Australian Automotive Aftermarket Association recognises Valvoline's Restore & Protect engine oil as 2026 Most Innovative New Aftermarket Product (Performance)
BAULKHAM HILLS, Australia, May 29, 2026 /PRNewswire/ -- Valvoline™ Global Operations, The Original Engine Oil[i] and worldwide leader in automotive and industrial solutions announced that its Restore & Protect engine oil has been named 2026 Most Innovative New Aftermarket Product (Performance) winner at the Australian Auto Aftermarket Innovation Awards. Judged by industry experts, the awards highlight products delivering meaningful advancements for workshops, technicians and consumers across Australia and New Zealand.
Recognised for its innovative formula and performance benefits, Restore & Protect is designed to help remove up to 99% of engine-killing deposits used as directed.* Launching in July 2024, Restore & Protect is the first engine oil designed to effectively restore a car's engine to perform like new.* The groundbreaking innovation continues to challenge traditional views of the role engine oil plays in engine care and is setting a new benchmark for performance in the industry.
"We are incredibly proud to see Restore & Protect recognised by the Australian automotive aftermarket industry," said Matt Shirt, Vice President and General Manager – Australia & New Zealand, Valvoline Global Operations. "This award reflects Valvoline's commitment to delivering innovative solutions that help meet the evolving needs of drivers and workshops, while continuing our long standing legacy of inventing the way forward."
Restore & Protect has quickly gained attention globally as a breakthrough innovation in engine care. Since launch, the product has continued to build momentum among consumers and industry professionals looking for advanced solutions to help maintain engine cleanliness and performance.
Link to the Product Pages with tiles:
https://www.valvolineglobal.com/en-au/restore-protect-synthetic-engine-oil-5w-30/
https://www.valvolineglobal.com/en-au/restore-protect-synthetic-engine-oil-10w-40/
About Valvoline™ Global Operations
Valvoline™ Global, being America's first branded engine oil, is powering the next generation of mobility through innovation for customers in 140+ countries and at more than 80,000 points of distribution. A worldwide leader in future-ready automotive and industrial solutions and best-in-class services for partners around the globe, our legacy of firsts spans 160 years.
With solutions available for every engine and drivetrain, from high-mileage and heavy duty to electric vehicles, Valvoline Global is inventing the way forward for mobility and beyond, expanding its heat transfer solutions to high performance computing.
Together with our parent company Aramco, one of the world's largest integrated energy and chemicals companies, we are driving unparalleled product innovation and sustainable business solutions for what the future holds – on and off the road.
Learn more by following us on Instagram, Facebook and LinkedIn.
Valvoline TM is a registered Trademark of Valvoline Global or its subsidiaries.
| [i] All references to "The Original Engine Oil" in this article is referenced in the context of celebrating Valvoline's heritage as being America's First Motor Oil Brand |
[i] All references to "The Original Engine Oil" in this article is referenced in the context of celebrating Valvoline's heritage as being America's First Motor Oil Brand
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Valvoline™ Restore & Protect Awarded 2026 Most Innovative New Aftermarket Product (Performance)
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LOS ANGELES, May 30, 2026 /PRNewswire/ -- Some things are too romantic to ever fade. After becoming a cult favorite among working professionals, CASEKOO — a global creative powerhouse in phone accessories — proudly unveils the ultimate LinKOO Collection: a striking new range of motion-inspired colors, alongside the legendary ClipSafe™ design that started it all.
For years, CASEKOO built protective accessories. Today, the brand moves beyond protection — into ease, emotion, and everyday romance.
Experience the latest chapter of LinKOO now. Visit CASEKOO's official channels and discover your piece of romance — today.
The Romantic Origin: Ralph's Lightbulb Moment
The LinKOO strap wasn't born in a boardroom. It was born on a walk.
Ralph, founder of CASEKOO and the designer behind LinKOO, has been with his wife for nearly two decades. Their love remains unchanged: they always leave the house holding hands. But there's one small frustration—his hands are already full with his wife's hand and her bag. And Ralph's own pockets? Always stuffed—car keys, lighters, pocket knives, receipts, a stray coin or two. No room for his phone. And whenever he needs something from his pockets, he has to dig through them, over and over again.
One evening, walking together — one hand linked, the other burdened — Ralph thought: What if my phone case had a strap that could hold everything in my pocket?
Not a technical harness. Not a bulky lanyard. Just a simple, soft, secure loop. So he could carry everything and still reach for his wife's hand. No more digging through pockets. No more embarrassment of having no place for his phone. That single thought became the world's first ClipSafe™ system. Became LinKOO. A phone case with an open clasp that folds away. A strap. A small, romantic rebellion against "too many things to hold."
If StandKOO helps people free their hands indoors or in static moments — enabling more focus — then LinKOO helps people free their hands outdoors, enabling more living. One works where you stay. The other moves where you go.
CASEKOO's Brand Transformation: Less Effort, More Living
With the ultimate LinKOO collection, CASEKOO officially transforms—from a plain accessories brand into a lifestyle-driven powerhouse. The brand's new direction is simple yet revolutionary: Less effort. More living.
