Fifteen days before the biggest FIFA World Cup in history kicks off across Canada, Mexico and the United States, anticipation is mounting even as European fans confront soaring costs that are driving some into risky financial decisions.
Some fans are going as far as dipping into student loans, just to follow their teams.
That's a far cry from the summer of 2006, when Germany hosted what many remember as a "people's World Cup." Back then, following the team felt achievable. Today, even getting to the stadium is becoming a financial stretch.
"So for now, it's pretty far, it's not just around the corner and it's very expensive," said a fan.
Across the United States, Canada and Mexico, preparations are well underway for what FIFA said will be the biggest World Cup in history.
In Atlanta, covered stadium pitches are being carefully maintained under artificial grow lights, while in New York a row between hotels and the unions representing their staff has now been settled ahead of the arrival of throngs of traveling supporters.
Some fans are making the journey to the United States despite missing out on tickets.
"We are flying on July 1 and staying till July 29. We tried to get tickets to the VM. We had six people logged in and none of us got drawn for any of the events in the draws. The prices exceeded what we were willing to pay. It's too expensive," said Richard Cleverndar, a German football fan.
But even those making the trip say prices have gone too far.
For younger supporters such as England fan and football coach Kyle Ashton, attending a modern World Cup has shifted into the realm of luxury, one that some are willing to finance through risky measures.
"A 100 percent. I've got a flatmate up in Scotland. He is a Scotland diehard, goes to all the games and he's finally got his last group game ticket. I think that came to a total of around 1,900 U.S. dollars he's paid for the three tickets. He is dipping into his final student loan (to pay for it)," said Kyle Ashton, an England football fan.
European fans face steep costs as anticipation builds for FIFA World Cup
