Bernie & Bella Welcome Families to a Summer of Fun at Swiss-Belhotel International

JAKARTA, INDONESIA - Media OutReach Newswire - 25 May 2026 - Swiss-Belhotel International (SBI), the global hospitality management group with a growing portfolio of hotels, has announced an enhanced focus on the family travel segment with the launch of several new initiatives designed to make family stays more fun, more engaging, rewarding, and memorable across its hotels and resorts worldwide.

Bernie & Bella Welcome Families to a Summer of Fun at Swiss-Belhotel International

Timed ahead of the 2026 summer school holidays, the Group has introduced SBEC Juniors, a new loyalty programme for children and teenagers, alongside the launch of a new family mascot, Bella the Swiss Cow, who joins the much-loved Bernie the Swiss Dog to create a more immersive and welcoming experience for younger guests.

In parallel, SBI is also rolling out special family-focused school holiday offers across participating properties for stays between 10 June and 31 August 2026.

Speaking about the initiatives, Priyanka Kapoor, Group Director - Brand, Marketing & Communications of Swiss-Belhotel International, stated: “Family travel continues to evolve globally, with parents increasingly looking for meaningful, comfortable, and engaging experiences that cater to every generation. At Swiss-Belhotel International, we believe hospitality should create lasting memories not only for adults, but equally for children and teenagers. The introduction of SBEC Juniors, together with our enhanced family offerings and new mascots Bernie and Bella, reflects our commitment to making our hotels even more family-friendly and experience-driven.”

Introducing SBEC Juniors

Ahead of its official launch on 10 June 2026, the newly launched SBEC Juniors programme extends the benefits of the group's Swiss-Belexecutive (SBEC) loyalty programme to younger guests up to the age of 16 years. Functioning as a supplementary membership linked to an adult SBEC member account, the initiative has been designed to create a more rewarding and personalised experience for travelling families.

SBEC Juniors members will enjoy age-based dining privileges across participating hotels: ranging from complimentary dining for younger children to a 50% discount for older kids and teens. (Note: Specific discounts apply to rate-plan meals, buffets, and kids' set menus when accompanied by a paying adult, varying by age bracket).

In addition, families travelling with SBEC Juniors members will enjoy a range of special in-room touches including dedicated children’s bathroom amenities, welcome juices, cupcakes, and activity sheets, creating a warmer and more memorable arrival experience for younger guests.

As part of the group’s enhanced family hospitality strategy, SBI is also introducing Bella, a cheerful Swiss cow who joins the existing mascot Bernie the Swiss Dog.

While Bernie represents warmth, loyalty, comfort, and the spirit of Swiss hospitality, Bella brings an added connection to nature, family values, and the agricultural heritage of the Faull family, the family behind Swiss-Belhotel International. Inspired by Faull Farms in Taranaki, New Zealand, home to more than 1,500 cows, many of Swiss heritage, Bella reflects a legacy of nurturing, wholesome living, and family togetherness.

Together, Bernie & Bella (B&B) will become part of family experiences across participating hotels through welcome interactions, children’s activities, seasonal campaigns, and family-focused experiences designed to create a more playful, engaging, and memorable environment for younger guests.

Inspired by the magic of the Swiss Alps and the wholesome spirit of Faull Farms, the mascots symbolise warm hospitality, family connection, comfort, safety, and a love for nature, values that remain central to the Swiss-Belhotel International guest experience.

To further support family summer travel, Swiss-Belhotel International will launch a special School Holidays campaign bookable from now for stays from 10 June until 31 August 2026.

By using the promotional code SCHOOL15 on the official website or at participating hotels, families will unlock:

• Up to 20% off room rates (15% off refundable rates; 20% off non-refundable rates).
• Full access to SBEC Juniors dining benefits.
• Tailored family experiences and activities customized by each local property.

(Note: Promotional structures may vary at select Zest properties).

Swiss-Belhotel International currently manages a diverse portfolio of hotels, resorts, serviced residences, and boutique concepts across key international markets and continues to strengthen its positioning within the leisure and family travel sectors through guest-centric innovations and experience-led hospitality initiatives.
Hashtag: #swissbelhotelinternational #schoolholiday #sbecjuniors #bernietheswissdog #bellatheswisscow

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About Swiss-Belhotel International

Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.

