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Partnership Launches "Dare To Dream" Campaign Focused on Youth Sports Visibility, Grassroots Football, and AI-Powered Sports Storytelling
MOUNTAIN VIEW, Calif., June 3, 2026 /PRNewswire/ -- XbotGo, the AI sports camera company transforming how athletes, families, and communities capture the game, today announced Argentine football star and 2022 FIFA World Cup champion Julián Alvarez as its Global Brand Ambassador.
Following XbotGo's latest camera release, the Falcon, this partnership marks a major milestone in XbotGo's global expansion and launches the company's worldwide "Dare To Dream" campaign ahead of football's biggest global tournament.
Known for his journey from a small town in Argentina to football's biggest stage, the player nicknamed "La Araña" ("The Spider") will work with XbotGo on an initiative focused on grassroots football culture, youth sports visibility, and increasing access to high-quality sports storytelling through AI-powered technology. "We deeply admire Julián's relentless drive and humility," said XbotGo CEO Dr. David Tan. "His journey embodies the 'Dare To Dream' spirit, making him the perfect inspiration for young athletes everywhere."
"Football's most meaningful moments do not belong only to professionals in massive stadiums," Tan continued. "They also belong to children playing their first match, families on the sidelines, community clubs, and athletes whose stories too often go unseen. What connects Julián and XbotGo is more than success. It is the belief that people can achieve things that once felt impossible, whether that means reaching the world's biggest stage or making professional-level sports storytelling accessible to everyday athletes and families."
The campaign arrives at a moment when football fandom is rapidly evolving from passive viewing into active participation. Across social and live streaming platforms, millions now document, share, and relive football journeys in real time. In the weeks ahead, XbotGo will launch a series of social media Interactive Game Challenges featuring the Argentine champion during the biggest sporting event in the world.
Today, Julián looks back fondly at his childhood playing at the local pitch and wishes he had more cherished moments preserved forever. "I think XbotGo Falcon allows families to enjoy the moment while keeping those memories forever," he said. "And for young players, being able to watch their own matches and learn little by little can really help them improve over time."
As a new father, Julián sees his own Falcon getting a lot of use, both for himself and his young family. "In my training sessions, at home playing with my son in the future. Falcon is a great way to analyze your game," he said. "It has 4K resolution, a dual camera, and automatic tracking without needing to use your hands. It's a very complete product that would help me a lot in my day-to-day life."
The partnership follows XbotGo's recent major ecosystem integration with youth sports platform TeamSnap, locking in a comprehensive distribution pipeline that connects automated streaming infrastructure directly to millions of active family team calendars.
Together, these initiatives reflect XbotGo's broader mission to expand visibility in sports and help ensure that important moments, at every level of the game, can be seen, shared, and remembered.
For more information about XbotGo, the Falcon hardware, and the "Dare To Dream" campaign, visit www.xbotgo.com.
About XbotGo
XbotGo is a global leading brand of AI sports cameras, founded by Dr. David Tan – a computer vision expert, hardware innovator, and passionate soccer dad. Driven by the belief that everyone should be able to capture and relive their best sports moments, XbotGo makes pro-level videography easy and accessible for all.
Media Contacts:
Gabriel Roxas
PR@xbotgo.com
Partnership Launches "Dare To Dream" Campaign Focused on Youth Sports Visibility, Grassroots Football, and AI-Powered Sports Storytelling
MOUNTAIN VIEW, Calif., June 3, 2026 /PRNewswire/ -- XbotGo, the AI sports camera company transforming how athletes, families, and communities capture the game, today announced Argentine football star and 2022 FIFA World Cup champion Julián Alvarez as its Global Brand Ambassador.
Following XbotGo's latest camera release, the Falcon, this partnership marks a major milestone in XbotGo's global expansion and launches the company's worldwide "Dare To Dream" campaign ahead of football's biggest global tournament.
Known for his journey from a small town in Argentina to football's biggest stage, the player nicknamed "La Araña" ("The Spider") will work with XbotGo on an initiative focused on grassroots football culture, youth sports visibility, and increasing access to high-quality sports storytelling through AI-powered technology. "We deeply admire Julián's relentless drive and humility," said XbotGo CEO Dr. David Tan. "His journey embodies the 'Dare To Dream' spirit, making him the perfect inspiration for young athletes everywhere."
"Football's most meaningful moments do not belong only to professionals in massive stadiums," Tan continued. "They also belong to children playing their first match, families on the sidelines, community clubs, and athletes whose stories too often go unseen. What connects Julián and XbotGo is more than success. It is the belief that people can achieve things that once felt impossible, whether that means reaching the world's biggest stage or making professional-level sports storytelling accessible to everyday athletes and families."
