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SHANGHAI, June 2, 2026 /PRNewswire/ -- Trip.com Group, a leading global travel service provider, has signed a one-year strategic Memorandum of Understanding (MoU) with Tourism Tasmania to elevate and expand its longstanding partnership at the Envision Conference in Shanghai last Thursday (28 May).
The agreement marks the first official global MoU between the two organisations and establishes a new partnership framework to accelerate Tasmanian tourism growth across global markets. It aims to highlight Tasmania's restorative, nature-based travel experiences to international travellers seeking premium and pristine destinations, while leveraging Trip.com Group's marketing capabilities and global network.
Trip.com Group and Tourism Tasmania will work together to enhance the quality and visibility of Tasmanian tourism offerings, ensuring that accommodation, tours, attractions, and signature experiences are accurately presented on Trip.com platform. To further reinforce service quality, the partnership also includes delivering specialised training and familiarisation programme to Trip.com staff.
Furthermore, the collaboration will utilise platform data and user insights to optimise performance, and co-create impactful global marketing campaigns across Chinese Mainland, Hong Kong, Southeast Asia, and Australia.
The MoU was signed by Mr. Edison Chen, Vice President of Trip.com Group and Ms. Sarah Kingston Clark, Chief Executive Officer of Tourism Tasmania.
"Trip.com Group is delighted to formalise and deepen partnership with Tourism Tasmania," said Mr. Chen. "This MoU represents a milestone in our efforts to provide global travellers with access to high-quality, authentic experiences. By combining our platform's technology and global reach with Tasmania's world-class tourism offerings, we are set to advance the state's tourism sector and deliver greater value to both travellers and tourism operators."
Ms. Kingston Clark added, "We are delighted to continue to strengthen our partnership with Trip.com and Tasmania's presence across their platforms, which plays an important role in connecting Chinese consumers with Tasmania's world class tourism experiences."
The MoU is built on years of fruitful collaboration. During the post-pandemic period, the two sides launched recovery initiatives targeting the Chinese mainland market in 2022 and 2023, before expanding their cooperation to Hong Kong and Singapore from 2024 to 2025.
Looking ahead, Trip.com Group will continue to leverage its technology and innovation to make travel more seamless and accessible. Together with Tourism Tasmania, the collaboration seeks to showcase the island's natural beauty and cultural depth to the global audience.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
SHANGHAI, June 2, 2026 /PRNewswire/ -- Trip.com Group, a leading global travel service provider, has signed a one-year strategic Memorandum of Understanding (MoU) with Tourism Tasmania to elevate and expand its longstanding partnership at the Envision Conference in Shanghai last Thursday (28 May).
The agreement marks the first official global MoU between the two organisations and establishes a new partnership framework to accelerate Tasmanian tourism growth across global markets. It aims to highlight Tasmania's restorative, nature-based travel experiences to international travellers seeking premium and pristine destinations, while leveraging Trip.com Group's marketing capabilities and global network.
Trip.com Group and Tourism Tasmania will work together to enhance the quality and visibility of Tasmanian tourism offerings, ensuring that accommodation, tours, attractions, and signature experiences are accurately presented on Trip.com platform. To further reinforce service quality, the partnership also includes delivering specialised training and familiarisation programme to Trip.com staff.
Furthermore, the collaboration will utilise platform data and user insights to optimise performance, and co-create impactful global marketing campaigns across Chinese Mainland, Hong Kong, Southeast Asia, and Australia.
The MoU was signed by Mr. Edison Chen, Vice President of Trip.com Group and Ms. Sarah Kingston Clark, Chief Executive Officer of Tourism Tasmania.
"Trip.com Group is delighted to formalise and deepen partnership with Tourism Tasmania," said Mr. Chen. "This MoU represents a milestone in our efforts to provide global travellers with access to high-quality, authentic experiences. By combining our platform's technology and global reach with Tasmania's world-class tourism offerings, we are set to advance the state's tourism sector and deliver greater value to both travellers and tourism operators."
Ms. Kingston Clark added, "We are delighted to continue to strengthen our partnership with Trip.com and Tasmania's presence across their platforms, which plays an important role in connecting Chinese consumers with Tasmania's world class tourism experiences."
The MoU is built on years of fruitful collaboration. During the post-pandemic period, the two sides launched recovery initiatives targeting the Chinese mainland market in 2022 and 2023, before expanding their cooperation to Hong Kong and Singapore from 2024 to 2025.
Looking ahead, Trip.com Group will continue to leverage its technology and innovation to make travel more seamless and accessible. Together with Tourism Tasmania, the collaboration seeks to showcase the island's natural beauty and cultural depth to the global audience.
About Trip.com
Trip.com is an international one-stop travel service provider, available in 27 languages across 48 countries and regions in 44 local currencies. Offering an extensive hotel and flight network of more than 1.7 million hotels and flights from over 680 airlines, along with over 350,000 in-destination activities, Trip.com covers 3,500 airports in 220 countries and regions. Trip.com's world-class 24/7 multilingual customer service helps to 'create the best travel experience' for its millions of customers worldwide. To book your next trip, visit Trip.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Trip.com and Tourism Tasmania Sign Strategic MoU to Accelerate Growth for Tasmanian Tourism
Strengthening Feed Innovation, Industry Growth, and Sustainable Supply Chains
MANILA, Philippines, June 2, 2026 /PRNewswire/ -- The U.S. Soybean Export Council (USSEC) celebrated 30 years of partnership between U.S. Soy and the Philippines at a milestone anniversary event in Manila. The program highlighted the longstanding relationship that has supported the country's feed milling, livestock, poultry, and aquaculture sectors for three decades.
