LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

The iconic Seoul-based brand introduces a first-of-its-kind flagship 
where cutting-edge architecture meets AI-based, made-for-you beauty

SEOUL, South Korea, June 5, 2026 /PRNewswire/ -- After 18 months of renovation, LANEIGE has reopened its flagship store in the heart of Myeongdong as LANEIGE seoul – the brand's first ever global flagship and a destination unlike anything the brand has built before. The flagship has hosted an invite-only, early access event May 29-June 4 before opening to the public officially on June 5, 2026. 

More than a retail destination, LANEIGE seoul is a living expression of the brand's science-led vision and spirit of "OPEN TO WONDER" – a space where scientific innovation is experienced firsthand through made-for-you beauty services.

"LANEIGE seoul isn't just a store – it's our perception of what the future of beauty, technology, and design looks like," says Laneige Brand President, Pilkyung Choi. "Every visit is different; every product is yours alone."

At the heart of LANEIGE seoul is a commitment to hyper-personalization: the idea that every visitor deserves a beauty product engineered specifically for them. The flagship offers bespoke services across three categories – skin, complexion, and lip – each backed by Laneige's most advanced R&D and manufacturing capabilities.

The flagship's three bespoke services bring this vision to life:

The Lip Sleeping Mask experience, inspired by an ice cream counter, turns precision into entertainment and allows you to customize your own version of the brand's iconic lip mask. Equipped with a device featuring temperature-controlled viscosity and nozzle engineering, you can choose among ten scents to mix and match up to 45 combinations to create your own unique product.

The Neo experience puts Laneige's bestselling cushion compact and 150 shades at your fingertips. A 1:1 color consultation leads to a unique cushion produced on demand by a robot that makes your perfect match all while dancing right before your eyes.

Lastly, the Cream Skin experience combines the brand's cult-favorite milky toner with part science and part alchemy: an AI-based skin read followed by a custom blend pulled from 25 possible formulations. It's then mixed on-site in just 20 minutes leading to a unique product created just for you.

"We built this space for people who want to experience what skin science actually feels like," concludes Choi. "You have to come see it."

LANEIGE seoul is open May 29-June 4 by invite-only to approximately 300 global customers who pre-booked bespoke services. The official opening is slated for June 5, 2026. Reservations for the flagship's bespoke services can be made through the official LANEIGE website.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

LANEIGE Opens Global Flagship, Redefining the Future of Personalized Beauty

The First Time a Game in the Legendary Franchise Comes to Consoles

BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.

The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.

"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."

Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.

Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.

A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.  

More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.

About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.

About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.

The First Time a Game in the Legendary Franchise Comes to Consoles

BELLEVUE, Wash., June 6, 2026 /PRNewswire/ -- Critically-acclaimed game development studio ArenaNet® tonight announced Guild Wars 3™, the third entry in the legendary and beloved Guild Wars® MMORPG franchise and their first new game since 2012. The game will release globally on PC, Steam, and PlayStation 5, marking the first time a Guild Wars game will appear on home consoles. The first beta test is scheduled for fall of 2027.

The official debut trailer features the first in-engine gameplay footage and can be viewed HERE. The first concept art and other assets are hosted at the Guild Wars 3 official press kit.

"Guild Wars 3 is a new era not just for ArenaNet and Guild Wars, but also for MMORPGs as a whole," said Colin Johanson, Guild Wars 3 Game Director and ArenaNet Studio Head. "The MMORPG genre has millions of players worldwide eager for new, modern experiences, and the opportunity to harness that excitement is immense. Our approach with Guild Wars 3 is to push MMORPGs forward, to create an online game world that feels believable, rewarding, responsive, and innovative while at the same time respecting players' time and providing a positive, supportive space to build community and enjoy new stories in our universe."

Taking place over a thousand years before the events of the original game, Guild Wars 3 is set in the Tyrian region of Orr, a vast wilderness frontier imbued with the world's magic. Nature entities with strong connections to the land called Vael spirits embody the vitality of this lush, verdant landscape. Various guilds are engaged in conflict over how to protect or exploit the bounty beyond civilization's borders. These multitudinous spirits will vary in size and influence within the ecosystems around them, with the most notable of these being the Seeker. As seen in the trailer, every player's Seeker will serve as a connection to the spirits of Orr and a mount that will carry them on their journeys through the game's open world.

Players will assume the role of a Vaelwarden, a member of a guild of adventurers committed to preserving and protecting both the spirits of the wild and the land of Orr itself. Through the deep character customization and skill-building gameplay the Guild Wars franchise is known for, players will seek adventure and confront danger across this sumptuous, vibrant online world, growing their relationships with the spirits of the wild, the inhabitants of Orr, and other Vaelwarden players.

A combat system designed from the outset to feel great on both a controller and keyboard rewards positioning by emphasizing the joy of movement and momentum. As players seamlessly transition between various movement modes, they can harness their speed and turn it into bigger damage and impact when fighting their foes.  

More information about pricing, beta tests, release date, and gameplay features will be revealed later in 2026 and into 2027. Guild Wars 3 will be available directly from the developers at GuildWars3.com, and can be wishlisted on Steam and the PlayStation Store beginning today, with more information available at the game's official website.

About the Guild Wars Franchise
Guild Wars is the award-winning, visually stunning MMORPG franchise that originally launched in 2005 on PC. Boasting a timeless art-brought-to-life aesthetic, the epic grandeur of massive role-playing environments, fast-paced action combat, large-scale dynamic events that players tackle together in the open world, team-based competitive player-versus-player battles, and a sprawling fantasy storyline, the series is often proclaimed as having the friendliest player community in gaming. Guild Wars was relaunched as Guild Wars Reforged in 2025 and expanded to mobile devices in 2026. Guild Wars 2® launched in 2012 on PC and quickly earned accolades across the industry, including Time Magazine's 2012 Game of the Year. Unlike most competitors, the franchise has always been playable with no subscription fee required, welcoming over 29 million players across its history.

About ArenaNet
ArenaNet is the developer of the best-selling Guild Wars Reforged and the groundbreaking Guild Wars 2 massively multiplayer online PC role-playing games. The studio's mission is to create innovative online worlds, cultivate a vibrant and engaged global community of players, and to incorporate handcrafted artistry into every aspect of their games. ArenaNet formed in 2000, with press and fans consistently calling Guild Wars and Guild Wars 2 two of the best MMOs and RPGs of all time. Based in Bellevue, WA, ArenaNet is a wholly-owned subsidiary of Korean gaming giant NC.

** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **

Guild Wars 3, Modern Evolution of the MMORPG, Announced at Summer Game Fest for PC and PlayStation 5