RALEIGH, N.C.--(BUSINESS WIRE)--May 26, 2026--
Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today introduced “Good Parts,” a new brand campaign that heroes and humanizes the qualities of American motorists and Advance’s commitment to get them where they want to be – the good parts of their lives.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260526945751/en/
The new campaign aligns with the celebration of America’s 250 th birthday. Advance’s “Good Parts” campaign is anchored by a 60-second video that emotionally connects the company’s 94-year history to motorists through a nostalgic lens, drawing from familiar life moments and timeless cues highlighting the trips, memories and milestones experienced in America’s modern history.
“Good Parts is a return to our roots and focuses on what matters most in our business: helping people get back on the road quickly and back to their lives,” said Bruce Starnes, Chief Merchandising Officer at Advance Auto Parts. “America is a country built on movement and Advance has been around almost as long as Americans have been driving. We’re proud of our legacy of helping millions of people advance to what matters most to them.”
The campaign launches as Americans prepare for summer travel – a natural inflection point for automobile maintenance needs. Authenticity is the engine of the “Good Parts” campaign, which was shot at eight locations in four cities and includes real motorists.
Advance will air general market and Spanish-language versions of the “Good Parts” video across multiple social media platforms, including Meta, TikTok and Reddit, as well as on YouTube and connected TV, display and search advertising, and audio platforms, including Spotify and Pandora.
“Good Parts” will also greet customers who visit Advance’s more than 4,000 stores across America with nostalgia-inspired exterior signage, in-store signage and point-of-sale materials.
And on May 31, Advance will display “Good Parts” creative in a full paint scheme on the Team Penske No. 12 Ford Mustang Dark Horse piloted by NASCAR Cup Series Champion Ryan Blaney in the Cracker Barrel 400 at Nashville Superspeedway.
As part of the new brand campaign, Advance is introducing a new jingle that translates the company’s commitment to getting customers to the good parts into an auditory signature reflecting three core brand pillars: ease, confidence and forward momentum. The jingle is part of the 60-second video and will air across all media channels and digital touchpoints.
About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 25, 2026, Advance operated 4,308 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 797 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com.
Advance Auto Parts introduced “Good Parts,” a new brand campaign that heroes and humanizes the qualities of American motorists and Advance’s commitment to get them where they want to be – the good parts of their lives.
Advance Auto Parts introduced “Good Parts,” a new brand campaign that heroes and humanizes the qualities of American motorists and Advance’s commitment to get them where they want to be – the good parts of their lives.
BEIRUT (AP) — Israel's military clashed with the Iranian-backed Hezbollah militant group Tuesday along a strategic river in Lebanon as Israeli troops tried to push farther north, just three days before Lebanese and Israeli military delegations are set to meet for direct talks in Washington.
A previously reached ceasefire appeared more nominal by the day, complicating efforts at a broader peace in the Iran war, as Tehran wants an end to the fighting to include Lebanon.
The Litani River has been a de facto boundary in Lebanon, with large areas to the south under Israeli military control despite the Washington-brokered ceasefire in place for over a month.
Tuesday's intensified strikes and clashes came after Israeli Prime Minister Benjamin Netanyahu said he had authorized more intensive strikes targeting Hezbollah across Lebanon.
Meanwhile, an Israeli security official said the military had called up an additional battalion to Lebanon, speaking on condition of anonymity in line with regulations.
Israel's military said it struck more than 100 Hezbollah sites across southern Lebanon and the eastern Bekaa Valley area overnight, saying it targeted storage facilities, command centers and observation points used to attack Israeli troops and residents in northern Israel.
One strike hit the eastern village of Mashghara, killing 12 people including several members of a family, Lebanon’s state-run National News Agency said.
Israel in recent days has intensified strikes in Nabatieh city and province, just north of the river. On Tuesday it warned city residents to leave.
Hezbollah meanwhile said it launched several rocket, artillery and exploding drone attacks on Israeli troops and vehicles mobilizing along the river toward the Nabatieh villages of Yohmor al-Shaqif and Zawtar al-Sharqieh.
Hezbollah's Al-Manar TV said the militant group repelled attacks along the river banks.
Since the ceasefire, the Lebanese capital of Beirut has been spared from strikes, but Israel's latest moves have caused fear.
“By just saying a few words on TV, (Netanyahu) causes everyone to panic and flee their homes,” said Tony Aboud in Beirut’s bustling Hamra district. “I don’t know what’s going to happen and how long we can live like this.”
The Lebanese government, which came to power on a platform of reform and disarming Hezbollah and other armed groups, hopes that the direct talks with Israel, opposed by Hezbollah, will lead to a permanent ceasefire and withdrawal of Israeli troops.
Israel says it will not withdraw until Hezbollah no longer poses a threat to residents of its northern towns.
Hezbollah has vowed to continue fighting until Israel stops its daily airstrikes and withdraws its troops from Lebanon.
In recent weeks, Hezbollah has boasted that it is using new fiber-optic drones that Israeli troops have struggled to intercept, hitting both Israeli forces and northern Israeli villages.
Israel has told people there not to gather in large numbers.
“What this requires of us now is to increase the blows, to increase the intensity. We will smite them hip and thigh,” Netanyahu said Monday.
Over a million people in Lebanon have been displaced in the war, sparked when Hezbollah fired rockets into northern Israel on March 2 in solidarity with Iran, two days after the Iran war began.
At least 3,185 people in Lebanon have been killed in Israeli strikes since the start of the war, according to the Lebanese Health Ministry. Over 9,600 others have been wounded.
Elsewhere, according to Netanyahu’s office, 23 Israeli soldiers and a defense contractor have been killed in or near southern Lebanon, and two civilians have been killed in northern Israel, the vast majority by drones.
Associated Press writers Sam Mednick and Melanie Lidman in Tel Aviv, Israel, and senior video producer Malak Harb in Beirut contributed to this report.
Displaced people who fled Israeli strikes in southern Lebanon sit outside shelter tents in Beirut, April 24, 2026. (AP Photo/Bilal Hussein)
