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The resale leader taps the cultural powerhouse to mark the brand's most expansive global campaign to date
SAN DIEGO, May 20, 2026 /PRNewswire/ -- FASHIONPHILE, the leading re-commerce platform for pre-owned, ultra-luxury accessories, today announced global icon, entrepreneur, and Grammy-winning artist Cardi B as its 2026 Global Brand Ambassador. The partnership signals a defining moment for the brand, bringing one of fashion's most influential collectors into the conversation around ownership, circularity and long-term value in luxury.
Shot in New York City, the campaign features a mix of still imagery and video capturing Cardi B engaging with FASHIONPHILE's highly curated assortment – from rare, hard-to-find pieces to recent-season icons. Framed by the theme "Get Your Bag," the campaign taps into FASHIONPHILE's unique shop-and-sell model, reflecting the circularity of pre-loved luxury, where acquiring and reselling are inherently connected. More than a traditional campaign, it reflects how resale shows up in culture today, driven by access, trust, and a new generation of consumers who want both style and substance.
"I love a good bag, but I love a smart buy too. I love Fashionphile because they really have it all. The rare pieces, the classics, and everything's authentic." said Cardi. "This partnership made sense because we both care about quality, style, and getting to the bag!"
Known for her extensive collection of ultra-luxury handbags, including highly coveted pieces from Hermès, Cardi B brings both cultural authority and genuine credibility as a collector. Her unapologetic, transparent approach to luxury has resonated with a new generation of consumers – one that increasingly sees high-end fashion as both personal expression and long-term investment.
"At FASHIONPHILE, we've always believed that ultra-luxury is an investment, not just a purchase," said Sarah Davis, Founder and President of FASHIONPHILE. "Cardi embodies that mindset in a way that's both aspirational and real. She understands the value behind these pieces and brings a level of visibility and energy that expands how people think about resale."
As part of the collaboration, Cardi B has curated an exclusive edit of her covetable accessories, featuring highly sought-after pieces from iconic luxury brands including Hermès, Chanel, and Goyard. The collection will be available exclusively on FASHIONPHILE.com.
This partnership marks FASHIONPHILE's fourth major ambassador program, following collaborations with Martha Stewart, Nicole Richie, and Emma Roberts – reinforcing the brand's position at the intersection of culture, credibility and modern luxury.
ABOUT FASHIONPHILE
Founded in 1999, FASHIONPHILE was the very first ultra-luxury re-commerce brand of its kind. More than 25 years later, the company has become the country's largest resale platform for buying and selling ultra-luxury, pre-owned accessories including Chanel, Hermès, Gucci and Louis Vuitton. Excelling in digital and omnichannel experiences as well as luxury in-person services, FASHIONPHILE is recognized for its never-ending inventory of the most coveted handbags and accessories, a direct buyout model and best-in-class authentication. Through proprietary, leading-edge technologies and the forging of strategic partnerships, FASHIONPHILE continues to accelerate the luxury lifecycle to a velocity unparalleled to anywhere else in the world. In 2019, FASHIONPHILE became the exclusive re-commerce partner of Neiman Marcus. FASHIONPHILE has flagships in New York City, Los Angeles and San Diego, CA, and retail locations across the country in Scottsdale, AZ, Newport Beach, CA, Irvine, CA, San Francisco, CA, Austin, TX and Philadelphia, PA. In October 2025, FASHIONPHILE acquired Luxe Collective, marking their entry into the UK luxury resale market. For more information on FASHIONPHILE please visit: FASHIONPHILE.com and on Instagram @Fashionphile.
The resale leader taps the cultural powerhouse to mark the brand's most expansive global campaign to date
SAN DIEGO, May 20, 2026 /PRNewswire/ -- FASHIONPHILE, the leading re-commerce platform for pre-owned, ultra-luxury accessories, today announced global icon, entrepreneur, and Grammy-winning artist Cardi B as its 2026 Global Brand Ambassador. The partnership signals a defining moment for the brand, bringing one of fashion's most influential collectors into the conversation around ownership, circularity and long-term value in luxury.
Shot in New York City, the campaign features a mix of still imagery and video capturing Cardi B engaging with FASHIONPHILE's highly curated assortment – from rare, hard-to-find pieces to recent-season icons. Framed by the theme "Get Your Bag," the campaign taps into FASHIONPHILE's unique shop-and-sell model, reflecting the circularity of pre-loved luxury, where acquiring and reselling are inherently connected. More than a traditional campaign, it reflects how resale shows up in culture today, driven by access, trust, and a new generation of consumers who want both style and substance.
