ZURICH, June 3, 2026 /PRNewswire/ -- Swiss luxury beauty brand NIANCE is entering a new phase of growth with the launch of an integrated beauty and longevity ecosystem combining skincare, supplementation, diagnostics, treatments, recovery, and wellness experiences.
Known for its science-backed approach to healthy aging, NIANCE has spent the past decade developing products to support beauty and wellbeing. With new openings in Zurich, Shanghai, and Cyprus, the company is now evolving from a product-focused beauty brand into a holistic product + service ecosystem.
"Holistic beauty and longevity have always been part of NIANCE's DNA," says Yvette Ettema, President of NIANCE Switzerland. "We started with advanced skincare and supplements designed to support healthy aging. Today, we are expanding this philosophy into fully integrated experiences where products, treatments and wellbeing programs work together."
House of NIANCE Zurich is a new beauty longevity concept offering personalized skin analysis, advanced facial and body rituals and supplementation. Signature experiences include the Epigenetic Longevity Renewal Facial, Swiss Glacier Longevity Ritual, stress recovery therapies, microbiome recovery programs, and body contour activation treatments. The brand is also launching the NIANCE Beauty & Longevity Center at the Bund in Shanghai and Ararat Wellness Powered by NIANCE Switzerland in Cyprus.
The brand develops its skincare and longevity systems around the biological root causes of aging, guided by the scientific framework of the 14 Hallmarks of Aging. This shapes the company's integrated approach to skin vitality, cellular resilience, recovery, inflammation management, collagen support, and long-term wellbeing.
"Luxury is changing, and I find that genuinely hopeful." Natalia Vodianova, early investor in NIANCE says, "We are moving away from the idea of resisting time and toward something far more intelligent — caring for our health. NIANCE understood this long before it became a conversation, and that is why I chose to be part of this journey."
As the global longevity economy continues to grow, NIANCE aims to create a new category where beauty, science, wellness, and longevity come together in one integrated lifestyle experience.
House of NIANCE is officially open at Seidengasse 13, 8001 Zürich, Suisse
About NIANCE:
NIANCE is a Swiss luxury beauty and longevity brand specializing in science-backed skincare, nutritional supplements, and integrated longevity systems. Developed and manufactured in Switzerland, NIANCE combines advanced biotechnology with a holistic approach to supporting healthy aging, skin vitality, resilience, and long-term wellbeing.
For further enquiries, please contact press@niance.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
NIANCE Expands Beyond Products into a Global Beauty & Longevity Ecosystem
New Products Drop for the Theatrical Release of "Chiikawa the Movie: The Secret of Mermaid Island" — Including an Online-Exclusive Pre-Order for the Giant Siren Plush
TOKYO, July 22, 2026 /PRNewswire/ -- Gray Parka Service inc., the official merchandise partner behind Chiikawa Market (chiikawamarket.jp), today announced the launch of Wave 2 official movie merchandise — new products releasing July 24, 2026 to coincide with the nationwide theatrical opening of "Chiikawa the Movie: The Secret of Mermaid Island". Among the new lineup, the standout item is the Chiikawa Movie "Chiikawa" Siren Plush L, available exclusively via pre-order during a limited window.
All Wave 2 items launch at 11:00 AM JST on July 24 (Fri): Available for immediate purchase, and the Siren Plush L opens for pre-order the same day, exclusively through Chiikawa Market. Shop the full collection at:
https://chiikawamarket.jp/en/collections/chiikawamovie-20260724
A Lineup for Every Chiikawa Fan
Chiikawa the movie merchandise spans a wide range of categories ,from collector's items to everyday accessories and stationery. Highlights include character mascots, acrylic keyrings, phone straps, pouches, luggage tags, and more, all featuring designs inspired by the movie's characters and world. The full Wave 2 lineup goes on sale at Chiikawa Market starting July 24.
Browse the complete Wave 2 collection: https://chiikawamarket.jp/en/collections/chiikawamovie-20260724?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Explore all official Chiikawa the Movie: The Secret of Mermaid Island merchandise: https://chiikawamarket.jp/en/pages/chiikawamovie?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Meet the Siren — the Movie's Most Mysterious Character
The Siren is the enigmatic character at the heart of "Chiikawa the Movie: The Secret of Mermaid Island". Now it comes to life as a large, ultra-soft plush you can take home. At approximately 40 cm tall, this collector-grade plush captures every detail of the Siren's iconic design — making it a must-have for fans who want a piece of the movie experience.
| Product Name | Chiikawa Movie "Chiikawa" Siren Plush L |
| Reference Price | ¥6,000 (Note: Excludes taxes and duties. Final shipping fees, local taxes, and duties will be calculated and converted to your local currency at checkout, based on your destination country/region.) |
| Size | Approx. H400 × W320 × D250 mm (15.7" × 12.6" × 9.8") |
| Pre-Order Window | July 24 (Fri), 2026, 11:00 AM JST – July 30 (Thu), 2026, 11:59 AM JST |
| Estimated Shipping | Sequential shipping expected from mid-December 2026; delivery timing may vary by country/region |
| Order Site | Official Chiikawa Web Shop "Chiikawa Market" (https://chiikawamarket.jp/en/products/4571609405900?utm_source=webmedia&utm_medium=en&utm_campaign=prwire)
|
Product Name
Chiikawa Movie "Chiikawa" Siren Plush L
Reference Price
¥6,000
(Note: Excludes taxes and duties. Final shipping fees, local taxes, and duties will be calculated and converted to your local currency at checkout, based on your destination country/region.)
