|
LOS ANGELES, June 11, 2026 /PRNewswire/ -- Insta360 has officially announced a global collaboration with Sanrio to launch the Insta360 GO Ultra × Hello Kitty Limited Edition. Released on June 11, the bundle marks the most in-depth collaboration in Insta360's history, featuring custom hardware designs, themed accessories, and exclusive app features built around the iconic character.
This limited-edition gift box is priced at US$569.99 and includes the tiny but mighty GO Ultra camera along with themed physical and digital extras.
Custom Hardware and Accessories
The camera body features a lively two-tone pink finish. The front of the Standalone Camera and the Action Pod's Shutter Button sport Hello Kitty's signature polka-dot bow, while flipping open the touchscreen reveals custom character artwork.
The co-branded bundle includes three dedicated accessories and a set of transparent photocards for creative framing and interactive shots:
- Mini 2-in-1 Tripod 2.0: A combination tripod and selfie stick finished in an exclusive pink-and-white color palette featuring the co-branded bow logo.
- Quick Release Safety Cord: A wearable neck strap featuring a custom 3D bow adjustment buckle.
- Hello Kitty Custom Carry Case: An embossed crossbody bag designed to hold the camera and all its accessories.
Exclusive App Features and Watermarks
The collaboration extends to the editing experience in the Insta360 app. When pairing the device, users are greeted with an exclusive Hello Kitty app connection animation.
Users also get four proprietary Hello Kitty exclusive watermarks and can easily set their favorite watermark as the default export style in the app.
Flagship Image Quality and New Capture Modes
Keeping the core technical specs of the standard GO Ultra, the camera features a 5nm AI chip and a 1/1.28-inch sensor. This powers PureVideo mode for clear, bright shots in low light, delivering true-to-life colors and crisp 4K details paired with a 156° ultra-wide FOV. The camera also keeps its signature magnetic design, allowing for wearable, hands-free POV capture and endless mounting possibilities.
The Hello Kitty Limited Edition also introduces new imaging features:
- Portrait Mode 2.0: Includes built-in skin tone optimization for a natural, healthy look straight out of the camera. Users can choose between two simple options: "Brighten" to enhance clarity, or "Smooth" to soften skin imperfections for a more refined finish.
- Expanded Filter Library: Includes 11 film-style filters, such as CC Film and NC Film, designed to give footage a classic, vintage camera look.
Availability
Insta360 GO Ultra × Hello Kitty Limited Edition is available now at store.insta360.com and through select global retail channels.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details visit: http://www.insta360.com
About Insta360 Enterprise: https://www.insta360.com/enterprise
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360 https://x.com/insta360vc
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
Press Contact
Insta360
pr@insta360.com
LOS ANGELES, June 11, 2026 /PRNewswire/ -- Insta360 has officially announced a global collaboration with Sanrio to launch the Insta360 GO Ultra × Hello Kitty Limited Edition. Released on June 11, the bundle marks the most in-depth collaboration in Insta360's history, featuring custom hardware designs, themed accessories, and exclusive app features built around the iconic character.
This limited-edition gift box is priced at US$569.99 and includes the tiny but mighty GO Ultra camera along with themed physical and digital extras.
Custom Hardware and Accessories
The camera body features a lively two-tone pink finish. The front of the Standalone Camera and the Action Pod's Shutter Button sport Hello Kitty's signature polka-dot bow, while flipping open the touchscreen reveals custom character artwork.
The co-branded bundle includes three dedicated accessories and a set of transparent photocards for creative framing and interactive shots:
- Mini 2-in-1 Tripod 2.0: A combination tripod and selfie stick finished in an exclusive pink-and-white color palette featuring the co-branded bow logo.
- Quick Release Safety Cord: A wearable neck strap featuring a custom 3D bow adjustment buckle.
- Hello Kitty Custom Carry Case: An embossed crossbody bag designed to hold the camera and all its accessories.
Exclusive App Features and Watermarks
The collaboration extends to the editing experience in the Insta360 app. When pairing the device, users are greeted with an exclusive Hello Kitty app connection animation.
Users also get four proprietary Hello Kitty exclusive watermarks and can easily set their favorite watermark as the default export style in the app.
Flagship Image Quality and New Capture Modes
Keeping the core technical specs of the standard GO Ultra, the camera features a 5nm AI chip and a 1/1.28-inch sensor. This powers PureVideo mode for clear, bright shots in low light, delivering true-to-life colors and crisp 4K details paired with a 156° ultra-wide FOV. The camera also keeps its signature magnetic design, allowing for wearable, hands-free POV capture and endless mounting possibilities.
The Hello Kitty Limited Edition also introduces new imaging features:
- Portrait Mode 2.0: Includes built-in skin tone optimization for a natural, healthy look straight out of the camera. Users can choose between two simple options: "Brighten" to enhance clarity, or "Smooth" to soften skin imperfections for a more refined finish.
- Expanded Filter Library: Includes 11 film-style filters, such as CC Film and NC Film, designed to give footage a classic, vintage camera look.
Availability
Insta360 GO Ultra × Hello Kitty Limited Edition is available now at store.insta360.com and through select global retail channels.