"I love a good bag, but I love a smart buy too. I love Fashionphile because they really have it all. The rare pieces, the classics, and everything's authentic." said Cardi. "This partnership made sense because we both care about quality, style, and getting to the bag!"
Known for her extensive collection of ultra-luxury handbags, including highly coveted pieces from Hermès, Cardi B brings both cultural authority and genuine credibility as a collector. Her unapologetic, transparent approach to luxury has resonated with a new generation of consumers – one that increasingly sees high-end fashion as both personal expression and long-term investment.
"At FASHIONPHILE, we've always believed that ultra-luxury is an investment, not just a purchase," said Sarah Davis, Founder and President of FASHIONPHILE. "Cardi embodies that mindset in a way that's both aspirational and real. She understands the value behind these pieces and brings a level of visibility and energy that expands how people think about resale."
As part of the collaboration, Cardi B has curated an exclusive edit of her covetable accessories, featuring highly sought-after pieces from iconic luxury brands including Hermès, Chanel, and Goyard. The collection will be available exclusively on FASHIONPHILE.com.
This partnership marks FASHIONPHILE's fourth major ambassador program, following collaborations with Martha Stewart, Nicole Richie, and Emma Roberts – reinforcing the brand's position at the intersection of culture, credibility and modern luxury.
ABOUT FASHIONPHILE
Founded in 1999, FASHIONPHILE was the very first ultra-luxury re-commerce brand of its kind. More than 25 years later, the company has become the country's largest resale platform for buying and selling ultra-luxury, pre-owned accessories including Chanel, Hermès, Gucci and Louis Vuitton. Excelling in digital and omnichannel experiences as well as luxury in-person services, FASHIONPHILE is recognized for its never-ending inventory of the most coveted handbags and accessories, a direct buyout model and best-in-class authentication. Through proprietary, leading-edge technologies and the forging of strategic partnerships, FASHIONPHILE continues to accelerate the luxury lifecycle to a velocity unparalleled to anywhere else in the world. In 2019, FASHIONPHILE became the exclusive re-commerce partner of Neiman Marcus. FASHIONPHILE has flagships in New York City, Los Angeles and San Diego, CA, and retail locations across the country in Scottsdale, AZ, Newport Beach, CA, Irvine, CA, San Francisco, CA, Austin, TX and Philadelphia, PA. In October 2025, FASHIONPHILE acquired Luxe Collective, marking their entry into the UK luxury resale market. For more information on FASHIONPHILE please visit: FASHIONPHILE.com and on Instagram @Fashionphile.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
FASHIONPHILE Names Global Icon Cardi B as 2026 Brand Ambassador to Headline "Get Your Bag" Campaign
- New range includes flagship X Ultra S, X Max S and X Pro S, giving users different levels of support, range and terrain capability
- Powered by HyperIntuition™, Hypershell's self-developed AI-driven motion control algorithm, the new series is the world's first TÜV Rheinland-verified end-to-end AI exoskeleton
- HyperLIFT field test program will explore how Hypershell technology can support search and rescue teams in real-world operations
HONG KONG, May 20, 2026 /PRNewswire/ -- Hypershell, the world's leading consumer exoskeleton brand, today launched the New Hypershell X Series, introducing the world's most intuitive exoskeleton and its latest lineup of AI-powered exoskeletons, now available for sale.
Powered by HyperIntuition™, Hypershell's AI-driven motion control algorithm, the New Hypershell X Series is designed to deliver support that feels more natural, immediate and closely aligned with the wearer. As the world's first TÜV Rheinland-verified end-to-end AI exoskeleton, the range brings together intelligent motion control, an upgraded wearing system and a new-generation motor to deliver fully synchronized, fast assistance.
The range includes Hypershell X Ultra S, Hypershell X Max S and Hypershell X Pro S, offering different levels of support, range and terrain capability for hikers, outdoor enthusiasts, active older users and professionals who spend long periods on foot.
To extend testing beyond the product lab, Hypershell is introducing HyperLIFT, its Lifesaving Innovation Field Test program exploring how wearable exoskeletons can help reduce fatigue, improve operational safety, and support search and rescue teams in demanding real-world operations. This year, Hypershell intends to support more than 50 SAR organizations by providing exoskeletons for field testing, feedback, and case study development, with plans to expand the initiative to additional teams in the future.
