Hainan special coffee debuts at Global Yeongdo Coffee Festival in South Korea

BUSAN, South Korea, May 20, 2026 /PRNewswire/ -- A news report from chinadaily.com.cn:

Seeya Coffee, a specialty coffee brand from South China's Hainan province, turned heads when it made its international exhibition debut at the Global Yeongdo Coffee Festival in Busan, South Korea, on May 15-17.

The brand was recommended by the Chinese Consulate General in Busan and received a special invitation from the festival organizers.

Zhang Haokeng, chairman of the Hainan Ruize Group, which produces the coffee, led the delegation to South Korea. The trip signals the company's ambition to take Hainan coffee to the global stage, with the slogan of "Hainan Coffee, World Flavor".

At the festival, Seeya Coffee displayed two of its main products, highlighting the craft and innovation behind the province's coffee industry.

The brand focuses on developing China's Robusta coffee as a premium product, and it's positioning itself as a "specialty cultural tourism coffee brand".

Its business model combines high-end cafe operations, full-on coffee-and-travel experiences and branded merchandise — all aimed at transforming Hainan coffee from being an agricultural commodity into a cultural calling card.

The entrance to the 2026 Global Yeongdo Coffee Festival in Busan, South Koea, where brands and producers from around the world gathered. 

"We hope Seeya Coffee can show the world how Hainan's coffee industry has grown and evolved," a company spokesperson said.

"A single cup of coffee can tell the story of Hainan's energy and creativity. This appearance at an international exhibition is an important step for Hainan coffee — from building roots at home to joining the global conversation," the spokesperson added.

Hainan lies at the very heart of China's Robusta coffee-growing region. The island's volcanic soil and tropical climate produce coffee with a distinct flavor profile found nowhere else in the country.

In recent years, Hainan's coffee industry has moved quickly toward premiumization and brand building, extending its supply chain and increasing the value of its products.

The team said that the Busan debut laid the groundwork for Hainan coffee to reach new international markets and raise its global profile — and offered a model for other Chinese agricultural products seeking a place on the world stage.

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Hainan special coffee debuts at Global Yeongdo Coffee Festival in South Korea

SUZHOU, China, May 22, 2026 /PRNewswire/ -- On 22 May, Xi'an Jiaotong-Liverpool University (XJTLU) officially celebrated the 20th anniversary of its founding.

The day's main event was the XJTLU High-Quality Development Conference that reflected on the University's 20-year educational journey, saw the release of XJTLU's newest 10-year strategic plan, and launched the official university anthem, "Onwards We Go".

In his address unveiling the University's new strategic plan, Professor Youmin Xi, Executive President of XJTLU, said: "XJTLU's core strategy for the next decade will pivot from building upon its 3.0 industry-innovation ecology toward exploring the XJTLU 4.0 model."

This new phase aims to achieve a deep integration and collaborative development across industry, academia, research, government, and society.

Professor Tim Jones, Vice-Chancellor of the University of Liverpool, recalled in his speech that XJTLU started with an inaugural cohort of 164 students in 2006 and has now grown to nearly 26,000 students.

He commended its remarkable achievements in blending the educational advantages of East and West, in cultivating talent, in driving research innovation, and in serving as a bridge for UK-China cooperation, saying: "XJTLU has become, in my view, the most successful transnational education venture globally."

In his address, Academician Professor Wenquan Tao, President of XJTLU, noted that XJTLU has evolved from a "one-building university" into a Sino-foreign cooperative university with an open and modern campus, and a highly internationalised educational approach.

Looking ahead, he emphasised: "Innovation is forever embedded in the DNA of all XJTLUers."

The anniversary celebrations also included the unveiling of commemorative gifts from the University's two parent institutions: the Liver Bird Sculpture at XJTLU's Entrepreneur College (Taicang) from the University of Liverpool, and the Yinshui Siyuan Monument at the SIP campus, from Xi'an Jiaotong University.

Concurrently, from 21 to 24 May, the 11th Annual Conference on Higher Education Innovation & the Final of the 11th XJTLU National University Teaching Innovation Award was held at XJTLU Entrepreneur College (Taicang).

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XJTLU celebrates 20th anniversary and unveils new 10-year plan