MiQ Sigma Expands with New Data, Capabilities and Ways to Activate

NEW YORK & LONDON--(BUSINESS WIRE)--Jun 11, 2026--

MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands its global footprint, introduces new AI-powered planning and measurement capabilities, and deepens activation across the world’s most important media environments.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260611682662/en/

"As consumers move across video, social, commerce, and emerging AI chat platforms, the challenge for marketers has shifted," said John Goulding, Global Chief Strategy Officer at MiQ. "The gap between those who can and cannot turn signals into real-time decisions is widening fast. Sigma was built to close that gap.”

Since Sigma’s launch one year ago, the technology has powered over 40,000 campaigns for more than 2,300 advertisers. Testing shows that Sigma campaigns have returned $2.22 in value for every $1 spent when compared to standard programmatic campaign setups. That value comes in the form of incremental reach, increased conversions, and improved cost per acquisition in rigorous A/B testing.

The success of Sigma is due to its ability to address today’s increasingly fragmented landscape, where consumers are bouncing between watching, browsing and buying in over 2,500 daily digital interactions. Marketers need systems that can continuously interpret signals, identify patterns and make decisions in real time.

To continue addressing those needs, MiQ announced two new major capabilities:

To give marketers the most complete view of the consumer, MiQ has increased the size of Sigma’s data spine to over 600 feeds and 2.5 petabytes of information from providers like Circana, TitanOS, Evertune, and expanded AI architecture integrations with Databricks.

Data partnerships are critical to the success of Sigma. Brian Stempeck, CEO and co-founder of AI brand optimization platform Evertune said, "AI search visibility data is only as valuable as what you do with it. When that signal is combined in real time with what consumers are watching and buying, and then connected directly to planning and activation, it stops being a research exercise and starts driving real decisions. That's exactly what the Sigma integration makes possible."

These decisions are powered by MiQ’s partnerships and 16 years of trading data. Sigma then turns those insights into action across 16 open web and walled garden media environments, including Google and YouTube.

“Something powerful happened when we brought data and decisioning together in a single AI-powered system,” continued Goulding. “With Sigma, our traders have been making twice as many optimizations as before, and that speed has directly improved campaign performance. Gains like that usually come from better technology or having more time. Sigma delivers both.”

Sigma is live in all of MiQ’s operating regions around the world. The majority of today's updates are available immediately in the U.S., Canada, the U.K., Australia, and select international markets, with additional global rollout continuing through the remainder of 2026.

For more information or to request a demo, visit wearemiq.com/sigma.

About MiQ

MiQ is a global programmatic services and technology partner that works with advertisers and agencies to enhance their campaign performance. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help clients make more informed decisions, optimize digital campaigns, and maximize return on investment. At the core of its offering is Sigma, MiQ’s award-winning AI-powered technology, which integrates hundreds of data sources and signals to deliver a comprehensive view of audience behavior and drive more effective marketing outcomes.

MiQ Sigma Planning Agent

LONDON (AP) — Amid players' calls for a bigger share of revenues, Wimbledon on Thursday announced 20% increases in total prize money and for the singles champions, who will earn 3.6 million pounds ($4.8 million) at the grass-court Grand Slam next month.

The total prize money including player per diems will be 64.2 million pounds ($85.8 million), described as “by far” the biggest annual increase in the tournament's history.

“I would hope the players would welcome it. It’s a significant amount of money,” All England Club chair Deborah Jevans said at a press conference.

“We’ve demonstrated that we’ve looked at every round, including qualifying. My hope is that the players do recognize what a significant increase that this is."

Players have long been calling for a greater share of revenues from the four Grand Slams and recently began taking steps toward collective action.

For this year’s Wimbledon, players advocated for total prize money of 71 million pounds ($95 million), Jevans said, citing her recent talks in Paris with Larry Scott, the former WTA CEO who has been advising the players.

Ahead of the French Open, No. 1 Aryna Sabalenka said players should at some point organize a boycott if their demands aren’t met. Men's No. 1 Jannik Sinner, Coco Gauff and others also spoke out.

Then, in pre-tournament news conferences at Roland Garros, top-10 players limited their sessions with journalists to 15 minutes in symbolic protest of their share of the tournament revenues.

Just over a year ago, 20 leading players signed a letter to the heads of the four Grand Slams seeking more prize money and a greater voice in decision making.

Wimbledon, the oldest Grand Slam tournament, begins June 29. Iga Swiatek is the women's defending champion. Sinner beat Carlos Alcaraz in last year's men's final and the Spaniard will miss the event because of a wrist injury.

First-round prize money this year will be 80,000 pounds ($107,000), which is a 21% increase over 2024, and the qualifying rounds will see a total increase of 25%.

The runner-up in the men's and women's singles will get 1.8 million pounds ($2.4 million) each. That's an 18% increase over last year.

Increasing prize money is a balancing act because 90% of any distributable financial surplus from Wimbledon goes to the Lawn Tennis Association, which is Britain’s governing body for tennis and padel.

The LTA works to increase participation in the sport, renovate courts, support elite player development, and run grass-court tournaments in the buildup to Wimbledon.

For calendar year 2025, the LTA reported a 4% decrease in the Wimbledon surplus (48.6 million pounds or $65 million) compared to 2024, though the LTA’s total revenue was up 2% — in part, it said, because of the introduction of a women’s tour event at Queen’s Club.

AP tennis: https://apnews.com/hub/tennis

FILE - Italy's Jannik Sinner returns to Carlos Alcaraz of Spain in the men's singles final at the Wimbledon Tennis Championships in London, Sunday, July 13, 2025. (AP Photo/Kin Cheung, File)

FILE - Aryna Sabalenka of Belarus serves to Amanda Anisimova of the U.S. during a women's singles semifinal match at the Wimbledon Tennis Championships in London, Thursday, July 10, 2025. (AP Photo/Kin Cheung, File)