"With the launch of the New Hypershell X Series and HyperIntuition™, Hypershell takes exoskeleton beyond traditional rule-based modelling into a new era of end-to-end motion control technology", said Kelvin Sun, Founder of Hypershell, "Since day one, we've focused on deep integration between AI and hardware. Our goal is to create exoskeletons that respond more naturally to human movement and work more seamlessly with the body. HyperLIFT reflects that vision in the real world, supporting rescue teams operating in some of the most physically and mentally demanding environments, helping them go farther with less effort."
Hypershell technology is also being deployed during a Mount Everest expedition. Record-breaking mountaineer Adrianna Brownlee, the youngest woman to summit all 14 of the world's 8,000-meter peaks, and Gelje Sherpa, the youngest person to summit K2 in winter, and their joint venture, AGA Adventures, are using Hypershell technology during the climb.
HyperIntuition™: support that moves with you
HyperIntuition™ marks Hypershell's shift from traditional rule-based motion modelling to end-to-end AI motion control, unifying perception, recognition, prediction, and planning into one continuous system.
Developed to address the limitations of conventional ruled-based control in unpredictable real-world scenarios, HyperIntuition™ enables the exoskeleton to adapt more naturally in complex movement — delivering support that feels more synchronized and intuitive in dynamic outdoor environments.
According to Hypershell's TÜV Rheinland-verified materials, the New Hypershell X Series achieves 97.5% gait synchronization across varied terrains and responds within 0.31 seconds, 64.5% faster than the previous generation, making it the world's first consumer exoskeleton to undergo verification based on Human Factors Engineering.
Looking ahead, Hypershell plans to introduce AI Agent capabilities through a future firmware update. Designed to evolve with expanding skills and functions over time, the AI Agent will initially act as an intelligent coach, helping users better understand their movement, optimize exoskeleton settings, and personalize support across different activities and environments.
Engineered for Demanding Outdoor Movement
Led by the flagship Hypershell X Ultra S, the new series introduces a range of hardware, comfort and durability upgrades designed for longer, stronger, and more demanding outdoor use.
The New Hypershell X Ultra S and Max S uses Hypershell's next-generation M-One Ultra motor system, engineered for more efficient assistance across varied terrain. Featuring an upgraded motor architecture with optimized winding and slot fill, the system achieves up to 90% energy conversion efficiency while reducing thermal loss by 50%, resulting in improved energy efficiency.
SGS-certified testing further validates M-One Ultra's performance benefits, showing reductions in oxygen consumption by up to 39.2% and heart rate by up to 42.7%, while helping reduce muscle load and enhance overall athletic performance.
The range also introduces an upgraded wearing system for improved comfort, stability and support. A newly engineered three-zone waist pad adapts naturally to different body types for a more personalized fit, while the honeycomb silicone anti-slip structure ensures the exoskeleton stays secure and stable during movement. An ergonomic back pad further enhances comfort by providing additional lower back support.
Across the range, the New Hypershell X Series is built with advanced materials engineered for outdoor performance, portability, and durability. The X Ultra S features an industry-first aerospace-grade titanium alloy 3D-printed hip lever tube and SpiralTwill 3000 carbon fiber composite leg lever, tested through one million high-torque swing cycles. Rated IP54 for water and dust resistance and designed to operate in temperatures from -20° to 60° C, the series is ready for diverse, even extreme outdoor environments. The X Ultra S also comes standard with a charging hub and charger for a more convenient charging experience.
The New Hypershell X Series line-up
The New Hypershell X Series includes three models designed for different levels of outdoor use, support and terrain capability.
The flagship model X Ultra S is built for the broadest terrain mix and most demanding outdoor conditions, with dedicated Dune and Snow modes, Boost Mode and expanded fitness features.
Hypershell X Max S is the mainstream performance model for users seeking stronger support and longer-range assistance across mixed terrain, while Hypershell X Pro S is designed for accessible everyday movement and lighter outdoor activity.
The Ultra S and Max S deliver up to 1000 W max output power, 22 N•m max motor torque, 25 km/h max pace speed. The Ultra S offers up to 30 km range per battery, and comes in with two batteries, while the Max S and Pro S include a single battery. The Pro S delivers up to 800 W max output power, 18 N•m max motor torque, 20 km/h max pace speed and up to 17.5 km standard range.
