Apple unveils an upgraded Siri voice assistant with new AI features at its annual conference

CUPERTINO, Calif. (AP) — Apple on Monday unveiled new artificial intelligence advances including upgrades to its Siri assistant, emphasizing a focus on privacy and day-to-day use as the iPhone maker tries to catch up to rivals when it comes to AI.

Siri AI, which was introduced at the start of Apple's annual World Wide Developers Conference, has been highly anticipated by users and developers. While Siri was launched in 2011, it fell behind other voice assistants and was derided even by Apple fans.

It is the last WWDC featuring CEO Tim Cook before he turns his post over to John Ternus in September. Cook received an extended standing ovation and told the audience he is “deeply grateful to have been on this journey with you” and said “the energy around Apple platforms has never been stronger.”

The conference, which drew developers from some 65 countries to Apple’s Silicon Valley headquarters, focuses on software, in contrast to the fall unveiling of the latest iPhones.

Apple has sought to distinguish itself from its peers by stressing a privacy-centered approach and integrating AI across its devices and apps. There was no mention of AI superintelligence or companion chatbots. Rather, Apple sought to demonstrate how its AI tools can make life easier.

Apple software chief Craig Federighi took some swipes at AI companies — without naming them — that seem to be “pursuing AI for the sake of AI” without clear regard for the people it is supposed to serve. At Apple, he said, “we believe that truly helpful AI should be centered around you and your needs,” which means integrating AI into the products people use every day, with a focus on privacy.

The conference unveiled updates to Apple Intelligence, which was first announced in 2024. It now uses Google’s Gemini AI model to help power its features and processes users' requests and interactions on their own device and privately on the cloud, making them inaccessible to anyone else.

At the center of it is the new Siri, which Apple said is now a “much more capable assistant” that can help users find what they need and get things done across various Apple devices. For instance, it can create a menu and gather recipes from the web or from your own text messages for a World Cup viewing party and invite friends from a group chat. Siri mode on your camera, meanwhile, can tell you what you are looking at and give you relevant information, such as the nutritional details of a plate of food.

Siri's visual intelligence also works with images on your screen. For example, it can tell you whether a backpack you are thinking of getting will work as a carry-on for a flight or whether a pair of bulky hiking boots will fit inside it.

Apple also announced improvements to its popular AI photo editing tools, including spatial reframing that lets you adjust how a photo is framed after it was taken — as if you had moved the camera to a better position while you were snapping the picture.

A standalone Siri AI app will launch later this year, though Apple said it will not initially be available in Europe and it won't be available in China while the company works out regulatory issues.

Cook announced his retirement in April, ending a 15-year run that saw the company’s market value soar by more than $4 trillion during an iPhone-fueled era of prosperity. Ternus has been with Apple for the past quarter century, including the past five years overseeing the engineering underlying the iPhone, iPad and Mac — a role that made him a prime candidate to succeed Cook.

Ternus did not take the main stage during Monday’s event.

The transition to a new CEO comes at a pivotal time for Apple. Artificial intelligence has unleashed the most upheaval within the industry since Jobs unveiled the first iPhone in 2007. Apple has gotten off to a rough start in AI after stumbling in its efforts to deliver new features built on the technology, as promised nearly two years ago.

Cook called his time at Apple “the honor of a lifetime.”

“I truly believe the best is still ahead.”

CEO Tim Cook waves during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

CEO Tim Cook stands on stage at the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

People attend the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

Craig Federighi, Apple's senior vice president of software engineering, speaks during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

Craig Federighi, Apple's senior vice president of software engineering, waves during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

Craig Federighi, Apple's senior vice president of software engineering, speaks during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

CEO Tim Cook waves during the annual World Wide Developers Conference at Apple's headquarters in Cupertino, Calif., Monday, June 8, 2026. (AP Photo/Noah Berger)

ENGLEWOOD, Colo. (AP) — Denver Broncos pass rusher Jonathon Cooper pleaded not guilty Monday in a domestic violence case stemming from an altercation with his girlfriend.

Cooper will have a motions hearing in a Douglas County courtroom on July 6 with the potential for a jury trial on July 22, just before the Broncos report for training camp.

Cooper's attorney, Harvey Steinberg, said the defense doesn't plan to file a motion to dismiss the charges and requested a trial date as soon as possible so that Cooper wouldn't have to miss any training camp workouts.

Cooper, 28, and his girlfriend were arrested Thursday night by Parker police and both were booked into jail early Friday morning, according to Douglas County jail records. Cooper was held on suspicion of criminal mischief with a domestic violence enhancer. His girlfriend was arrested on suspicion of misdemeanor domestic violence and petty criminal mischief.

The arrests followed an argument and physical confrontation between Cooper and his girlfriend over cell phones that were damaged in the scuffle after she accused him of infidelity, according to a police affidavit.

Cooper had his first appearance Friday in the 23rd Judicial District Court and was released later that day on a personal recognizance bond.

Over the weekend, Cooper posted a Bible verse about anger on his Instagram account and wrote, “I apologize to my family and my friends and my community. ... And so many others.” He added, “I realize positing a bible (verse) after something very serious happens does not just mean everything is okay.”

In another post, Cooper wrote, "I apologize. This situation is not who I am.”

Besides the legal case, Cooper could also potentially be subject to discipline under the NFL’s personal conduct policy.

A seventh-round draft pick out of Ohio State in 2021, Cooper is entering his sixth season with the Broncos. He has started every game since 2023 and has 31 1/2 career sacks. He’s had at least eight sacks in each of the last three seasons, including a career-best 10 1/2 sacks in 2024 when he signed a four-year, $54 million contract extension.

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FILE - Denver Broncos' Jonathon Cooper speaks to the media at NFL football practice at Tottenham Hotspur training ground in London, Wednesday, Oct. 8, 2025. (AP Photo/Kirsty Wigglesworth, File)