A newly-opened desert resort in Shuanghe, northwest China's Xinjiang Uygur Autonomous Region, has quickly become a popular destination, drawing large numbers of travelers eager to experience the desert firsthand.
The resort has built a range of visitor-friendly facilities, including a desert camping base, an off-road track, and a family sand-play zone.
The deserts of Xinjiang have long attracted curious travelers, but the resort is aiming to provide experiences well beyond views of the sandy landscape. Visitors can enjoy live cultural performances, watch cross-country races, and try on local costumes, turning travel moments into lasting memories.
"The daily visits average around 5,000, and exceed 10,000 during peak periods. We will organize more activities to provide visitors with diverse experiences," said Yu Fei, head of the resort.
During holidays, the resort will further expand its activities such as desert camping under the starry sky, off-road events, and new energy vehicle rally races.
New desert resort in Xinjiang draws crowds with immersive experiences
Changchun City in northeast China's Jilin Province, famed for boasting one of the nation's largest film studios since decades ago, has effectively used its film making resources to create diverse leisure scenarios and unleash consumption potential.
As a pilot city on "movie plus consumption," Changchun has been deeply exploring film resources, integrating elements of classic films into scenic areas and business districts, expanding diverse scenarios to enrich people's leisure experiences, and continuously unleashing consumption vitality.
After renovation, the Former Site Museum of Changchun Film Studio has become an immersive film and cultural tourism complex, which has added public-interest projects including an open-air cinema.
Local cinemas, scenic areas and business districts are working together to offer customers special discounts on movie, catering and shopping.
The local government has also created a special train route themed on film culture, with the trains and platforms decorated with posters of classic films and screening elements.
Famed northeast China city uses film resources to unleash consumption vitality