For years, CASEKOO focused on freeing people's hands through thoughtful innovations like the award-winning MagicStand™. But over time, the brand realized that what people truly need is more than hands-free products. They need products that help life feel lighter, smoother, and easier to move through.
Not more features. Not more complexity. Just products that remove friction from daily life—so users can focus on what actually matters: movement, connection, and the people beside them.
"It is a completely different experience," said the CASEKOO design team.
"Starting from an idea born out of love, the ClipSafe™ carries something intangible yet unforgettable: the feeling of long walks, endless possibilities, and that unmistakable lightness when we don't have to carry everything alone.
"For years, we asked ourselves: how can we protect what's in your hand? Now, we ask: how can we free what's in your heart? That question led us here. LinKOO is our answer.
"In the beginning, we set out to free people's hands. Today, we aim to free up more of life—time, attention, and the freedom to focus on what truly matters. That's the hands-free way. That's less effort, more living. CASEKOO no longer makes accessories for your device. CASEKOO makes room for your life."
About CASEKOO
CASEKOO is a design-led lifestyle accessories brand built around a simple idea: freeing your hands in everyday life. Through thoughtful hands-free solutions, we help people move seamlessly between different moments of the day—from active, on-the-go moments to times of focus and connection.
We believe technology should support life, not interrupt it. By designing products that adapt naturally to how people live, work, and move, CASEKOO reduces everyday friction and creates a more effortless experience—making room for freedom, connection, and the moments that truly matter.
Learn more at: casekoo.com
LOS ANGELES, May 30, 2026 /PRNewswire/ -- Some things are too romantic to ever fade. After becoming a cult favorite among working professionals, CASEKOO — a global creative powerhouse in phone accessories — proudly unveils the ultimate LinKOO Collection: a striking new range of motion-inspired colors, alongside the legendary ClipSafe™ design that started it all.
For years, CASEKOO built protective accessories. Today, the brand moves beyond protection — into ease, emotion, and everyday romance.
Experience the latest chapter of LinKOO now. Visit CASEKOO's official channels and discover your piece of romance — today.
The Romantic Origin: Ralph's Lightbulb Moment
The LinKOO strap wasn't born in a boardroom. It was born on a walk.
Ralph, founder of CASEKOO and the designer behind LinKOO, has been with his wife for nearly two decades. Their love remains unchanged: they always leave the house holding hands. But there's one small frustration—his hands are already full with his wife's hand and her bag. And Ralph's own pockets? Always stuffed—car keys, lighters, pocket knives, receipts, a stray coin or two. No room for his phone. And whenever he needs something from his pockets, he has to dig through them, over and over again.
One evening, walking together — one hand linked, the other burdened — Ralph thought: What if my phone case had a strap that could hold everything in my pocket?
Not a technical harness. Not a bulky lanyard. Just a simple, soft, secure loop. So he could carry everything and still reach for his wife's hand. No more digging through pockets. No more embarrassment of having no place for his phone. That single thought became the world's first ClipSafe™ system. Became LinKOO. A phone case with an open clasp that folds away. A strap. A small, romantic rebellion against "too many things to hold."
If StandKOO helps people free their hands indoors or in static moments — enabling more focus — then LinKOO helps people free their hands outdoors, enabling more living. One works where you stay. The other moves where you go.
CASEKOO's Brand Transformation: Less Effort, More Living
With the ultimate LinKOO collection, CASEKOO officially transforms—from a plain accessories brand into a lifestyle-driven powerhouse. The brand's new direction is simple yet revolutionary: Less effort. More living.
For years, CASEKOO focused on freeing people's hands through thoughtful innovations like the award-winning MagicStand™. But over time, the brand realized that what people truly need is more than hands-free products. They need products that help life feel lighter, smoother, and easier to move through.
Not more features. Not more complexity. Just products that remove friction from daily life—so users can focus on what actually matters: movement, connection, and the people beside them.
"It is a completely different experience," said the CASEKOO design team.
"Starting from an idea born out of love, the ClipSafe™ carries something intangible yet unforgettable: the feeling of long walks, endless possibilities, and that unmistakable lightness when we don't have to carry everything alone.
"For years, we asked ourselves: how can we protect what's in your hand? Now, we ask: how can we free what's in your heart? That question led us here. LinKOO is our answer.
"In the beginning, we set out to free people's hands. Today, we aim to free up more of life—time, attention, and the freedom to focus on what truly matters. That's the hands-free way. That's less effort, more living. CASEKOO no longer makes accessories for your device. CASEKOO makes room for your life."
About CASEKOO
CASEKOO is a design-led lifestyle accessories brand built around a simple idea: freeing your hands in everyday life. Through thoughtful hands-free solutions, we help people move seamlessly between different moments of the day—from active, on-the-go moments to times of focus and connection.
We believe technology should support life, not interrupt it. By designing products that adapt naturally to how people live, work, and move, CASEKOO reduces everyday friction and creates a more effortless experience—making room for freedom, connection, and the moments that truly matter.
Learn more at: casekoo.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Less Effort, More Living: CASEKOO Launches Ultimate LinKOO Collection
