"Stay in the Game" – A Shared Commitment to Excellence, Innovation, and Endurance.
LISBON, Portugal, May 23, 2026 /PRNewswire/ -- Changan Automobile today announced a global strategic partnership with the Portuguese Football Federation (FPF), becoming the Official Global Partner of the Portugal National Football Team. The announcement ceremony took place at Cidade do Futebol, the heart of Portuguese football, marking a significant milestone in Changan's long term commitment to the European market.
The event featured senior representatives from Changan and the FPF, alongside renowned Portuguese football legends. Highlights included the unveiling of the brand collaboration film "Sounds Like Changan", the ceremonial handover of the DEEPAL S05 Plug-In Hybrid (PHEV) to FPF leadership, and the official launch of a 1,000km European test drive program.
This collaboration goes beyond traditional sponsorship. It reflects a deep alignment of values – resilience, excellence, and long-termism. Both Changan Automobile and the FPF embody the philosophy of "Stay in the Game:" maintaining focus, consistency, and determination through every challenge.
"In football, staying 'in the game' means total commitment – to every tackle, every second of concentration, and every precise pass", said Mi Mengdong, Vice President of Changan Automobile "For Changan, it means continuous investment, relentless innovation, and standing firmly with our users. The Portuguese team has spent a century defining resilience. Changan has spent 45 years proving the power of long-termism. This is not sponsorship – it is true resonance."
The ceremony included a symbolic kick-off performed by Changan executives and legendary Portuguese football players, officially launching the partnership.
Following the ceremony, participants jointly waved the departure flag, marking the start of Changan's long-distance European test drive initiative. The route will span from Lisbon to Madrid to Turin, showcasing Changan's PHEV capabilities through real-world testing across diverse road and climate conditions, including verification of the 1000 km+ range.
Known as "The Team of the Quinas" (the crest of the Team features the five blue shields (quinas) from the Portuguese coat of arms), the Portugal National Football Team is one of the most recognized teams in global football, with a fanbase exceeding 500 million supporters worldwide.
"This partnership with Changan Automobile reflects the growing international relevance of Portuguese football and the values that define our Federation: ambition, innovation, resilience, and excellence. We are proud to join forces with a global brand that shares our long-term vision and commitment to continuous development, both on and off the pitch." FPF Commercial says.
As Changan Automobile accelerates its global expansion under the Vast Ocean Plan, Europe stands as a strategic priority. The collaboration with the FPF will support localized product planning and brand engagement across the region.
The focus centers on Changan's advanced New Energy Vehicle (NEV) lineup—including the CHANGAN NEVO Q05, CHANGAN DEEPAL models (S05/S07), and the premium intelligent AVATR vehicles (the Luxury SUV AVATR 11 and Futuristic Luxury Gran Coupe AVATR 12)—seamlessly bringing cutting-edge automotive innovation to Europe's passionate football community.
About Changan Automobile
With 164 years of industrial heritage and more than four decades of automobile manufacturing expertise, Changan Automobile has evolved from a pioneer of China's modern industry into a world-class automotive brand. Today, Changan operates 22 manufacturing bases and 77 plants worldwide, serving six major regional markets with exports to more than 100 countries and regions. The company directly employs over 110,000 people and supports more than one million jobs across its value chain.
About the Portuguese Football Federation
The Portuguese Football Federation (FPF) is the governing body of football in Portugal, responsible for organizing and developing the sport at all levels, including national teams and domestic competitions.
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Changan Automobile Announces Global Strategic Partnership with the Portugal National Football Team
Changan Automobile Announces Global Strategic Partnership with the Portugal National Football Team
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SHENZHEN, China, May 29, 2026 /PRNewswire/ -- For 12 years, Creality, a global leader in consumer 3D printing, has advanced accessible 3D printing technologies, enabling global users to turn ideas into tangible creations. What began as a desktop 3D printer manufacturer has evolved into a global consumer 3D creation ecosystem spanning printers, scanners, laser devices, materials, software platforms, and creator communities across approximately 140 countries and regions.
As the Company celebrates its 12th anniversary under the theme "The Twelve Years of Creality: AI Ecosystem," it enters a new phase of growth driven by ecosystem expansion, AI integration, and continued investment in next-generation digital manufacturing technologies. The anniversary also follows Creality's recent listing in Hong Kong, marking a new stage in the company's global expansion.
A 12-Year Shift from Hardware to a Global Creation Ecosystem
Over the past decade, Creality has expanded from a single-product manufacturer into a multi-category platform company in the consumer 3D space.
Today, its ecosystem spans hardware, software, cloud platforms, materials, and creator communities across design, production, and sharing workflows. This structure is anchored by Creality Cloud, the Company's global creator platform, and supported by a growing network of makers, educators, and design communities.
AI is also becoming an increasingly important part of the user experience across modelling, printing, and production workflows, helping improve accessibility, automation, and creative efficiency for mainstream users.
Product Innovation: KliTek™ Leads the Expanding Multi-Material and Flexible Manufacturing Capabilities
Creality introduces KliTek™ technology, a next-generation nozzle-changing solution designed to overcome key limitations in traditional multi-material 3D printing, including slow filament switching, material waste, colour bleeding, and complex maintenance requirements. By combining a lightweight nozzle-changing architecture with independent material pathways, KliTek™ enables faster and more efficient multi-colour and multi-material printing while simplifying system maintenance.
The platform also expands the possibilities of flexible material manufacturing. Supported by technologies including RFID filament recognition and the S-Drive™ dual-power feeding system, KliTek™ unlocks advanced TPU printing capabilities, supporting multi-colour and multi-hardness TPU applications within a single print process while significantly expanding the possibilities of consumer-grade flexible manufacturing.
