Factor Partners with Serena Williams to Champion Real Food

NEW YORK--(BUSINESS WIRE)--Jun 4, 2026--

Factor, the world’s leading ready-made meal delivery service, today announced an official partnership with tennis legend Serena Williams. Launching just as Serena returns to competitive tennis, the partnership is built on a shared conviction that what goes into your body matters, and that the right food, made with real ingredients, should be accessible no matter how demanding life gets.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260604806911/en/

The partnership makes its debut today with a new campaign on Factor’s social channels. The spot finds Serena Williams gathered with her team for what appears to be a high-stakes strategy meeting. In an anticipatory moment, Serena announces that she’s changed her mind… only to reveal that the decision at hand isn't about tennis. The video was created by Factor in concert with Maximum Effort.

"I've always been intentional about what I eat because performing at the highest level starts with taking care of yourself. Factor makes eating well easy with meals made from real ingredients that are ready when I am. As a busy mom and athlete, having that kind of quality and convenience is something I truly value."

That standard extends to the newly launched Serena Williams x Factor Collection, a weekly rotating selection of meals personally chosen by the tennis star. Every month, she will curate a fresh selection of her top picks, featuring high-protein, nutrient-dense meals and GLP-1-friendly options designed for those who refuse to compromise on quality, nutrition, or flavor.

"Serena Williams is one of the greatest athletes of all time, but what makes her the perfect partner for Factor goes far beyond her accomplishments on the court," said Christopher Stadler, Chief Marketing Officer at Factor. "For Serena, compromising on quality has never been an option. She brings a relentless commitment to the highest possible standards in everything she does. Factor was built on that same belief, and our new campaign is challenging people to expect more from their plate and showing that real food can be both convenient and delicious."

Factor’s team of elite chefs and registered dietitians works together to ensure that quality proteins, healthy fats, and fiber-rich vegetables and grains are at the center of every meal, with no refined sugars, refined seed oils, or artificial sweeteners.

With a rotating menu of 110+ globally inspired dishes, Factor meals are delivered fresh and ready to heat in minutes. No shopping, no prep, no compromise. Delicious, real food, made easy.

For more information on Factor’s partnership with Serena Williams, visit www.factormeals.com/serena.

About Factor

Factor is a fully-prepared meal delivery service built on real, whole ingredients that consumers can recognize and trust. The company offers a weekly rotating menu of 110+ meals and 70+ add-on options, including salads, smoothies, snacks, and more, all hand-crafted by elite chefs and optimized by registered dietitians. Every meal is purposefully built around quality proteins, healthy fats, and fiber-rich vegetables and grains, and is free of refined sugars, refined seed oils, and artificial sweeteners. Factor delivers anywhere in the contiguous U.S. For more information, visit Factormeals.com.

Factor announces an official partnership with tennis legend Serena Williams.

DIBBINE, Lebanon (AP) — Israel’s air force struck different parts of southern Lebanon on Friday as the military issued evacuation warnings for nine villages, including one that has been spared much of the destruction and was sheltering thousands of people displaced by the three-month war.

Six people were killed, Lebanon's state news agency reported. The warnings forced hundreds of families to flee the village of Anqoun and the area of Aarnaya, on the edge of the predominantly Christian village of Maghdoucheh, near the southern port city of Sidon.

The strikes came a day after the Hezbollah militant group rejected the latest ceasefire agreement between Israel and the Lebanese government, and demanded a complete Israeli withdrawal from Lebanon.

The war in Lebanon, where Israeli forces have seized large swaths of the south since March 2, threatens efforts to end the Iran war and reopen the Strait of Hormuz. Iran has demanded that any lasting truce extend to Lebanon. Israeli Prime Minister Benjamin Netanyahu, who faces elections later this year, wants to press ahead with Israel’s offensive until Hezbollah no longer poses a threat.

Nearly three hours after the evacuation warnings were issued by the Israeli military’s Arabic spokesperson, Israeli warplanes struck the villages, including Anqoun. About 2,500 people displaced by the fighting were sheltering in Anqoun, the Lebanese news agency NNA reported.

On Friday, U.N. peacekeepers and Lebanese troops were seen at an entrance of the village of Dibbine, near the town of Marjayoun, after Israeli forces withdrew following intense clashes with Hezbollah fighters.

The ceasefire agreement calls for Lebanon’s armed forces to take control of security zones in Lebanon from which the militants would be banned.

It was the first time Israeli troops pulled out from an area in southern Lebanon since the latest Israel-Hezbollah war began three months ago. At the entrance of the village, dozens of homes were seen destroyed as a result of the clashes and airstrikes. A bulldozer for the peacekeeping force was opening the main road leading to Dibbine.

Israeli troops have seized around a fifth of Lebanon, pushing further into the country’s south than at any time since the end of Israel’s 1982-2000 occupation. The latest declared ceasefire came about through U.S.-brokered talks between Israel and Lebanon’s government, which accuses Hezbollah of dragging the country into war and had made efforts to disarm it before the latest hostilities.

On Thursday night, an airstrike in the southern city of Tyre killed three and wounded seven people, including three children and two women, the Health Ministry said.

More than 3,500 people have been killed in Lebanon since the war began. The fighting has killed at least 29 Israeli soldiers and three civilians.

Associated Press writer Bassem Mroue in Beirut contributed to this report.

People swim on a public beach as smoke, background, rises from an Israeli airstrike that hit the Qlaileh village, seen from the southern port city of Tyre, Lebanon, Tuesday, June 2, 2026. (AP Photo/Mohammed Zaatari)

An Israeli flag hangs on a destroyed building in southern Lebanon as seen from northern Israel, Thursday June 4, 2026. (AP Photo/Ariel Schalit)