Availability
The New Hypershell X Series is available from today in the U.S., Canada, China, Australia, Indonesia, Philippines, Thailand, Vietnam and Egypt via Hypershell.tech and selected local channels, with more markets to follow.
| Model | US MSRP |
| Hypershell X Ultra S | $1,999 |
| Hypershell X Max S | $1,499 |
| Hypershell X Pro S | $999 |
Search and rescue teams interested in participating in HyperLIFT are invited to contact Hypershell at sar@hypershell.tech. As Hypershell continues expanding the initiative globally, the company also recently announced the completion of a US$50 million Series B+ financing round. This round was led by Ant Group and DragonBall Capital, with follow-on participation from Sofina and Granite Asia. Cygnus Equity served as the exclusive financial advisor. In less than three years, Hypershell has grown into the world's top-selling consumer exoskeleton brand.
About Hypershell
Founded in 2021, Hypershell is a world-leading exoskeleton company focused on empowering human exploration. Its intelligent exoskeletons adapt in real time to terrain, activity, and intention, making movement lighter and more natural. With SGS-certified and TÜV Rheinland-verified performance and tens of thousands of units sold across 70+ countries, Hypershell enhances, not replaces, human ability – shaping a future where wearable robotics become as essential as backpacks for exploration, work, and play.
For more information, visit: https://www.hypershell.tech
Press contact: Cynthia Yi (cynthia.yi@hypershell.tech)
HONG KONG, May 20, 2026 /PRNewswire/ -- Hypershell, the world's leading consumer exoskeleton brand, today launched the New Hypershell X Series, introducing the world's most intuitive exoskeleton and its latest lineup of AI-powered exoskeletons, now available for sale.
Powered by HyperIntuition™, Hypershell's AI-driven motion control algorithm, the New Hypershell X Series is designed to deliver support that feels more natural, immediate and closely aligned with the wearer. As the world's first TÜV Rheinland-verified end-to-end AI exoskeleton, the range brings together intelligent motion control, an upgraded wearing system and a new-generation motor to deliver fully synchronized, fast assistance.
The range includes Hypershell X Ultra S, Hypershell X Max S and Hypershell X Pro S, offering different levels of support, range and terrain capability for hikers, outdoor enthusiasts, active older users and professionals who spend long periods on foot.
To extend testing beyond the product lab, Hypershell is introducing HyperLIFT, its Lifesaving Innovation Field Test program exploring how wearable exoskeletons can help reduce fatigue, improve operational safety, and support search and rescue teams in demanding real-world operations. This year, Hypershell intends to support more than 50 SAR organizations by providing exoskeletons for field testing, feedback, and case study development, with plans to expand the initiative to additional teams in the future.
"With the launch of the New Hypershell X Series and HyperIntuition™, Hypershell takes exoskeleton beyond traditional rule-based modelling into a new era of end-to-end motion control technology", said Kelvin Sun, Founder of Hypershell, "Since day one, we've focused on deep integration between AI and hardware. Our goal is to create exoskeletons that respond more naturally to human movement and work more seamlessly with the body. HyperLIFT reflects that vision in the real world, supporting rescue teams operating in some of the most physically and mentally demanding environments, helping them go farther with less effort."
Hypershell technology is also being deployed during a Mount Everest expedition. Record-breaking mountaineer Adrianna Brownlee, the youngest woman to summit all 14 of the world's 8,000-meter peaks, and Gelje Sherpa, the youngest person to summit K2 in winter, and their joint venture, AGA Adventures, are using Hypershell technology during the climb.
HyperIntuition™: support that moves with you
HyperIntuition™ marks Hypershell's shift from traditional rule-based motion modelling to end-to-end AI motion control, unifying perception, recognition, prediction, and planning into one continuous system.
Developed to address the limitations of conventional ruled-based control in unpredictable real-world scenarios, HyperIntuition™ enables the exoskeleton to adapt more naturally in complex movement — delivering support that feels more synchronized and intuitive in dynamic outdoor environments.
According to Hypershell's TÜV Rheinland-verified materials, the New Hypershell X Series achieves 97.5% gait synchronization across varied terrains and responds within 0.31 seconds, 64.5% faster than the previous generation, making it the world's first consumer exoskeleton to undergo verification based on Human Factors Engineering.
Looking ahead, Hypershell plans to introduce AI Agent capabilities through a future firmware update. Designed to evolve with expanding skills and functions over time, the AI Agent will initially act as an intelligent coach, helping users better understand their movement, optimize exoskeleton settings, and personalize support across different activities and environments.
Engineered for Demanding Outdoor Movement
Led by the flagship Hypershell X Ultra S, the new series introduces a range of hardware, comfort and durability upgrades designed for longer, stronger, and more demanding outdoor use.
