SPRINGDALE, Ark.--(BUSINESS WIRE)--Jun 10, 2026--
Some numbers are just too perfect not to celebrate.
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That’s exactly why 7 Brew Coffee, the rapidly-growing, drive-thru beverage brand known for its high-energy service, community-first culture and handcrafted customizable drinks, is celebrating 777 stands with its most grandiose grand opening yet.
To commemorate, 7 Brew is completely transforming its signature drive-thru experience at its newest stand in San Antonio into a can’t-miss “Lucky Lanes 777” activation exclusively on Monday, June 15. From 7 a.m. to 7 p.m., guests will be greeted by two, massive matching “Lucky Lanes” buildouts featuring a fully interactive experience that will reward fans with surprise giveaways, exclusive merch, chance to win free 7 Brew and other prizes fit for such an iconic celebration.
Fans nationwide can participate in the moment as well by visiting any 7 Brew location to collect a free, exclusive 7 Brew sticker sheet marking Stand openings No. 1, No. 500 and, of course, No. 777.
“Reaching 777 stands is more than a milestone, it’s a reflection of the incredible momentum behind 7 Brew and the people and communities that continue to fuel our growth across the country,” said Chris Dawson, President of 7 Brew. “What started as a single stand has become a brand people genuinely connect with because of our enthusiastic Brew Crew, our crave-worthy customizable drinks and our commitment to Cultivate Kindness in everything that we do.”
On June 15, all guests visiting the new San Antonio stand, located at 9219 Potranco, will receive a commemorative sticker sheet and a chance to win prizes by matching items inside the Lucky Lanes experience. Matches can unlock a free drink card, exclusive 7 Brew swag like t-shirts and bandanas, plus seven grand prize winners will drive away with free drinks for a year, custom cowboy hats and additional surprise gifts.
Beyond that, the celebration continues all week with special offers and surprises in recognition of the milestone, including:
Leading up to the celebration, 7 Brew wrapped a two-week social promotion (from 5/22 - 6/3), inviting fans to create and share an original song, beat or jingle inspired by the brand for a chance to win the ultimate trip to the grand opening of Stand 777. Fans entered by posting a TikTok or Reel, with one standout submission selected as the grand prize winner. That winning creator – along with a guest – earned a premium four-day experience built around the Stand 777 celebration weekend in San Antonio.
On June 5, 7 Brew kicked off its celebration with its Caffeine for a Cause initiative, offering guests a free small beverage in exchange for a donation benefiting Children’s Miracle Network. The initiative supports specialized pediatric care for children in need and reflects the brand’s ongoing commitment to giving back to the communities it serves as part of the Cultivate Kindness Foundation.
To learn more, or to find your nearest 7 Brew, please visit 7brew.com.
About 7 Brew
7 Brew is a rapidly growing drive-thru beverage brand offering an unmatched experience focused on speed, handcrafted drinks, and connection. Powered by its high-energy Brew Crew and a mission to Cultivate Kindness, 7 Brew offers 20,000+ flavorful drink combinations across espresso-based coffee, 7 Energy drinks, 7 Fizz Sodas, teas, lemonades, smoothies, and shakes. Founded in 2017 in Rogers, Ark. with its 7 Original coffees, 7 Brew has grown to more than 700 stands across 38 states through its franchise model. The brand continues to expand nationwide, creating smiles everywhere, serving over 1 million drinks per day.
For more information, visit www.7brew.com and follow 7 Brew on social media ( @7brewcoffee ).
7 Brew celebrates the opening of 777 stands with one-day-only “Lucky Lanes 777” experience in San Antonio on June 15, featuring exclusive merchandise, surprise prizes, and the chance to win free 7 Brew for a year.