The anniversary program takes place alongside USSEC's regional Feed Technology and Animal Nutrition Conference, which brings together experts from across East Asia to advance feed innovation, nutrition research, and technical capacity. The discussions complement the Philippines' priorities in feed efficiency, quality, and sustainable production.
The event brought together government representatives, industry associations, feed manufacturers, nutritionists, technical experts, and U.S. soybean farmers. The program featured keynote remarks and industry discussions highlighting shared priorities in feed quality, responsible sourcing, innovation, and long‑term supply chain resilience.
A Partnership Built on Reliability and Shared Progress
For three decades, U.S. Soy and the Philippines have built a partnership grounded in trust, quality, and consistent supply.
So far this crop year, total U.S. soybean meal commitments to the Philippines are up 53%[1], representing an increase of more than one million metric tons — a significant milestone that underscores the country's continued confidence in U.S. Soy and the strength of this long‑standing partnership.
The Philippines has been the top export market for U.S. soybean meal for nine consecutive years, reflecting strong confidence in U.S. Soy's nutritional value, digestibility, and performance across feed applications.
A young population, rising incomes, and strong demand for fresh pork and poultry continue to drive growth across the feed and animal protein sectors, reinforcing the Philippines' position as one of Southeast Asia's most dynamic markets.
USSEC also recognizes the longstanding support of the USDA Foreign Agricultural Service (FAS), whose partnership over the past three decades — including recent agricultural trade missions — has strengthened market access, technical cooperation, and industry development in the Philippines.
"U.S. Soy has been a trusted partner to the Philippines for 30 years," said Carlos Salinas, Executive Director – East Asia, USSEC. "Our partnership has always been built on shared priorities — dependable supply, strong relationships, and a commitment to continuous improvement. With U.S. Soy commitments rising significantly this year, we look forward to supporting the country's feed and livestock industries with the quality and consistency they rely on."
Deepening Industry Collaboration
To mark the anniversary, USSEC and the Philippine Association of Feed Millers, Inc. (PAFMI) signed a Memorandum of Understanding (MOU) reaffirming their longstanding cooperation. The agreement outlines deeper collaboration in areas such as feed formulation, quality and nutritional research, supply chain transparency, and sustainability verification through U.S. Soy programs.
"PAFMI plays a central role in advancing feed quality and food security in the Philippines," said USSEC CEO Jim Sutter. "This MOU reflects our shared commitment to supporting a modern, efficient feed industry and ensuring that manufacturers have access to a reliable, high‑quality supply of U.S. Soy — a supply that delivers the value customers rely on and is produced with verified sustainability that aligns with the Philippines' long‑term goals."
Advancing Sustainability and Innovation Across the Feed Sector
U.S. soybean farmers continue to lead in climate‑smart agriculture, adopting practices that reduce environmental impact while improving productivity. Programs such as the U.S. Soy Sustainability Assurance Protocol (SSAP) and the Sustainable U.S. Soy (SUSS) label provide verified sustainability that aligns with the Philippines' increasing focus on responsible sourcing, carbon footprint reduction, and supply chain transparency.
Today, more than 95% of U.S. Soy exports to the Philippines carry SSAP verification[2], supporting the country's growing emphasis on traceability and responsible sourcing.
These efforts support feed manufacturers as they prioritize efficiency, traceability, and long‑term resilience across the livestock and aquaculture value chains.
A Growing Market Shaped by Long‑Term Partnership
The Philippines' feed industry remains one of the fastest‑growing in Southeast Asia. Total feed use is projected to grow 32% by 2035, with poultry feed demand expected to rise 37% and aquaculture feed 28%[3]. These trends underscore the country's strong and sustained need for high‑quality protein ingredients.
With U.S. Soy commitments rising sharply this year, opportunities for expanded technical collaboration and sustainability engagement continue to grow, reinforcing the Philippines' position as a key long‑term partner for U.S. Soy.
As the Philippines' feed and livestock industries evolve, U.S. Soy remains committed to supporting the sector's continued growth. The next chapter of partnership will focus on advancing feed innovation, strengthening technical exchange, and ensuring long‑term supply chain reliability for the country's feed manufacturers and producers.
| [1] USDA data |
| [2] USSEC data |
| [3] USDA data |
[1] USDA data
[2] USSEC data
[3] USDA data
About USSEC
The U.S. Soybean Export Council (USSEC) focuses on differentiating, elevating preference, and attaining market access for the use of U.S. Soy for human consumption, aquaculture, and livestock feed in more than 90 countries internationally. USSEC members represent the soy supply chain including U.S. Soy farmers, processors, commodity shippers, merchandisers, allied agribusinesses, and agricultural organizations. USSEC is funded by the U.S. Soy Checkoff, USDA Foreign Agricultural Service matching funds, and industry. Visit www.ussec.org for the latest information about USSEC and U.S. Soy internationally.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
U.S. Soy Marks 30 Years of Partnership with the Philippines
U.S. Soy Marks 30 Years of Partnership with the Philippines