The New Hypershell X Ultra S and Max S uses Hypershell's next-generation M-One Ultra motor system, engineered for more efficient assistance across varied terrain. Featuring an upgraded motor architecture with optimized winding and slot fill, the system achieves up to 90% energy conversion efficiency while reducing thermal loss by 50%, resulting in improved energy efficiency.
SGS-certified testing further validates M-One Ultra's performance benefits, showing reductions in oxygen consumption by up to 39.2% and heart rate by up to 42.7%, while helping reduce muscle load and enhance overall athletic performance.
The range also introduces an upgraded wearing system for improved comfort, stability and support. A newly engineered three-zone waist pad adapts naturally to different body types for a more personalized fit, while the honeycomb silicone anti-slip structure ensures the exoskeleton stays secure and stable during movement. An ergonomic back pad further enhances comfort by providing additional lower back support.
Across the range, the New Hypershell X Series is built with advanced materials engineered for outdoor performance, portability, and durability. The X Ultra S features an industry-first aerospace-grade titanium alloy 3D-printed hip lever tube and SpiralTwill 3000 carbon fiber composite leg lever, tested through one million high-torque swing cycles. Rated IP54 for water and dust resistance and designed to operate in temperatures from -20° to 60° C, the series is ready for diverse, even extreme outdoor environments. The X Ultra S also comes standard with a charging hub and charger for a more convenient charging experience.
The New Hypershell X Series line-up
The New Hypershell X Series includes three models designed for different levels of outdoor use, support and terrain capability.
The flagship model X Ultra S is built for the broadest terrain mix and most demanding outdoor conditions, with dedicated Dune and Snow modes, Boost Mode and expanded fitness features.
Hypershell X Max S is the mainstream performance model for users seeking stronger support and longer-range assistance across mixed terrain, while Hypershell X Pro S is designed for accessible everyday movement and lighter outdoor activity.
The Ultra S and Max S deliver up to 1000 W max output power, 22 N•m max motor torque, 25 km/h max pace speed. The Ultra S offers up to 30 km range per battery, and comes in with two batteries, while the Max S and Pro S include a single battery. The Pro S delivers up to 800 W max output power, 18 N•m max motor torque, 20 km/h max pace speed and up to 17.5 km standard range.
Availability
The New Hypershell X Series is available from today in the U.S., Canada, China, Australia, Indonesia, Philippines, Thailand, Vietnam and Egypt via Hypershell.tech and selected local channels, with more markets to follow.
| Model | US MSRP |
| Hypershell X Ultra S | $1,999 |
| Hypershell X Max S | $1,499 |
| Hypershell X Pro S | $999 |
Model
US MSRP
Hypershell X Ultra S
$1,999
Hypershell X Max S
$1,499
Hypershell X Pro S
$999
Search and rescue teams interested in participating in HyperLIFT are invited to contact Hypershell at sar@hypershell.tech. As Hypershell continues expanding the initiative globally, the company also recently announced the completion of a US$50 million Series B+ financing round. This round was led by Ant Group and DragonBall Capital, with follow-on participation from Sofina and Granite Asia. Cygnus Equity served as the exclusive financial advisor. In less than three years, Hypershell has grown into the world's top-selling consumer exoskeleton brand.
About Hypershell
Founded in 2021, Hypershell is a world-leading exoskeleton company focused on empowering human exploration. Its intelligent exoskeletons adapt in real time to terrain, activity, and intention, making movement lighter and more natural. With SGS-certified and TÜV Rheinland-verified performance and tens of thousands of units sold across 70+ countries, Hypershell enhances, not replaces, human ability – shaping a future where wearable robotics become as essential as backpacks for exploration, work, and play.
For more information, visit: https://www.hypershell.tech
Press contact: Cynthia Yi (cynthia.yi@hypershell.tech)
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
WORLD'S MOST INTUITIVE EXOSKELETON: HYPERSHELL INTRODUCES THE NEW HYPERSHELL X SERIES
WORLD'S MOST INTUITIVE EXOSKELETON: HYPERSHELL INTRODUCES THE NEW HYPERSHELL X SERIES
WORLD'S MOST INTUITIVE EXOSKELETON: HYPERSHELL INTRODUCES THE NEW HYPERSHELL X SERIES
WORLD'S MOST INTUITIVE EXOSKELETON: HYPERSHELL INTRODUCES THE NEW HYPERSHELL X SERIES
WORLD'S MOST INTUITIVE EXOSKELETON: HYPERSHELL INTRODUCES THE NEW HYPERSHELL X SERIES