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BANGKOK, THAILAND - Media OutReach Newswire - 25 May 2026 - Thai Cement Manufacturers Association (TCMA) has signed a Memorandum of Understanding (MoU) with Chulalongkorn University to advance a strategic collaboration on knowledge, and technology, with support from international partners. The partnership aims to develop and pilot carbon capture technologies in SARABURI SANDBOX, paving the way for industrial-scale deployment and future policy development. This marks a significant step in laying the foundation for Thailand's low-carbon industrial ecosystem and supporting the country's Net Zero 2050 target.

Mr. Surachai Nimla-or, Chairman of TCMA, stated that the collaboration reflects the proactive role of the industrial sector in advancing the country's climate commitments through a Public–Private Partnership (PPP) model. The initiative brings together industry, academia, government, and international partners, including Environment and Climate Change Canada (ECCC), the United Nations Industrial Development Organization (UNIDO), and the Global Cement and Concrete Association (GCCA), to accelerate the transition toward a low-carbon cement industry in line with the Thailand 2050 Net Zero Cement and Concrete Roadmap.

"This collaboration with Chulalongkorn University elevates our efforts into a long-term platform, from knowledge development and workforce readiness to pilot-scale technology deployment. It will be strengthened by Canadian expertise and real-world testing in the SARABURI SANDBOX, which will serve as a learning platform to develop scalable solutions for industrial application" Mr. Surachai said.

Professor Dr. Wilert Puriwat, President of Chulalongkorn University, emphasized the university's role as a Strategic Knowledge Partner in bridging research and real-world implementation, while fostering "Green Talent" to support industrial transformation.

"Chulalongkorn University sees this collaboration as a strategic mechanism to strengthen the knowledge base in low-carbon technologies alongside human capital development. This will enhance workforce capabilities in line with the transition and support Thailand's long-term green economy" Professor Dr. Wilert said.

H.E. Ping Kitnikone, Ambassador of Canada to Thailand, expressed Canada's strong support for the initiative, highlighting over 65 years of bilateral relations and shared commitment to climate action.

"This collaboration encompasses knowledge transfer, technology, and expertise in greenhouse gas mitigation, particularly through technical experts and capacity building. Carbon capture technology will serve as a bridge between innovation and industrial application, helping drive the transition toward a low-carbon economy," the ambassador noted.

From the government side, Dr. Pirun Saiyasitpanich, Director General of Department of Climate Change and Environment, Ministry of Natural Resources and Environment stated that the cement industry is a strategic sector in reducing national greenhouse gas emissions toward Net Zero 2050, while strengthening climate resilience.

"This collaboration serves as a key policy mechanism linking project-level implementation to national-level action, with SARABURI SANDBOX acting as a testbed for learning and development. The outcomes will inform policy design and enable effective scaling at the national level" Dr. Pirun said.

Mr. Teeratas Isarangkul Na Ayudhaya, Deputy Director General of the Department of Industrial Works, Ministry of Industry added that the initiative aligns with the "One MIND" policy, which integrates regulation with the promotion of green industry.

"The Department stands ready to support this collaboration in developing a scalable industrial model that enhances Thailand's competitiveness in a sustainability-driven global economy" Mr. Teeratas said.

Dr. Chana Poomee, Honorary Chairman of TCMA and President of ASEAN Federation of Cement Manufacturers (AFCM), highlighted the initiative as a key step in positioning Thailand as a "regional model" for industrial decarbonization.

"By integrating cross-sector collaboration through PPP, linking policy, technology, knowledge, and workforce development to real-world implementation, this initiative will establish the foundation of a Low-Carbon Industrial Ecosystem and evolve into a system-level model that can be scaled across the region," he said.

This collaboration marks the starting point of Thailand's low-carbon industrial ecosystem, connecting knowledge, technology, innovation, human capital, and policy into real-world applications and commercial pathways. It is expected to accelerate the transition to a low-carbon economy, strengthen climate resilience, and enhance the country's competitiveness in an increasingly sustainability-driven global landscape.
Hashtag: #TCMA #CementActionToNetZero #Decarbonization #NetZero2050 #CarbonCapture #CCU #Technology #Innovation #CU #DCCE #DIW #AFCM

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TCMA x Chulalongkorn University Join Forces with Canadian Partners to Advance Strategic Collaboration for a Low-Carbon Industry toward Net Zero 2050