About Insta360
With a "Think bold" mindset, Insta360 empowers people to capture and share their lives in extraordinary ways. Recognized as a market leader and innovator, Insta360's vast lineup includes the world's best-selling 360° cameras in the X Series, the thumb-sized GO Series for everyday capture, as well as an extensive range of action cameras, gimbals, webcams, and professional photography solutions. With intuitive, AI-powered software, Insta360 simplifies the creative process, allowing users to focus on storytelling without technical barriers. Insta360 is dedicated to helping a new generation of athletes, creatives, travelers and professionals bring their ideas to life.
For more details visit: http://www.insta360.com
About Insta360 Enterprise: https://www.insta360.com/enterprise
About the Think Bold Fund: https://www.insta360.com/ThinkBoldFund
Read our blog: https://www.insta360.com/blog
Follow us on LinkedIn: https://www.linkedin.com/company/insta360
Follow us on Instagram: http://www.instagram.com/insta360
Follow us on Facebook: https://www.facebook.com/Insta360
Follow us on X: https://x.com/insta360 https://x.com/insta360vc
Subscribe to our YouTube Channel: http://www.youtube.com/insta360
Press Contact
Insta360
pr@insta360.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Insta360 Announces Hello Kitty Limited Edition GO Ultra Camera Bundle
SHANGHAI, June 14, 2026 /PRNewswire/ -- The Gala Night of the 28th Shanghai International Film Festival (SIFF) was held in Shanghai today, bringing together filmmakers, industry professionals and audiences from around the world in celebration of cinema.
Running through June 20, this year's festival will present more than 420 films across over 1,600 screenings in Shanghai and cities throughout the Yangtze River Delta. As one of only 17 film festivals worldwide to hold official A-list classification from FIAPF, SIFF continues to serve as a major platform for international cinematic exchange.
The winners of the Golden Goblet Awards will be announced at the Golden Goblet Awards Ceremony of the 28th Shanghai International Film Festival on June 20.
A Night of Cinema Along the Huangpu River
The Gala Night transformed Shanghai into a vibrant stage for global cinema, welcoming filmmakers, actors and industry professionals from around the world. Golden Goblet Awards jurors, nominated filmmakers and representatives of major Chinese and international productions gathered on the red carpet, showcasing the festival's growing international profile and influence.
One of the evening's most significant moments was the presentation of the festival's honorary awards. Renowned actress and cultural ambassador Lisa Lu received the Lifetime Achievement Award, while acclaimed Chinese director Zhang Yimou was honored with the Outstanding Contribution to Chinese Cinema Award, recognizing their exceptional achievements and enduring contributions to the development of cinema.
The celebration once again highlighted Shanghai's unique role as a city where cinema, culture and international exchange converge.
Opening Film Afterpiece Makes World Premiere
This year's opening film, Afterpiece, made its world premiere as one of the festival's most anticipated events. Directed by Keane T.K. Wong and produced by Derek Yee, the film stars Stephen Fung, Chrissie Chau, Myolie Wu and Angela Yuen. The story follows a once-celebrated theatre director seeking creative redemption while navigating the increasingly blurred boundaries between performance and reality.
Developed under a Hong Kong film mentorship initiative pairing established filmmakers with emerging directors, Afterpiece reflects the continued transmission of creative talent across generations in Hong Kong cinema.
Members of the cast and creative team attended the Gala Night and participated in audience activities following the premiere screening.
International Jury Reflects Global Vision
Members of the Golden Goblet Awards jury met with the media in Shanghai ahead of this year's festival activities, representing filmmakers and industry professionals from around the world.
The seven-member Main Competition jury is chaired by acclaimed actor Tony Leung Chiu-wai and includes Chinese director Guan Hu, actress Xin Zhilei, Tunisian producer Dora Bouchoucha, Kyrgyz director Aktan Arym Kubat, Georgian filmmaker Déa Kulumbegashvili and Mexican director Fernanda Valadez.
"It is a great honor to serve as jury president of the 28th Shanghai International Film Festival. Cinema is the art of dreaming, and Shanghai is the very vessel on which the Chinese film dream set sail. I hold a few more tickets for this voyage—would you like to join me?" said Tony Leung Chiu-wai.
The jury's diverse composition reflects SIFF's longstanding commitment to fostering dialogue among filmmakers from different cultures and creative traditions.
A Truly Global Stage for Cinema
This year, SIFF received approximately 4,100 submissions from 125 countries and regions, setting a new record in the festival's history. Among nearly 3,000 eligible entries, 82 percent are world or international premieres, underscoring the festival's growing global influence and appeal.
Audience enthusiasm remained strong, with online ticket sales launching on June 5 and 250,000 tickets sold within the first 15 minutes.
Beyond screenings, SIFF continues to promote international collaboration through initiatives including SIFF PROJECT, the International Film & TV Market, industry forums and masterclasses. The Belt and Road Film Festival Alliance, initiated by SIFF, now includes 57 member institutions from 50 countries, further strengthening cooperation among film communities worldwide.
Chen Guo, Managing Director of Shanghai International Film & TV Events Center, said: "Our goal is to use the festival platform to help films transcend geographic, linguistic and cultural boundaries, encouraging deeper cultural dialogue and creative exchange among filmmakers and audiences from different parts of the world."
The International Film & TV Market will be held during the festival period, bringing together exhibitors, industry organizations and professionals from around the world to explore new opportunities in content creation, technological innovation and international cooperation.
For more information and the full festival schedule, please visit the official SIFF website at https://www.siff.com/english/
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Gala Night of the 28th Shanghai International Film Festival Held in Shanghai
