowak’s death turned violent, with some attacking police with chairs and rocks. Several people were charged with violent disorder.

Lawless reported from London.

People watch as firemen arrive to put out vehicle that was set alight during a protest in East Belfast following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

People watch as firemen arrive to put out vehicle that was set alight during a protest in East Belfast following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

This is a court artist drawing by Elizabeth Cook of Sudanese national Hadi Alodid, 30 appearing via videolink at Belfast Magistrates Court, Belfast, Wednesday, June 10, 2026, after a stabbing attack. (Elizabeth Cook/PA via AP)

This is a court artist drawing by Elizabeth Cook of Sudanese national Hadi Alodid, 30 appearing via videolink at Belfast Magistrates Court, Belfast, Wednesday, June 10, 2026, after a stabbing attack. (Elizabeth Cook/PA via AP)

A worker clear up the debris in front of a burnt out bus, after rioting broke out late Tuesday, in east Belfast, Northern Ireland, Wednesday, June 10, 2026, following a stabbing incident. (AP Photo/Peter Morrison)

A worker clear up the debris in front of a burnt out bus, after rioting broke out late Tuesday, in east Belfast, Northern Ireland, Wednesday, June 10, 2026, following a stabbing incident. (AP Photo/Peter Morrison)

A woman walks past burnt out houses after rioting broke out late Tuesday, in east Belfast, Northern Ireland, Wednesday, June 10, 2026, following a stabbing incident. (AP Photo/Peter Morrison)

A woman walks past burnt out houses after rioting broke out late Tuesday, in east Belfast, Northern Ireland, Wednesday, June 10, 2026, following a stabbing incident. (AP Photo/Peter Morrison)

People watch as a vehicle burns during a protest following a stabbing incident in North Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

People watch as a vehicle burns during a protest following a stabbing incident in North Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

A building is set light to by protesters in central Belfast following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

A building is set light to by protesters in central Belfast following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

Masked protesters stand by burning trash containers on Ligoniel Road in Belfast, Northern Ireland, on Tuesday, June 9, 2026, after the arrest of a Sudanese man accused of stabbing a man in the northern part of the city. (PA via AP)

Masked protesters stand by burning trash containers on Ligoniel Road in Belfast, Northern Ireland, on Tuesday, June 9, 2026, after the arrest of a Sudanese man accused of stabbing a man in the northern part of the city. (PA via AP)

Police vehicles come under attack from protesters following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

Police vehicles come under attack from protesters following a stabbing incident in Belfast, Tuesday, June 9, 2026. (AP Photo/Peter Morrison)

Vehicles set on fire by protesters burn on Lendrick Street in east Belfast, Northern Ireland, on Tuesday, June 9, 2026, after the arrest of a Sudanese man accused of stabbing a man in the northern part of the city. (PA via AP)

Vehicles set on fire by protesters burn on Lendrick Street in east Belfast, Northern Ireland, on Tuesday, June 9, 2026, after the arrest of a Sudanese man accused of stabbing a man in the northern part of the city. (PA via AP)

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