NEW YORK, June 2, 2026 /PRNewswire/ -- Purito Seoul has unveiled its long-term global vision for 2026, reinforcing its commitment to sustainable brand growth and expanded international engagement. Following the appointment of actress Natalia Dyer as its global ambassador, the brand continues strengthening its connection with consumers through both product innovation and integrated marketing initiatives.
The company has recently experienced rapid growth across North American and European markets while actively engaging global Gen Z and millennial audiences through digital communities and social platforms. User-generated reviews and authentic product experiences shared across TikTok and Instagram have helped increase both consumer awareness and trust in the brand.
Beyond product sales, Purito Seoul remains focused on delivering its core brand philosophy, "From Soil to Seoul," through immersive consumer experiences. Earlier this year, the brand successfully hosted a major pop-up campaign in New York, attracting strong attention from global consumers and further reinforcing its international presence.
Purito Seoul is also accelerating expansion across global retail channels. Following its entry into Olive Young US, the brand is preparing for further expansion into major North American retail destinations, including Target, allowing consumers more opportunities to discover and experience products in key commercial locations.
A representative from Purito Seoul commented, "Today's consumers are increasingly interested not only in ingredients and product performance, but also in the stories and values behind brands. We will continue introducing meaningful experiences and trusted products that can build long-term relationships with consumers worldwide."
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Purito Seoul Outlines Its Global Brand Vision for 2026 with Global Celebrity Partnership
TAIPEI, June 2, 2026 /PRNewswire/ -- Life science research is entering an AI era, but most discovery teams still cannot use frontier models at scale. Advanced AI models, molecular simulation tools, scientific databases, inference optimization and GPU infrastructure remain fragmented across separate systems. For many pharmaceutical companies, ingredient innovators, biotech teams, and research groups, this makes AI adoption slow, costly, and technically demanding.
NYB.AI, a Singapore Artificial Intelligence (AI) technology startup developing infrastructure for molecular discovery and life science research, aims to address this gap with Vecura, its agentic AI platform that connects scientific models, biological data, molecular analysis tools, and GPU accelerated computing into a unified discovery workflow.
Vecura 2.0 builds on the original Vecura 1.0 platform, which provided access to AI models and scientific tools for molecular discovery. With the new agentic layer, Vecura 2.0 moves beyond tool access toward workflow execution. It is designed to help research teams define scientific objectives, retrieve relevant context, activate suitable models, compare outputs, and generate structured decision support with less manual coordination.
From model access to agentic workflows
Vecura was built around a simple premise: the next barrier in AI for science is not access to more models. It is the ability to make those models work together in discovery settings. The original Vecura platform brought hundreds of AI models, scientific tools, biological data, and molecular analysis capabilities into connected workflows, helping research teams move across compound analysis, target exploration, formulation research, toxicity assessment, and translational R&D without relying on separate systems at every step.
Vecura 2.0 extends this foundation with an agentic AI layer. The upgraded platform is designed to reason across the workflow by understanding research objectives, retrieving relevant scientific context, selecting suitable models, coordinating execution, comparing outputs, and generating structured next step recommendations. This evolves Vecura from a workflow platform into a more intelligent discovery system that can assist scientists at scale, closer to how real research decisions are made.
This agentic approach allows scientists to focus on research direction rather than infrastructure management. It also supports NYB.AI's broader vision to democratize molecular discovery by making advanced AI models, scientific tools, and GPU intensive workflows more accessible to teams beyond large pharmaceutical organizations and specialized computational labs.
Scaling access through NVIDIA technologies
NYB.AI is strengthening Vecura's agentic architecture for scientific discovery using NVIDIA technologies. As a member of the NVIDIA Inception program for startups, NYB.AI received access to NVIDIA Hopper GPUs through NVIDIA Innovation Lab, along with engineering guidance to advance Vecura's ability to plan, execute, and coordinate complex research tasks. This support enables Vecura to move beyond isolated model execution toward connected workflows where scientific context, model selection, inference, comparison, and decision support operate as one system.
Vecura is powered by NVIDIA technologies spanning agentic orchestration, scientific modeling, data and retrieval, and production deployment - all running on NVIDIA accelerated computing.
NYB.AI is also developing a token based access model for Vecura 2.0. Through platform credits, biopharma companies, ingredient companies, and research teams can access AI powered discovery workflows such as compound screening, bioactivity prediction, and molecular docking. This model allows users to run compute intensive scientific tasks through NYB.AI's platform without needing to build or operate their own infrastructure.
What's next?
NYB.AI is bringing Vecura 2.0 to the NVIDIA Inception Startup Showcase at the Inception Pavilion during InnoVEX 2026 (June 2–5, 2026, Taipei Nangang Exhibition Center). The showcase will give NYB.AI an opportunity to validate Vecura 2.0 with enterprise leaders, investors, ecosystem partners, and international buyers, and strengthens its visibility within NVIDIA Inception ecosystem — demonstrating how agentic AI can move beyond model experimentation into usable research infrastructure for molecular discovery teams.
At InnoVEX 2026, NYB.AI will demonstrate how Vecura 2.0 can support molecular discovery and life science research across pharmaceuticals, nutraceuticals, cosmetics, food science, functional ingredients, and consumer health. The platform reflects NYB.AI's broader mission to make advanced AI discovery infrastructure more usable, scalable, and accessible across the life science ecosystem.
About NYB.AI
NYB.AI is an AI biotechnology company developing infrastructure for molecular discovery and life science research. Its flagship platform, Vecura, is an agentic AI platform that connects AI models, scientific tools, biological data, retrieval systems, accelerated computing, and autonomous workflows to help life science teams shorten discovery cycles and prioritize high-potential candidates.
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NYB.AI Launches Vecura 2.0, Bringing Agentic AI Workflows to Molecular Discovery, with NVIDIA