The campaign arrives at a moment when football fandom is rapidly evolving from passive viewing into active participation. Across social and live streaming platforms, millions now document, share, and relive football journeys in real time. In the weeks ahead, XbotGo will launch a series of social media Interactive Game Challenges featuring the Argentine champion during the biggest sporting event in the world.
Today, Julián looks back fondly at his childhood playing at the local pitch and wishes he had more cherished moments preserved forever. "I think XbotGo Falcon allows families to enjoy the moment while keeping those memories forever," he said. "And for young players, being able to watch their own matches and learn little by little can really help them improve over time."
As a new father, Julián sees his own Falcon getting a lot of use, both for himself and his young family. "In my training sessions, at home playing with my son in the future. Falcon is a great way to analyze your game," he said. "It has 4K resolution, a dual camera, and automatic tracking without needing to use your hands. It's a very complete product that would help me a lot in my day-to-day life."
The partnership follows XbotGo's recent major ecosystem integration with youth sports platform TeamSnap, locking in a comprehensive distribution pipeline that connects automated streaming infrastructure directly to millions of active family team calendars.
Together, these initiatives reflect XbotGo's broader mission to expand visibility in sports and help ensure that important moments, at every level of the game, can be seen, shared, and remembered.
For more information about XbotGo, the Falcon hardware, and the "Dare To Dream" campaign, visit www.xbotgo.com.
About XbotGo
XbotGo is a global leading brand of AI sports cameras, founded by Dr. David Tan – a computer vision expert, hardware innovator, and passionate soccer dad. Driven by the belief that everyone should be able to capture and relive their best sports moments, XbotGo makes pro-level videography easy and accessible for all.
Media Contacts:
Gabriel Roxas
PR@xbotgo.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
XbotGo Names Julián Alvarez Global Brand Ambassador Ahead of 2026 World Cup
XbotGo Names Julián Alvarez Global Brand Ambassador Ahead of 2026 World Cup
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Ascendion has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.
The recognition reflects Ascendion's leadership in unlocking value from
agentic AI in enterprise production.
BASKING RIDGE, N.J., June 3, 2026 /PRNewswire/ -- Ascendion, an AI-native software engineering company, has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.
ISG's report captures an industry at a turning point. Enterprises are moving beyond fragmented modernization efforts, pilots with limited impact, and purely technical change versus changing how work gets done. Now, leaders are seeking operating model transformation to reduce technical debt, accelerate delivery, drive growth, and move from pilot to production without breaking. That is exactly where Ascendion succeeds.
"This is what's possible when AI moves from an experiment to being responsible for outcomes," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "Using our Engineering to the Power of AI method, AI agents and our engineers work together at enterprise scale to deliver the impact enterprise leaders need. Companies that will lead the next decade will operationalize agentic AI securely and at scale. We've designed the company to ensure that clients thrive in the era of AI operating models. We're honored that ISG's recognition reflects the outcomes our clients are seeing."
Ascendion is deploying AI solutions to deliver production outcomes to enterprises globally.
- For a digital-first banking pioneer, Ascendion reverse-engineered 900,000+ lines of 1980s code in three weeks using AAVA, Ascendion's agentic AI platform, finishing a modernization program in half the time and a third of the cost of traditional methods.
- For a 200-year-old UK bank, Ascendion mapped the architecture in weeks, protected 5.2 million customers, and delivered 50–75% velocity gains on the platform rebuild.
- For a U.S. healthcare payer, 650+ AAVA agents went into a regulated environment with zero downtime, giving 39 million Americans across all 50 states better access to care, lifting CSAT 25%, and cutting support volume 30%.
- In one of the largest enterprise agentic AI implementations, Ascendion deployed 4,000+ agents across 2,500+ workflows for a Fortune 100 technology company, freeing thousands of engineers to focus on innovation, accelerating time-to-market by 40%, and unlocking $500M+ in projected savings.
AAVA and the Engineering to the Power of AI method are being put to work every day across banking, healthcare, retail, and technology sectors. ISG highlighted three Ascendion strengths in particular: accelerating legacy modernization through AI-led engineering, operationalizing the SDLC through its AAVA platform, and applying QualityAI in regulated environments where reliability and governance are critical.
"Ascendion differentiates through its agentic AI-led engineering approach, combining rapid product innovation with platform-driven modernization. Its AAVA accelerator and integrated AI capabilities enable faster design, prototyping and legacy transformation, delivering measurable productivity gains and positioning the firm as a high-velocity, experience-led digital engineering enabler" said Shirish Kulkarni, Senior Lead Analyst, ISG
About Ascendion
Ascendion is the AI-native disruptor reinventing how global enterprises build software for impact. Its engineering teams, powered by AAVA™, the company's proprietary agentic AI platform, deliver measurable business outcomes: accelerating growth, unlocking capital, and de-risking transformation. With 11,000+ engineering professionals and 10,000+ AI agents working across 12 countries, Ascendion delivers the promise of AI to more than a third of the Fortune 500. Learn more at https://www.ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
Ascendion has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.