Size
Approx. H400 × W320 × D250 mm (15.7" × 12.6" × 9.8")
Pre-Order Window
July 24 (Fri), 2026, 11:00 AM JST – July 30 (Thu), 2026, 11:59 AM JST
Estimated Shipping
Sequential shipping expected from mid-December 2026; delivery timing may vary by country/region
Order Site
Official Chiikawa Web Shop "Chiikawa Market" (https://chiikawamarket.jp/en/products/4571609405900?utm_source=webmedia&utm_medium=en&utm_campaign=prwire)
Three-Wave Merchandise Release — Timed to the Movie
To celebrate the theatrical release of "Chiikawa the Movie: The Secret of Mermaid Island", official merchandise will launch in three waves before and after the movie's opening. Be sure to check Chiikawa Market for each new release:
| Wave | Release Date | Highlights |
| Wave 1 | July 10 (Fri), 11:00 AM JST | Mascot plushies, pouches, bags, figures, stickers, and more — on sale now |
| Wave 2 * | July 24 (Fri), 11:00 AM JST | Keychains, stationery, soundtrack CDs, and more + Siren Plush L pre-order opens (THIS RELEASE) |
| Wave 3 | Aug 7 (Fri), 11:00 AM JST | New mascot plushies, large figures, scene-cut goods, and more |
Wave
Release Date
Highlights
Wave 1
July 10 (Fri), 11:00 AM JST
Mascot plushies, pouches, bags, figures, stickers, and more — on sale now
Wave 2 *
July 24 (Fri), 11:00 AM JST
Keychains, stationery, soundtrack CDs, and more + Siren Plush L pre-order opens (THIS RELEASE)
Wave 3
Aug 7 (Fri), 11:00 AM JST
New mascot plushies, large figures, scene-cut goods, and more
About the Film: "Chiikawa the Movie: The Secret of Mermaid Island"
One day, Chiikawa and Hachiware are relaxing in the square when Usagi shows up with a flyer stuck to their face. The flyer turns out to be an invitation to a "special island" — promising easy monster-hunting jobs, 100x the usual rewards, and unlimited free ramen and sweets. Tempted by the offer, the gang sets sail. But what awaits them on the island is far more than they bargained for...
Theatrical Release：July 24, 2026 (Japan-wide)
Official Movie Site：https://chiikawa.toho-movie.jp/
About Chiikawa
Chiikawa is a manga series created by illustrator Nagano, originally launched on X (formerly Twitter). It follows the ever-diligent Chiikawa and a colorful cast of friends — including Hachiware, Usagi, and more — through everyday stories that are fun, bittersweet, and sometimes a little tough.
With over 4.69 million followers on X, a long-running TV anime airing on Fuji TV since April 2022, and a manga series published by Kodansha (8 volumes), Chiikawa has become a globally popular franchise, loved in Japan and increasingly around the world.
About the Official Chiikawa Web Shop "Chiikawa Market"
Pre-order the Siren Plush L and explore all Wave 1, Wave 2, and Wave 3 merchandise at the official Chiikawa Market:
https://chiikawamarket.jp/en/pages/chiikawamovie?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
Chiikawa Market ships directly to customers overseas — no proxy-shopping or forwarding services (and their fees) are required. The store supports multiple languages, local currencies, and local payment methods.
All applicable duties and fees are calculated and included at checkout, so there are no surprise charges upon delivery. Fans anywhere in the world can shop with confidence.
Chiikawa Market:
https://chiikawamarket.jp/en?utm_source=webmedia&utm_medium=en&utm_campaign=prwire
About Gray Parka Service inc.
Gray Parka Service inc. (Representative Director: Yukiharu Ishiwata; Headquarters: Chuo-ku, Tokyo) designs and distributes character merchandise for Chiikawa, Nagano Characters, mofusand, Koupen-chan, and more. The company operates Chiikawa Market, the official Chiikawa web store, with a mission to put fans first in every product it creates.
Website：https://grayparkaservice.com/en
Address：New River Tower 7F, 1-6-11 Shinkawa, Chuo-ku, Tokyo
Founded：August 2012
Media Contact
Email：m-gps-pr@grayparkaservice.com
URL：https://grayparkaservice.com/en/pages/contact-us-corporate-customers
| ※ All prices listed in JPY. Prices vary by country/region. ※ All times are listed in Japan Standard Time (JST). ※ Product images are samples; actual items may differ slightly. ※ International shipping availability may vary. Please check the order site for details. ©nagano ©nagano / 2026 Chiikawa the Movie Film Partners |
※ All prices listed in JPY. Prices vary by country/region.
※ All times are listed in Japan Standard Time (JST).
※ Product images are samples; actual items may differ slightly.
※ International shipping availability may vary. Please check the order site for details.
©nagano ©nagano / 2026 Chiikawa the Movie Film Partners
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Official Merchandise Wave 2 for "Chiikawa the Movie: The Secret of Mermaid Island" Goes on Sale
Official Merchandise Wave 2 for "Chiikawa the Movie: The Secret of Mermaid Island" Goes on Sale
