Changchun City in northeast China's Jilin Province, famed for boasting one of the nation's largest film studios since decades ago, has effectively used its film making resources to create diverse leisure scenarios and unleash consumption potential.
As a pilot city on "movie plus consumption," Changchun has been deeply exploring film resources, integrating elements of classic films into scenic areas and business districts, expanding diverse scenarios to enrich people's leisure experiences, and continuously unleashing consumption vitality.
After renovation, the Former Site Museum of Changchun Film Studio has become an immersive film and cultural tourism complex, which has added public-interest projects including an open-air cinema.
Local cinemas, scenic areas and business districts are working together to offer customers special discounts on movie, catering and shopping.
The local government has also created a special train route themed on film culture, with the trains and platforms decorated with posters of classic films and screening elements.
Famed northeast China city uses film resources to unleash consumption vitality