The recognition reflects Ascendion's leadership in unlocking value from
agentic AI in enterprise production.
BASKING RIDGE, N.J., June 3, 2026 /PRNewswire/ -- Ascendion, an AI-native software engineering company, has been named a Leader in the Integrated Platform and Application Services quadrant of the ISG Provider Lens® Digital Engineering Services 2026 report.
ISG's report captures an industry at a turning point. Enterprises are moving beyond fragmented modernization efforts, pilots with limited impact, and purely technical change versus changing how work gets done. Now, leaders are seeking operating model transformation to reduce technical debt, accelerate delivery, drive growth, and move from pilot to production without breaking. That is exactly where Ascendion succeeds.
"This is what's possible when AI moves from an experiment to being responsible for outcomes," said Karthik Krishnamurthy, Chief Executive Officer, Ascendion. "Using our Engineering to the Power of AI method, AI agents and our engineers work together at enterprise scale to deliver the impact enterprise leaders need. Companies that will lead the next decade will operationalize agentic AI securely and at scale. We've designed the company to ensure that clients thrive in the era of AI operating models. We're honored that ISG's recognition reflects the outcomes our clients are seeing."
Ascendion is deploying AI solutions to deliver production outcomes to enterprises globally.
- For a digital-first banking pioneer, Ascendion reverse-engineered 900,000+ lines of 1980s code in three weeks using AAVA, Ascendion's agentic AI platform, finishing a modernization program in half the time and a third of the cost of traditional methods.
- For a 200-year-old UK bank, Ascendion mapped the architecture in weeks, protected 5.2 million customers, and delivered 50–75% velocity gains on the platform rebuild.
- For a U.S. healthcare payer, 650+ AAVA agents went into a regulated environment with zero downtime, giving 39 million Americans across all 50 states better access to care, lifting CSAT 25%, and cutting support volume 30%.
- In one of the largest enterprise agentic AI implementations, Ascendion deployed 4,000+ agents across 2,500+ workflows for a Fortune 100 technology company, freeing thousands of engineers to focus on innovation, accelerating time-to-market by 40%, and unlocking $500M+ in projected savings.
AAVA and the Engineering to the Power of AI method are being put to work every day across banking, healthcare, retail, and technology sectors. ISG highlighted three Ascendion strengths in particular: accelerating legacy modernization through AI-led engineering, operationalizing the SDLC through its AAVA platform, and applying QualityAI in regulated environments where reliability and governance are critical.
"Ascendion differentiates through its agentic AI-led engineering approach, combining rapid product innovation with platform-driven modernization. Its AAVA accelerator and integrated AI capabilities enable faster design, prototyping and legacy transformation, delivering measurable productivity gains and positioning the firm as a high-velocity, experience-led digital engineering enabler" said Shirish Kulkarni, Senior Lead Analyst, ISG
About Ascendion
Ascendion is the AI-native disruptor reinventing how global enterprises build software for impact. Its engineering teams, powered by AAVA™, the company's proprietary agentic AI platform, deliver measurable business outcomes: accelerating growth, unlocking capital, and de-risking transformation. With 11,000+ engineering professionals and 10,000+ AI agents working across 12 countries, Ascendion delivers the promise of AI to more than a third of the Fortune 500. Learn more at https://www.ascendion.com.
Engineering to the Power of AI™, AAVA™, EngineeringAI, Engineering to Elevate Life™, Enterprise PlatformsAI, Data & InsightsAI, ExperienceAI, GCCAI, OperationsAI, Platform EngineeringAI, ProductAI, and Quality EngineeringAI are trademarks or service marks of Ascendion®. AAVA™ is pending registration. Unauthorized use is strictly prohibited.
About ISG
ISG (Nasdaq: III) is a global AI-centered technology research and advisory firm. A trusted partner to more than 900 clients, including 75 of the world's top 100 enterprises, ISG is a long-time leader in technology and business services that is now at the forefront of leveraging AI to help organizations achieve operational excellence and faster growth. The firm, founded in 2006, is known for its proprietary market data and research, in-depth knowledge and governance of provider ecosystems, and the expertise of its 1,500 professionals worldwide working together to help clients maximize the value of their technology investments.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Ascendion Named an AI Leader by ISG for Integrated Platform and Application Services