Creality also announced major releases and upgrades, including:
Creality Cloud AI Ecosystem Upgrade — A major platform upgrade introducing AI-assisted modelling, intelligent slicing optimisation, automated parameter recommendations, and print-risk detection features designed to simplify the workflow from creation to production.
Falcon T1 — An advanced multi-function laser platform designed to support creative production across engraving, cutting, and precision fabrication workflows.
Pika & Sermoon P1 Scanner — Next-generation scanning solutions combining portable design, intelligent imaging, and high-precision digital capture capabilities for creators and professional users.
M1 & R1 Filament Recycling System — A material recycling and regeneration platform that enables users to recycle waste materials and produce customised filament, supporting a more sustainable manufacturing workflow.
From Products to a Full AI-driven Ecosystem
Creality also continues to expand its software and AI ecosystem through Creality Cloud, its integrated creation platform.
New AI capabilities streamline the end-to-end workflow from model generation to print execution, including AI-assisted modelling, intelligent slicing optimisation, automated parameter suggestions, and print-risk detection. These capabilities are designed to reduce technical barriers and enable more users to participate in 3D creation without advanced engineering expertise. Beyond printing, the ecosystem now spans scanning, laser engraving, materials, and workflow tools, supporting a broader creation experience for users and creators.
Entering a New Growth Phase Following Public Listing
Following its successful listing in Hong Kong, Creality enters a new phase of global expansion and ecosystem development. Rather than a milestone endpoint, the listing represents a new starting point in Creality's global growth journey — supporting creator engagement and expansion in the global 3D market.
SHENZHEN, China, May 29, 2026 /PRNewswire/ -- For 12 years, Creality, a global leader in consumer 3D printing, has advanced accessible 3D printing technologies, enabling global users to turn ideas into tangible creations. What began as a desktop 3D printer manufacturer has evolved into a global consumer 3D creation ecosystem spanning printers, scanners, laser devices, materials, software platforms, and creator communities across approximately 140 countries and regions.
As the Company celebrates its 12th anniversary under the theme "The Twelve Years of Creality: AI Ecosystem," it enters a new phase of growth driven by ecosystem expansion, AI integration, and continued investment in next-generation digital manufacturing technologies. The anniversary also follows Creality's recent listing in Hong Kong, marking a new stage in the company's global expansion.
A 12-Year Shift from Hardware to a Global Creation Ecosystem
Over the past decade, Creality has expanded from a single-product manufacturer into a multi-category platform company in the consumer 3D space.
Today, its ecosystem spans hardware, software, cloud platforms, materials, and creator communities across design, production, and sharing workflows. This structure is anchored by Creality Cloud, the Company's global creator platform, and supported by a growing network of makers, educators, and design communities.
AI is also becoming an increasingly important part of the user experience across modelling, printing, and production workflows, helping improve accessibility, automation, and creative efficiency for mainstream users.
Product Innovation: KliTek™ Leads the Expanding Multi-Material and Flexible Manufacturing Capabilities
Creality introduces KliTek™ technology, a next-generation nozzle-changing solution designed to overcome key limitations in traditional multi-material 3D printing, including slow filament switching, material waste, colour bleeding, and complex maintenance requirements. By combining a lightweight nozzle-changing architecture with independent material pathways, KliTek™ enables faster and more efficient multi-colour and multi-material printing while simplifying system maintenance.
The platform also expands the possibilities of flexible material manufacturing. Supported by technologies including RFID filament recognition and the S-Drive™ dual-power feeding system, KliTek™ unlocks advanced TPU printing capabilities, supporting multi-colour and multi-hardness TPU applications within a single print process while significantly expanding the possibilities of consumer-grade flexible manufacturing.
Creality also announced major releases and upgrades, including:
Creality Cloud AI Ecosystem Upgrade — A major platform upgrade introducing AI-assisted modelling, intelligent slicing optimisation, automated parameter recommendations, and print-risk detection features designed to simplify the workflow from creation to production.
Falcon T1 — An advanced multi-function laser platform designed to support creative production across engraving, cutting, and precision fabrication workflows.
Pika & Sermoon P1 Scanner — Next-generation scanning solutions combining portable design, intelligent imaging, and high-precision digital capture capabilities for creators and professional users.
M1 & R1 Filament Recycling System — A material recycling and regeneration platform that enables users to recycle waste materials and produce customised filament, supporting a more sustainable manufacturing workflow.
From Products to a Full AI-driven Ecosystem
Creality also continues to expand its software and AI ecosystem through Creality Cloud, its integrated creation platform.
New AI capabilities streamline the end-to-end workflow from model generation to print execution, including AI-assisted modelling, intelligent slicing optimisation, automated parameter suggestions, and print-risk detection. These capabilities are designed to reduce technical barriers and enable more users to participate in 3D creation without advanced engineering expertise. Beyond printing, the ecosystem now spans scanning, laser engraving, materials, and workflow tools, supporting a broader creation experience for users and creators.
Entering a New Growth Phase Following Public Listing
Following its successful listing in Hong Kong, Creality enters a new phase of global expansion and ecosystem development. Rather than a milestone endpoint, the listing represents a new starting point in Creality's global growth journey — supporting creator engagement and expansion in the global 3D market.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Creality Marks 12 Years with KliTek™ and AI-Powered Ecosystem Expansion
Creality Marks 12 Years with KliTek™ and AI-Powered Ecosystem Expansion
Creality Marks 12 Years with KliTek™ and AI-Powered Ecosystem Expansion
Creality Marks 12 Years with KliTek™ and AI-Powered Ecosystem Expansion
