LONDON--(BUSINESS WIRE)--Jun 11, 2026--
Netflix is forecast to reach nearly 400 million subscribers worldwide by the end of 2031, reinforcing its position as the world’s leading subscription streaming platform despite growing consolidation across the industry. New forecasts from Omdia presented at NEM Dubrovnik 2026 indicate that scale, profitability and audience reach will increasingly shape the next phase of streaming competition.
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Omdia’s forecasts highlighted Netflix's continued expansion despite increasing merger and acquisition activity among competing companies. Omdia also forecasts that Netflix's monthly audience will exceed one billion viewers by 2027, underscoring the platform's global scale and reach.
"The streaming market is entering a new phase in which scale and sustainability are becoming increasingly important," said Maria Rua Aguete, Head of Media & Entertainment, Omdia. "Consolidation is likely to strengthen a number of competitors, but Netflix continues to benefit from a level of global reach and subscriber scale that remains difficult to replicate."
Omdia’s analysis indicates that strategic consolidation will play an important role in the next phase of streaming competition, as companies pursue greater scale and profitability. A potential combined HBO Max and Paramount+ service could attract approximately 175 million subscribers worldwide by 2031, positioning the merged entity among the world's five largest streaming platforms.
The proposed combination would also benefit from significant audience overlap. Omdia consumer research shows that 40% of Paramount+ subscribers would also subscribe to HBO Max, while 26% of HBO Max subscribers currently take Paramount+ subscriptions, suggesting opportunities for cross-promotion, bundling and customer retention.
While Netflix remains the leader in subscription streaming, YouTube continues to expand its influence across the broader video ecosystem. Omdia forecasts that YouTube will reach 2.7 billion monthly active users in 2026, maintaining a scale that exceeds any individual streaming service.
"Competition is no longer limited to streamer versus streamer," said Rua Aguete. "Netflix remains the dominant subscription streaming platform, while YouTube is becoming an influential force in television as it continues to attract audiences, creators and premium content."
Omdia expects the next growth phase in the steaming market to be shaped by continued consolidation, expansion of advertising-supported models, content bundling strategies, and intensifying competition for consumer attention across both subscription and ad-supported services.
ABOUT OMDIA
Omdia, part of TechTarget, Inc. d/b/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients’ strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.
Top 10 pay TV and online video subscribers (million) 2025-2031
OTTAWA, Ontario--(BUSINESS WIRE)--Jun 11, 2026--
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The Embraer E195-E2 aircraft used for these flights carries up to 132 passengers, and with a two-by-two configuration, there are no middle seats on any flight. All of Porter’s E195-E2s also have free, fast WiFi available for everyone.
On every flight, passengers enjoy Porter’s signature service, including complimentary wine and beer served in glassware and premium snacks. PorterReserve passengers enjoy extra legroom and priority boarding, all available à la carte to PorterClassic passengers.
The new flights have direct connections to Toronto-City, Toronto-Pearson, Hamilton, Calgary and Edmonton.
Summer in the nation’s capital offers outdoor festivals, biking and strolling along the Rideau Canal, countless tours of museums and galleries, the historic Byward Market, and even more to explore.
Surrounded by lakes, rivers, and mountains, Deer Lake offers endless outdoor activities, including Gros Morne National Park’s renowned landscapes and hiking trails. Canadians have unlimited possibilities when planning their summer travels.
The route complements Porter’s existing Deer Lake service from Halifax and Toronto.
Flights are available for booking at www.flyporter.com.
Quotes
“Connecting Ottawa and Deer Lake provides travellers with an easy and enjoyable option to explore the beauty and culture of eastern Canada. There’s something for everyone.”
- Andrew Pierce, vice president, network planning and reporting, Porter Airlines
“Porter Airlines’ new non-stop service between Ottawa–Gatineau and Deer Lake is an exciting addition to our growing network. As Porter continues to develop YOW as a primary hub, this route blends connectivity with convenience. It links passengers from across Canada and the U.S. to the renowned outdoors of western Newfoundland, including Gros Morne National Park, while also bringing Newfoundlanders to Canada’s Capital Region and beyond.”
- Joel Tkach, vice president, business development and marketing, Ottawa International Airport Authority
“This new non-stop Ottawa service with Porter Airlines strengthens Western Newfoundland and Labrador’s connectivity at every level. It supports tourism by making our region more accessible to visitors, while also providing residents with efficient options for business travel and visiting family and friends. Importantly, it opens the door to seamless connections across Porter’s expanding network, including direct access to key Western Canadian destinations like Edmonton and Calgary.”
- Tammy Priddle, president and CEO, Deer Lake Regional Airport Authority
About Porter
Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves North America, including a coast-to-coast domestic Canadian network, the U.S., Mexico, the Caribbean and Central America. Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.
Porter Airlines is inaugurating service between Ottawa International Airport (YOW) and Deer Lake Regional Airport (YDF) today, becoming the only airline to connect the two destinations with non-stop flights. The seasonal route starts with four weekly roundtrips and ends in early September.
